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题型:任务型阅读 题类: 难易度:困难

四川省南充高级名校2023-2024学年高三下学期3月月考英语试题

 根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Consumer behavior is the study of how people make purchase decisions to satisfy their needs or desires and how their emotional, mental and behavioral responses influence the buying decision. By understanding it, businesses can make their marketing efforts to focus on specific groups, improve brand images, and predict the trends. Anyway, understanding consumer behavior is vital to any successful marketing strategy.

Among them, marketing campaigns influence purchasing decisions a lot. If done right and regularly, with the right marketing message, they can even persuade consumers to change brands or choose more expensive alternatives.

For expensive products, like houses or cars, economic conditions play a big part. The consumer's decision — making process is longer for expensive purchases and it can be influenced by more personal factors at the same time.

Consumer behavior can also be influenced by personal factors: likes, dislikes, morals, and values. In industries like fashion or food, personal opinions are especially powerful. Of course, advertisements can influence behavior. However, finally, consumers choices are greatly influenced by their preferences. 

Last but not least, our purchasing power plays a significant role in influencing our behavior. Unless you're a billionaire, you'll consider your budget before making a purchase decision. 

However, if you don't have the money for it, you won't buy it.

A. Education levels and social factors can have an impact.

B. Consumer behavior is often influenced by different factors.

C. The product might be excellent and the marketing could be great.

D. This knowledge can also help businesses stay ahead of their competition.

E. Vegetarians, no matter how many hamburger ads they see, won't start eating meat.

F. A positive economic environment can make consumers willing to buy them.

G. A consumer purchases a different product just because he or she wants to seek diversity.

举一反三
阅读理解

    “Beating is a sign of affection, cursing (骂)is a sign of love.” Many may not expect to hear the words of the old Chinese saying in these modern times—with parents wealthier and better educated than they have ever been—but experts say they still ring true.

    Today, it seems, Chinese parents are more likely to send their children to pre­college military academies in the United States in the hope that some tough love will pave the way to success.

    “Good education doesn't mean letting your children enjoy privileges, especially our boys.” said Song Wenming, an entrepreneur (企业家)in Jinhua' East China's Zhejiang province. “They should be raised in tough conditions to know what to fight for in the future.”

    In August, Song sent his 17­year­old son to Valley Forge Military Academy (VFMA) in Pennsylvania. And he is far from alone, even though it takes a lot of money—around $48,000 per year—to send a child to a strict military school.

    Statistics show that an increasing number of Chinese students have been registering with such academies .

    A few years ago, there were no Chinese students at Valley Forge. Today, there are 28.“All of the Chinese students at Valley Forge came from wealthy families; some of them were spoiled.” said Jennifer Myers, director of marketing and communications at the school.

    Song's only son, Song Siyu, had a rocky start during his first six weeks at the school. The teenager said he went to the school voluntarily but did not expect it to be as difficult.

    Now, three months later, he has perfected the art of taking a bath in 35 seconds, finishing a meal without looking at his food, and making his bed with precision. He can even take criticism, no matter how unreasonable.

    “The training is hard but I know it is good for self­development of individuals.” said Song Siyu. “The endless training and scolding are just ways to build up our character; they are not personal .”But his enthusiasm is not universal. Ten of the 13 Chinese students who joined the academy this year have transferred to other schools. But for those who stick with it, there is a reward for all the hard work.

阅读理解

Dear Kids Club Applicant:

    Thank you for expressing interest in the Kids Club.Staff members are hired twice a year: November and December for the spring semester,and April and May for the fall semester.

    November 20th is the application deadline for the spring semester of 2017.Applications can be submitted(提交)in person to the Community Education Office,located at 1812 Welsh Avenue,during the hours of 8:00 am-4:00 pm, Monday through Friday.

    If you have any questions you may contact my office at the number below.

    Thanks again,Jana Church Program Director.(979)764-3831

    All applicants must meet the following requirements to be considered for hire:

    Available Monday-Friday,2:45 pm-6:15 pm

    Attend Training December 17,2016

    Attend Training January 4-15,2017 (we receive children January 5,2017)

    Commit to work through May 28,2017

    Rate of Pay: $8.00-$8.75/hr

Minimum Requirements:

1).All Kids Club staff members must be currently Red Cross certified in First Aid.

