A few years ago, a company called Space Marketing came up with a plan to send a mile–long advertisement into space. To advertising agencies (机构), it would have been “a dream come true”. However, advertising standards agencies finally decided not to allow Space Marketing to go ahead with their plans and they were forced to give them up.

    Space may indeed be the final place for advertisers, because on Earth we are already surrounded by advertising wherever we are and whatever we are doing. Apart from the obvious adverts that we see every day on TV, and in newspapers and magazines, there is a whole 'other world' of advertising messages for our attention. There are ads that we see on the side of the bus we catch to work, for example. And what about the logos (商标) we see on the clothing of the people we walk past in the streets?

    Most of the time, we are probably not even aware of (意识到的) these less obvious advertising methods, but that doesn't mean that they don't work. Take 'product placement', for example. You are in a cinema, watching the latest Hollywood movie. Look carefully at the make of car your favorite actor is driving. And what about his watch? Can you see what brand it is? Chances are, you can, and the company that owns the brand is likely to have paid thousands for it to appear in the film.

    So, whether Space Marketing finally succeeds in sending ads into space or not is perhaps less important than it might seem. This would not change a thing. Our everyday lives are already strongly influenced by advertising whether we realize it or not.

    Experiments under way in several labs aim to create beneficial types of genetically modified foods, including starchier potatoes and caffeine-free coffee beans. Genetic engineers are even trying to transfer genes from a cold-winter fish to make a frost-resistant tomato.

    A low-sugar GM strawberry now in the works might one day allow people with health problems such as diabetes (糖尿病) to enjoy the little delicious red fruits again. GM beans and grains rich in protein(蛋白质) might help people at risk of developing kwashiorkor. Kwashiorkor, a disease caused by severe lack of protein, is common in parts of the world where there are severe food shortages.

    Commenting on GM foods, Jonathon Jones, a British researcher, said: "The future benefits will be enormous（巨大的）, and the best is yet to come". To some people, GM foods are no different from unmodified foods. "A tomato is a tomato," said Brian Sansoni, an American food manufacturer.

    Critics of GM foods challenge Sansoni's opinion. They worry about the harm that GM crops might do to people, other animals, and plants.

    In a recent lab study conducted at Cornell University, scientists tested pollen(花粉) made by BT corn, which makes up one-fourth of the U.S. corn crop. The scientist dropped the pollen onto milkweed, a plant that is the only known food source of a butterfly caterpillar(毛虫). Within four days of feeding on the leaves, almost half of a test group of caterpillars died. "This is a warning bell." said Cornell researcher Linda Raynor.

    Some insects that are not killed by GM foods might find themselves made stronger. How so? The insecticides are used on the crops to kill the pests. But GM plants produce a continuous level of insecticide. Insects relying on those crops may develop resistance to the plants and they may also develop a resistance to the insecticide.

    At the forum on GM food held last year in Canada. GM crops that have been made resistant to the herbicide might crossbreed with wild plants, creating "superweeds" that could take over whole fields.

    So where do you stand? Should GM food be banned in the United States, as they are in parts of Europe? Or do their benefits outweigh（胜过） any of the risks they might carry?

    A student was one day taking a walk with his teacher. As they went along, they saw a pair of old shoes lying in the path. They were a poor farmer's, who was working in the nearby field.

    The student turned to the teacher, saying: “we will hide his shoes, and hide ourselves behind those trees, and wait to see what he will do.”

    “My young friend,” answered the teacher, “we should never make fun of the poor. Why not put a coin in each shoe, and then we will hide ourselves and watch?” The student did so and they both hid themselves behind the trees. The poor man soon finished his work, and came across the field to the path where he had left his coat and shoes.

    After putting on his coat, he put his foot into one of his shoes, and felt something hard. Then he bent(弯腰) down to feel what it was, and found the coin. Surprised, he looked at the coin, turned it around and looked at it again. He then looked around, but no person was seen. He put the money into his pocket, and continued to put on the other shoe. His surprise was doubled on finding the other coin.

    He couldn't control his feelings and fell to his knees, looked up to the sky and expressed his thanks. Then he spoke of his wife, sick and helpless, and his children without bread. He said the help would save them from dying.

    The student stood there deeply moved, and his eyes were filled with tears. “Now,” said the teacher, “Are you not much happier than if you had hidden the shoes?”

    For Pei Shiyou, this year's Lunar New year's Eve was among the few he ha spent with his extended family.

“It's one of the benefits of starting a business in my hometown,” said Pei, who was born and raised in Hefei, Anhui province, and will soon turn 60. His wish for the Year of the Dog is to see smart glass— the product his team has been developing since 2016—go into production.

