You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: “I can't believe it—Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome.”

    They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of the brand of Lorenzo Bertolla, but those girls looked really stylish. Their clothes follow the fashion. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes to be heard by others.

    Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.

    Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34.It's a golden group. They have a lot of money to spend, but they don't trust ads.

    So advertising agencies hire young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative. “Look at traditional advertising. Its effectiveness is decreasing.” It is true, because everyone knows an ad is trying to persuade you to buy something. However, you don't know when a conversation you overhear is just a performance.

Welcome to your future life!

    You get up in the morning and look into the mirror. Your face is firm and young­looking. In 2035, medical technology is better than ever. Many people at your age could live to 150, so at 40, you're not old at all. And your parents just had an anti­aging (抗衰老的) treatment. Now, all three of you look the same age!

    You say to your shirt, "Turn red." It changes from blue to red. In 2035, "smart clothes" contain particles (粒子) much smaller than the cells in your body. The particles can be programmed to change your clothes' color or pattern.

    You walk into the kitchen. You pick up the milk, but a voice says, "You shouldn't drink that!" Your fridge has read the chip (芯片) that contains information about the milk, and it knows the milk is old. In 2035, every article of food in the grocery store has such a chip.

    It's time to go to work. In 2035, cars drive themselves. Just tell your "smart car" where to go. On the way, you can call a friend using your jacket sleeve (袖子). Such "smart technology" is all around you.

    So will all these things come true? "For new technology to succeed," says scientist Andrew Zolli, "It has to be so much better that it replaces what we have already." The Internet is one example-what will be the next?

    When we see cute babies, or adorable baby animals, many of us feel a strong urge to squeeze or pinch them or even bite them. Scientists call this strange response "cute aggression".

    Stavropoulos's team gathered 54 people to look at 32 pictures of four sets. One set contained photos of cute baby animals. Another set contained pictures of less-cute, fully grown animals. The other two sets were photos of human babies which were digitally edited. One set was changed to emphasize features we find cute, such as big eyes and full cheeks. The other was edited to reduce those features.

    The scientists found that the participants had much more feelings of cute aggression towards images of baby animals than those of adult animals. Surprisingly, this difference was not seen from the two sets of human baby pictures in comparison.

    To assess cute aggression, the participants were asked questions about the degree of wanting to aggress the subjects of the photos, and of wanting to care for them. Scientists suspect these responses are associated with not only the brain's emotional systems, but also its reward systems, which adjust motivation, pleasure and feelings of "wanting".

    Cute aggression may give humans the highly adaptive ability to control emotional response. To limit the motivation of positive feelings, the brain gives commands of the aggression. In other words, the brain throws in a bit of aggression to keep the good feelings from becoming uncontrolled. "If you find yourself fascinated by how cute a baby is, —so much so that you simply can't control it—that baby is going to starve." It stops us from investing too much energy into cute things. So, there is no need to feel bad for the desire to pinch them at the sight of cute babies. It's not because we're mean people. The "unfriendly" movement of our fingers is just our brain's way of making sure nothing gets too cute to handle.

    In Singapore, art is more than what meets the eye. Galleries and museums here are not just places to be inspired, but also homes to distinctive souvenirs. Take home well-designed pieces, that reflect your personality.

    Singapore Tyler Print Institute (STPI)

    41 Robertson Quay, Singapore 238236. +65 6336 3663.

    Mon.- Fri. 10 am-7 pm; Sat. 9 am-6 pm

    STPI is a space for experimentation of print and paper. Walk through the gallery and join other art lovers in developing an appreciation of print and paper art practice. STPI allows you to own a piece of the work produced by artists at the gallery workshops.

    Red Dot Design Museum (RDDM)

    11 Marina Boulevard, Singapore 018940.+65 6514 0111.

    Mon-Thur. 10 am-8 pm; Fri -Sun. 10 am-11 pm

    From lighting to parasol (阳伞) the Red Dot Design Museum presents award-winning products and design concepts from over 30 countries. Head to the Design museum shop, there are many interesting design objects and collections sourced from all over the world.

    National Gallery Singapore (NGS)

    1 St. Andrews Rd. Singapore 178957. +65 6271 7000.

    Mon. - Thur., Sat. -Sun 10 am-7 pm; Fri. 10 am-9 pm

    NGS occupies two major landmarks - the former Supreme Court and City Hall - and features over 8,000 artworks, which is the largest public display of modern Southeast Asian art and culture. It is also a home to a bost of intemational exhibitions that have inspired the world and will be remembered for years to come.

    Singapore Philatelic Museum (SPM)

    23-B Coleman Street, Singapore 179807. +65 6337 3888.

    Daily 10 am - 7 pm

    Fascinated by stamps? SPM features postage stamps dating all the way back from the 1830s. Enjoy this vibrant museum's in-depth presentation of local and intermational postal history. Send Singapore-inspired postcards or collect miniature postboxes from Singapore and around the world. Charming souvenirs at the museum store will make creative decorations for your home or office.

It is William Shakespeare, the great coiner, who is given credit for the word. Coriolanus, one of his characters, compares going into exile (流放) to a "lonely dragon" retiring to his cave. He was talking about a physical state: someone who was lonely was simply alone. Then, thanks to the Romantic poets, the word took on emotional meanings. Loneliness became a condition of the soul. For William Wordsworth, who famously "wandered lonely as a cloud", the natural world offered an escape from negative feelings of loneliness—a host of flowers could provide "cheerful company". Today, loneliness is often seen as a serious public-health problem, creating the feeling of disconnection.

In his book Solitude, Netta Weinstein, a psychology professor wonders the rewards of time spent alone. He begins with an account of stories of solitude created by figures such as Michel Montaigne, a writer, and Edward Hopper, a painter. Netta then draw on laboratory work, interviews and surveys to clarify how being alone really affects the human mind.

It is common to treat loneliness and solitude as synonyms (同义词) but they are not. The author suggests that what is negatively described as one state can be positively expressed as the other. Loneliness, often perceived as negative, can potentially be transformed into a positive experience of solitude. To this end he emphasizes how being alone can help restore people and offers practical advice. In a noisy world, he argues, people should make time to be alone, away from attention-grabbing motives.

The book's interviewees mostly regard a lack of company as a contributor to autonomy. But this depends on whether solitude is desirable or not. Enforced solitude, such as that experienced by prisoners, typically leads to nothing but suffering. Elective solitude, by contrast, affords space for self-reflection. It can open the door to "peak experiences" such as wonder, harmony, and happiness. In a highly-connected digital age, however, many readers do not fancy their chances of ever taking a long enough break to have such experiences.