2).All staff members must be available to begin work on January4,2017 and continue through May 28,2017.

3).Staff members must attend specified training sessions throughout the year.

4).Staff members must attend weekly site meetings and monthly staff meetings.

Duties:

1).Staff members assist the supervisor in performing his/her duties as necessary,such as:

a.Plan,coordinate and apply appropriate activities each day.

b.Lead group games,art projects and other similar activities.

c.Play with the children during free time.

d.Influence children in a positive manner.

2).Participate in all daily activities. (BE POSITIVE)

3).Assist in the daily,as well as weekly,clean-up of the facilities.

4).Other duties considered necessary by Site Supervisor or Program Director

任务型阅读

    It is very important for kids to be courageous. A brave child is more likely to withstand negative peer pressure, say no to temptations(诱惑)and flight the good fight.{#blank#}1{#/blank#} It boosts kids' resilience(适应力), confidence and willpower as their as well as their learning, performance and school engagement. Here are several ways to develop kids' courage:

    Model courage. Kids who watch their parents stick their necks out to do the right thing are more likely to do the same.{#blank#}2{#/blank#} Then express how good it feels when you conquer your fear instead of taking a shortcut. Your kids will learn how to take on the tough challenge they face by witnessing how you tackle your fears.

    {#blank#}3{#/blank#} Research finds that kids are more likely to be courageous if they believe that their parent them to support those in need. Discuss bravery with your kids: Tell hem Courage is making the choice to do what you know is right even if you are afraid.”

    Ask your kids to share their acts of bravery. Learning to be brave takes practice, so encourage your children to do something courageous every day.{#blank#}4{#/blank#}A mom I talked to had her kids share their brave deeds at dinner time.

Teach your kids how to reduce their fears. If not kept under control, fear can be powerful.{#blank#}5{#/blank#} You might encourage positive self-talk, such as saying, “I can handle this” or “I have courage to do this.” Or teach your child to take slow, deep breaths to find courage.

A. Talk about values and courage.

B. Courage has other surprising benefits.

C. The good news is that courage can be taught.

D. Teach your child simple strategies to be brave.

E. Let your child see you step out of your comfort zone.

F. In today's uncertain world, kids will need courage and confidence.

G. Then take time to focus on their courageous breakthroughs.

阅读理解

    The surface of Venus(金星)has never seemed very hospitable. Temperatures change around 470℃(900℉), the result of a runway greenhouse effect,and the pressure of its atmosphere, thick with carbon dioxide and sulfuric acid, is some 90 times that of Earth's. Lead(铅)would flow like water on Venus, and water cannot have existed in liquid form for perhaps a billion years.

    Now NASA'S Magellan spacecraft seems to have found one more horror in the nasty landscape: active volcanoes. Last week the space agency released the first detailed map of Venus and the most dramatic images ever made of its surface. The picture offer the best evidence to date that a planet once assumed dead is actually a lively pot of geological change.

    The most amazing image is of Venus's second tallest mountain, Maat Mons, which rises 8km(5 miles). Most of the planet's many peaks, including 9.5-km-(6-mile-) high Maxwell Montes, look bright in the radar pictures Magellan takes from its orbit above the permanent could cover. That means they are strong reflectors of radar waves. But Maat Mons is dark; like the Stealth bomber, it absorbs much of the radar falling on it.

    This interesting fact, say project scientists, is a strong hint that the mountains has recently been covered with lava. Rock that sits on the surface of mountaintops appears to weather quickly in the hot,chemically reactive atmosphere, creating a soil that is rich in iron sulfide(硫化铁)• It is this mineral, the scientists believe, that can easily be seen on radar. If Maat Mons doesn't have any, it has probably been resurfaced, perhaps within the past few years.

    Such resurfacing has undoubtedly taken place in Venus lowlands: earlier images of the planet showed vast areas that are remarkably free of craters(火山坑).That would be easy to explain on a Planet like Earth, where cratering from meteor strikes is erased by steady erosion. But while there is some evidence of wind erosion on Venus, the best explanation for the lack of cratering is periodic lava flow. Magellan has found direct evidence of such flows, including domelike upwellings and hardened streamed of rock trailing down the sides of Venusian peaks. There are also signs of other geologic activities, including dramatic faulting and several distinct incidents of mountain building. But the evidence can't indicate whether they really occurred millions of years ago. The case for active Venusian volcanoes is not yet proved, but Magellan, which is now well into its second complete survey of the planet's surface, may eventually settle the issue.

