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题型:阅读理解 题类:常考题 难易度:普通

高中英语-牛津译林版-高二上册-模块6 Unit 4 Helping people around the world

阅读理解

    In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics(策略).

    One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food(垃圾食品)later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section:while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

    Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

    When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

(1)、Why do stores usually display fruits and vegetables in the first section?

A、To save customers times. B、To show they are high quality foods. C、To help sell junk food. D、To sell them at discount prices.
(2)、According to Paragraph 3, which of the following encourages customers to buy?

A、Opening the store early in the morning. B、Displaying British wines next to French ones. C、Inviting customers to play music. D、Filling the store with the smell of fresh bread.
(3)、What is the California builder's story intended to prove?

A、The house structure is a key factor customers consider. B、The more costly the house is, the better it sells. C、An ocean view is much to the customers' taste. D、A good first impression increases sales.
(4)、What is the main purpose of the passage?

A、To explain how businesses turn people into their customers. B、To introduces how businesses have grown from the past. C、To report researches on customer behavior. D、To show dishonest business practices.
举一反三
阅读理解

    Can you remember the first time you learned to ride a bike or drive a car? Learning theses kills changed your life forever and opened up new horizons (视野).Learning about computers can be like learning how to ride a bike or drive a car. Once you have employed the time to master the skills, you will never go back to the old days. The new technology is just too convenient and too powerful.

    Technological developments all through the years have enabled us to do more with less effort. We have continuously looked for better ways of doing things. Each invention and new development has allowed us to extend our capabilities. Today we see one of the most dramatic technologies ever developed—the computer. It extends the capabilities of our minds.

    Computers have saved organizations millions of dollars. Furthermore, these same computer systems have opened up new opportunities that would have gone undiscovered or ignored. There is no doubt that computers have a positive influence upon people's life, and the growth of computer usage is surprising. On the other hand, the computer can do serious damage. Invasion of privacy (侵犯隐私), fraud (欺诈),  and computer-related mistakes are just a few shocking examples. So the computer is like a double-edged sword. It has the ability to cut us free from some activities, but it can also cut deep into financial profits (利益), personal privacy and our society in general. The choice is yours, and only through a knowledge of computer systems will you be able to avoid the dangers while enjoying the many, many benefits of the computer age.

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    Every month we look at a different artist. We think Haroshi is super cool—he makes sculptures(雕塑) from skateboards.

    Haroshi is in his late 30s. He's a skateboarder but he also makes things from wood. He began skateboarding when he was 15 years old and he loved it. He used to skate every day. Now, if you know anything about skateboarding, you'll know that skateboards don't last forever because they break. But Haroshi didn't throw his out because he was fond of them. Over time he built up a big collection and at the same time he learnt about all the different types of skateboard. Surprisingly, not all skateboards are of the same shape and actually they are often built in different ways. By the time he was 25, he had an enormous collection of old skateboards.

    He decided he had to do something with them so he started to cut them up. As he was doing that, he noticed some interesting patterns in the wood. He then cut more and stuck them on top of each other. The first thing he created from the wood was a piece of jewelry. He created something new from something old.

    Nowadays, however, he is known for his extremely large 3D wooden sculptures. His ideas generally come from skateboarding culture, ranging from skateboarding cats to cool trainers, but also everyday topics such as hurting yourself, getting better, being crazy about something and of course, growing up. All skateboarders will understand these. Haroshi has made over 40 pieces and each piece takes a very long time. There is no doubt that he is very talented but he's had no formal art training. He taught himself.

    Haroshi held an exhibition in London last month and three of us from @teenattack went along. As we entered the first room, we saw a huge bird that covered one wall. It was absolutely enormous! There was also a sculpture called Ordinary life. It looked like a broken leg—a very common problem, of course. It's incredible to think that these sculptures are all made from broken skateboards. But there's something else that is really interesting about Haroshi's work.

    In the twelfth century a sculptor called Unkei placed a glass ball in each of his works to show the heart of the piece. Haroshi also places something inside his sculptures—a piece of broken skateboard. In this way, he gives his sculptures life. We think that is just awesome!

阅读理解

    One recent night, while I was leafing through its pages of an old journal, my eyes met a quote by the British writer Graham Greene that I had marked. “A prejudice had something in common with an ideal.” In other words, ideals general descriptions of people's expectations of themselves and others can often lead us to unreasonable ideas. It got me thinking about how we often allow ourselves to generalize about groups of people. We like to stereotype people by the color of their skin, the year of their birth or any other related factors.

    I grew up in a multi-racial corner of America. The different groups were often subject to narrow stereotypes: Jewish people were “greedy,” Mexicans were “poorly educated,” and Asians were “good at math.” These labels were taught to us from a young age. They wormed their way into our belief systems, harming how we came to see others. It made me sad growing up to see people repeat these stereotypes as if they were true. The rush-to-judgment of people breeds a culture of discrimination (歧视).

    You can also see these over-generalized description being made against today's Chinese people. Whether it be a lack of interest or worry among millennials (千禧一代) being described as “monkish,” or “dad-fashion (复古作风)” which has given the “greasy middle-aged men” tag, stereotypes always seem to gain a foothold in the consciousness of our society. But these generalizations do real harm as these myths may become part of the wider population.

    It's about time that we, as a society, walked away from generalizations and stereotypes. I leave you with the words of Martin Luther King Jr. from his famous “I Have a Dream” speech: “I look to a day when people will not be judged by the color of their skin, but by the content of their character.” By reserving judgment and really getting to know the individual, you might just find your irrational ideas have no foundation.

