A Special Appointment

    Years ago I moved to Woodland Hills to take a job in a small hospital's emergency department. No one wanted to work on Christmas Eve, so the shift (轮班) went to me. I kissed my family goodbye and went off to spend the night in the hospital. It was a thankless job.

At 9 pm, the ambulance brought in a man in his 60s who was having a heart attack. His face was pale, and he was frightened. The whole night I did my best to save his life. Before I left in the morning to spend Christmas with my family, I stopped by to see how he was doing. It was still tough, but he had survived the night and was sleeping.

    The following year I got Christmas Eve duty again. At 9 pm sharp, the ward clerk told me there was a couple who wanted to speak with me. When I approached them, the man introduced himself as Mr. Lee and said, “You probably don't remember me, but last Christmas Eve you saved my life. Thank you for the year you gave me.” He and his wife hugged me, handed me a small gift, and left.

    The following year a new doctor had joined the group, but I wanted to see if Mr. and Mrs. Lee would return. This time, I volunteered for the shift. I kept an eye on the door. Once again, at exactly 9 pm, the Lees appeared, carrying a warmly wrapped bundle. It was their new grandchild. Mr.Lee, his family and I spent 13 Christmas Eves together. In the later years the staff all knew about the story and would work to give me time with him in the break room, where we spent a half-hour each Christmas Eve.

    The last year I saw him, he brought me a gift. I carefully opened the package and found a crystal (水晶) bell inside. It was engraved (镌刻) with a single word: Friendship. Now, my family, friends and I ring that bell every Christmas Eve at exactly 9 pm and offer our best wishes to the man who we won't forget.

    Tonight, my piano concert was the most important thing in my family. My grandparents were coming by plane to hear me play. Even my busy Aunt Dianne who is on TV every night reading the news, was coming.

    But one thing was for sure. I would never win an award for my piano playing. And that's just because the more I practiced ,the more nervous I got. So there I was, on stage, in my beautiful dress, and I sat down at the piano. But when I started to play, I hit a wrong note. I told myself to start over. But then I hit the wrong note again. It was as if I hadn't practiced at all.

    Finally the disaster was over. I ran off the stage. I couldn't understand why people were applauding. But they were. My mom and my dad had flowers for me, and we were all supposed to go out for a nice dinner, but I couldn't. I just wanted to go home and cry and never go anywhere again. After we went back home, Aunt Dianne just came in and sat down on the side of my bed.

    "It was my first night on the air," she said."I had never been on television before, and I made a mistake. I mispronounced my name and the name of the news show. And you know what? No one even noticed but me. Just like tonight, no one noticed—just you". Aunt Dianne was right. I think we are harder on ourselves than anyone else is. Maybe I will leave my room. And maybe, I'll play the piano again.

    Let's look back all these years you've gone through, what have you done for your life? Are you spending your time wisely to make your life worthwhile? Neal Wu shared some ways we should do to make our short time of life meaningful, find out what you need to do next:

    a. Make friends as opposed to networking

    Your friends will go a lot further than the professional contacts you make, especially since only one of the two groups is invested in your personal happiness.

    b. Become an expert by learning as much as you can and deeply seeking out the things you are curious about

    Find the things you enjoy and practice the skills you want to develop. If you can achieve expertise then it will be easy to obtain an audience.

    c. Volunteer to help out those less fortunate

    In the process you will gain a ton of new perspective and will better understand other people's real problems. In a society that always looks upward, these people are being forgotten easily.

    d. Become as independent as possible

    Even though you work in a big company, you should constantly make small steps to reduce your dependence on your job. Write a book, build an app, or start a small business on the side. Release your inner entrepreneur.

    e. Don't spend too much time worrying about your personal brand

    Accomplish(完成) things, and the recognition will follow.

    f. Stop treating life as a competition and do things for their own sake

    Genuine(真正的) interest should be what drives you to improve yourself, rather than a desire to beat others. Find a community of people who are interested in the same things as you do, and drive each other to keep improving.

    If you want to become a fluent English speaker you should take some advice. There are four skills in learning English. They are reading, listening, speaking, and writing. The most important thing you must remember is that if you want to improve your speaking and writing skills, you should first master the skills of reading and listening.

