题型:任务型阅读 题类:常考题 难易度:困难
江苏省南通市2020届高三上学期英语教学质量调研(三)
Many of the most memorable ad campaigns nowadays tend to be funny. Advertisers use this strategy to attract customers to their products. Audiences like to be entertained not forced. People will pay more attention to a humorous commercial than a factual serious one opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both the product and customers. The balance between being funny and being obnoxious can often be delicate, and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.
The best products to sell using humor tend to be those that consumers think the least about. Products that are relatively inexpensive and often consumable can be represented without providing a lot of facts, and that's where there's room for humor. Candy, too, food, and entertainment-related products such as toys have got the most benefits from humor in their campaigns. One of the most important things to keep in mind is relevance to the product.
Another point to consider when using humor in advertising is that different things are funny to different people. A commercial that may make one person burst into laughter may leave a bad taste in another's mouth. The target market must always be considered, what's funny in a client presentation may not be funny on an airplane, at a country club or in hospital.
Humor in advertising tends to improve brand recognition but does not improve product recall message credibility, or buying intentions. In other words, consumers may be familiar with a good feeling towards the product, but their purchasing decisions will probably not be affected. One of the major keys to a successful humorous campaign is variety. Once a commercial start to wear out, it's impossible to save ii without some variation on the concept Humorous campaigns are often expensive because they have to be constantly changed. Advertisers must remember that while making customers laugh, they have to keep thing interesting because old jokes die along with their products.
Humor in advertising |
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Funny advertising |
•Humor in advertising can draw consumer's attention, and help them to an advertisement easily. •Humor in advertising should be well suited to the product and consumers. •A commercial should find the delicate between being funny and being obnoxious, and make sure its positive effects top its |
Products |
• Humor best for the products which are often , consumable and common. • Humor can be in the commercial when it's to represent the products with plenty of facts. •In an ad, humor should be to the products. |
Factors |
• Humor used in advertising should fit in with the target market. • Humorous advertising should show its . |
Influence |
The brand can be by many people but it doesn't necessarily have an effect on consumers purchasing desire. |
I was ten when I first sat with my grandmother behind the cashier(收银台)in her general store. {#blank#}1{#/blank#} I quickly learned the importance of treating customers politely and saying “thank you.”
At first I was paid in candy{#blank#}2{#/blank#} I worked every day after school, and during the summer and on weekends and holidays from 8 a.m. to 7 p.m. My father helped me set up a bank account. {#blank#}3{#/blank#}
By the time I was 12, My grandmother thought I had done such a good job that she promoted me to selling cosmetics(化妆品). I developed the ability to look customers directly in the eye. Even though I was just a kid, women would ask me such things as “What color do you think I should wear?” I took a real interest in their questions and was able to translate what they wanted into makeup(化妆)ideas. {#blank#}4{#/blank#}
The job taught me a valuable lesson: to be a successful salesperson, you didn't need to be a Rocket scientist—you needed to be a great listener. {#blank#}5{#/blank#} Except they are no longer women purchasing cosmetics from me; instead, they are kids who tell me which toys they would like to see designed and developed.
A.Later I received 50 cents an hour. B.Before long, she let me sit there by myself. C.I ended my selling a record amount of cosmetics. D.Today I still carry that lesson with me: I listen to customers. E.My grandma's trust taught me how to handle responsibility. F.Soon I found myself looking more beautiful than ever before. G.Watching my money grow was more rewarding than anything I could have bought. |
It is necessary to be reasonable and flexible enough to avoid conflicts as much as possible and live in peace with others. {#blank#}1{#/blank#} If you have done all your best to avoid conflicts and you are still arguing, then read these effective tips on how to avoid conflicts.
● Don't get in the center of the conflict.
Sometimes people can get in the center of conflicts due to their enthusiasm for offering help. Frankly speaking, it is very unwise, because it can make you the main figure of the conflict. {#blank#}2{#/blank#} You should focus on your own life issues.
● Be kind.
{#blank#}3{#/blank#} Life is full of conflicts and disagreements, that's why you should find more conservative ways of dealing with them. For example, kindness can lessen the conflict.
● Try to be a peacekeeper.
Peacekeepers tend to cooperate with people without bad emotions which usually lead to arguments and even conflicts. “{#blank#}4{#/blank#}” This saying is the life motto of a natural-born peacekeeper. Don't worry if you are not a natural-born peacekeeper; you can gain this skill during life.
● Walk off.
When the conflict is gathering pace and you can't manage to control yourself, you should choose to handle the situation in another way. By all means, try to keep yourself away from stress. {#blank#}5{#/blank#} You should get away from the situation for a while.
A. The greatest victory is a battle not fought. B. Conflicts are unavoidable, so try to accept them. C. Weak people usually desire others to offer help and support. D. Let other people solve their problems without your presence. E. It is helpful to put some distance between yourself and the opponent. F. When someone pushes you to the limit, try to act kindly towards this person. G. Arguing can either break your friendship or affect your relationship to some degree. |
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