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    Allegra Ford Thomas Scholarship

    $2,500 awards available:1

    The Allegra Ford Thomas Scholarship is a $2,500 one-time scholarship. Applicants must:

    Be a graduating high school senior with a documented learning disability who will be enrolled (招收) in a two-year community college, a training program, or a specialized program for students with learning disability in the fall;

    Demonstrate (证明) financial need;

    Provide most current documentation of an identified learning disability (Please note: attention-deficit (注意力缺乏症)/ hyperactivity disorder (多动症) alone is not considered to be a learning disability; candidates with AD/ HD must also provide documentation of a specific learning disability);

    Be a United States citizen.

    Contact: afscholarship@ncld.org            Tel:646-616-1211

    Marion Huber Learning Through Listening® (LTL) Scholarship

    $6,000 or $2,000 awards available: 6

    The awards are presented to those who are high school seniors with learning disabilities, in recognition of academic achievement, outstanding leadership, and service to others. The awards are given to six students who are chosen by a selection committee every year. The three top winners will get $6,000 each and the other three winners $2,000 each.

    Contact: naa@learningally.org         Tel: 800-241-4792

    Joe Hornsby Ⅲ Scholarship

    $2,000  awards available: 4

    The scholarship will focus specifically on students who have special needs because of physical disabilities and want to further their education at a college/ university or trade school. Applicants must:

    Be a graduating senior of a high school in Mesquite Independent School District;

    Be planning to attend or be enrolled in an undergraduate program at a college, university or technical training program;

    Have had at least a "C" average during high school (2.0 GPA)

    Contact: scholarship@dallasfoundation.org     Tel: 214-741-9683

    WSAJ Past Presidents. Scholarship

    7,500 awards available: 2

    Applicants must be high school seniors who have a history of achievement despite having been a victim of injury or overcoming a disability or similar challenge, and a documented need for financial assistance. They must also have a record of commitment to helping people in need or protecting the rights of injured persons and a plan to apply their education toward helping people. The scholarship is only open to students of Washington.

    Contact: anta@washingtonjustice.org          Tel: 214-741-9863

阅读理解

    In ancient Egypt, the pharaoh (法老) treated the poor message runner like a prince when he arrived at the palace, if he brought good news. However, if the exhausted runner had the misfortune to bring the pharaoh unhappy news, his head was cut off.

    Shades of that spirit spread over today's conversations. Once a friend and I packed up some peanut butter and sandwiches for an outing. As we walked light-heartedly out of the door, picnic basket in hand, a smiling neighbor looked up at the sky and said, "Oh, boy, bad day for a picnic. The weatherman says it's going to rain." I wanted to strike him on the face with the peanut butter and sandwiches. Not for his stupid weather report, for his smile.

    Several months ago I was racing to catch a bus. As I breathlessly put my handful of cash across the Greyhound counter, the sales agent said with a broad smile, "Oh, that bus left five minutes ago." Dreams of head-cutting!

    It's not the news that makes someone angry. It's the unsympathetic attitude with which it's delivered. Everyone must give bad news from time to time, and big winners do it with the proper attitude. A doctor advising a patient that she needs an operation does it in a caring way. A boss informing an employee he didn't get the job takes on a sympathetic tone. Big winners know, when delivering any bad news, they should share the feeling of the receiver.

    Unfortunately, many people are not aware of this. When you're tired from a long flight, has a hotel clerk cheerfully said that your room isn't ready yet? When you had your heart set on the toast beef, has your waiter merrily told you that he just served the last piece? It makes you as traveler or diner want to land your fist (拳头) right on their unsympathetic faces.

    Had my neighbor told me of the upcoming rainstorm with sympathy, I would have appreciated his warning. Had the Greyhound salesclerk sympathetically informed me that my bus had already left, I probably would have said, "Oh, that's all right. I'll catch the next one." Big winners, when they bear bad news, deliver bombs with the emotion the bombarded (被轰炸的) person is sure to have.

阅读理解

As part of our mission to inspire the next generation of scientists, inventors and engineers, the Science Museum Group (SMG) has launched an exciting new online game—Total Darkness.

Over the last year we have been developing Total Darkness with the aim of creating an experience that can have a positive impact on people's attitudes towards STEM (science, technology, engineering and maths), as well as having a focus on self-reflection, rather than asking players to recall specific facts or concepts.

Total Darkness is a digital storytelling experience which encourages young people to recognise how the skills they use every day relate to STEM and can help them develop their confidence in science thinking. The game invites the player to solve a mysterious power cut in their hometown. The game puts players in control, allowing their choices and decisions to guide them through the story.

As the player navigates through the darkened streets of the town, equipped only with a torch, they will face various challenges. Using their curiosity, communication skills and creative problem solving, they will discover new theories about what might have caused the blackout(停电;断电). But with every step their torch fades, and the player must solve the mystery before the battery runs out.

The player's choices and actions throughout the game will score them curiosity, creativity or communication points. At the end, the skills the player has used will be revealed along with their science style, showing how they could put their skills into action in the real world.

Total Darkness is aimed at 8-15 year-olds—an important stage in teens' science development. Research shows that as teens make the step between primary and secondary, many move away from an interest in science as other influences have a stronger pull in their lives.

Total Darkness is a free online game playable on smartphone, tablet and desktop. Play now at totaldarkness.sciencemuseum.org.uk.

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