题型:阅读理解 题类:常考题 难易度:普通
江西省上高县第二中学2018届高三上学期英语第四次月考试卷
Shoppers in the UK are spending less money on toilet paper to save money, research has shown.
Penny saving UK consumers choose cheaper products from discounters such as Aldi and Lidi rather than expensive alternatives.
This has wiped 6% off the value of the soft tissue paper market in the UK. It has reduced from £1.19 billion in 2011 to £1.12 billion in 2015, according to a new report from market research company Mintel. Furthermore, the future of the market looks far from positive, with sales expected to fall further to £1.11 billion in 2016.
In the last year alone, despite an increase in the UK population and a rise in the number of households, sales of toilet paper fell by 2%, with the average household reducing their toilet roll spending from £43 in 2014 to £41 in 2015.
Overall, almost three in five people say they try to limit their usage of paper – including facial tissue and kitchen roll to save money. “Strength, softness and thickness remain the leading signs of toilet paper quality, with just a small part of consumers preferring more expensive alternatives, such as those with flower patterns or perfume,” said analyst Jack Duckett. “These extra features are considered unnecessary by the majority of shoppers, which probably reflects how these types of products are typically more expensive than regular toilet paper, even when on special offer.”
While consumers are spending less on toilet paper, they remain particular about it when it comes to paper quality. One in 10 buyers rank toilet rolls made from recycled paper among their top considerations, clearly showing how overall the environment is much less of a consideration for shoppers than product quality. In a challenge for makers, 81% of paper product users said they would consider buying recycled toilet tissue if it were comparable in quality to standard paper.
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