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题型:阅读理解 题类:常考题 难易度:普通

甘肃省兰州第一中学2019-2020学年高一上学期英语期末考试试卷

阅读理解

    When the weather's hot, do you enjoy a glass of Brad's Drink while watching your TV made by Tokyo Telecommunications Engineering, and surfing the web using a search engine called BackRub? No? Neither do I. That's because all these companies have changed their names.

    Brad's Drink is now Pepsi. The mouthful that was Tokyo Telecommunications Engineering has become, simply, Sony. And BackRub is now known as Google. Though I must admit, the idea of a back massage does sound good right now!

    Joking aside, choosing the right name for your start-up is a serious matter. Think of the case of a small Canadian company called Research in Motion, who in 1998 had just developed a high-tech mobile phone that could send emails.

    They were torn between names like MegaMail and ProMail. Then they sought the help of consulting firm Lexicon, who specialize in brand names. They had other ideas. They brainstormed words connected to enjoyment and freshness. Someone said.

    Lexicon's boss added two capital letters, and there you have it: BlackBerry was born. Since then it has sold over 33 million handsets to customers around the world. Would it have sold as well if it was called MegaMail? Who knows?

    Recently, BlackBerry sales have been overtaken by Android phones and Apple's iPhone. Lexicon's founder David Placek is a big fan of simple brand names like those Apple chooses: the iPhone. They l0ok a household word and by putting one letter in front of it, it ends up being game changing.

    So, for all you entrepreneurs(企业家)out there, make sure you allow time to develop a catchy and memorable name. Think about what makes your company different. What's your USP (独特的销售主张)? Maybe you can reflect that in your name.

    What about you? What would you call a company if you had one?

(1)、Which of the following is the original name of BlackBerry?
A、Brad's Drink. B、Tokyo Telecommunications Engineering. C、BackRub. D、MegaMail and ProMail.
(2)、What is Lexicon?
A、A consulting company. B、A handset company. C、A drink company. D、A telecommunication company.
(3)、What is Lexicon good at?
A、Giving proper names to persons. B、Giving proper names to a brand. C、Making Android phones. D、Making its company different.
(4)、What would be the best title for this passage?
A、The Art of Designing B、Apple's iPhone C、The Art of Naming D、Research in Motion
举一反三
阅读理解

    When people ask me to name typical British dishes,I have,however,struggled to think of an answer.Yes,we do have our own national dishes.We do have fish and chips,and we have other dishes like roast dinner and shepherd's pie.But how much do we actually eat them?

    Fish and chips,is made up of battered(绞碎的)fish and chips,which is often accompanied by a thick paste(酱). The majority of British people really do love this dish but it is not something that we would eat,say,on a weekly basis.It's also not usually something that we would cook at home.The British people associate this dish with the seaside and it's something that will usually be eaten on a day trip there,bought from a takeaway fish and chip shop.

    Another favourite British dish is roast dinner.This is made up of roast meat,usually chicken or beef, accompanied by roast vegetables and a meat sauce called gravy(肉汁).It is usually eaten on a Sunday,perhaps for a special family dinner.It can either be cooked at home or eaten in a traditional pub.We also eat a more elaborate version of this for our Christmas dinner.

    Although we do have our traditional dishes,our diet has been greatly influenced by other countries.You can find a wide range of international foods in the supermarket or varieties of different restaurants on our high streets.A famous saying amongst British people is that our national dish is now chicken tikka masala,a dish which is heavily influenced by Indian cuisine.

    Don't expect to be served a traditional dish if you ever get invited for dinner at a British family's home!

阅读理解

    Spend any time in London, England's capital, and you'll quickly gather that it's a multicultural (多元文化的) community. Look around at your fellow passengers on the Tube(地铁)or the bus. They're of every skin color and dress differently to one another. Listen, and you'll hear many other languages besides English spoken. Some of these people, no doubt, will be tourists who are in London to see the sights. But others – in fact probably most – will be living their lives there, along with millions of others.

