“Image is everything.” An entire industry has been built upon the concept that image is everything, but an appealing image isn't enough when there's no substance behind it.

    First of all, one should consider how important image is in selling products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. But if the product or service doesn't live up to it, customers will be very dissatisfied. The recent scandal (丑闻) about the Arthur Andersen accounting firm showed that behind that image, it had unfair business practices under the table. Despite the previous positive image, the firm is being accused of criminal actions. Although the image had been nearly perfect, the reality behind the image has led to its downfall.

    Similarly, personal consultants(顾问) can build up a very positive public image for politicians and movie stars in the view of the general commons. But once again, history is filled with examples of both that fell from grace (体面) like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind it, failure is close.

    To conclude, it's clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation(等式). What lies behind that image is every bit as important as the image itself — the person or product must live up to that image or there's little chance for long-term success.

Do you believe that things are connected for no scientific reason at all? For example, do you avoid saying the word "four" to avoid bad luck? If so, you have a superstition (迷信). And you're not alone – all kinds of people have them.

For example, Portugal's soccer superstar Cristiano Ronaldo always steps onto the pitch (球场) with his right foot first, according to The Telegraph. And sports players are not alone in having superstitions. A visitor once asked the Nobel Prize winning scientist Niels Bohr whether he really believed that the horseshoe he'd hung at his country home was lucky. "Of course not," the Danish physicist said. "But I understand it's lucky whether you believe in it or not."

One recent study found that even scientists at MIT and other top US schools tended to look for a meaning in natural events, similar to the connection between stepping on the pitch and playing soccer well, according to The Atlantic. When the researchers gave the scientists little time to answer questions, they were twice as likely to agree with statements such as "Trees produce oxygen so that animals can breathe" as they were when they had more time to think about their reply.

It seems that fear can make people think differently in this way, too. In a British study, students imagined meeting a "witch" who said she would cast (施魔法) an evil spell(符咒) on them. About half said a scientist should not be worried about the spell. Yet each of them said that, personally, they wouldn't let the witch do it to them.

So why are so many of us superstitious? Well, it seems to be our way of dealing with the unknown. "Many people quite simply just want to believe," Brian Crank, a professor of psychology at Missouri Western State University, said in a 2008 interview. "The human brain is always trying to work out why things happen, and when the reason is not clear, we tend to make up some pretty bizarre (古怪的) explanations."

    And these explanations aren't completely unhelpful. In fact, superstitions can sometimes work and bring real luck, according to psychologists at the University of Cologne in Germany in the May 2010 issue of the journal Psychological Science. They found that believing in something can improve performance on a task like an exam.

    So, what about you? What superstitions do you follow to keep you safe and successful?

D

    We've all been there: in a lift, in line at the bank or on airplane, surrounded by people who are, like us, deeply focused on their smartphones or, worse, struggling with the uncomfortable silence.

    What's the problem? It's possible that we all have compromised conversational intelligence. It's more likely that none of us start a conversation because it's awkward and challenging, or we think it's annoying and unnecessary. But the next time you find yourself among strangers, consider that small talk is worth the trouble. Experts say it's an invaluable social practice that results in big benefits.

    Dismissing small talk as unimportant is easy, but we can't forget that deep relationships wouldn't even exist if it weren't for casual conversation. Small talk is the grease (润滑剂) for social communication, says Bernardo Carducci, director of the Shyness Research Institute at Indiana University Southeast. "Almost every great love story and each big business deal begins with small talk," he explains. "The key to successful small talk is learning how to connect with others, not just communicate with them."

    In a 2014 study, Elizabeth Dunn, associate professor of psychology at UBC, invited people on their way into a coffee shop. One group was asked to seek out an interaction(互动) with its waiter; the other, to speak only when necessary. The results showed that those who chatted with their server reported significantly higher positive feelings and a better coffee shop experience. "It's not that talking to the waiter is better than talking to your husband," says Dunn. "But interactions with peripheral(边缘的) members of our social network matter for our well-being also."

    Dunn believes that people who reach out to strangers feel a significantly greater sense of belonging, a bond with others. Carducci believes developing such a sense of belonging starts with small talk. "Small talk is the basis of good manners," he says.

    As advances in auto-technology have placed a huge number of self-driving machines on our roads and sidewalks, a side product has materialized in recent years: robot-babysitting.

    In Phoenix, human attendants will remotely monitor Google's upcoming Waymo robot-taxis, using the cars cameras to evaluate and adapt to passenger or road challenges. State safety regulations typically require that auto-vehicles be accompanied at all times by humans. These professionals' job titles range from "robot handler" to "safety driver," but they have essentially the same responsibilities: monitoring robot behavior for safety and performance, and answering questions about the technology. Broadly speaking, robot-babysitting jobs fall under the umbrella of careers in automation, which include maintenance, engineering, and programming.

