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题型:阅读理解 题类:常考题 难易度:普通

黑龙江省哈尔滨六中2019届高三上学期英语期中考试试卷

阅读理解

Show rooming

    One of the biggest challenges facing brick-and-mortar retailers(实体零售店) in recent years has been the "show rooming". Driven by the desire to get the best prices, many shoppers are now visiting brick-and-mortar stores to personally check on products that interest them, only to leave and then buy the items online. The new trend is forcing retailers to find out new ways to keep consumers from leaving their store for cheaper prices online.

    Recent research found that 40 percent of U.S. shoppers have shown roomed previously, with big-box retailers suffering the most. Specifically, the study shows that Best Buy, Walmart and Target are the most likely brick-and-mortar stores to have shoppers test out a product in-store and then purchase it online later, while Amazon is benefiting most from the practice, with nearly 60 percent of shoppers using the online retail giant(巨人) most often to make their show rooming purchases.

    Smart phones have pushed show rooming into the front. Shoppers no longer have to wait until they get home to see if they can find a cheaper price for the products they're considering buying. With smart phones, consumers can now compare virtual prices, at both other brick-and-mortar stores and online ones while still inside a retail store. If they can find what they're seeking for less online, the majority will be seeking the first exit. A recent study showed that 45 percent of customers shopping at brick-and-mortar stores walk out and buy their purchase online for a discount of as little as 2.5 percent.

    This puts pressure on retailers to provide both an in-store experience worth staying for and an online presence that can attract shoppers who are show rooming in other businesses.

    To cut down on show rooming, many retailers are adopting new methods to keep shoppers in their stores. Among the steps they're taking are price-matching guarantees that allow shoppers to pay a discounted price if they find it cheaper online. This ensures that even a show rooming shopper can make the purchase in the store—regardless of whether they find the cheaper price online.

    Another popular method to fight against show rooming is to give shoppers the ability to buy something online and pick it up at the store. This reduces shipping costs and gets customers in the store, where they may be encouraged to make an additional purchase.

    It is also important for businesses to take into consideration what makes shoppers purchase something in-store rather than online, and meet those needs. Research has found that more than 8 in 10 Americans consider being able to take the goods home immediately and the ability to touch and feel them—the most important aspects when deciding to purchase in a store rather than online.

(1)、According to the passage, a show rooming shopper tends to ______.
A、pay for everything online B、purchase online for a lower price C、rush to buy things in a store D、have better bargaining skills
(2)、What contributes to the growing popularity of show rooming?
A、The advertisement by online retail giants. B、The competition between big stores. C、The wide use of smart phones. D、The decline of the brick-and-mortar stores.
(3)、The underlined words "seeking the first exit" in Paragraph 3 probably mean ______.
A、leaving as soon as possible B、searching for lower prices C、locating the first exit quickly D、making a purchase on the spot
(4)、The last three paragraphs mainly talk about ways of ______.
A、advising shoppers to buy more B、preventing purchase online C、satisfying customers' needs D、increasing sales at stores
举一反三

                                                       

LakeLander                                                                                                                    2 hours ago

                Today, a man talked very loud on his phone on a train between Malvern and Reading, making many passengers upset. I wonder how he would react if I were to read my newspaper out loud on the train, I have never had the courage to do it, though.

Pak50                                                                                                                        ···     ·57 minutes ago

                          

     Why not give it a try? Perhaps you should take lessons on a musical instrument. The late musician Dennis Brian is said to have

asked a fellow train passenger to turn off his radio. When his request was refused, he took out his French horn(号) and started

                   to practice.

Angie O'Edema ·42 minutes ago

I don't see how musical instruments can help improve manners in public. Don't do to others what you wouldn't like to be done to yourself. Once, a passenger next to me talked out loud on his mobile phone. I left my seat quietly, giving him some privacy to finish his conversation. He realized this and apologised to me. When his phone rang again later, heleft his seat to answer it. You see, a bit of respect and cooperation can do the job better.

Taodas                                                                                                                                    ·29 minutes ago

                  I did read my newspaper out loud on a train, and it turned out well. The guy took it in good part, and we chatted happily all the way to Edinburgh.

Sophie 76                                                                                                                                 ·13minutes ago

                 I have not tried reading my newspaper out loud on a train, but ,several years ago, I read some chapters from Harry Porter to my bored and noisy children. Several passengers seemed to appreciate what I did.

阅读理解

    In London's art gallery six or seven men, mostly in their 30s, are busy painting the walls with new designs in colorful lettering and clever tricks. Tins of spray paint and beer stand on the ground. The atmosphere is not unlike that of a golf course: a mix of concentration and relaxation.

    Graffiti(涂鸦) painting is traditionally a daring hobby. Teenagers avoid security guards to put their names on trains and buses. But over the past decade that has almost disappeared from Britain's cities. Between 2007 and 2017 the number of incidents of graffiti recorded by the British Transport Police fell by 63%. A survey by the environment ministry shows that fewer places are damaged by tags(绘名) than ever. Graffiti are increasingly limited to only a few walls. In time the practice may die out entirely.

