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高中英语-牛津译林版-高二上册-模块6 Unit 4 Helping people around the world

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    In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics(策略).

    One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food(垃圾食品)later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section:while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

    Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

    When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

(1)、Why do stores usually display fruits and vegetables in the first section?

A、To save customers times. B、To show they are high quality foods. C、To help sell junk food. D、To sell them at discount prices.
(2)、According to Paragraph 3, which of the following encourages customers to buy?

A、Opening the store early in the morning. B、Displaying British wines next to French ones. C、Inviting customers to play music. D、Filling the store with the smell of fresh bread.
(3)、What is the California builder's story intended to prove?

A、The house structure is a key factor customers consider. B、The more costly the house is, the better it sells. C、An ocean view is much to the customers' taste. D、A good first impression increases sales.
(4)、What is the main purpose of the passage?

A、To explain how businesses turn people into their customers. B、To introduces how businesses have grown from the past. C、To report researches on customer behavior. D、To show dishonest business practices.
举一反三
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C

    FLORENCE, Italy—Svetlana Cojochru feels hurt. The Moldovan has lived here seven years as a caregiver to Italian kids and the elderly, but in order to stay she's had to prove her language skills by taking a test which requires her to write a postcard to an imaginary friend and answer a fictional job ad.

    Italy is the latest Western European country trying to control a growing immigrant(移民) population by demanding language skills in exchange for work permits, or in some cases, citizenship.

    Some immigrant advocates worry that as hard financial times make it more difficult for natives to keep jobs, such measures will become more a vehicle for intolerance than integration(融合). Others say it's only natural that newcomers learn the language of their host nation, seeing it as a condition to ensure they can contribute to society.

    Other European countries laid down a similar requirement for immigrants, and some terms are even tougher. The governments argue that this will help foreigners better join the society and promote understanding across cultures.

    Italy, which has a much weaker tradition of immigration, has witnessed a sharp increase in immigration in recent years. In 1990, immigrants numbered some 1.14 million out of Italy's then 56.7 million people, or about 2 percent. At the start of this year, foreigners living in Italy amounted to 4.56 million of a total population of 60.6 million, or 7.5 percent, with immigrants' children accounting for an even larger percentage of births in Italy.

    Cojochru, the Moldovan caregiver, hoped obtaining permanent residence(居住权) would help her bring her two children to Italy; they live with her sister in Moldova, where salaries are among the lowest in Europe. She was skeptical that the language requirement would encourage integration.

    Italians always “see me as a foreigner,” an outsider, even though she's stayed in the country for years and can speak the local language fluently, she said.

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    Earlier this month, blogger Lisa Henderson announced that she and her husband John had decided not to have Christmas. The family, who lives in Utah, will still put up decorations, but presents from Santa are a no-go this year.

    “John and I feel like we are fighting a very hard uphill battle with our kids when it comes to their rights,” Henderson wrote on her blog. “It is one of the biggest struggles as a parent these days in middle class America. Our kids have been acting so ungrateful lately. ... John said, “We shouldn't just celebrate Christmas. And, so that's what we did.”

    Instead, the Hendersons are putting the money they would have spent on gifts toward service projects in order to teach their three sons the “pleasure of giving.” The children will still receive gifts from grandparents and other family members, but this year, she said, their letters to Santa will be asking him to find someone who needs presents more than they do.

    In an interview with ABC News, 11-year-old Caleb Henderson admitted that he and his brothers had been behaving badly. “We would hit each other. We were fighting and crying,” he admitted, and Lisa said that when she broke the news to her sons, they cried pretty hard.

    But so far, Henderson told Fox News last week, the family is having a sudden turning this into a different kind of gift. They have already held a clothing drive and sent boxes of clothes and candy to a village in the Philippines that was hit hard last year by Typhoon Haiyan.

    “The children were excited and kept wanting to give more and more,” she reported on her blog.

    Many readers responded positively to Henderson's post. Some sharing their own stories of limiting Christmas in order to teach their children to be charitable(仁慈的) or grateful. “As parents you're giving your kids something so much more special than a bunch of gifts on Christmas,” one wrote.

    But Henderson received negative follow-ups as well on her blog. Responding to critics, she updated her blog with a statement that reads, in part:

I just wanted to explain a couple of things. First, my kids are in no way hurt for things.... They have reacted by making gifts for each other and packing them into each other's stockings stealthily(偷偷地). They are learning exactly what we wanted them to learn, because they are not moving around feeling sorry for themselves. They are thinking of others.

    The second thing I wanted to explain is why I wrote this post. Some people seem to think I wrote this for attention. Ummm, the attention you get from posts like this is not good and actually extremely difficult to deal with.... The reason I wrote this post is I want to empower parents to feel like it's okay to take a stand. ... I wanted to share what we are doing, so any parents that feel they are struggling with the same issues in their home can see what others are doing and get ideas for their family. My intention is to help support other parents and to raise amazing kids.

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    Last month, the president of the Maldives, Mohamed Nasheed, held an underwater meeting. The purpose of the ocean floor conference is to highlight the effects of global warming on his island nation.

    The Maldives, located in the Indian Ocean, is the lowest-lying country on Earth. Melting glaciers and polar ice are causing sea levels to rise, putting the Maldives and other low-lying areas at risk of being swallowed by the sea within the next 100 years.

    What can be done? Scientists and leaders from 190 nations will try to figure that out at the United Nations climate change conference next month. The main goal of the meeting is to come up with a new climate agreement for 2012 and beyond. That is when the existing plan, the Kyoto Protocol will expire. The agreement was created in Kyoto, Japan, in 1997. Since then, it has been ratified(正式批准) by 190 nations. The countries promised to limit the amount of greenhouse gases, such as carbon dioxide, which they produced each year.