    Read as much as you can. But your reading must be active. It means that you must think about the meaning of the sentence, the meaning of the unfamiliar（不熟悉） words, etc. There is no need for you to pay much attention to grammars or try to understand all the unfamiliar words you come across, but the fact that you see them for the first time and recognize them whenever you see them, for example, in other passages or books, is enough. It would be better to prepare yourself a notebook so you can write down the important words or sentences in it.

    As for listening, there are two choices: besides reading, you can listen every day for about 30 minutes. You can only pay attention to your reading and become skillful at your reading, then you can catch up on your listening. Since you have lots of inputs in your mind, you can easily guess what the speaker is going to say. This never means that you should not practice listening.

    For listening you can listen to cartoons or some movies that are specially made for children. Their languages are easy. Or if you are good at listening you can listen to VOA or BBC programs every day. Again the thing to remember is being active in listening and preferably taking some notes.

    If you follow these pieces of advice, your speaking and writing will improve quickly, and you can be a fluent English speaker one day.

    Qing-Feng Steamed Dumpling Shop. Daniang Dumpling. McDonald's. What do these companies have in common?

    Well, besides all being fast food chains, their logos are all red. And it's not a coincidence. Color is one of the many that companies use to connect with customers. And if fast food wasn't hard enough, those red logos might make it even harder to ignore.

    The average human can see ten million colors, but red is special. It's one of the first colors our ancient ancestors thought important enough to name. Early human languages were uncolorful. There were words for “black” and “white” and “red” but not much else.

    As a result, we have a deeper connection to red than any other color and we react to it in certain ways that actually play to fast food companies' advantage. For starters, researchers have found that red can cause a sense of urgency. On top of that, it also has an ability to whet (刺激) our appetites. And when you pair those two together, you've got the perfect recipe to attract hungry customers who want food, fast.

    So the red logo isn't just a welcoming sign. It's a seduction (诱惑) for your brain. Now, it's unclear why red makes us feel this way. But perhaps it has something to do with where the word comes from. Many ancient languages first named red from their word for “blood”. But red's bloody beginning has transformed. During medieval times, for example, red was worn by royals as a status symbol. And today, brides in many parts of India are married in red dress.

    In fact, red is one of the few colors today that cultures all over the world view positively. And it's no wonder companies attach so much importance to their logos. After all, we're a visual species. Despite having five senses, 80% of the information our brains process on a daily basis comes from our eyes. And according to marketing company WebPageFX, nearly 85% of consumers say the main reason they choose one product over the other is color.

    Just think what McDonald's would look like in blue, green, or pink! It's just not the same, right?

In recent years American society has become increasingly dependent on its universities to find solutions to its major problems. It is the universities that have been to blame for developing the expertise to place men on the moon; for dealing with our urban problems and with our worsening environment; for developing the means to feed the world's rapidly increasing population. The effort involved in meeting these demands presents its own problems. In addition, however, this concentration on the creation of new knowledge significantly impinges on the universities' efforts to perform their other principal functions, the transmission and interpretation of knowledge-the imparting of the heritage of the past and the preparing of the next generation to carry it forward.

With regard to this, perhaps their most traditionally acknowledged task, college and universities today find themselves in a serious situation. On one hand, there is the American commitment, especially since World War Ⅱ, to provide higher education for all young people who can profit from it. The result of the commitment has been a dramatic rise in enrollments(登记入学) in our universities, coupled with a striking shift from the private to the public sector of higher education. 

On the other hand, there are serious and continuing limitations on the resources available for higher education. While higher education has become a great "growth industry", it is also at the same time a tremendous drain(耗竭) on the resources of the nation. With the vast increase in enrollment and the shift in priorities away from education in state and federal(联邦的) budgets, there is in most of our public institutions a significant decrease in expenses for their students. One crucial aspect of this drain on resources lies in the persistent shortage of trained faculty(全体教师), which has led, in turn, to a declining standard of competence in instruction.

Intensifying these difficulties is, as indicated above, the concern with research, with its increasing claims on resources and the attention of the faculty. In addition, there is a strong tendency for the institutions' organization and functioning to fulfill the demands of research rather than those of teaching.