At the beginning of the century there was a big farm called Hollywood Ranch. It was near Los Angeles in California. A few years later Hollywood was one of the famous places in the world. From the 1910s to the 1950s Hollywood was the film center of the world. Every family knew the names of its film stars—Charlie Chaplin，Greta Garbo，Bergman and hundreds more.

    The reason why people went to Hollywood to make films was the sun. At first people made films in New York on the east coast of the United States. But then they heard about Los Angeles where there are 350 days of sun every year. As they made all the films by sunlight，the west coast was a much better place to work. Also near Hollywood you can find mountains and sea and desert. They did not have to travel far to make any kind of film.

    When TV became popular，Hollywood started making films for television. Then in 1970s they discovered people still went to the cinema to see big expensive films. After twenty years they are still making films in Hollywood and people watch them all over the world.

    Many people may not find the idea of visiting Beijing's Forbidden City just to see its cultural relics(遗迹)very exciting. But what if you got to see deer there too? That certainly sounds like a better day out.

    Nine deer were introduced into the Forbidden City, also known as the Palace Museum, on Sept. 26 and would make it their home until February. The beautiful animals are part of an exhibition on deer-related relics, including furniture, clothes and artworks. In ancient China, deer patterns(图案)could be seen on lots of items since lu—deer—were considered to be a lucky animal because the Chinese word shares the pronunciation(发音)of the character that means “official salary(俸禄)”.

    The deer in the Palace Museum are not only to be part of the exhibition, but also to act as ambassadors(大使)to attract visitors. “It's a better way to bring cultural relics closer to the people,”explained Wang Yamin, a deputy director at the Museum, according to ChinaDaily.

    Turning itself into a zoo is the latest effort that the museum has made at introducing academic(学术的)art to ordinary people.

    In 2014, for example, the museum's online store started to offer products such as T-shirts featuring the pattern of an emperor's coat, and earphones looking like the necklaces worn by ancient officials. These products soon gained popularity on social media because they allowed people to wear a piece of history.

    Two years later, the TV series MastersintheForbiddenCity(《我在故宫修文物》)lifted the mysterious veil(面纱)on the experts who work in the museum—people whose job is to repair the relics within it. And while many of us may have imagined these workers to be old and boring, they're actually quite young and interesting. Some are even in their 20s. They lead a peaceful career, although it can sometimes be dull. Workers aren't allowed to wear any make-up or do their nails(指甲)because the chemicals(化学物质)may damage the relics they're working on, for example.

    Little by little, the Palace Museum is shaking off the stereotypes(刻板印象)of being an old-fashioned academic institution. As Shan Jixiang, the museum's director, once said, “Academic research is not alien from the public's interest. We'd like to make visiting the museum a part of people's daily lives. ”

    It looks like the Forbidden City isn't so forbidden after all.

    When I was five or six years old, I remember watching TV and seeing other children suffer in other parts of the world. I would say to myself, "When I grow up, when I can get rich, I will save kids all over the world."

    At 17, I started my career here in America, and by the age of 18, I started my first charity organization. I went on to team up with other organizations in the following years, and met, helped, and even lost some of the most beautiful souls, tern six-year-old Jasmina Anema who passed away in 2010 from leukemia (白血病), whose story inspired thousands to volunteer as donors, to 2012 when grandmother lost her battle with cancer, which is the very reason and the driving force behind the Clara Lionel Foundation( CLF). We're all human. And we all just want a chance: a chance at life, a chance in education, a chance at a future, really. And at CLF, our mission is to impact as many lives as possible, but it starts with just one.

    People make it seem too hard to do charity work. The truth is, you don't have to be rich to help others. You don't need to be famous. You don't even have to be college-educated. But it starts with your neighbor, the person right next to you, the person sitting next to you in class, the kid down the block in your neighborhood. You just do whatever you can to help in any way that you can. And today, I want to challenge each of you to make a commitment to help one person，one organization，one situation that touches your heart. My grandmother always used to say, "If you've got a dollar, there's plenty to share."

There are many great museums in South Africa. Here we will know about some of those museums.

The Heart of Cape Town Museum

Cape Town is famous for many amazing firsts, especially the world's first heart transplant (移植). This surgery was under the careful guidance of professor Christiaan Barnard. This museum honors everyone who played a major role in medicine and put South Africa and the .University of Cape Town on an international stage.

Cost: $20 (adults); $12 (children)

The Iziko South African Museum

Founded in 1825, this museum holds more than 1.5 million objects, especially ancient fossils (化 石) and stone tools made by people living in South Africa millions of years ago. It also clearly presents the appearance of ancient locals.

Cost: $20 (adults); $15 (children 6-17); $7 (children under 6)

The Warrior Toy Museum

If you think museums are only for a select few, the Warrior Toy Museum in Simon's Town will make you change your idea. Having toys of all shapes, sizes, models and themes, it's a great place for young and old to visit. You can share stories about toys that you played when you were young and create new memories with your children.

Cost: $20 (adults); $10 (children 8-16); $5 (children under 8)

The Van Tilburg Collection

The Van Tilburg Collection is a museum that contains 17th and 18th century furniture, paintings and many other works of art from England, France and Italy. And you will also have a chance to enjoy the largest South African collection of Chinese ceramics (陶器).

Cost: $22 (adults); $10 (children)

Consumer behavior is the study of how people make purchase decisions to satisfy their needs or desires and how their emotional, mental and behavioral responses influence the buying decision. By understanding it, businesses can make their marketing efforts to focus on specific groups, improve brand images, and predict the trends. {#blank#}1{#/blank#}Anyway, understanding consumer behavior is vital to any successful marketing strategy.

{#blank#}2{#/blank#}Among them, marketing campaigns influence purchasing decisions a lot. If done right and regularly, with the right marketing message, they can even persuade consumers to change brands or choose more expensive alternatives.

For expensive products, like houses or cars, economic conditions play a big part. {#blank#}3{#/blank#}The consumer's decision — making process is longer for expensive purchases and it can be influenced by more personal factors at the same time.

Consumer behavior can also be influenced by personal factors: likes, dislikes, morals, and values. In industries like fashion or food, personal opinions are especially powerful. Of course, advertisements can influence behavior. However, finally, consumers choices are greatly influenced by their preferences. {#blank#}4{#/blank#}

Last but not least, our purchasing power plays a significant role in influencing our behavior. Unless you're a billionaire, you'll consider your budget before making a purchase decision. {#blank#}5{#/blank#}

However, if you don't have the money for it, you won't buy it.

A. Education levels and social factors can have an impact.

B. Consumer behavior is often influenced by different factors.

C. The product might be excellent and the marketing could be great.

D. This knowledge can also help businesses stay ahead of their competition.

E. Vegetarians, no matter how many hamburger ads they see, won't start eating meat.

F. A positive economic environment can make consumers willing to buy them.

G. A consumer purchases a different product just because he or she wants to seek diversity.