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题型:阅读理解 题类:常考题 难易度:普通

福建省厦门市2019届高三上学期英语期末考试试卷

阅读理解

    Qing-Feng Steamed Dumpling Shop. Daniang Dumpling. McDonald's. What do these companies have in common?

    Well, besides all being fast food chains, their logos are all red. And it's not a coincidence. Color is one of the many that companies use to connect with customers. And if fast food wasn't hard enough, those red logos might make it even harder to ignore.

    The average human can see ten million colors, but red is special. It's one of the first colors our ancient ancestors thought important enough to name. Early human languages were uncolorful. There were words for “black” and “white” and “red” but not much else.

    As a result, we have a deeper connection to red than any other color and we react to it in certain ways that actually play to fast food companies' advantage. For starters, researchers have found that red can cause a sense of urgency. On top of that, it also has an ability to whet (刺激) our appetites. And when you pair those two together, you've got the perfect recipe to attract hungry customers who want food, fast.

    So the red logo isn't just a welcoming sign. It's a seduction (诱惑) for your brain. Now, it's unclear why red makes us feel this way. But perhaps it has something to do with where the word comes from. Many ancient languages first named red from their word for “blood”. But red's bloody beginning has transformed. During medieval times, for example, red was worn by royals as a status symbol. And today, brides in many parts of India are married in red dress.

    In fact, red is one of the few colors today that cultures all over the world view positively. And it's no wonder companies attach so much importance to their logos. After all, we're a visual species. Despite having five senses, 80% of the information our brains process on a daily basis comes from our eyes. And according to marketing company WebPageFX, nearly 85% of consumers say the main reason they choose one product over the other is color.

    Just think what McDonald's would look like in blue, green, or pink! It's just not the same, right?

(1)、What is the writer's purpose in writing the text?
A、To introduce the origin of the color red. B、To describe the use of colors in marketing. C、To explain why many fast food logos are red. D、To show how fast food companies attract customers.
(2)、What feeling will people probably have when seeing red fast food logs?
A、Relaxation. B、Calmness. C、Eagerness. D、Contentment.
(3)、The two examples in Paragraph 5 are mentioned to show _________.
A、the meaning of red has changed B、Indian people value red C、Red has something to do with blood D、red indicates a high status
(4)、Why do companies pay much attention to their logos according to Paragraph 6?
A、Logos convey their values. B、Logos awaken people's senses. C、People process information daily. D、People largely rely on what they see.
举一反三
阅读理解

Australian Comedy—COSI(5th Round)

Date: April 12-16—7:30 pm

    Venue: Beijing Poly Theatre

    Price: 800-1,500 yuan

    Cosi is a 1996 Australian comedy film directed by Mark Joffe. In the film, Lewis Riley wants to get a job as a director at a mental (精神病的)hospital. He gets the job and finds himself directing a production of the Mozart opera Cosi fan tutte, an opera in Italian. And it is going to be performed by actors and actresses that he must select from among the patients, who only speak English.

    Twelfth Night

    By TNT Theatre Britain

Date: April 13-15—7:30 pm

    Venue: 9 Theatre Beijing

    Price: 60-380 yuan

    Twelfth Night, or What You Will is a comedy by William Shakespeare, believed to have been written around 1601-1602. The play focuses on the twins Viola and Sebastian, who are separated in a ship accident at sea. Viola(who pretends to be a boy) falls in love with Orsino. But Orsino in turn is in love with Olivia when meeting Viola falls in love with her, thinking she is a man.

Jazz Weekend—Thomas Enhco Piano Recital

Date: May 6—7:30 pm

    Venue: Beijing Concert Hall

    Price: 80-599 yuan

    Thomas Enhco was born in Paris, 1988. He starts playing the violin and piano at an early age, and studies classical music and jazz. At 12, Thomas works with a French jazz violinist Didier Lockwood. He is spotted by Peter Erskine, who offers to help with Thomas Enhco's first CD. In 2004-2005, Thomas creates and records his first album, Esquisse, which is released in 2006. He receives the Young Talent Prize at the Montauban Jazz Festival in 2006.

阅读理解

    If you use social media to chase away loneliness, a new study suggests you're going against the grain.

    We may have heard a lot about the benefits of interacting with others online, but the findings of a study conducted by University of Pittsburgh School of Medicine scientists show a direct relationship between social media usage and feelings of isolation (隔绝). In short, the more time you spend on social media, the lonelier you may feel.

    With increased interaction on a large number of apps that allow for endless virtual connectivity, loneliness seems like the last problem frequent social media users would face, but according to the leader of the study Brain Primack, it has the exact opposite effect.

    "Mental health problems and social isolation are at widespread levels among young adults nowadays," Primack said, "We are naturally social creature, but modem life tends to separate us instead of bringing us together. While it may seem that social media presents opportunities to fill the social void (空隙), I think this study suggests that it may not be the solution people were hoping for."

    Primack and his team examined the social media habits of 1,787 U.S. adults aged 19 to 32 via a questionnaire that asked about the time and frequency they spent on the most popular social media platforms. Eventually, they determined that young adults who are constantly logging into social media reported more feelings of isolation than those with less social media usage. Frequent exposure to unrealistic descriptions on social media instead of face-to-face social interactions may give people the impression that others are living happier, more connected lives, and this may users feel more socially isolated in comparison.

