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题型:任务型阅读 题类: 难易度:困难

四川省南充高级名校2023-2024学年高三下学期3月月考英语试题

 根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Consumer behavior is the study of how people make purchase decisions to satisfy their needs or desires and how their emotional, mental and behavioral responses influence the buying decision. By understanding it, businesses can make their marketing efforts to focus on specific groups, improve brand images, and predict the trends. Anyway, understanding consumer behavior is vital to any successful marketing strategy.

Among them, marketing campaigns influence purchasing decisions a lot. If done right and regularly, with the right marketing message, they can even persuade consumers to change brands or choose more expensive alternatives.

For expensive products, like houses or cars, economic conditions play a big part. The consumer's decision — making process is longer for expensive purchases and it can be influenced by more personal factors at the same time.

Consumer behavior can also be influenced by personal factors: likes, dislikes, morals, and values. In industries like fashion or food, personal opinions are especially powerful. Of course, advertisements can influence behavior. However, finally, consumers choices are greatly influenced by their preferences. 

Last but not least, our purchasing power plays a significant role in influencing our behavior. Unless you're a billionaire, you'll consider your budget before making a purchase decision. 

However, if you don't have the money for it, you won't buy it.

A. Education levels and social factors can have an impact.

B. Consumer behavior is often influenced by different factors.

C. The product might be excellent and the marketing could be great.

D. This knowledge can also help businesses stay ahead of their competition.

E. Vegetarians, no matter how many hamburger ads they see, won't start eating meat.

F. A positive economic environment can make consumers willing to buy them.

G. A consumer purchases a different product just because he or she wants to seek diversity.

举一反三
阅读理解

Most book reviews start with a headingthat includes all the basic information about the book, like:

Title.

Author.

Place of publication, publisher, date ofpublication.

Number of pages.

    Like most pieces of writing, the review usually begins with an introduction that lets your readers know what the review will say. The first paragraph usually includes the author and title again, so your readers don't have to look up to find this information. You should also include a very brief description of the contents of the book, the purpose or audience for the book, and your reaction and evaluation.

Then you move into a section of background information that helps place the book in context and discuss escriteria (准则)for judging the book. Next, the review gives a summary of the main points of the book, quoting and explaining key phrases from the author. Finally, you get tothe heart of your review – your evaluation of the book. In this section, you might discuss some of the following issues:

how well the book has achieved its goal

what possibilities are suggested by the book

what the book has left out

how the book compares with others on the subject

what specific points are not convincing

what personal experiences you've hadrelated to the subject.

    It is important to use labels to carefully distinguish your views from the author's, so that you don't confuse your reader.

    Then, like other essays, you can endwith a direct comment on the book, and tie together issues raised in the reviewin a conclusion.

    There is, of course, no set form, but ageneral rule is that the first one–half to two–thirds of the review should summarize the author's main ideas and at least one–third should evaluate thebook.

阅读理解

    Here we list some cartoons that have continued up until now without an end, and among them there may be a favorite from your childhood:

Detective Conan

    Detective Conan has broadcasted since 1996 by V1 Studio in Japan. Now, it has 910 series without an end in sight. This cartoon makes many teenagers keen on detective stories. Although there are constant guesses about the ending of the cartoon, Detective Conan continues to update every week.

One Piece

    One Piece has been serialized since 1997. Until now, it has 784 series in total, and the number will continue grow in the future. This cartoon tells the story of a great adventurous journey among some hot-blooded youngster. Long may the journey continue…

Fairy Tail

    Fairy Tail has been serialized since 2009. It has a current total of 277 series. This cartoon tells the passionate story of teenagers in a magical world. Many people hope to achieve their magical dreams through such cartoons, creating an inspiration that lasts through to adulthood.

GINTAMA

    GINTAMA is a more recent cartoon released in 2006 April 4th, and it has serialized 329 sets in the past 11 years. It was introduced to China in 2014 July 10th.

Hell Girl

    Until now, Hell Girl has finished three seasons since its first season was serialized in 2005. This cartoon has 26 series each season, much less compared with other cartoons. According to the newest information, the fourth season of the cartoon is going to begin in July this year. The long-awaited return of Hell Girl will bring back a lot of memories for many people!

根据短文内容,选择最佳答案,并将选定答案的字母标号填在题前括号内。

阅读理解

    Program fools humans

    Have you ever been so bored that you started a conversation with a “chatbot (聊天机器人)”? You probably discovered quickly that it wasn't much fun, because the things it says hardly ever make any sense and chatting with it doesn't provide the same kind of back-and-forth as a human conversation.

    That might have made you wonder: will a computer ever be able to talk like a human?

    That day is certainly getting closer now. A computer program named “Eugene Goostman” has successfully passed the Turing test – by fooling people into thinking it was a 13-year-old boy, reported AFP on June 9.

    While you may have never heard of the Turing test, it means a lot in the world of artificial (人工的) intelligence.

    According to USA Today, the test was first invented in 1950 by Alan Turing, a British computer expert best known for his code-breaking work during World War II. In his test, a group of human judges take turns having keyboard conversations for five minutes with two subjects – a human and a piece of computer software. If up to 30 percent of the judges fail to tell the two apart, the program is considered to have passed the test.

“If a machine is indistinguishable (无法区分的) from a human, then it could be said to be ‘thinking',” wrote Turing in his paper Computing, Machinery & Intelligence back in 1950.