    The debate over who should cut greenhouse emissions has been going on for years. The US has been hesitant to reduce emissions unless fast-growing nations such as China and India also reduce their use of fossil fuels. In recent months, China has taken steps to be greener. But India has been unwilling to change. It argues that it is unfair for rich nations to ask poorer countries to cut down on emissions.

    While world leaders work on a plan in Copenhagen, there are many things you can do to help the planet. You can save fuel by walking or biking instead of riding in a car. You can start a recycling program in your community. You can plant trees. Trees absorb carbon dioxide from the air and give off oxygen.

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    The summer holidays are coming up. It's time to fill the bookshelves with quality literature for the kids. Here are some great books.

    Josephine Wants to Dance by Jackie French

    Price: $14.99 (for ages 4+)

    Josephine is a kangaroo who loves to dance. Her little brother, Joey, tells her that kangaroos don't dance; they jump. But Josephine continues to point her toes and leap through the air. When a ballet group comes to town and the lead ballerina (芭蕾舞演员) is injured, Josephine is called upon to help save the day. Can she do it, and, more importantly, does it matter that she's a kangaroo?

    House of Secrets by Chris Columbus

    Price: $19.99 (for ages 9+)

    The Walker kids —Caroline, Brendan and Nell—may have saved the world, but they can't save their home and must leave Kristoff House. Things can't get any worse, but then it turns out that the Wind Witch is still alive and planning an attack. To defeat her, the Walkers must return to the book world. The Walkers always help each other, but they must do it alone in their most important mission yet. And this time, if they fail, there's no chance of coming back.

    Edge of Extinction Book 1 by Laura Martin

    Price: $16.00 (for ages 9+)

    If you like The Land of the Dinosaurs, you will love this book. Two hundred years ago, the first dinosaur was successfully cloned (克隆). Soon after, humans realized they'd made a big mistake. Thirteen-year-old Sky Mundy's father suddenly disappeared five years ago. Along with her best friend, Shawn, she steps out into the world above --a world of dinosaurs --to look for him. Then she learns that everything she's been taught has been a lie.

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    The University of Birmingham is the first excellent UK Russell Group university to announce that it will accept the "Gaokao" exam for high-flying Chinese students wishing to join its undergraduate courses in 2019.  High school students who complete the "National Higher Education Entrance Examination", or Gaokao, with top grades will be able to apply for direct entry onto Birmingham degree programmes without first completing a foundation year which is a routine for the freshman.

    Gaokao is usually taken by students in their last year of senior high school and, every year, each province in China sets the grades required to gain admission to its universities. It is usually held across China in early June.  Students are tested in Chinese, Mathematics, a Foreign Language and social sciences or natural sciences.

    University of Birmingham Vice-Chancellor Professor Sir David Eastwood said: "The University of Birmingham has been challenging and developing great minds for more than a century. We welcome people from around the globe to study at Birmingham and Chinese students form an integral part of our education and research community. We are further opening access to Birmingham's wealth of education opportunities for the brightest and most dedicated Chinese students by accepting this strict and important qualification. I look forward to welcoming these high-flying students to the University of Birmingham. "

    Gaokao is increasingly accepted by universities in Australia, the USA, Canada and mainland Europe. Birmingham will only be considering high quality students who achieve a minimum 80% Gaokao score and meet additional academic and English language requirements.

    Professor J on Frampton, Director of the University of Birmingham's China Institute said:" The University of Birmingham has a long history of educating students from China and one of our most famous graduates is Li Siguang-the founding father of Chinese geology. I am delighted that the University is now accepting the Gaokao. This gives the brightest and best Chinese students an opportunity to move straight into the first year of our undergraduate programmes and experience the benefits of studying at a global Top 100 university, such as Birmingham. "

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Babies made from three people approved in UK

    Babies made from two women and one man have been approved by the UK's fertility regulator. The historic and controversial move is to prevent children from being born with deadly genetic diseases.

    Doctors in Newcastle — who developed the advanced form of In Vitro Fertilization or IVF (人工授精) — are expected to be the first to offer the procedure and have already appealed for donor eggs. The first such child could be born, at the earliest, by the end of 2017.

    Some families have lost multiple children to incurable mitochondrial (线粒体的) diseases, which can leave people with insufficient energy to keep their heart beating.

    The diseases are passed down from only the mother, so a technique using a donor egg as well as the mother's egg and father's sperm has been developed.

    The resulting child has a tiny amount of their DNA from the donor, but the procedure is legal and reviews say it is ethical (伦理的) and scientifically ready.

    "It is a decision of historic importance," said Sally Cheshire, chairwoman of the Human Fertilisation and Embryology Authority (HFEA). "I'm sure patients will be really pleased by what we've decided today."

    But some scientists have questioned the ethics of the technique, saying it could open the door to genetically-modified(转基因) 'designer' babies.

    The HFEA must approve every clinic and every patient before the procedure can take place. Three-person babies have been allowed only in cases where the risk of a child developing mitochondrial disease is very high.

    Prof Mary Herbert, from the Newcastle Fertility Centre, said, "It is enormously pleasing that our many years of research in this area can finally be applied to help families affected by these devastating diseases".

    "Now that we are moving forward towards clinical treatments, we will also need donors to donate eggs for use in treatment to prevent affected women transmitting disease to their children."

    Prof Sir Doug Turnbull, the director of the Welcome Centre for Mitochondrial Research at Newcastle University, said, "We are delighted by today's decision. We will also provide long-term follow up of any children born."

    NHS England has agreed to fund the treatment costs of the first trial of three-person IVF for those women who meet the HFEA criteria, as long as they agree to long-term follow up of their children after they are born.

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