阅读理解

    In the ongoing battle between Tiger Moms, French Mamas, and everyone else who wants to know what is the best way to raise their kids, a new study adds evidence that the extreme Tiger-style may do more harm than good. Authoritarian parents are more likely to end up with disrespectful children with violent behaviors, the study found, compared to parents who listen to their kids with the goal of gaining trust.

    It was the first study to look at how parenting styles affect the way teens view their parents and, in turn, how they behave. The study considered three general styles of parenting. Authoritative parents are demanding and controlling while also being warm and sensitive to their children's needs. Authoritarian parents, on the contrary, are demanding and controlling without the appearance of caring, attachment and receptiveness. They take a "my way or the highway" approach to their kids. Permissive parents, the third group, have warm and receptive qualities, but they set few boundaries and carry out few rules.

    Using data on early 600 kids from an ongoing study of middle school and high school students in New Hampshire, researchers from the University of New Hampshire were able to find "my way or the highway" parenting with more violent behaviors like robbery, drug-taking, and attacking someone else with the intention of hurting or killing. Firm but loving parenting, on the other hand, led to fewer lawbreakers. Permissive parenting, surprisingly, didn't seem to make much of a difference either.

    To explain the link between parenting style and behavior in kids, the researchers suggested that what matters most is how reasonable kids think their parents' power is. This sense comes when kids trust that their parents are making the best decisions for them and believe that they need to do what their parents say even if they don't always like how their parents are treating them. When kids respect the power of their parents, the researchers reported in the journal of Adolescence, their behavior is better. Previous research has also linked firm but caring parenting with kids who have more self-control and independence.

    "When children consider their parents to be the reliable figure, they trust the parents and feel that they have a duty to do what their parents tell them to do," said lead researcher Pick Trinkner. "This is very important as the parent doesn't have to rely on a system of rewards and punishments to control behavior and the child is more likely to follow the rules when the parent is not physically present."

阅读理解

Cattle manure(粪肥) has become one of the world's greatest environmental killers, but one Dutch artist is using chemistry to turn it into something that is both eco-friendly and valuable.

In recent years, scientists around the world have made great progress in their attempts to recycle cattle manure, including turning it into natural fertilizer, but Eindhoven designer Jalila Essaidi didn't think they were efficient enough to solve the global manure problem. So she started on her very own solution, one that approached animal waste as a valuable material that could be processed into useful products.

She started by separating the waste, with the dry manure used to get pure cellulose(纤维素) from the grass that cows eat. From the wet manure, she got acids used to create a natural liquid plastic which was used to make fiber that are later turned into fabric(material used for making clothes).

This new material was named Mestic, from mest, the Dutch word for manure. Essaidi claim that it has the same function as plastic from fossil fuels, but is bio-degradable(可生物降解的). Better yet, the degradability can be dealt with in the lab, making it possible to create materials that last for different periods of time depending on their purpose. "This is not the first time that scientists have been looking for ways to solve the manure problem, but it is the first time that manure is being considered as a valuable resource." the Dutch designer said.

Last year, Jalila Essaldi partnered with the city of Eindhoven to produce a fashion show using Mestic-based fabrics. Her Mestic collection was so impressive that clothing giant H&M awarded her the Global Change Award and a $1million prize. And cow manure is just the beginning of Jalila Essaldi's experiments with animal waste. "After cows, we'll deal with pigs and other animals," she said.

 完形填空

The United States you may not know

The United States is the only superpower in the world, and it is far more advanced than any other country. However, we can't simply owe its 1 and prosperity to its lucky escape from the destruction of the two world wars. What other nations should 2 is the American spirit and its social system. 

The most obvious features of the American spirit are 3 and pragmatism (务实思想). Nearly 70% of the important inventions have been made in the US since the first industrial revolution. Since the US occupies such an important position in science and technology, naturally it has become the first superpower in the world. 

Americans are always 4 with what they have achieved, and they have an appetite for adventure over the love of 5 . European countries have been pursuing a reformist policy of "high tax and high welfare" since the 1960s, while only the US 6 the policy of "high risk and high return". 7 , the US has become the leader of the third industrial revolution (in technology of information, materials and biology). 

High salary is not the only 8 that the talents from other countries find in the United States. Some characteristics of American society should not be 9 . Family backgrounds and great wisdom in building connections and playing up to the boss, to which great importance is attached in other countries, are not so important to 10 development in the US. Most people are on the same starting line, and whether one can succeed or not depends on his own ability and hard work.

However, the American character is full of paradoxes (矛盾). The American people are both extremely romantic and pragmatic. The American is a(n) 11 people, but in every field there are workaholics. The Americans are open-minded but they are very conservative on certain matters. Since China's reform and opening-up to the outside world, many media in Western countries have greatly 12 their attitudes towards China. However, the American media are singing the same old tune against China as they were in the Cold War period. The Americans 13 freedom, but their government is very fond of interfering in other countries' internal affairs. What's most puzzling is that the Americans 14 authority, but they highly respect the laws and regulations of the society. Therefore, in such a nation that values personal liberty, the society can still be kept in good order and operate with high 15 . Is it odd? No one can provide a satisfactory answer.

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