In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics（策略）.

    One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food（垃圾食品）later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

    Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

    When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

    “Cleverness is a gift while kindness is a choice. Gifts are easy—they're given after all. Choices can be hard.”—Jeff Bezos

    I got the idea to start Amazon 16 years ago. I came across the fact that the Internet usage was growing at 2,300 percent per year. I'd never seen or heard of anything that grew that fast, and the idea of building an online bookstore with millions of titles was very exciting to me. I had just turned 30 years old, and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go to do this crazy thing that probably wouldn't work since most start-ups don't, and I wasn't sure what to expect. MacKenzie told me I should go for it. As a young boy, I'd been a garage inventor. I'd always wanted to be an inventor, and she wanted me to follow my passion.

    I was working at a financial firm in New York City with a bunch of very smart people, and I had a brilliant boss that I much admired. I went to my boss and told him I wanted to start a company selling books on the Internet. He took me on a long walk in Central Park, listened carefully to me, and finally said, “That sounds like a really good idea, but it would be an even better idea for someone who didn't already have a good job.” That logic made some sense to me, and he convinced me to think about it for 48 hours before making a final decision. Seen in that light, it really was a difficult choice, but finally, I decided I had to give it a shot. I didn't think I'd regret trying and failing. And I suspected I would always be haunted by a decision not to try at all.

    After much consideration, I took the less safe path to follow my passion, and I'm proud of that choice. For all of us, in the end, we are our choices.

    It was Saturday morning. I heard loud noises of moving furniture in the next room. I could almost feel the excitement of John who was soon going to get a room of his own. I remember my own feelings when I was 13. I knew how much he longed for his right to privacy (私人空间) when he was sharing a room with his younger brother, Robot. He said, “Mum, Can I please have a room of my own? I could use Jeff's. He won't mind.”

    It was true that Jeff had graduated from college and flown from the nest. But would he mind? The room was the place where I told him a thousand stories and we had a thousand talks. As close as we were, though, the time came when Jeff needed a door between us. His life was spreading into areas that had less to do with family. I no longer could-or should-know everything about him.

It turned out that getting Jeff's permission was easy. He said, “Of course, Mum, it would be selfish of me to hold on to it.” Then his voice softened, “Mum, I won't be living at home again—you know that.” Behind his glasses, his eyes were lit with all the love. There were no doors closed here—they had all opened up again.

    As John and I were cleaning the room, I fixed my eyes on Jeff's things around me and could almost touch the little boy who I knew was gone forever. I looked at the room and, in my heart, I let it go. To hold on would be, as Jeff said, selfish. Now it was time for John, shouldering through the door, his eyes bright with promise of independence, to disappear behind the door. It was time for letting go to happen again.

    Have you heard about "Survival Holidays"? It is for children to go into the lonely place for exciting activities. Now about 1,100 companies are allowed to take children into the great outdoors without their parents.

    The reason why people like "Survival Holidays" is that they think being close to nature is good for children. Many children in big cities spend all time watching TV and playing computer games. "Survival Holidays" gives them an important change.

    Is "Survival Holidays" a wonderful idea? Maybe it is. Children need more free time to play. They need to be left on their own, without adults disturbing (干扰) them. Parents care too much about their children. They like to see the children being busy with activities that are controlled (控制) by adults, which causes many problems. Children don't know what to do when they are in danger. Even something like crossing a small river seems to be a hard challenge. Children are not comfortable with danger. Even slight danger like getting their feet wet or falling down seems very terrible to them.

    Many people think the survival activities are good for children. Even years later, they will still remember what they have learned. Some have learned to stay calm in dangerous times. Some have learned how to keep safe. Others have learned how to work in a team. All these skills will help them a lot in their lives.

    How often do you exercise? A new study found that most kids aged 12 to 15 weren't getting enough physical activity. The results were based on about 800 kids. As part of the study, the kids tracked and reported on their own activity levels, and took physical exams.

    U. S. fitness guidelines suggest an hour or more of physical activity every day. According to the study, only 1 in 4 U.S. kids get enough physical activity.

    "It's certainly worrying to see that our kids have such a limited amount of physical activity each day," said Dr. Stephen Pont. He is an expert on children's health.

    Few kids in the study met the guidelines on physical activity that raises the heart rate and makes people breathe harder. Overall, about 25% said they got an hour of that kind of exercise every day. Kids also reported on which activities they did most often outside of school gym class--basketball for boys and running for girls.

    The study found that fat teenagers were less active than normal-weight girls and boys. Fat girls were slightly less active than normal-weight girls, but levels were similar among overweight and normal-weight boys. The study also said that the percent of fat children aged 2 to 19 was 17%, or about 12.5 million kids.

    "There's always room for improvement," said Tala Fakhouri, who was the leader of the study. She also said the results provide useful information to help with fitness campaigns such as Let's Move, which was initiated by Michelle Obama in 2010. To inspire kids to eat right and get in shape, Michelle visits schools and holds exercise events. She also calls on schools to offer regular gym classes.

    The study also found kids who get physical education at school may get better grades.

    Mr. Lee was in bed and was trying to go to sleep when he heard the bell ring. He turned on the light and looked at his clock. It was twelve o'clock. "Who can it be at this time of night?" He thought. He decided to go and find out. So he got of bed, put on his dressing gown (浴袍) and went to the door. When he opened the door, there was nobody there. "That is very strange." Then he went back to his bedroom, took off his dressing gown, got back into bed ,turned off the light and tried to go to sleep.

    A few minutes later he heard the bell again. Mr. Lee jumped out of bed very quickly and rushed to the door. He opened it, but again he found no one there. He closed the door and tried not to feel angry. Then he saw a piece of paper on the floor. He picked it up. There were some words on it : "It is now after midnight(午夜), so it is April Fool's Day (愚人节). April fool to you!"

    "Oh, it was the English boy next door!" Mr. Lee exclaimed (惊叫) and almost smiled. He went back to bed and feel asleep at once. The bell did not ring again.