There are good reasons to value our friendships.Some years ago a public-opinion research firm,Roper Starch Worldwide,asked 2007 people to name one or two things that said the most about themselves.Friends far outranked homes jobs, clothes and cars.

    “Ironically,” says Brant R.Burleson, professor of communication at Purdue University in West Lafayette, Ind., “the better friends you are, the more likely you'll face conflicts.” And the outcome can be what you don't want—an end to the relationship.

    The good news is that most troubled friendships can be mended.

    Swallow your pride. It wasn't easy, but that's what Denise Moreland of Hickam Air Force Base in Hawaii did when a friendship turned sour.For nearly four months,Moreland,45,had watched over Nora Huizenga's two young daughters, who were living with their father on the base,while Huizenga,40,completed training as a dental hygienist in Nevada.“I felt honored to be asked to step in,” Moreland says.

    “When Huizenga returned at Christmas,” Moreland recalls,“I had so much to tell her, but she never called.”

    One daughter had a birthday party, but Moreland wasn't invited. “I felt like I'd been used,” she says.At first, Moreland swore to avoid Huizenga.Then she decided to swallow her pride and let her friend know how she felt. Huizenga admitted that she'd been so worried about being separated from her family that she'd been blind to what her friend had done to help her. Today she says, “I would never have figured out what happened if Denise hadn't called me on it.”

    When a friend hurts you, your instinct is to protect yourself.But that makes it harder to solve problems,explains William Wilmot,author of Relational Communication.“Most of us are relieved when differences are brought out in the open.”

    Apologize when you're wrong—even if you've also been wronged.But over the course of a friendship, even the best people make mistakes. “We don't think clearly when we're arguing,” says Michael Lang,a professional mediator (调解人) in Pittsburgh. Instead, says Lang, ask: “What's going on? This doesn't make sense.”

    See things from your friend's point of view. Sociologists Rebecca Adams Rosemary and Blieszner interviewed 53 adults who each had many friendships lasting decades. “We were curious how these people managed to sustain strong friendships for so long,” says Blieszner. Tolerance is key, the researchers learned.” It's surprising how often a dispute results from a simple misunderstanding,” adds psychotherapist Anne Frenkel.

    Accept that friendships change. “Friendships change as our needs and lifestyles change,” Wilmot observes.

    Making friends can sometimes seem easy,says Yager.The hard part is keeping the connections strong during the natural ups and downs that affect all relationships.Her suggestion: Consider friendship an honor and a gift,and worth the effort to treasure and nurture.

    The history of chocolate begins with a plant whose name is cacao. For centuries, people worldwide have been enjoying the rich favor of chocolate, a product made from cacao{#blank#}1{#/blank#}Americans eat an average of more than five kilograms of chocolate per person every year. The specialty shop shows the culture of chocolate and sells chocolates from different areas of the world.

    Historians believe the Mayan people of Central America first learned to farm cacao plants around 2,000 years ago{#blank#}2{#/blank#}Then they grew them around their homes. They cooked the cacao seeds and pressed them into soft powder. They mixed the powder with water to make a delicious chocolate drink. There are often images of cacao plants on Maya buildings and art objects. The rulers drank chocolate at ceremonies{#blank#}3{#/blank#}

    The Aztecs also valued chocolate in the Aztec culture. But the cacao plant could not grow in the area where they lived{#blank#}4{#/blank#}They even used cacao seeds as a form of money to pay or give as offerings to the gods. Only the very wealthy people in Aztec societies could afford to drink chocolate because cacao was so valuable.

    The explorer Christopher Columbus brought cacao seeds to Spain after his trip to Central America in 1502. The wealthy people of Spain first enjoyed the chocolate drink{#blank#}5{#/blank#} Nowadays, the English, Dutch and French all plant cacao trees in their own countries.

A. Chocolate is very sensitive to temperature.

B. The Mayan took the cacao trees from the rainforests.

C. Chocolate is especially popular in the United States.

D. Chocolate has been prepared as a drink for nearly all of its history.

E. So they had to exchange goods with other societies for cacao seeds.

F. Since then, the popularity of the drink has spread throughout Europe.

G. And even poorer members of Mayan society could enjoy the drink sometimes.

    Injuries and deaths caused by driving after drinking are preventable. Sadly, actions by the police can only catch a small number of drunk drivers on the roads. It is up to each person to make the decisions.{#blank#}1{#/blank#}So we should help guide our friends and persuade them to avoid driving after drinking. Here are some tips.Start talking to the person early. With every drink, judgment becomes increasingly uncontrolled.{#blank#}2{#/blank#}So as soon as your friend starts drinking, you should try to persuade him to make a plan to get home safely. Remember, after he gets drunk, he may not listen to you.Help the person realize he is drunk. Talk to him and show him that he is increasingly clumsy.{#blank#}3{#/blank#}For example, ask who you can call to pick him up, or what public transport he would like to use. If he knows he is drunk, he may follow your advice.Make last efforts. If all else fails and a drunk person wants to drive home, threaten to call the police or take his keys.{#blank#}4{#/blank#}When he is not concentrated, take his keys. This may make it easier to convince him to take a cab home. Remember, don't give him the keys even if he's angry.{#blank#}5{#/blank#}If you once drove home after you got drunk, your friend may not listen to you. So in order to succeed in persuading your friend to avoid driving after drinking, you should behave yourself first.