    However, some observers note that certain kinds of robot-babysitting –-- the kind that is boring and doesn't require much education –-- can make for thankless work. The safety drivers who sit in self-driving cars have described their roles as" exhausting" and "demanding," and many told me about the constant pressure to stay vigilant at all times. "It's incredibly hard to sit in a chair and stare at a computer without doing anything for eight hours," Ramsey said. "But you do not need a Ph.D. to do it." In March 2018, the field of robot babysitting took a beating when a self-driving Uber in Tempe, Arizona, hit a 49-year old named Elaine Herzberg. Dashcam footage showed that Rafaela Vasquez, the car's safety driver, had not been looking at the road when the accident occurred. Investigators are deciding if Vasquez will be charged with murder.

    According to the McKinsey Global Institute, 10 million to 800 million jobs globally could be lost to automation by 2030. In the long term, it's inevitable that robot-babysitters will go the way of elevator operators and lamplighters. But they'll also birth new robot-related roles." A huge number of jobs will be created as auto-vehicles are loosed into the environment,” Ramsey said. In 2016, Bosch started training students from Schoolcraft College, a community college in Michigan, in auto-vehicle repair: Toyota has trained students in maintenance as well. "We might even see a return to low-level jobs where people come and fuel the car for you," Ramsey said. "Until we can wirelessly charge, someone needs to refuel them.” The hardest-to-automate industries, as it happens, are the ones that require looking after humans: childcare, education, health-care aides. Robot babysitters might feel like they have gained the job of the future. But in fact, real babysitters might be better positioned.

    Carrie Gracie is knowledgeable about China and its affairs. She also has a reputation as a generous colleague. She has resigned from her job as China editor because her employers will not pay her at the same rate as they pay the handful of men who do a similarly challenging and important job.

    She has resigned because she refused to go on colluding (共谋) with the BBC's dishonesty about its failure to give women and men equal pay for equal work.

    Gracie was recruited to the job, because she had all the talent and skills the BBC needed to cover the difficult international and domestic story of the rise of China. One of the conditions she set for taking it was equal pay with the BBC's other international editors, familiar names including Jon Sopel in Washington and Jeremy Bowen in the Middle East.

    Last summer, the government forced the BBC to publish which of the familiar names on radio and TV earned over ￡150, 000. The results exposed an astonishing pay gap. They also showed Gracie that her employers had misled her.

    Gracie sets out all her efforts to get her bosses to do what they had originally promised her, but they fail to respond adequately. Instead, they prevaricate (搪塞) and offer her a pay rise that still would not have delivered equality. They thought they could buy her off; they thought that the reputational hazard she was running would scare her away from the fight.

    The BBC is wrong this time! Gracie has chosen to resign rather than give in because she thinks that it is her responsibility to stop the BBC doing something stupid. She is fighting for women's legal rights.

    Gracie said she hoped she wouldn't be remembered as the woman who complained about money, but as a great journalist. She is proving that they are two sides of the same invaluable coin.

    Carrie Gracie's dispute with the BBC isn't about money—it's about dignity!

Dave McNee met Claudia Mandekic 14 years ago. When she told McNee how hard it could be to get students excited about math, her favourite discipline, he made a surprising suggestion: "Why not throw in something they enjoy, like sports?" The idea of mixing basketball and mathematics got its first shot in 2011, when the now colleagues — who had launched a tutoring non-profit — were invited to run a summer-school program for kids who'd failed Grade 9 math at Georges Secondary School.

When the students showed up for their first day, they weren't exactly excited. Over the next few hours, Mandekic and McNee gave the kids techniques to improve their shooting while also helping them calculate their field-goal percentage — which, in turn, taught them about fractions and decimal (分数和小数) points. At the end of the game, the winning team was determined based on which group had the highest total percentage and had done the most efficient math. "When the bell rang, they were so fixated on collecting their data and figuring out which team won that they didn't leave," says Mandekic. "I realized we might be onto something."

The classes, later named BallMatics, soon spread to other schools. "I was terrible at math," says Douglas, who enrolled in a fast-track summer program. "But once I started BallMatics and realized the sport I loved was directly tied to math, it made me a lot better at it. Every time I played basketball, I was thinking about math."

Almost any math problem, McNee and Mandekic realized, can be taught on the court. Kids can learn how to navigate an X-Y grid to find their next shooting spot or absorb the basic principles of trigonometry based on the angle at which they release the ball. In 2019, McNec and Mandekic established a private high school called Uchenna Academy. At the school, kids with top basketball skills can study all subjects, train at their sport and work part-time helping out with the BallMatics afterschool programs.

Douglas, now 20 and earning a degree in education believes the school's commitment to academics is the key reason it's been a winner. "If we didn't do our work, we weren't playing at the game," he says, adding that coaches would bench kids who didn't keep up in class. "At Uchenna, we were student athletes, not athlete students."