No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.

    Let's take a man we'll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn't make the bricks for his house, grind the wheat for his flour, or cut his trees into boards. He also did not make the plows(犁), the work boots, or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.

    Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good  plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.

    How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.

    Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.

    A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people's attention.

    A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this primitive form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today's world.

    Congratulations on having been offered, and accepting, a place to study at Cambridge! This page offers some tips that will hopefully make your arrival at Cambridge as stress-free as possible.

    Before you arrive

    Your College or Department will send you all the information you need to prepare yourself for your time in Cambridge, including College information, for example, accommodation, course information, and similar related details. You will be sent an email asking you to complete the University's Student Registration exercise. It will only take a few minutes.

    Pre-arrival Freshers' Events this summer

    Around the world in August and September, Cambridge Alumni（毕业生）Groups will be hosting pre-arrival Freshers' Events for new students coming to Cambridge this autumn. These events are a great opportunity to prepare for university and make some friends before you arrive. There will be the chance to meet current students and alumni from whom you can get tips and advice for living and studying in Cambridge.

    Arrival and registration

    Most courses start in October. The term between October and December is known as Michaelmas Term in Cambridge. Officially, the first day of the Michaelmas Term is 1 October and this date will be shown on your offer letter. Your College or your Department will advise you about when to arrive. Ceremony activities begin around 1 October for most students. When you arrive in Cambridge, you should go first to your College. They will be glad to know that you have arrived safely and will advise you on what to do next.

    Matriculation

    Matriculation marks the formal admission of a student to membership of the University, and a College may not normally allow an unmatriculatied student to be a resident member of the College. Every freshman for matriculation must agree with the following belief by signing the Matriculation Registration Form:

    I promise to observe the Statutes and Ordinances of the University as far as they concern me, and to pay due respect and obedience to the Chancellor and other officers of the University.

    Mid-afternoon on a particularly busy Tuesday, I took leave of my desk at work and walked into a local Starbucks only to find a space where neither my clients nor my children would ask me to do something.

    Inside, I ran into Kate, a co-worker of mine. The topic of parenthood came up. I complained about how packed my schedule was. From the minute I woke up to the minute I fell asleep, I was constantly in demand and always had someone knocking at the door. But a bit of sadness seemed to come over Kate's face.

    "Well, my daughter's in San Francisco and she doesn't seem to need me at all these days," Kate said. It was in that moment that I realized although I might often feel in high demand, there will come a day when I will actually miss that same stress I then complained about.

    And as our conversation continued, it turned to our children's younger years, with Kate smiling proudly, thinking of the little boy and girl she raised who are now a man and a woman. But I noticed her smile was marked with regret. She explained that she often wondered about what she could have done differently when her children were in their earlier years.

    This got me thinking. Is regret an unfortunate footnote (注脚) to parenthood? With that in mind, I asked six older parents one question: What is your biggest regret from your early days as a parent?

    It turned out that all of them thought they could have done it better. But, each of them also has a strong, healthy relationship with their kids. Whatever regrets their parents might have had about their upbringing, one thing is clear —— it didn't affect them in a meaningful way.

    The bottom line is, we all feel like we could be doing this parenting thing better. And quite clearly, years later, we're still going to look back and wish we tried things differently. But the past can't be changed, and neither should it.

    Kulangsu Gallery of Foreign Artefacts from the Palace Museum Collection

    Location: Kulangsu, Xiamen, Fujian Province

    Dates: May 13, 2018 through September 24, 2018

    The gallery is a major place for the Palace Museum to showcase its splendid collection of international art. Most of these works have been kept in the storehouse of the museum and have never been shown to the public. Originally from Europe, East Asia, and North America, these international works date from the sixteenth to the twentieth century.

    Exhibition Commemorating the 120^th Anniversary of Zhang Boju's Birth

    Location: Hall of Martial Valor (Wuying dian)

    Dates: April 3, 2018 through May 6, 2018

    The exhibition features traditional Chinese paintings and calligraphy from state-owned museums. Divided into three sections, the exhibition displays artwork organized in order of time, which offers a comprehensive overview of Zhang Boju's collection through this impressive gathering of the collector's works.

    Discovering the Hall of Mental Cultivation

    Location: The Gate of the Correct Department (Duan men)

    Dates: April 3, 2018 through April 24, 2018

    The exhibition allows visitors new ways to explore the history of the forbidden city with a simple click and celebrates the 92^nd anniversary of the establishment of the Palace Museum, established on October 10, 1925. Adding to the museum's new displays, this exhibition combines traditional Chinese culture and contemporary technologies.

    Treasures from the Al Thani Collection

    Location: The Meridian Gate (Wu men)

    Dates: April 17, 2018 through July 18, 2018

    The Al Thani Collection allows visitors to see cultural landscapes that have been lost in the depths of history. Artefacts from Egypt and Persia throw light on mysteries known to few. Different peoples have marked these relics with their own styles, which reflect the unique sources of each culture but strike the viewers with an equally powerful charm.

    How many men do housework? Recently a European commission (委员会) tried to find out people's ideas and reactions to the women's movement. As part of their survey, they asked many men and women the question, “Who does the housework?” The men answered very differently from the women!

    The housework they asked people about was: preparing meals, washing dishes, cleaning the house and babysitting. 48% of British husbands said they did these things. 37% of Danish (丹麦的) men helped in the house. But only 15% of Italian men said they did the housework; many of them said they never helped at all!

    But there was an interesting point of view from the wives. According to British wives, only 38% of their husbands helped in the house. And Italian wives said that their husbands hardly ever helped. The Italian and British men did not tell the truth! The Commission found that Danish men were the most truthful husbands; their answers were the same as their wives' answers.

    Do the men you know help in the house? Do you think the survey gives a true picture in your experience? Write and tell us what you think.

4-Day Classic Beijing Tour

    The 4-day classic Beijing tour is designed for tourists who come to visit China for the first time. It covers the most popular and typical places in Beijing, fully displaying the scenery, culture, history, local lifestyles and features, food and drinks, business, etc. for you.

Day 1: Arrival in Beijing

    Your guide meets you at Capital Airport, and helps you check in at your hotel

    Enjoy Beijing Duck as welcome dinner.

    Accommodation: Beijing downtown

Day 2: The Great Wall & the Summer Palace

    Start your day at the most famous part of the Great Wall, the Badaling Great Wall. Leave the downtown for the Great Wall at 8 am. Since it is a long drive to the Great Wall (about 2 hours' riding) have a break at the Jade Museum on the way. Lunch will be enjoyed in a local restaurant. In the early afternoon come back to the city and have a sightseeing tour of the Summer Palace.

    Recommended Activity: Beijing Opera Show (Liyuan Theatre, 19:30-21:10 every evening)

    Accommodation: Beijing downtown

Day 3: Beijing city sightseeing & Local experience

    Your guide meets you at the hotel at 8 am and set out for the day's touring: Tian'anmen Square and the Forbidden City.

    After visiting the two sites, have a break and get ready for lunch.

    Hutong visit: see some traditional arts of the old Beijing, such as paper cutting and kite making, and visit a local family.

    Accommodation: Beijing downtown

Day 4: Beijing Olympic sites

    Visit the Olympic sites: Bird's Nest, Water Cube and Olympic Park, witnessing the fast developing modern China. Enjoy some free time after visiting the sites.

    After lunch, it is shopping time and then the tour is over.