John keeps a record of new words and expressions in English. He usually writes them in a note-book. Then, later in the day, he asks his teacher about them. “Mrs. Thomas, these expressions are new to me. ‘She's blue today.'， ‘You're yellow', ‘A little white lie', ‘She has green fingers'.” After looking at the note-book, Mrs. Thomas says, “In everyday English, John，‘blue' sometimes means sad. ‘Yellow' means afraid. A person with ‘green fingers' grows plants successfully. And ‘a white lie' is not a bad lie.” “I don't understand. Please give me an example.” “ For example, I offer you some cake. The truth is that you don't like my cake. You don't say that. Instead, you say, ‘No, thanks, I'm not hungry.' That's a white lie.” John says, “I see , thanks for the explanation!”

    Adults always think it surprising that they can remember well what they learned as children but have never practiced ever since. A man who has not had a chance to go swimming for years can still swim as well as ever when he gets back in the water. He can get on a bicycle after many years and still ride away. He can play catch and hit a ball as well as his son. A mother who has not thought about the words for years can teach her daughter the poem that begins “Twinkle, twinkle, little star” or remember the story of Cinderella or Goldilocks and the Three Bears.

    One explanation is the law of overlearning, which can be stated as follows: Once we have learned something, additional learning trials (尝试) increase the length of lime we will remember it.

    In childhood we usually continue to practice such skills as swimming, bicycle riding, and playing baseball long after we have learned them. We continue to listen to and remind ourselves of words such as “Twinkle, twinkle, little star'' and childhood tales such as Cinderella and Goldilocks. We not only learn but overlearn.

    The multiplication tables (乘法口诀表) are an exception to the general rule that we forget rather quickly the things that we learn in school, because they are another of the things we overlearn in our childhood.

    The law of overlearning explains why cramming (突击学习) for an examination, is not a satisfactory way to learn a college course, though it may result in a passing grade. By cramming, a student may learn the subject well enough to get by on the examination, but he is likely soon to forget almost everything he learned. A little overlearning, however, is really necessary for one's future development.

    Societies all over the world name places in similar ways. Quite often there is no official naming ceremony but places tend to be called names as points of reference by people. Then an organized body steps in and gives the place a name. Frequently it happens that a place has two names: One is named by the people and the other by the government. As in many areas, old habits died hard, and the place continues to be called by its unofficial name long after the meaning is lost.

Many roads and places in Singapore(新加坡) are named in order that the pioneers will be remembered by future generations. Thus we have names such as Stamford Road and Raffles Place. This is in keeping with traditions in many countries — in both the West and the East.

Another way of naming places is naming them after other places. Perhaps they were named to promote friendships between the two places or it could be that the people who used to live there were originally from the places that the roads were named after. The mystery is clearer when we see some of the roads named in former British bases. If you step into Selector Airbase you will see Piccadilly Circus — obviously named by some homesick Royal Air Force personnel.

    Some places were named after the activities that used to go on at those places. Bras Basah Road is an interesting example, "Base Basah" means "wet rice" in Malay(马来语). Now why would anyone want to name a road "Wet Rice Road"? The reason is simple. During the pioneering days, wet rice was laid out to dry along this road.

    A few roads in Singapore are named by their shapes. There is "Circular Road" for one. Other roads may have part of their names to describe their shapes, like "Paya Lebar Crescent". This road is called a crescent (月牙) because it begins on the main road, makes a crescent and comes back to join the main road again.

    Three-quarters of the world's coffee farms destroy forest habitat to grow coffee in the sun and typically use harmful pesticides (杀虫剂) and chemicals that poison the environment. When forests disappear, migratory (迁徙的) songbirds disappear, too. In order to deal with severe population and habitat loss, Smithsonian scientists created the Bird Friendly certification.

    Bird Friendly coffees are shade-grown, meaning the coffee is planted under trees, rather than on the land that has been cleared of all other plants. Coffee experts say shade-grown coffees taste better, because the beans ripen slower than coffee grown in the full sun, resulting in a richer, more complex flavor. Bird Friendly certified coffees grow under bio-diverse shade that provides habitat for migratory songbirds and other wildlife, stores carbon and fights climate change. Bird Friendly coffees are also certified organic, meaning they are grown without pesticides, which is better for people and for the planet.

    Bird Friendly producers can also earn more for their crops. The wood and fruit trees on shade coffee farms provide farmers with additional income. Every cup of Bird Friendly coffee purchased rewards these farmers with a little more money for being good stewards of the environment and encourages them to continue conserving Bird Friendly habitat.

    Buying Bird Friendly supports the Smithsonian Migratory Bird Center's conservation research aimed at understanding and protecting your feathered friends. You can purchase Bird Friendly certified coffees around the world and protect wildlife and habitat with every cup. Find a store or cafe near you, or better yet, have it shipped to your door when you order online.

    In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics(策略).

    One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food later in their trip. In department stores, the women's shoe section is generally next to the women's makeup section: while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.

    Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.

    When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

    My family and I never talked about school as the ticket to a future. I was in the classrooms, but I wasn't there to learn to write, read or even speak. When it was my turn to read, I wanted to hide. I was 13 years old, but I already hated being who I was.

    I had an English teacher, Mr. Creech, who knew I couldn't read. In one of my first lessons the teacher said that anyone who had a reading age below six had to stand up. I felt so embarrassed. But at the same time, it made me realize that I needed to change the situation. I was determined it wouldn't happen again. Later that day, Mr. Creech encouraged me and promised he would try his best to help me learn to read. From then on, I never gave up practicing reading.

    Now I was 41 years old. One day, I planned to fly back to Texas to visit my friends and family. On my way from the airport, I saw Mr. Creech buying himself a drink. I rushed over and reached into my pocket to pay for him.” Do I know you?” he asked.” Yes, sir, you do know me,” I answered excitedly.” My name is Anthony Hamilton. You taught me English.” The look on his face told me that he remembered the boy he'd once encouraged.

    "I'm so glad I had a chance to see you," I said. "And Mr. Creech, I have great news to share." I told him I had learned to read. But that wasn't all. I had become a published author and an active speaker." The next time you get another Anthony Hamilton in your classroom, please encourage him to read as well." I added.

    The experts say what once worried me has a name: dyslexia(诵读困难症). But I can tell you it was a lack of desire for education.