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题型:阅读理解 题类:常考题 难易度:普通

甘肃省兰州第一中学2019-2020学年高一上学期英语期末考试试卷

阅读理解

    When the weather's hot, do you enjoy a glass of Brad's Drink while watching your TV made by Tokyo Telecommunications Engineering, and surfing the web using a search engine called BackRub? No? Neither do I. That's because all these companies have changed their names.

    Brad's Drink is now Pepsi. The mouthful that was Tokyo Telecommunications Engineering has become, simply, Sony. And BackRub is now known as Google. Though I must admit, the idea of a back massage does sound good right now!

    Joking aside, choosing the right name for your start-up is a serious matter. Think of the case of a small Canadian company called Research in Motion, who in 1998 had just developed a high-tech mobile phone that could send emails.

    They were torn between names like MegaMail and ProMail. Then they sought the help of consulting firm Lexicon, who specialize in brand names. They had other ideas. They brainstormed words connected to enjoyment and freshness. Someone said.

    Lexicon's boss added two capital letters, and there you have it: BlackBerry was born. Since then it has sold over 33 million handsets to customers around the world. Would it have sold as well if it was called MegaMail? Who knows?

    Recently, BlackBerry sales have been overtaken by Android phones and Apple's iPhone. Lexicon's founder David Placek is a big fan of simple brand names like those Apple chooses: the iPhone. They l0ok a household word and by putting one letter in front of it, it ends up being game changing.

    So, for all you entrepreneurs(企业家)out there, make sure you allow time to develop a catchy and memorable name. Think about what makes your company different. What's your USP (独特的销售主张)? Maybe you can reflect that in your name.

    What about you? What would you call a company if you had one?

(1)、Which of the following is the original name of BlackBerry?
A、Brad's Drink. B、Tokyo Telecommunications Engineering. C、BackRub. D、MegaMail and ProMail.
(2)、What is Lexicon?
A、A consulting company. B、A handset company. C、A drink company. D、A telecommunication company.
(3)、What is Lexicon good at?
A、Giving proper names to persons. B、Giving proper names to a brand. C、Making Android phones. D、Making its company different.
(4)、What would be the best title for this passage?
A、The Art of Designing B、Apple's iPhone C、The Art of Naming D、Research in Motion
举一反三
阅读理解

    Herbal medicine (草药), which has been used for medicinal purposes, is the use of plants to treat diseases. Many herbalists use the entire plant, from the flowers, stems, leaves, and roots, in the form of everything from teas to pills. These plants contain natural, chemical things that can treat the body for a variety of diseases- such as allergies, asthma, rheumatoid arthritis, migraine, chronic fatigue, and cancer, among others.

    Nowadays an increasing number of people prefer to adopt these plants to treat their diseases because, compared with chemical medicine, herbal medicine has its own advantages. Herbal medicine and remedies (治疗) are more effective than chemical medicine for certain diseases. The chemical medicine given by a chemist could have certain negative side effects. However, many of the herbal medicine and remedies do not have negative side effects. If any, they are softer than chemical medicine. Obesity is the cause of many of the health problems. Herbal medicine can help weight-loss more effectively and improve overall health.

    However, the cure using herbal medicine and supplements (营养品) would take some time, and therefore people are supposed to possess enough patience. Worse still, herbal medicine contains a variety of ingredients (成分) and people have to be sure that their body agrees with the ingredients and that it is not allergic (过敏).

    A point worth mentioning here is herbal remedies and medicine for certain illnesses may have negative side effects. These side effects may not be shown at once, but would take months or even years. In the early stages, if the herbal medicine is not agreeing with you, it is wise to stop using it.

    When used correctly and directed by doctors, herbs can help treat a variety of diseases. But keep in mind that the herbal medicine industry is not regulated, so herbal products are often misleading and may contain additives (添加剂) and that are not listed on the label (标签). Some herbs may cause allergic reactions or interact with other drugs, and some are poisonous if used improperly or at high doses (剂量). Taking herbs on your own increases your risk.

阅读理解

    In the movie Alice in Wonderland, Alice comes across a Cheshire cat and asks the cat which road she should take. The cat responds, “Well, that depends on where you're trying to get to.” Alice replies, “I don't know.” The cat responds, “Then any road will do.”

    You see, knowing where you're going increases your chances dramatically of getting there, and there is no better way of “GETTING THERE” than setting your goals for the upcoming year. Think of your goals as destinations and the action steps as your GPS guiding and directing you. If you are like many other people, for years you have resisted the need to set goals and even laughed at the thought that setting goals and, even more importantly, committing them to writing have positive effects on your life. However, a closer look might convince you that setting goals is a sensible thing to do.

    In 1979, a class of Harvard MBA students was asked: Have you set clear, written goals for your future and made an action plan to accomplish them? The following will astonish you. Only 3 percent of the class had written goals and a plan in place, 13% just had goals, and an amazing 84% had no specific goals at all.

    Ten years later the numbers of the class were interviewed once again and the following results will no doubt give the reason for our setting goals. The findings were that the 13% who had goals were earning, on average, twice as much as the 84% who had no goals at all. And the 3 percent who had clear, written goals with a plan to achieve them were achieving ten times as much as the entire 97% combined.

    Goal setting will increase your chances of arriving successfully at your destination. Remember, always set SMART goals. Goals should be: Specific, Measurable, Attainable, Relevant, and Time-bound!

阅读理解

    A man walked into a small Irish pub and ordered three beers. Bartender was surprised, but he served that man three beers. One hour later the man ordered three beers again. The very next day that man ordered three beers again and drank quietly at a table. This repeated several times and shortly after the people of the town were whispering about the man, who was ordering three beers at once.