    Along with white British people, there are Britons from, or with parents and grandparents from, the Caribbean, India, China and most other places. This makes London a fascinating place in which to live. The reason is that when people settle in a place, they don't just buy a house and live there, but bring aspects of the culture of their “old country” with them.

    The most visible sign of this is the number of restaurants offering dishes from different parts of the world. In a city in which it's estimated 250 different languages are spoken, you can expect a similarly wide range of foods to be available. You would expect in one of the world's leading cities to encounter(遇到) French, Italian, Chinese and Indian eateries. But in London you'll also find Polish, Patagonian and Palestinian restaurants.

    However, London's multiculturalism isn't just about food. Many types of people are gathered in one space, but the way they live differently shows in that space. They worship(崇拜)differently, for one thing. Alongside the famous old English churches by Nicholas Hawksmoor and Christopher Wren – responsible for one of the capital's most famous landmark, St Paul's Cathedral—you'll find mosques(清真寺), temples and synagogues (犹太教堂).

      London even speaks its own special kind of English. Language experts created the term “Multicultural London English” to identify the dialect of English that appeared at the end of the last century.

    All of this makes London a very surprising and varied place to call your home. But, in a way, this has long been true. In the 18th century, the compiler(编纂者) of the first English dictionary, Samuel Johnson, once said: “ He who is tired of London is tired of life.”

阅读理解

    20 years ago, a couple of ecologists, Daniel Janzen and Winnie Hallwachs, convinced Del Oro, a large orange juice producer, to donate part of their forestland to a national park in exchange for the right to dump (倾倒) massive amounts of orange peels on a 3-hectare piece of land within the national park, at no cost. Dealing with tons of waste peels usually involved burning them or paying to have them dumped at a landfill, so the proposal was very attractive.

    A year after the contract was signed, Del Oro dumped around 12,000 tons of sticky orange waste in the land. However, another juice company and rival of Del Oro challenged the deal in court, arguing that their competitor was “polluting the national park”. They ended up winning, and the deal between Del Oro and the national park fell through. The 3-hectare piece of land virtually covered with fruit waste was completely forgotten.

    Then, in 2013, Timothy Treuer, a scientist at Princeton University visited that piece of land 15 years earlier. What he found shocked him. “It was completely overgrown with trees and vines,” Timothy Treuer recently said, “the difference between fertilized and unfertilized areas was visually surprised us a lot! We needed to come up with some really good standards to evaluate exactly what was happening there.”

    To confirm that the fruit waste was responsible for the revival of plant life, Treuer and his team spent months picking up samples, analyzing and comparing them. They found “dramatic differences between the areas covered in orange peels and those that were not. The area fertilized by orange waste had richer soil, greater tree-species richness and greater forest coverage. In a sense, it's not just a win-win between the company and the local park—it's a win for everyone.”

    The effect the orange peels had on the land is probably not that surprising to people familiar with composting (堆肥), but what is shocking is that a judge actually called this particular example polluting the national park and stopped it from going forward. Now that Timothy Treuer's study has received worldwide attention, this type of polluting is being seriously considered as a way of bringing tropical forests back to life.

阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项。

    Students perform less well in final exams if smartphones are allowed in class, for non-academic (非学业的) purposes in lectures, a new study in Educational Psychology finds. Students who don't use smartphones themselves but attend lectures where their use is acceptable also do worse, suggesting that smartphone use damages the group learning environment.

    Researchers from Rutgers University in the US performed an in-class experiment to lest whether dividing attention between smartphones and the lecturer during the class affected students' performance in within-lecture tests and a final exam. 118 students at Rutgers University took part in the experiment during one term of their course. Smartphones were not allowed in half of the lectures and allowed in the other half. When smartphones were allowed, students were asked to record whether they had used them for non-academic purposes during the lecture.

    The study found that having a smartphone didn't lower students' scores in comprehension tests within lectures, but it did lower scores in the final exam by at least 5%, or half a grade. This finding shows for the first time that the main effect of divided attention in the classroom is on the length of time in keeping memory, with fewer things of a study task later remembered. In addition, when the use of smartphones was allowed in class, performance was also poorer for students who did not use them as well as for those who did.