阅读理解

    When Huang Lizhi took her first class in African sociology at the University of the Witwatersrand in South Africa in February, her professor asked her and her classmates what impresses them most when it comes to Africa.

    Unexpectedly, Huang, 31, found that words like "poverty" and "safari" – negative words that were often associated with the continent in media reports – were the kind of terms her African classmates didn't want to hear. Instead, they preferred to hear the question answered in this way: "Africa is the cradle of humankind" and "Africans are passionate and generous".

    Apparently, there are some misunderstandings between us. It's true that with incidents like the Ebola outbreak in Western Africa and the emergence (出现) of pirates off the coast of Somalia hitting the news, it's easy for us to keep forgetting that Africa has one of the world's oldest civilizations – Egypt, born by the world's longest river, the Nile. The proof is in the Great Pyramid of Giza and the Great Sphinx of Giza, which are both popular among tourists. And the tombs of ancient Egypt have also become endless sources for the literature and film industries.

    When it comes to the natural environment of Africa, our misunderstandings are only bigger. But the truth is that instead of being extremely hot all year and covered by desert, the continent has large areas of savannas (稀树草原) where lions, giraffes and zebras live, the snowcapped Kilimanjaro – the highest mountain in Africa – and even thick forest on the island of Madagascar. These misunderstandings are one of the reasons why the 2018 Beijing Summit of the Forum on China-Africa Cooperation was held on Sept 3 and 4 – to understand each other better.

    Indeed, only by visiting Africa herself did Huang see the convenient living conditions, the amazing natural beauty and the friendly people. In her eyes, her classmates were as hopeful about the future of their own countries as they were about Africa as a whole, and they were quick to demonstrate both their strong will and activity. "At that moment, I knew exactly what they wanted – they wanted their culture to be respected."

Choose the one that fits best according to the information given in the passage you have just read.

    America's businesses are getting older and fatter, while many new businesses are dying in infancy.

    A study last month by the Brookings Institution found that the proportion of older firms has grown steadily over several decades, while the survival rate of new companies has fallen. In addition, young people are starting companies at a sharply lower rate than in the past.

    A new report from the National Association of Manufacturers shows a major cause: The cost of obeying government regulations has risen to more than $2 trillion (12.26 trillion yuan) annually, or 12 percent of the GDP, and this cost falls disproportionately on smaller, newer businesses.

    It's risky, difficult and expensive to start a business, and getting more so. Governments are imposing various new rules on a seemingly daily basis: health insurance, minimum wage increases and, most recently in California, compulsory paid sick days for even hourly employees. These regulations shift huge social welfare costs directly onto often-struggling small businesses, while being proportionally much less costly for larger companies.

This is partly an unintended issue of resources—established companies can cope with new costs more easily—but it's also deliberate. For instance, big insurance companies got a seat at the table to help write Obama care, but less politically powerful firms—like medical device manufacturers—got squeezed.

    Mature, successful corporations can employ ex-lawmakers with connections, distribute campaign contributions and even write regulations for themselves. They are also more likely to want to protect steady revenue streams than revolutionize their industry.

Major companies that have been so ill-managed they would otherwise collapse—airlines, car companies and banks—stagger(蹒跚)on because politicians ride to the rescue with bags of taxpayer money.

    The genius of our unique system of government is the determination to protect and defend the rights of the individual over the rights of the nation. As such, the rise of a well-connected oligarchy(寡头政治)that protects big business at the expense of small business, and the established over the new, is opposite to American ideals.

Income inequalitywhich is directly caused by faulty government policy—is being promoted as the reason to impose more of that bad policy. But let's be perfectly clear, we do not have a free market but one where government picks winners and losers through regulations and financial aids.

    Politics is, and always has been, about balancing competing interests seeking to benefit themselves, and that's as it should be, but the force of government should never be used to reduce competition, kill innovation or support and extend artificial monopolies(垄断)by harming the consumer, the taxpayer and the economy. Policy must breed our new and small businesses or see the as-yet undreamed of innovations that could be our bright future die in infancy.

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