In America, parents tend to encourage their children to develop their potential(潜能)to the fullest extent. Fathers and mothers frequently teach their children both ambition and the confidence necessary to work toward their goals. American parents are always active in concentrating on what their kids can do, not what they can't. As a result, millions of American boys and girls grow up hoping to become actors and athletes, diplomats and doctors. Many of them even want to become president.

    American parents often encourage their children to become involved in extra activities of all types at school, such as student government, sports and music. They believe that only through taking part in these activities can their children become mature young adults.

    As we all know, schoolwork is important. But parents should realize that the social skills their children learn form natural conversations with each other are as important as schoolwork and the skills they will need in the future work. What's more important in their work is that their children should have a sound knowledge of physics or the ability to communicate effectively.

    As a rule, Chinese parents don't educate their children about the same kind of ambition and confidence as Americans do, nor do they encourage the same level of participation in extra activities. Children are typically advised to study hard and pass exams. They have to spend a lot of time in doing much schoolwork every day. It is a great waste of time to do so.

    Now more and more Chinese parents have recognized that they should pay attention to developing the potential of their children. I hope that leaders in Chinese educational circles should take some measures to develop the potential of their children. I am very confident about it.

    While famous foreign architects are invited to lead the designs of landmark buildings in China such as the new CCTV tower and the National Center for the Performing Arts, many excellent Chinese architects are making great efforts to take the center stage.

    Their efforts have been proven fruitful. Wang Shu, a 49-year-old Chinese architect, won the 2012 Pritzker Architecture Prize — which is often referred to as the Nobel Prize in architecture — on February 28. He is the first Chinese citizen to win this award.

    Wang serves as head of the Architecture Department at the China Academy of Art (CAA). His office is located at the Xiangshan campus(校园) of the university in Hangzhou, Zhejiang Province. Many buildings on the campus are his original creations.

    The style of the campus is quite different from that of most Chinese universities. Many visitors were amazed by the complex architectural space and abundant building types. The curves(曲线) of the buildings perfectly match the rise and fall of hills, forming a unique view.

    Wang collected more than 7 million abandoned bricks of different ages. He asked the workers to use traditional techniques to make the bricks into walls, roofs and corridors. This creation attracted a lot of attention thanks to its mixture of modern and traditional Chinese elements(元素).

    Wang's works show a deep understanding of modern architecture and a good knowledge of traditions. Through such a balance, he had created a new type of Chinese architecture, said Tadao Ando, the winner of the 1995 Pritzker Prize.

    Wang believes traditions should not be sealed in glass boxes at museums. "That is only evidence that traditions once existed," he said.

    "Many Chinese people have a misunderstanding of traditions. They think tradition means old things from the past. In fact, tradition also refers to the things that have been developing and that are still being created," he said.

    "Today, many Chinese people are learning Western styles and theories rather than focusing on Chinese traditions. Many people tend to talk about traditions without knowing what they really are," said Wang.

    The study of traditions should be combined with practice. Otherwise, the recreation of traditions would be artificial and empty, he said.

    Micro-blog is no longer simply a platform for self-expression, gossip and networking, as it is becoming an increasingly fierce battlefield for businesses wanting to promote their products and services.

    Over the last year, micro-blogging has become wildly popular in China, with some 65 million China based micro-blog accounts registered(注册登记)by the end of 2010 and the number is growing by more than 10 million each month, according to Data Center of the China Internet(DCCI).

    At present, China's largest web portal Sina claims to have 5,000 company micro-blog users, including Starbucks, Channel, and IKEA. On the micro-blog pages of the companies, visitors can not only view advertisements, but also see consumer feedback(反馈)and even commentaries on hot social issues.

    E-commerce(电子商务)expert Lu Bowang says micro-blogging has opened a whole new dimension of marketing. Through micro-blogs, companies can quickly grasp the attention of potential consumers and interact with them on a regular basis so to develop a friendly link with consumers, Lu said.

    An Internet surfer nicknamed Xiaoben posted on his micro-blog page that he enjoyed drinking Puer tea, and within 10 minutes, a micro-blogger who owned an online shop selling Puer tea recommended his shop to Xiaoben. “It is a little bit like magic. I just make a wish, and then I get a micro-blog response.”

    However, with more and more people micro-blogging to make money, experts warn that marketing via micro-blog could be a double-edged sword.

    Huang Heshui, professor from Xiamen University says micro-blogging is highly personal and private, and that too many advertising messages can annoy micro-blog users leading them to dislike certain brands.

    Further, a brand can be as easily damaged as established through micro-blogging, as consumers' negative feedback about a certain product or company can be very quickly spread in the micro-blog community, Huang added.

    The micro-blog managers should set up some rules and regulation to supervise micro-blog marketing, and at the same time, business organizations need to strengthen self-discipline(自律)and try to build up an honesty-based business culture, e-commerce expert Lu Bowang suggested.

