Many parents have learned the hard way that what sounds like open communication is often the very thing that closes a youngster's ears and month. One common mistake is The Lecture, the long monologue that often starts with “When I was your age….” Eighteen-year-old Kelly calls lectures “long, one-side discussions in which I don't say much.”

    Kids reflexively（条件反射地） shut down in the face of a lecture. Their eyes glaze over(呆滞), and they don't register any incoming information. Listen to 13-year-old Sarah describe her least favorite times with her mom and dad. “First, they scream. Then comes the ‘We're so disappointed' speech. Then the ‘I never did that to my parents' lecture begins. After that, even if they realize how ridiculous they sound, they never take it back.”

    Lines like “When you have children of your own, you'll understand” have been seriously said by parents since time immemorial. But many of our expert parents, like Bobby, a registered nurse and mother of three, feel that by falling back on clichés（陈词滥调） to justify our actions, we weaken our position.

    Since kids are creatures of the here and now, the far-off future has no relevance to them. Therefore, good communicators like Bobby suggest, “Give specific reasons for your actions in present language: ‘I'm not letting you go to the party because I don't think there will be enough adult supervisions（监护）.'”

    Betty, who lives in Missiouri, uses an indirect approach. “I find that warnings are accepted more readily if I discuss a news article on a subject I am concerned about. My husband and I talk about it while our children absorb the information. Then they never think I'm preaching.”

    This really helped when Betty's kids began driving. Instead of constantly repeating “Don't drink; don't speed,” she would talk about articles in the paper and express sympathy for the victims of a car crash. Betty made no special effort to draw her kids into the conversation. She depended on a teen-ager's strong desire to put in his opinions-especially if he thinks he isn't being asked for them.

    Joy Mangano was 33 and divorced. She had three kids under age 7, and was barely keeping up payments on her small two-bedroom home by working extra hours as a waitress. “There were times when I would lie in bed and think, I don't know how I'm going to pay that bill,” Mangano says.

    But he had a special ability for seeing the obvious thing. She knew how hard it was to mop the floor. “I was tired of bending down, putting my hands in dirty water, wringing (拧) out a mop,” Mangano says. “So, There's gotta be a better way.

    How about a “self-wringing” mop? She designed a special tool you could twist in two directions at once, and still keep your hands clean and dry. She set out to sell it, first a few at flea markers.

    Then Mangano met with the media. But would couch potatoes (电视迷）buy a mop? The experts on shopping TV were less than certain. They gave it a try, and it failed. Mangano was sure it would sell if they'd let her do the on-camera display. She said, “Get me on that stage, and I will sell this mop because it's a great item.”

    So QVC, a multinational corporation specializing in televised home shopping, took a chance on her. “ I got onstage and the phones went crazy. We sold every mop in minutes.”

    Today she's president of Ingenious Designs, a multimillion-dollar company, and one of the stars of HSN, the Home Shopping Network. Talking about the household invention, Mangano says, “It is as natural for me as it is for a parent to talk about their child.”

Plastic-Eating Worms

    Humans produce more than 300 million tons of plastic every year. Almost half of that winds up in landfills(垃圾填埋场)，and up to 12 million tons pollute the oceans. So far there is no effective way to get rid of it, but a new study suggests an answer may lie in the stomachs of some hungry worms.

    Researchers in Spain and England recently found that the worms of the greater wax moth can break down polyethylene, which accounts for 40% of plastics. The team left 100 wax worms on a commercial polyethylene shopping bag for 12 hours, and the worms consumed and broke down about 92 milligrams, or almost 3% of it. To confirm that the worms' chewing alone was not responsible for the polyethylene breakdown, the researchers made some worms into paste(糊状物) and applied it to plastic films. 14 hours later the films had lost 13% of their mass--apparently broken down by enzymes(酶)from the worms' stomachs. Their findings were published in Current Biology in 2017.

