题型:任务型阅读 题类:常考题 难易度:困难
江苏省南通市2020届高三上学期英语教学质量调研(三)
Many of the most memorable ad campaigns nowadays tend to be funny. Advertisers use this strategy to attract customers to their products. Audiences like to be entertained not forced. People will pay more attention to a humorous commercial than a factual serious one opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both the product and customers. The balance between being funny and being obnoxious can often be delicate, and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.
The best products to sell using humor tend to be those that consumers think the least about. Products that are relatively inexpensive and often consumable can be represented without providing a lot of facts, and that's where there's room for humor. Candy, too, food, and entertainment-related products such as toys have got the most benefits from humor in their campaigns. One of the most important things to keep in mind is relevance to the product.
Another point to consider when using humor in advertising is that different things are funny to different people. A commercial that may make one person burst into laughter may leave a bad taste in another's mouth. The target market must always be considered, what's funny in a client presentation may not be funny on an airplane, at a country club or in hospital.
Humor in advertising tends to improve brand recognition but does not improve product recall message credibility, or buying intentions. In other words, consumers may be familiar with a good feeling towards the product, but their purchasing decisions will probably not be affected. One of the major keys to a successful humorous campaign is variety. Once a commercial start to wear out, it's impossible to save ii without some variation on the concept Humorous campaigns are often expensive because they have to be constantly changed. Advertisers must remember that while making customers laugh, they have to keep thing interesting because old jokes die along with their products.
Humor in advertising |
|
Funny advertising |
•Humor in advertising can draw consumer's attention, and help them to an advertisement easily. •Humor in advertising should be well suited to the product and consumers. •A commercial should find the delicate between being funny and being obnoxious, and make sure its positive effects top its |
Products |
• Humor best for the products which are often , consumable and common. • Humor can be in the commercial when it's to represent the products with plenty of facts. •In an ad, humor should be to the products. |
Factors |
• Humor used in advertising should fit in with the target market. • Humorous advertising should show its . |
Influence |
The brand can be by many people but it doesn't necessarily have an effect on consumers purchasing desire. |
It's said that people travel to see the world. {#blank#}1{#/blank#} You walk down different streets, hear different accents, and see different views. All of this is a great way to absorb a new location and learn as much as you can.
But there's another reason why people travel to experience something new. {#blank#}2{#/blank#} So what kind of person are you? To tell the truth, you'll learn about yourself no matter where you go.
If you're a bookworm: Anyone studying English literature will love being on the soil of where such rich literary tradition was born. {#blank#}3{#/blank#} Maybe you'll run into one of your favorite characters during the trip.
If you're a Disney princess fan: Head over to Prague and you'll find the setting of every fairy tale you've ever dreamed of. Prague's study abroad programs are in English and are flexible.
If you're a history lover: {#blank#}4{#/blank#}Sure, that's a lot of places. But you've never felt quite as absorbed in the ancient world as walking around Athens and Rome.
If you're an adventure seeker: Consider going to Australia.{#blank#}5{#/blank#}
If you're indecisive: Just choose them all and take a Semester at Sea. You'll have your classes on a ship as it sails around the world, making stops at 15 cities in 11 countries.
A. And we hope to learn about ourselves in this newness. B. Visiting a new place will change the way of living. C. There are countryside tours connected to novels. D. Just a day-long trip is an adventure in itself. E. Go somewhere where history comes alive. F. And you do see the world when traveling. G. History always makes men wise |
Are you truly happy? Do you ever know what it means to be happy and what it takes to achieve happiness? {#blank#}1{#/blank#} The following are a few tips that I follow to create happiness in my life.
Make a plan for attaining goals that you believe will make you happy. Your mood will very likely increase if you are going after something you value.
Surround yourself with happy people. It is easy to begin to think negatively when you are surrounded by people who think that way. {#blank#}2{#/blank#}
When something goes wrong, try to figure out a solution instead of being absorbed in self-pity. Truly happy people don't allow setbacks to affect their mood because they know that with a little thought they ran turn the circumstances back to their favor.
{#blank#}3{#/blank#}These few minutes will give you the opportunity to focus on the positive things in your life and will lead you to continuous happiness.
{#blank#}4{#/blank#}Whether you treat yourself to lunch, take a long, relaxing hath or simply spend a few extra minutes on your appearance, you will be subconsciously putting yourself in a better mood.
Keeping healthy is another way to achieve happiness. {#blank#}5{#/blank#}
A. Cheerfulness doesn't always imply happiness. B. Find a way to joke about a situation that would otherwise make you happy. C. Spend a few minutes each day thinking about the things that make you happy. D. It's also important to take some time each day to do something nice for yourself. E. These are important questions for anyone who is staking happiness to ask themselves. F. Being overweight or not eating nutritious foods ran have a negative effect on your mood. G. On the contrary, if you are around people who are happy, their emotional states will be infectious. |
Most people have some regret that they just can't seem to get rid of. But holding on to regret about the past that can't be changed can have a bad impact on the possibility of a happy future. Regret is a waste of time, emotion and energy. To make sure that your life is a successful one, you need to take action to live in a way that you have no regret holding you back.
Some people make very big decisions with very little consideration at all, and as a result they often regret their decisions. Before choosing a college major, getting married or accepting a job, you must think about all conditions carefully and make a conscious decision rather than a careless one. Big decisions aren't the only ones that require forethought, though. Before you become angry and say something you will regret later, think about what you're going to say.
Some of things will be easy to do and some will be hard, but keep your eyes on the prize of living a successful life without regret, and you'll find that achieving your goals might be easier than you think. But don't just daydream about those goals—make an actual list, written down in black and white, and refer to it now and then to see what you have left to do.
When you're feeling happy and full of energy, taking care of yourself isn't a problem. But in those days when you feel like crawling beneath the bed and never coming out again, you still must take care of yourself. You can do what you want and don't get angry with yourself about your shortcomings. On the contrary, you just admit them and try to change them and move on. Improving your mental health is just as important as taking care of yourself physically.
Keep those who are important to you very close and be sure to let them know how important they are to you. Family, friends, co-workers and people who are as close as your families are your lifelines that you can depend on whenever you need them to help you remember what's important in life. You should make sure of repairing your relationships with your friends if something bad happens.
Last but not least, learn to give yourself some relaxation and not to waste your time regretting things you cannot change. Treat those things properly and move on. Life is hard, but it is precious. Don't waste time regretting the past, or your future will get here before you know it.
Title: Living without regret | ||
Theme | Regret is a {#blank#}1{#/blank#} part of life. What you should do is to take action to make you life a success without regret. | |
{#blank#}2{#/blank#} for getting rid of regret | ▲Regret about the past can greatly {#blank#}3{#/blank#} your possible happy future. ▲Regret wastes time, emotion and energy. | |
{#blank#}4{#/blank#} | {#blank#}5{#/blank#} twice before you act. | ▲ Take everything into careful {#blank#}6{#/blank#} before making decisions or say something. |
{#blank#}7{#/blank#} the things you want to do. | ▲Focus your eyes on the things which will bring you happiness. ▲Put your goals into {#blank#}8{#/blank#}. | |
Take care of yourself. | Make sure that you are in good {#blank#}9{#/blank#} both physically and mentally. | |
Keep close relationships. | Keep close to those who are important to you. | |
Don't care about small things. | Don't regret things that are {#blank#}10{#/blank#} and treasure the present-day life. |
试题篮