题型:阅读理解 题类:常考题 难易度:普通
高中英语-牛津译林版-高二上册-模块6 Unit 4 Helping people around the world
In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics(策略).
One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food(垃圾食品)later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section:while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.
Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.
When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.
Photos of eight-year-old Wang Fuman, nicknamed by “Snowflake Boy” in Yun Nan, shared by his principal on Tuesday, showed the boy has a red face from the low temperatures and apparently did not wear enough clothes to keep warm. He also suffered from frostbite. He stood alone with his white hair and eyebrows while other classmates behind were clearly amused and laughing. The picture drew widespread attention around the whole world. Many netizens (网民) were sympathetic to the boy's difficulties, with many Mircoblog users giving comments under the report.
Just after the report, a donation of 100,000 yuan was sent to his Primary School. Constantly, help still pours in for the Chinese boy. But the local authorities call on others to pay attention to other similar rural areas and give them timely aid. In China, there are still so many children just like Fuman living by himself with parents migrating to cities to make a living.
Boy's hair is completely FROZEN after he walked an hour to school on a harsh winter morning in rural (and there was no heating when he got there). The third-grade pupil in Yunnan, China, walks 2.8 miles to school every day. He braved minus nine degree weather yesterday morning to sit an exam. His hair and eyebrows had turned into icicles when he aimed at the school. —Abstracted from Daily Post |
I have tears in my eyes reading this... Poor little soul doesn't even have a hat or gloves, and I can't imagine how cold he must have felt. But he did it! Wish the little boy all good things in life. Hope he become a brilliant adult and success in life and happiness. —Mng. PL, Mauritius, 19 hours ago |
This kid is amazing. If I were him, I probably would have frozen to death. And this is why China will rule the world soon! He'll fight a war tomorrow for his motherland! Take note you poor snowflake students of the UK. If this happened in the UK, they would arrive to find the school closed. Our kids are too soft!!! —Honest John, Birmingham, 18 hours ago |
He walked an hour in that weather and still got 99% for the math exam. Wow! With such an ttitude and perseverance, I hope that he succeeds in life and gets all the good things that he deserves. Now he is not a snowflake. —Lucial Cathey, Liverpool, 15 hours ago |
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