    Federica Bertocchini, co-author of the study, says the worms' ability to break down their everyday food-beeswax--also allows them to break down plastic "Wax is a complex mixture, but the basic bond in polyethylene, the carbon-carbon bond, is there as well, "she explains. "The wax worm evolved a method or system to break this bond. "

    Jennifer Debruyn, a microbiologist at the University of Tennessee, who was not involved in the study, says it is not surprising that such worms can break down polyethylene. But compared with previous studies, she finds the speed of breaking down in this one exciting. The next step, DeBruyn says, will be to identify the cause of the breakdown. Is it an enzyme produced by the worm itself or by its gut microbes(肠道微生物)?

    Bertocchini agrees and hopes her team's findings might one day help employ the enzyme to break down plastics in landfills. But she expects using the chemical in some kind of industrial process-not simply "millions of worms thrown on top of the plastic."

    In an industry with low margins (利润) where the traditional wisdom is led by Walmart, the key to success is lowering operating costs. A big part of those costs are in labor, so it is no surprise that the retail industry has been a leader in using more part-time workers to keep labor costs down, holding the line on wages, not training, and with few exceptions, seeing employees as a cost to be minimized. There is no doubt that these businesses fight for every dollar of margin. Unlike trend-leading hi-tech companies which spend a lot of money on employees to get them innovated, retail industry can spend very limited money on their employees.

    What researchers found was that companies were often staffing their stores far too low, and that many stores tended to perform better with higher staffing levels and were more profitable. Let's let that sink in for a minute. The stores were making more money (with all other things being equal) when they spent more on employees.

    They also found that retailers didn't do a very good job when staffing levels are just the actual demand in those stores. In fact, they set staffing levels identically across stores, even when the needs of the stores varied considerably. The average store did not appear to be understaffed, but there were enough that were understaffed and effect on overall company profitability was substantial.

    Interestingly, the same researchers persuaded the retail chain to run an experiment with them and slightly raise staffing levels to the amount that their analysis of historical data suggests would be ideal. Yes, labor costs obviously jumped when they did that, but so did profits. In retail, labor is a small percentage of costs—the biggest part is the cost of the products they sell. So, the net effect was an increase in profits of $7.4 million across 168 stores on an annual basis.

    What can we learn from this? One question worth thinking of is: How can traditional retail industry survive the increasingly severe market? Especially now with the growth of online retail, the one thing stores still have going for them is one to one customer contact with salespeople. If retailers cut that down to almost nothing, then they have effectively eliminated their competitive advantage against online stores.

Bayfield Shopping Coupons (赠券)

    Every morning, Ben Mumford starts his school day with math. At the age of ten, he is already working at GCSE level, but he does not always bother to get out of his pajamas (睡衣裤) in time for the class. He reads more books than most of his friends, studies science on the beach, and recently built a go-kart (卡丁车) in a technology lesson. Ben is happy and fulfilled, all, his mother believes, thanks to homeschooling.

    Homeschooling is not what it used to be. What emerged in the 1970s as a way for Catholic (信天主教的) parents to infuse (灌输) religion into their kids' education is now probably the fastest-growing form of education in the U.K. The number of homeschooled children has risen by about 40 percent over three years. Here are a handful of reasons why homeschooling makes sense in the 21^st century.

    Contrary to the name, homeschooling takes place in an actual home only a small part of time. A great deal of instruction happens in libraries, museums and community colleges. These experiences have the effect of helping kids mature much more quickly and developing a trait of open-mindedness.

    The key idea of homeschooling is that kids need to learn at the speed, and in the style, most appropriate for them. Without formal curriculum to guide their education, homeschoolers get the chance to explore a range of topics that might not be normally offered until high school or college. They can study psychology in the fourth grade, or finance in the eighth grade.

    The most common misunderstanding about homeschoolers is that they lack social skills. However, social media makes it convenient for homeschoolers of today to have just as much opportunity to make friends as kids studying in traditional schools. Meanwhile, they do not need to deal with the potential problems of being around kids in a school environment, including bullying, which might result in anxiety and depression.

    For most people, school is really good, and it works for them because they learn in the way that school teaches. However, there are so many different ways of learning and processing (处理) information and knowledge. It does not necessarily work for everyone.