    No computer had ever passed the Turing test before. But this time, Eugene Goostman, developed by two Russian scientists to simulate (模拟) a 13-year-old boy, managed to convince 33 percent of judges that it was human.

    Machines are close to “reaching the milestone of communicating with us in a way that we are comfortable with”, Professor Kevin Warwick of the University of Reading, UK, told The Telegraph. “This brings closer the time in which robots start to play an active role in our daily lives.”

    Some people feel a bit disturbed by the news. They worry that computers will outsmart humans in the near future and take over the world. But Warwick said that it is unlikely that this will happen any time soon. After all, computers have only just learned to have a five-minute conversation, while we humans can do so much more than that.

阅读理解

    College is not just about studying, writing essays and burning the midnight oil in the library. Making friends and enjoying yourself is also necessary for the courses. Parties are social events for students to gather and chat with each other.

    Now let's follow a foreign friend to see what parties in the US are like. Get some inspiration to have fun with your friends in your new life.

    Drinking and music College parties in the US are always lacking in creativity and full of wine and music. The basic form rarely changes — drink until you cannot anymore and play loud music at an earth-shaking volume. There is plenty of beer involved, and some mixed cocktails.

    Creativity in dress

    The creativity comes in how parties are dressed up. Parties often have a specific theme, like a 90s party or a sports party. At a 90s party, guests might show up dressed like once-famous celebrities. At a sports party, guests might wear their favorite team's uniforms.

    Held in apartments

    The party is usually held in the apartment of a particular outgoing friend. Everyone will be invited, which means strangers will wander in and out of the apartment where you can get to know and make some new friends.

    Ugly sweater party

    On holidays, parties frequently take on a proper theme. A popular theme around Christmas is the ugly sweater party. The goal is to wear the ugliest sweater you can find, creating an atmosphere of fun.

    Whatever the occasion is, there will be no shortage of booze. If you are smart enough, you won't have so much as to lose your consciousness. Parties are always better when you can remember them the next day.

阅读理解

    One of India's top engineering schools has restricted Internet access in its boarding houses, saying addiction to surfing, gaming and blogging was affecting students' performance, making them lonely and even suicidal.

    Authorities at the best Indian Institute of Technology (IIT) in Mumbai said students had stopped socializing and many were late for morning classes or slept through them. "Now, a student doesn't even know who lives two doors away from him because he is so busy on the Internet," said Prakash Gopalan, dean of Student Affairs. "The old dormitory culture of companionship and socializing among students is gone. This is not healthy in our opinion."

    IIT-Mumbai, with about 5,000 students, is one of the seven IITs across India which are considered to be among the finest engineering schools in the world. They are also a talent pool for global technology giants. But their hard courses, tough competition and lonely campus lifestyle have taken an effect on students. Depressive and dysfunctional lifestyles are known to be common among IIT students, and at least nine have committed suicide in the past five years. Students have unlimited free Internet access in their boarding houses to help them in their studies, but many also use it to surf, chat, download movies and music, blog and for gaming.

    "Starting Monday, Internet access will be banned between 11 p.m. and 12:30 p.m. at IIT-Mumbai's 13 boarding buildings to encourage students to sleep early and to try and force them out of their shells." Gopalan said. But the move has not gone down well with students who say they hate their lives being regulated. "Now they will say we need to listen to a lullaby (摇篮曲) to go to sleep." said Rajiv, an electronics student.

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。

    The job interview is an important part of your job search because it's an opportunity for the employer to figure out if you're right for the job. The following tips may help you prepare for your job interview.

    ●Dress for success. Professional business clothes are always appropriate, regardless of the type of job you are applying for.

    ●Be there on time. Try to arrive 5 to 10 minutes early to be safe. Find out ahead of time where you're going and how long it will take you to get there. Drive or travel the route a day or two ahead, at the same time of day as you will on the day of the interview. {#blank#}1{#/blank#} Have a backup(备用)plan.

    ●Let your personality shine. If you're excited about the job, don't be afraid to show it. Employers want passionate employees, so be yourself.

    ●Be confident. {#blank#}2{#/blank#} But just don't let your nerves overpower your interview. Eye contact and a calm, clear speaking voice are excellent ways to show your confidence.

    ●Watch your body language. During your interview, relax and sit naturally, but don't slouch(没精打采地坐)in your chair or lean on the interviewer's desk.

    ●Be polite. {#blank#}3{#/blank#} Remember, this is your first introduction to the organization, so be polite to everyone you meet and turn off your cell phone.

    ●Listen and ask for clarification(阐明), if you need it. Remember to listen carefully to the interview questions so that you can actually answer the questions, and never interrupt. {#blank#}4{#/blank#}

    ●Let them know what you have to offer. When answering the questions, let the employer see what you have to offer to his organization. Talk about your past experiences and achievements honestly, and tie those experiences to how they can help you contribute to his organization.

    ●{#blank#}5{#/blank#} Although you want to be open and honest in your interview, avoid talking about your personal or financial problems.

A. Think before you speak.

B. Confirm how often the buses run.

C. This begins with a smile and a firm handshake.

D. If you believe in yourself, you will surely succeed.

E. Feeling nervous in an interview is perfectly normal.

F. Make sure you have enough to answer the questions.

G. If you don't understand something, just ask for explanation.

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