In England, people often talk about the weather because they can experience (经历) four seasons in one day. In the morning the weather is warm just like in spring. An hour later black clouds come and then it rains hard. The weather gets a little cold. In the late afternoon the sky will be sunny, the sun will begin to shine, and it will be summer at this time of a day.

    In England, people can also have summer in winter, or have winter in summer. So in winter they can swim sometimes, and in summer sometimes they should take warm clothes.

    When you go to England, you will see that some English people usually take an umbrella (伞)or a raincoat with them in the sunny morning, but you should not laugh at them.

    If you don't take an umbrella or a raincoat, you will regret (后悔) later in the day.

    Most academics would view a post at an elite university like Oxford or Harvard as the crowning achievement of a career—bringing both honour and access to better wine cellars. But scholars desire such places for reasons beyond glory. They believe perching on one of the topmost branches of the academic tree will also improve the quality of their work, by bringing them together with other geniuses with whom they can collaborate and who may help spark new ideas. This sounds reasonable. Unfortunately，as Albert Laszlo Barabasi of Northeastern University，in Boston (and also, it must be said, of Harvard), shows in a study published in Scientific Reports, it is not true.

    Dr Barabasi and his team examined the careers of physicists who began publishing between 1950 and 1980 and continued to do so for at least 20 years. They ranked the impact of the institutions these people attended by counting the number of citations each institution's papers received within five years of publication. By tracking the association of individual physicists and counting their citations in a similar way, Dr Barabasi was able to work out whether moving from a low to a high-ranking university improved a physicist's impact. In total, he and his team analysed 2,725 careers.

    They found that, though an average physicist moved once or twice during his career, moving from a low-rank university to an elite one did not increase his scientific impact. Going in the opposite direction, however, did have a small negative influence. The consequence is that elite university do not，at least as far as physicists are concerned，add value to output. That surprising conclusion is one which the authorities in countries such as Britain, who are seeking to concentrate expensive subjects such as physics in fewer, more elite institutions—partly to save money, but also to create what are seen as centers of excellence—might wish to consider.

    Last summer I sat at a long picnic table near a breathtaking mountain. While the parents were eating dinner, the kids ran up a trail in search of a secret fort. Twenty minutes later one excited little boy, James, interrupted the adult conversation.

    “Mom, Mom, you can't believe what we found!”

    Lovingly, his mother smiled and whispered, “I can't wait to hear, James, but grown-ups are talking, and there will be a pause in the conversation. Please wait for the pause.”

    On my other side, another boy came running up to his mother with equal enthusiasm.

    “Mom, Mom, we had so much fun—”

    “I am talking! Don't interrupt,” she said.

    “But, Mom—”

    “Be quiet! Can't you see that I am talking?”

    “But Mom we found the—”

    “Shut up, Steve!” she yelled.

    My heart sank. I knew what was coming. James, on my right, patiently waited for the pause, enthusiasm still alive and well. Steve, on my left, walked away from the table, looking shamed, carrying with him stories of secret forts never to be shared.

    What markedly different messages to the child! “Wait for the pause” versus “Shut up” gets incorporated (包含)so differently into a child's developing sense of self.

    Harsh(刺耳的) words have bad effects. That's why I want you to promise to delete the phrases “Shame on you” or “You should be ashamed” from your vocabulary. I have seen countless patients whose parents' thoughtless words echoed in their heads and chipped(消除) away at their self-worth, even decades later.

    So we have to discipline ourselves to make our instructions constructive. One great tool is to look for positive behavior to reinforce. Don't ignore the things that your kids are doing right. Thank your children. Tell them that you noticed how they waited patiently or cleared their plate without being asked. Chances are that they will do it again. Let them feel noticed, appreciated, and valued. There's no better way to shape behavior.

    In England, some food companies across the whole country have been told to carry out urgent (紧急的) tests on all beef products. Do you know why? That's because some food companies used horse meat to make beef products.

    There are some examples about the horse meat matter. In January, 2013, in a number of UK supermarkets, frozen hamburgers were found to have traces of horse meat in them. Some frozen beef products made by food company FINDUS were found to contain horse meat. All of the beef products made by this company have been removed from sale.

    The government said that there's nothing to suggest any health risk from the products. Food minister David Heath said people should not throw away frozen meat products and carry on eating meat. The government will tell people not to eat meat if the meat is not safe.

    Food safety has been an important matter all over the world. More and more countries plan to take some useful measures to ensure the safety of food.

    When the weather's hot, do you enjoy a glass of Brad's Drink while watching your TV made by Tokyo Telecommunications Engineering, and surfing the web using a search engine called BackRub? No? Neither do I. That's because all these companies have changed their names.

    Brad's Drink is now Pepsi. The mouthful that was Tokyo Telecommunications Engineering has become, simply, Sony. And BackRub is now known as Google. Though I must admit, the idea of a back massage does sound good right now!

    Joking aside, choosing the right name for your start-up is a serious matter. Think of the case of a small Canadian company called Research in Motion, who in 1998 had just developed a high-tech mobile phone that could send emails.

    They were torn between names like MegaMail and ProMail. Then they sought the help of consulting firm Lexicon, who specialize in brand names. They had other ideas. They brainstormed words connected to enjoyment and freshness. Someone said.

    Lexicon's boss added two capital letters, and there you have it: BlackBerry was born. Since then it has sold over 33 million handsets to customers around the world. Would it have sold as well if it was called MegaMail? Who knows?

    Recently, BlackBerry sales have been overtaken by Android phones and Apple's iPhone. Lexicon's founder David Placek is a big fan of simple brand names like those Apple chooses: the iPhone. They l0ok a household word and by putting one letter in front of it, it ends up being game changing.

    So, for all you entrepreneurs(企业家)out there, make sure you allow time to develop a catchy and memorable name. Think about what makes your company different. What's your USP (独特的销售主张)? Maybe you can reflect that in your name.

    What about you? What would you call a company if you had one?

Macquarie Island is a tiny island that's part of Australia. It's about halfway between New Zealand and Antarctica. The island's been made a world heritage area because it's so untouched, but this unique environment is under threat from some unwanted visitors.

It all started when seal hunters came to the island in the early 1800s. They brought rabbits with them as a source of food for the journey, and also on board the ships were rats and mice, which made their way onto the island too. They're being blamed for destroying the homes of marine birds, causing soil loss and ripping up plant cover, as these before-and-after photos show.

So what's being done about the problem? It starts with a team of helicopters that fly across the island carrying these giant containers. Inside them are poisoned pellets (有毒饲料) which are dropped and spread across the island. For any rabbits that survived the baiting (诱饵) , there's a plan B. This special team of dogs is being put through a final training. It'll be their job to track down any remaining rabbits. They have to also learn to behave around the island's native wildlife. The dogs could be here for years or until the task is complete. The dogs don't actually kill the rabbits. They find them, then the hunters decide to either catch the rabbits or shoot them.

But the program has received a bit of criticism. Some people argue 25 million dollars is a lot of money to be spending on wiping out rabbits and rodents (啮齿目动物), and in the process, some native birds will be killed because of the baiting. 

The reality is the problem isn't going to be solved overnight. The people running the program say that even if one pair of rabbits is left alive, the whole task will be seen as a failure, which means these guys could be here for a long time, trying to ensure that this precious island remains protected from pests.