Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.

    People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.

⑴Parachute Coconut Oil vs. V.V.D. Gold

Sometime back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products were superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.

⑵Tata Salt vs. Captain Cook

Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow' of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.

⑶Pepsi vs. Coca Cola

Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.

⑷Horlicks vs. Complan

Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients compared to Brand H (reference was nothing but to Horlicks).

The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.

    Any marketer should only speak about his products and not about his competitors' products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil, shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.

    Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.

    Twenty years from now you will be more disappointed by the things you didn't do than by the ones you did do. So start off to travel around the world and to experience a lot.

    Enjoy much freedom.

    You will enjoy a much greater sense of freedom when no one is able to tell you what to do{#blank#}1{#/blank#}You decide where you want to go,what you want to do and how long you want to stay.

    Taste delicious food.

    {#blank#}2{#/blank#}Do you like eating Chinese,Thai or Indian food?You will enjoy the food even more when you eat it from the place it originates（起源）.For foodies（吃货）,delicious food in different places on the journey is what attracts them most.

    Meet new people.

    You will have the chance to meet new people when you travel.Some are interesting,some boring,and some totally crazy.{#blank#}3{#/blank#}Chances are that it will be worth listening to.Perhaps you will meet someone you can make friends with and get a life-long friendship.

    Appreciate beautiful nature.

    Instead of looking out your office window to see a hundred skyscrapers staring back at you,you will get the chance to see the world in all its natural beauty.{#blank#}4{#/blank#}You can walk throw the jungles of the Amazon.You can see most scenery with your own eyes instead of looking at a still image in a book.

    {#blank#}5{#/blank#}You might already be book-smart.But add street smart to your life and then there's no stopping you.Travelling teaches you many of life's lessons.You will gain pearls（珍殊）of wisdom along your journey,which will surely enables you to lead a smarter life.

A.You are the boss.

B.Live a colorful life.

C.Become street-smart.

D.Everyone has a story to tell.

E.You can see the deserts of Africa.

F.You will discover how simple life can be.

G.You will taste food from all corners of the world.

    Goals are the guides all through our life. We all have goals that we are moving towards and making a great effort to achieve. This is a good thing. Or can it be bad? How many of us never reach our goals and yet we have tried so hard and really thought about nothing else? I believe the mistake most of us make is that we do not focus on our present situation.

    Let me explain. Most of us see our present situation as a stepping stone that we use simply as a means of reaching our final destination. We don't take time to truly appreciate where we are today and all the great things we already have in our lives. We should focus our attention on the journey and not on the destination, or we will miss the beautiful scenery along the way.

    Let's use our job as an example. Now most of us want a promotion. We have plans to become the manager or general manager in our companies. Unfortunately, most of us will never reach the goal, but will watch others achieve our goal instead.

    What we should be doing is focusing on the job we are currently in now. Forget where we want to get to and just focus on the present. You see, what we can control is our performance in our current job. We can decide to be the best we possibly can in our current job. Now this may mean further education to have the skills we currently do not have. It may mean working harder to produce better results than our colleagues. It could simply be a change of attitude, such as stopping complaining and becoming a more devoted and supportive employee. By doing our current job to the best of our abilities, we in fact give ourselves the best chance of promotion.

    So the best thing for all of us to do to achieve our goals is to just focus on what we have and where we are now. Do the best and be the best we possibly can in our current situations, and we will give ourselves the very best chance of reaching our goals in the future. We have heard the old sayings and they are true: “Rome wasn't built in a day.”, “Patience is a virtue”, and so on.

Have patience, have appreciation of what we already have, and take time to help ourselves be the very best we can. Do these things and we will all reach our goals, but more importantly, we will enjoy our life every day.

    Tips to Increase Your Productivity

    Want to get more done in your day? Of course you do. {#blank#}1{#/blank#}The good news is that everyone can increase the amount of tasks they accomplish in a day. Here are some tips to help you have a more productive day.

    Make a plan for your day. Make sure you know how you want your day to go in advance, even before you start. {#blank#}2{#/blank#} To work best, create the next day's plan the night before so that every morning you spend time performing, not planning.

    Break large tasks down into bits accomplished easily. Do you have a large project that's just so big that you keep putting it off? Or maybe you're just unsure of where to begin, so you put it off. {#blank#}3{#/blank#}Therefore, you will feel a sense of accomplishment as you check the items of your list.

    Always set your priorities (优先事项). {#blank#}4{#/blank#}Figure out what must be done, do that first and rank the rest of your work according to importance. If you don't get to the items at the end of your list, it won't be a big problem, and you can do them another time.