    The study's lead author, Professor Arnold Glass, added: "These findings should alarm students and teachers that dividing attention is having a not obvious but harmful effect that is damaging their exam performance and final grade. To help manage the use of smartphones in the classroom, teachers should explain to students the alarming effect—not only for themselves, but for the whole class."

    This is the first-ever study in an actual classroom showing a relationship between losing attention from smartphones and exam performance. However, more researches are required to see how students are affected by using smartphones after school.

阅读理解

    Large gatherings such as weddings and conferences can be socially stressful. Pressure to learn people's names only adds to the stress. A new facial-recognition app could come to the rescue, but privacy experts recommend going on with caution.

    The app, called SocialRecall, connects names with faces via smartphone cameras and facial recognition, potentially avoiding the need for formal introductions. "It breaks down these social barriers we all have when meeting somebody," says Barry Sandrew, who created the app and tested it at an event attended by about 1,000 people.

    After receiving an invitation to download SocialRecall from an event organizer, the user is asked to take two selfies and sign in via social media. At the event, the app is active within a previously defined geographical area. When a user points his or her phone camera at an attendee's face, the app identifies the individual displays the person's name, and links to his or her social media profile. To protect privacy, it recognizes only those who have agreed to participate. And the app's creators say it automatically deletes users' data after an event.

    Ann Cavoukian, a privacy expert who runs the Privacy by Design Center of Excellence praises the app's creators for these protective measures. She cautions, however, that when people choose to share their personal information with the app they should know that there may be unintended consequences down the road with that information being used in another context that might come back to bite you."

    The start-up has also developed a version of the app for individuals who suffer from prosopagnosia, or "face blindness", a condition that prevents people from recognizing individuals they have met. To use this app a person first acquires an image of someone's face, from either the smartphone's camera or a photograph, and then tags it with a name. When the camera spots that same face in real life, the previously entered information is displayed. The collected data are stored only on a user's phone, according to the team behind the app.

阅读理解

    A university in Nanjing, Jiangsu province, has installed facial recognition systems in classrooms to monitor students' behavior, sparking a heated debate online. China Pharmaceutical University recently installed the systems in two pilot classrooms as well as school gates, dormitory entrances, the library and laboratory buildings.

    Xu Jianzhen, director of the university's library and information center, told TbePaper.cn that the systems will help teachers check student attendance and monitor behavior during the lectures. "In the past, some students just checked their attendance and ditched the class or asked other students to check the attendance for them. Now with facial recognition, that would no longer be a problem," he said. "The moment you enter the classroom, the camera will monitor you all the way through and can tell how long you lower your head, whether you're playing with a smart phone, whether you're dozing off or reading other books," he added.

    The news has raised wide debate on Chinese social media, with many questioning if the cameras will violate students' privacy. A Sina Weibo user said: "I oppose such methods, and it is not clear whether the systems are developed by the school itself or by third parties. If it is the latter, is there any regulation of security? Where will the information be sent and stored?"

    Gan Xiangsi, a senior student from the university, said she welcomed the systems being applied in dormitories and libraries as this can help prevent personal belongings being stolen,but it is not necessary to use such technology in the classroom. "If the teacher teaches well,the students will be interested," she said. "On the contrary, this kind of monitoring will make everyone feel resistant."

    China Pharmaceutical University is not the first university to use facial recognition technology on campus. Many universities across the country have installed cameras at campus entrances to ensure safety. But many are also hesitant when it comes to applying such technology in classrooms.

    "This issue has been debated for quite a long time," Chu Zhaohui, a senior researcher at the National Institute of Education Sciences, told China National Radio. According to Chu, teachers and students who are under observation might not behave as they normally would since they know they are being watched. "Cameras should not be installed in classrooms merely for effective teaching purposes," Chu said, as teachers are also being observed. He agreed that "students' privacy needs to be protected". He also said that not putting classrooms under control is an important principle. "If you don't follow this principle, students will falsify and disguise their state of listening,and teachers may also not perform as well. Then real teaching will not occur," he added.

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