    The most obvious reason for the decline in tagging and train-painting is better policing, says Keegan Webb, who runs The London Vandal, a graffiti blog (博客). Numerous cameras mean it is harder to get away with painting illegally. And punishments are more severe. A generational change is apparent, too. Now teenagers prefer to play with iPads and video games. Those who do get involved tend to prefer street art to graffiti. And the internet helps painters win far more attention by posting pictures online than they can by breaking into a railway yard.

    Taggers and graffiti artists mostly grew up in the 1980s and 1990s. Those men are now older and less willing to take risks. "We can't run away from the police any more," says Ben Eine, who turned from tagging to street art. The hip-hop culture that inspired graffiti in the first place has faded. Video games and comic books provide more inspiration than music.

    Graffiti may eventually disappear. But for now the hobby is almost respectable. Mr Eine says he has lots of friends who used to paint trains. Now with wives and children, they paint abandoned houses at the weekend. It has become something to do on a Sunday afternoon—a slightly healthier alternative to sitting watching the football.

阅读理解

    “Cleverness is a gift while kindness is a choice. Gifts are easy – they're given after all. Choices can be hard.” –– Jeff Bezos.

    I got the idea to start Amazon 16 years ago. I came across the fact that the Internet usage was growing at 2,300 percent per year. I'd never seen or heard of anything that grew that fast, and the idea of building an online bookstore with millions of titles was very exciting to me. I had just turned 30 years old, and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go to do this crazy thing that probably wouldn't work since most start-ups don't, and I wasn't sure what to expect. MacKenzie told me I should go for it. As a young boy, I'd been a garage inventor. I'd always wanted to be an inventor, and she wanted me to follow my passion.

    I was working at a financial firm in New York City with a bunch of very smart people, and I had a brilliant boss that I much admired. I went to my boss and told him I wanted to start a company selling books on the Internet. He took me on a long walk in Central Park, listened carefully to me, and finally said, “That sounds like a really good idea, but it would be an even better idea for someone who didn't already have a good job.” That logic made some sense to me, and he convinced me to think about it for 48 hours before making a final decision. Seen in that light, it really was a difficult choice, but ultimately, I decided I had to give it a shot. I didn't think I'd regret trying and failing. And I suspected I would always be haunted by a decision to not try at all.

    After much consideration, I took the less safe path to follow my passion, and I'm proud of that choice. For all of us, in the end, we are our choices.

阅读理解

    Explore the possibility of using the iPad App Store in the classroom.

    App Name: Bridge Constructor/Cost: $1.99

    Bridge Constructor lets players build increasingly challenging bridges over deep valleys, canals and rivers. Stress tests reveal whether the bridge kids build can withstand continual use from cars, trucks, and more recently, super-heavy tank trucks. Players can choose from among a range of bridge-building materials such as wood, steel, cables and concrete pillars (混凝土柱). Each bridge also has a budget, and there are numerous ways to successfully complete each challenge.

App Name: Pyramid Adventure 3-D/Cost: $13.99

    The interface allows users to fly around the plateau where the pyramids and the Sphinx are located at Giza near Cairo. Interactive, three-dimensional maps let students wander around the labyrinthine tombs and passageways. Uses can examine wall paintings in detail, or view royal statues and objects with a 360-degree feature. To help explain the world of ancient Egyptians, the app offers an accompanying interactive book, specially written by world-famous Egyptologist Zahi Hawass.

    App Name: Grammar Up/Cost: $4.99

    Grammar Up is a multiple-choice quiz system for English grammar. Kids and adults can learn most quickly when playing learning games with real-time error feedback, which Grammar Up provides. The app also offers students practice tests so they can see how much they've learned. A summary is presented at the end of each test, showing the time spent, a score, and the questions answered correctly and incorrectly. The results are also e-mailable.

阅读理解

    As a little girl growing up in the early 1960s in a suburb of Pittsburgh, it was not always easy to find role models. But I was lucky. In my childhood, I knew smart, strong women who had accomplished much, one of whom invented the world's first computer compiler (编译器).

    Recently, though, I learned about a role model who was right under my nose—my own mother.

    Growing up, I knew she had worked as a secretary before I was born. I knew that she had joined the WAVES—the Women Accepted for Volunteer Emergency Service branch of the U.S. Naval Reserve (海军预备队)—during World War Ⅱ. And I knew she'd worked in an office that was involved with codes (编码). But when she talked about it—rare, because she had been sworn to secrecy—she described her duties as ordinary, routine. I never questioned it. After all, the woman I knew was a reserved suburban mom.

    Not long ago, a chance conversation with a colleague led me to the book, Code Girls. It tells the story of the WAVES, who decrypted (解码) and encrypted secret messages during the war. They worked around the clock, knowing that the lives of tens of thousands of soldiers—their brothers, husbands, fathers—were on the line.

    Inspired, I began a journey to explore the mystery of my mother's service that continues to this day. I got some of her working records about her unit, OP19. In two years, she was promoted three times. She was no secretary, and her duties were hardly ordinary.

    My mother always encouraged my interest in science and insisted to my father that I go to college. “You're going to grow up to be another Madame Curie,” she told me. She was always pointing at other women. She did not see herself as someone to model on. Neither did I. Now I see her differently.

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