    {#blank#}5{#/blank#} If you are the most productive in the morning, that's when you should hit it hard and do as much as you can. If you work better in the afternoon, take care of some things like emails in the morning and then accomplish the important projects in the afternoon. Keep on top of your work habits, and you'll be more productive.

A. Reward yourself if you are productive.

B. This can provide you a roadmap for the day.

C. Be aware of when you are the most productive.

D. It's tough to meet depressed people who are productive.

E. It's important to accomplish the most important tasks first.

F. A good way is to break the project down into more manageable ones.

G. To stay competitive in any industry, you need to improve your productivity.

    Earth is home to around 7, 000 languages, around half of which are expected to disappear by 2100.

    Languages disappear for many reasons. Sometimes younger generations stop learning a language because parents want children to fit in.{#blank#}1{#/blank#} Native American children of the late﹣19th century were required to attend boarding schools where educators forbade them from speaking their native languages.

    The United Nations ranks endangered languages according to their risk level. For example, a "critically endangered" language is one that even grandparents don't speak often. New York's Onondaga language is an example with only 50 speakers left. An "extinct" language has no speakers. It is gone forever. Alaska's Eyak language is one example.{#blank#}2{#/blank#}

    {#blank#}3{#/blank#} In the same way, different languages contribute to cultural diversity. Saving these languages benefits our understanding of other cultures. Languages can show how a society looks at the world and what it values. A language may describe something in a way that is funny, too. In Welsh, it rains not cats and dogs, but old wives and walking sticks.

    The Endangered Language Alliance wants to save languages from disappearing.{#blank#}4{#/blank#} However, its efforts are limited. If an endangered language is going to make a real comeback, it'll probably get its start in schools. For nearly 100 years, public schools in Hawaii did not teach the Hawaiian language. Now students can keep learning in Hawaiian from elementary schools to college and beyond.

    {#blank#}5{#/blank#} At least one did. In 1881, a Jewish linguist named Eliezer Ben﹣Yehuda brought the 3,000-year-old language Hebrew back to life. Today it is one of the official languages of the country of Israel, with more than 4million speakers.

A. The last person who spoke it died in 2008.

B. Why should we save endangered languages.

C. Various animals and plants benefit our environment.

D. With just 5 speakers left, it is absolutely endangered.

E. Can a language with zero native speakers come back to life.

F. Sometimes societies force minorities to give up their language.

G. The non-profit group finds native speakers and records their stories.

Discovering the Lost City

Sixty miles south, in Cusco, Hiram Bingham gazed thoughtfully at the old Incan stone wall. He had come to this place in search of Vilcapampa, the lost city of the Inca. But right here was the most beautiful stonework he had ever seen-huge stones cut so perfectly that not even a razor blade could be slipped between them.

The Inca had no iron tools to carve them, no wheel or animals to move them. The wall had endured time and earthquakes.{#blank#}1{#/blank#}

It was a mystery.

He walked through the cobbled streets of the old capital, Cusco. The Spanish had come to this city, conquered the Inca, taken their gold, and built churches over their temples. Suddenly, he stopped. Before him was the famous Temple of the Sun. He placed his hands on the sun-warmed stones so beautifully carved, as if they had grown together.

{#blank#}2{#/blank#}Would it hold gold and riches like the Spanish had found in Cusco? More than ever he was determined to find that city.

The next day Bingham began his search. He would look for ruins-that might be the key. He and his party, accompanied by the military man Sergeant Carrasco, left for the holy valley of the Urubamba River. They came to the sleepy old village in the valley, long ago an important city.

"Are there any ruins nearby?" Bingham asked. "Do you know of the lost city of Vilcapampa?" No one knew of it. Traveling north, the adventurers came upon a remote and wild canyon. In the distance were snowcapped mountains over three miles high.{#blank#}3{#/blank#}Bingham's determination to find the lost city grew with each turn of the increasingly wild path.

Far below in the valley, Bingham's party camped on a sandy beach alongside the thundering rapids of the Urubamba River. Days had gone by. No one knew of any ruins.

{#blank#}4{#/blank#}

This time, through the interpreter, the farmer said, "Yes. There are very good ruins on top of the mountain called Machu Picchu." The farmer pointed straight up.

"Can you take us there?" Bingham asked.

...

A. Hidden in the mountains, the lost city would be built of stones like these.

B. What could he be thinking!

C. But now the adventurers aroused the curiosity of a local farmer named Arteaga.

D. How had they built them!

E. Cliffs rose thousands of feet above the roaring rapids of the Urubamba River.

F. Suddenly, the clouds drifted away and there it was.