A. Ask him where his keys are.

B. Set a good role model.

C. Give him an alternative way to get home.

D. But it isn't easy to make the right decisions.

E. Make him realize drinking makes him look like a fool.

F. The police will come to help you out once you call them.

G. It means the more one drinks, the less likely that he will listen to you.

    I do think that dieting does not work. What it does do is to make you uneasy about food. Imagine you are prepared to abandon your belief and imagine yourself like a slim person...how do you get there?

Transform your focus

    {#blank#}1{#/blank#}Focus on what you really want, not what you don't want. Imagine how you would like to be. See a big picture of yourself, looking fantastic in your bathing suit, how good would you be feeling?{#blank#}2{#/blank#}

Understand your hunger

    Slim people eat based on how hungry they are and when lunch time or tea time or dinner time around; they don't just fill up their plate because the food is there. The next time hunger pangs （剧痛） strike, imagine you have a scale in your mind from one to ten. {#blank#}3{#/blank#}Check where you are on that scale before you put something into your mouth. You can also use the scale to judge how full you're getting.

    {#blank#}4{#/blank#}

    Hunger is the only good reason for eating. Most overweight people have got into the habit of eating    when they are not hungry. {#blank#}5{#/blank#}Many people have forgotten how to eat when they're hungry and most    diets tell you to ignore pleasure and ignore hunger and they also tell you when/how much and exactly what to eat.

    Most people have some regret that they just can't seem to get rid of. But holding on to regret about the past that can't be changed can have a bad impact on the possibility of a happy future. Regret is a waste of time, emotion and energy. To make sure that your life is a successful one, you need to take action to live in a way that you have no regret holding you back.

    Some people make very big decisions with very little consideration at all, and as a result they often regret their decisions. Before choosing a college major, getting married or accepting a job, you must think about all conditions carefully and make a conscious decision rather than a careless one. Big decisions aren't the only ones that require forethought, though. Before you become angry and say something you will regret later, think about what you're going to say.

    Some of things will be easy to do and some will be hard, but keep your eyes on the prize of living a successful life without regret, and you'll find that achieving your goals might be easier than you think. But don't just daydream about those goals—make an actual list, written down in black and white, and refer to it now and then to see what you have left to do.

    When you're feeling happy and full of energy, taking care of yourself isn't a problem. But in those days when you feel like crawling beneath the bed and never coming out again, you still must take care of yourself. You can do what you want and don't get angry with yourself about your shortcomings. On the contrary, you just admit them and try to change them and move on. Improving your mental health is just as important as taking care of yourself physically.

    Keep those who are important to you very close and be sure to let them know how important they are to you. Family, friends, co-workers and people who are as close as your families are your lifelines that you can depend on whenever you need them to help you remember what's important in life. You should make sure of repairing your relationships with your friends if something bad happens.

    Last but not least, learn to give yourself some relaxation and not to waste your time regretting things you cannot change. Treat those things properly and move on. Life is hard, but it is precious. Don't waste time regretting the past, or your future will get here before you know it.

    Many of the most memorable ad campaigns nowadays tend to be funny. Advertisers use this strategy to attract customers to their products. Audiences like to be entertained not forced. People will pay more attention to a humorous commercial than a factual serious one opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both the product and customers. The balance between being funny and being obnoxious can often be delicate, and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.

    The best products to sell using humor tend to be those that consumers think the least about. Products that are relatively inexpensive and often consumable can be represented without providing a lot of facts, and that's where there's room for humor. Candy, too, food, and entertainment-related products such as toys have got the most benefits from humor in their campaigns. One of the most important things to keep in mind is relevance to the product.

    Another point to consider when using humor in advertising is that different things are funny to different people. A commercial that may make one person burst into laughter may leave a bad taste in another's mouth. The target market must always be considered, what's funny in a client presentation may not be funny on an airplane, at a country club or in hospital.

    Humor in advertising tends to improve brand recognition but does not improve product recall message credibility, or buying intentions. In other words, consumers may be familiar with a good feeling towards the product, but their purchasing decisions will probably not be affected. One of the major keys to a successful humorous campaign is variety. Once a commercial start to wear out, it's impossible to save ii without some variation on the concept Humorous campaigns are often expensive because they have to be constantly changed. Advertisers must remember that while making customers laugh, they have to keep thing interesting because old jokes die along with their products.