    A couple of weeks later, the bartender decided to clear this out and inquired: “I do not want to pry, but could you explain, why do you order three beers all the time?” The man replied: “It seems strange, isn't it? You see, my two brothers live abroad at the moment, one – in France and another – in Italy. We have made an agreement, that every time we go to pub each of us will order extra two beers and it will help keeping up the family bond”.

    Soon all the town have heard about the man's answer and liked it a lot. The man became a local celebrity. Residents of the town were telling this story to newcomers or tourists and even invited them to that pub to look at Three Beer Man.

    However, one day the man came to pub and ordered only two beers, not three as usual. The bartender served him with bad feeling. All that evening the man ordered and drank only two beers. The very next day all the town was talking about this news, some people pray for the soul of one of the brothers, others quietly grieved.

    When the man came to pub the next time and ordered two beers again, the bartender asked him: “I would like to offer condolences to you, due to the death of your dear brother”. The man considered this for a moment and then replied: “Oh, you are probably surprised that I order only two beers now? Well, my two brothers are alive and well. It's just because of my decision. I promised myself to give up drinking.”

阅读理解

    Many people like travelling, but they cannot take their dogs wherever they go. Some people let their dogs stay alone at home while others ask someone else to take care of their pets. If you're leaving your beloved pet at home for a holiday, it can turn into a bad experience. Luckily, you don't have to worry about your dogs any more because Rover can cover for you while you are on leave. Rover is the latest service to offer at­home dog boarding. It's a good alternative (替代物) to boarding your dog at a dog boarding kennel (狗舍) or your neighbour's house.

    The way Rover works is sort of like Airbnb. Dog owners browse the "search" section of the site or app for pet sitters, which can be organized by zip code and available dates. Information of pet sitters is provided, complete with many reviews, specific services and rates. Now Rover has over 25,000 pet sitters in more than 5,000 US cities. And they're all experienced pet sitters.

    After finding someone that meets your needs, just send messages to the pet sitter to arrange a meeting. Then, like Rover says, all that is left to do is relax! Rover's pet sitters are encouraged to send text and picture information throughout the day, and if there's a medical emergency, the site will send a vet. Besides, don't worry about a pet sitter who falls through, because someone else will soon take his or her place.

    Happy doggie, happy travels — that sounds good to us. To learn more about Rover, click here.

阅读理解

    Google previously announced successful tests of machine learning systems designed to assist doctors. In one case, Google reported AI had examined eye diseases with equal accuracy to doctors. Other tests showed that machine learning can be used to study large amounts of patient data to predict future medical events.

    Now the company has published two new studies showing a high level of success in identifying metastatic breast cancer. Metastatic means that cancer has spread from its main area to other parts of the body. Metastatic breast cancer is one of the deadliest, causing about 90 percent of all breast cancer deaths worldwide.

    In metastatic breast cancer patients, the cancer often travels to nearby lymph nodes(淋巴结). Usually doctors examine lymph node tissue under a microscope to see whether cncer is present Google notes that previous studies have shown that up to one-fourth of metastatic lymph node classifications end up being changed after a second examination. In addition, studies show that small metastatic material can be missed up to 67 percent of the time when examinations happen under extreme time restrictions.

    Google says it created a mathematical algorithm(算法).The algorithm, called Lymph Node Assistant, is trained to find characteristics of tissue affected by metastatic cancer. When the system examined tissue images (图像), it was able to differentiate between metastatic cancer and non-cancer 99 percent of the time. In addition, the Lymph Node

    Assistant is highly effective at finding the positions of the cancers. Some of these positions would be too small for doctors themselves to identify. The research also showed that the algorithm method can reduce the usual time needed to examine the disease by about 50 percent.

    But Google makes clear the Al-based system is not meant to replace the work of medical professionals. Instead, it is designed to reduce the number of false identifications and help doctors work faster and more effectively.

阅读理解

    Global warming is the process of earth's atmosphere heating up. Over the last 100 years, the average temperature of earth's atmosphere has gone up 1 Fahrenheit. The weather has not changed exactly the same way in every area of the planet. But scientists think that the rise in average temperature is already affecting the earth, s climate.

    Many scientists now believe that global warming is caused by cutting down trees, producing more trash, and polluting the environment are some of the reasons that the temperature has gone up. Many scientists believe that the biggest causes of global warming are new human technologies that release greenhouse gases into the atmosphere.

    The greenhouse effect is not new. Certain gases in the atmosphere, like carbon dioxide, nitrous oxide and methane, prevent heat energy from escaping back into space. In the past, the climate didn't change much because nature produced just the right amount of greenhouse gases to deal with it.

    Today, most scientists are pretty sure that the rising temperature can't be blamed on nature. Ever since the industrial revolution in the 1700s, humans have relied on machines for daily life. And many of those machines give off a lot of greenhouse gases. An increase in the release of greenhouse gases from human activities is throwing nature off balance.

    The climate is a very complicated thing, but many scientists agree that the rising atmospheric temperature has already damaged the environment. Sheets of ice, called glaciers, are melting in Antarctica and other parts of the globe. As glaciers break off and melt into the oceans, they are adding warm water to the oceans and causing the sea level to rise.

    Over the past last 100 years, the sea level has risen 6-8 inches around the world. That means land along the coasts is beginning to disappear under water. Bigger and warmer oceans are also adding to other weather problems caused by pollution in the atmosphere. Some places have received more rain, others have had bigger storms and a few areas in the world have experienced unusual droughts.

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