    Sandra Cisneros was born in Chicago in 1954 to a Mexican American family. As the only girl in a family of seven children, she often felt like she had “seven fathers,” because her six brothers, as well as her father, tried to control her. Feeling shy and unimportant, she retreated(躲避)into books. Despite her love of reading, she did not do well in elementary school because she was too shy to participate.

    In high school, with the encouragement of one particular teacher, Cisneros improved her grades and worked for the school literary magazine. Her father encouraged her to go to college because he thought it would be a good way for her to find a husband. Cisneros did attend college, but instead of searching for a husband, she found a teacher who helped her join the famous graduate writing program at the University of Iowa. At the university's Writers' Workshop, however, she felt lonely－a Mexican American from a poor neighborhood among students from wealthy families. The feeling of being so different helped Cisneros find her “creative voice”.

    “It was not until this moment when I considered myself truly different that my writing acquired a voice. I knew I was a Mexican woman, but I didn't think it had anything to do with why I felt so much imbalance in my life, but it had everything to do with it! That's when I decided I would write about something my classmates couldn't write about.”

    Cisneros published her first work, The House on Mango Street, when she was twenty-nine. The book talks about a young Mexican American girl growing up in a Spanish-speaking area in Chicago, much like the neighborhoods in which Cisneros lived as a child. The book won an award in 1985 and has been used in classes from high school to graduate school level. Since then, Cisneros has published several books of poetry, a children's book, and a short-story collection.

    Craft (手工艺）is becoming a heritage industry — but a record of disappearing skills might just come in handy in the future.

    Mr. Lobb (of John Lobb the bootmaker) mentioned that custom clothing and shoe-making were once the norm for everyone. How come，then，today a pair of normal Lobbs would set you back over £2,000? The price has obviously gone up because of lack of competition and higher wages，but would custom clothing once again be affordable to all if the demand was there? Do we just wave goodbye to these skills，or should we fight to maintain them?

    The disposable (一次性的）culture we “enjoy” today has existed in our life for almost two generations now. We like our products to be made by either a robot or invisible，cheap hands so that we can accumulate them cheaply and frequently. The concept of “craft” is something that's now largely considered to be strange，and seems to be limited to museums and dusty, independent shops. Hobby crafts such as knitting do undergo revivals (复兴)from time to time，but I think that's because they are seen as short-lived fashionable leisure pursuits rather than a craft worthy of revivals on a commercially feasible (可行的)scale.

To drive a revival in any of these crafts, you would probably need to apply the same marketing techniques that are used to sell any other items today. The consumer must believe that they just have to have it. If they don't have it now, it will either go up in price or go out of fashion — both reasons enough in themselves for a shopper to act.

    But does it finally matter if these skills will no longer serve any practicable use in the decades to come? I don't know the answer to that，but I have long thought it would be a good idea if we “banked” these skills somehow，just as we are not attempting to do with seeds. You just never know whether we'll need them in the future. Maybe it's time to establish a worldwide network of volunteers to record，through the written words and videos，as many of these dying skills as possible. Actually, a rough look on YouTube fills me with hope that an army of willing volunteers is probably out there already and just needs someone or something to gather them together.

Scientists have discovered a bit of hand-made string (线绳) that's around 50,000 years old in Neanderthal remains. The first Neanderthal remains were found in the Neander Valley in Germany, which is where the name comes from. Neanderthals may have lived mainly in caves and made stone tools, but recent discoveries have given hints that Neanderthals developed some advanced skills that people used to think impossible. For example, Neanderthals knew how to make glue from the bark (树皮) of a tree.

Now, scientists report they've found a piece of string on a stone tool made by Neanderthals. Before this, the oldest known piece of string was one made by humans about 19,000 years ago. The string is about a quarter of an inch long. Almost all things made from plants during that time have broken down and disappeared, so it's very special to find this bit of string.

The scientists don't know whether the string was attached to the tool. But that doesn't interest them as much as the fact that Neanderthals knew how to make string. Bruce Hardy, the lead scientist on the project, says that knowing how to make string was meaningful for humans. "We wouldn't really be here today without that technology," he says.

Making string is a very arduous process. This string was made from the inside bark of an evergreen tree. To make string that is strong enough, the string must be made of several smaller fibers twisted (缠绕) together in a special way. For the Neanderthal string, several fibers needed to be twisted together into something like yarn. Then three pieces of yam needed to be twisted together in the opposite direction to make the final string.

The scientists aren't sure what the string was used for, but they say that string like. the bit that was found could be used to make bags, baskets, traps, or other things. The researchers also suggest that because Neanderthals needed to make pairs and count fibers to make the string, the bit of string may also tell us something about the kinds of math that Neanderthals could do.