    Starting a business with a creative research team and receiving government support have given him a strong sense of pride, a feeling he says he often lacked during his 25 years working in the United States, he said.

    He was among Chinas first students to travel to the US for postgraduate stud. After that, he landed his first job at Amoco Corp and later moved to California eventually becoming head of product research and development at KLA-Tencor, a global capital equipment company in Silicon Valley. Yet Pei said he still felt unfulfilled and unsatisfied.

    “It seemed there was an invisible ceiling for me when I pursued my career in the US. I felt like it was unlikely for me to achieve any higher sense of achievement or recognition.”

    He returned to China in 2017, and nine years later established a smart-glass company in Hefei with two other US-trained engineers.

    The company's product is suitable for low-temperature, flexible smart-film manufacturing and is able to self-adjust its level of transparency based on temperature changes and sunlight conditions, according to Pei, who said it has the potential to reduce the need for air conditioning and make curtains abandoned.

    Between 2007 and 2016, Pei lived and worked in several Chinese cities. “What attracts me to Hefei is that it is easy to gather tech talents here due to the city's rapid development in recent years, and also because it has several universities,” he said. Support from the local government has been one of the best attractions that convinced Pei to locate his company in the eastern Chinese city.

    In January last year, Hefei was approved as the site of a national-level science center, the second of its kind after an earlier one was built in Shanghai. The center, now under construction, will focus on areas including information technology, energy and health.

    A new study, which was published in the American Journal of Preventive Medicine, found that heavy use of platforms such as Facebook and Snapchat was associated with feelings of being separated from society among young adults—basically the opposite of what we are led to believe.

    Study co-author Brian Primack and his team surveyed 1,787 U. S. adults aged 19 to 32 and asked them about their usage of 11 social media platforms. They also asked participants questions related to social isolation, such as how often they felt left out. The participants who reported spending the most time on social media—over two hours a day—had twice the odds of perceived（感知到的）social isolation than those who said they spent a half-hour per day or less on the same sites.

    According to Tom Kersting, psychotherapist and author of Disconnected, the key to understanding these results lies in our understanding of “connections.” “Humans are social —emotional beings, meaning that it is in our DNA to be connected, face-to-face, with other humans,” he told Reader's Digest. “Although people think being on social media all the time makes them 'connected' to others, they are actually 'disconnected,' because the more time one spends behind a screen, the less time one spend face-to-face.”

    “Part of the issue of loneliness is that the majority of people who use social media aren't just posting, they are also viewing,” Kersting continued. “They are spending a lot of time looking at everyone else's posts, where they are and what they are doing. The constant exposure to everyone else's 'perfect' life experiences causes feelings of being left out.”

    So what's the answer? It's simple, says Kersting. “The solution to this is resisting the temptation to look at everyone else's life. Just focus on your own life, where you're going, what you are grateful for, and what you want to accomplish in this world.”

    OK, so it's not a real war but the U. S. and China are at the beginning of a trade war thanks to President Trump's policy. The Chinese government raised $34 billion in new duties on goods exported from the U.S. last week in answer to President Trump's unwise tariffs(关税) of $34 billion on Chinese goods.

    Farm and seafood-producing states are going to be hit hardest by China's new tariffs on U. S. goods. States where cars are made and shipped to China are on the hook as well.

    In terms of value, some 38 percent of products on the tariff list are agricultural, including soybeans, sorghum, tobacco and meat. That's nothing like good news for farm-belt states, primarily in the Midwest like Iowa.

    A wide range of seafood is on China's tarifflist. That could hurt fishery workers in Alaska and lobster(龙虾) harvesters in Maine. Alaska, for example, exported nearly $lbillion worth of seafood to China. "China is a major market for Alaska seafood," said Alexa Tonkovich, Executive Director of the Alaska Seafood Marketing Institute. "The seafood industry directly employs nearly 60,000 workers in Alaska each year and directly employs more workers than any other private industry."

    And automaking States, particularly in the South, are also at risk. Some 24 percent ofproducts on the list- in terms of value-are cars, trucks and other vehicles. Michigan alone exported $1.7 billion worth of motor vehicles and vehicle parts to China in 2017. Other states being affected include South Carolina, where BMW makes SUVs for both the U.S. and export, and Alabama, home to Mercedes-Benz, Toyota, Honda and Hyundai factories.

    This round of tariffs spares some industries, like commercial aircraft. Washington State could breathe a sigh of relief, which is home to Boeing. It also, for the moment, skips tariffs on chemical products.

    Alexa Tonkovich has warned the U.S. government that the trade war could risk jobs, reduce industry profits, and cause higher prices for consumers in the U.S!