试题

试题 试卷

logo

题型:任务型阅读 题类:常考题 难易度:困难

江苏省南通市2020届高三上学期英语教学质量调研(三)

请认真阅读下列短文,并根据所读内容在文章后表格里填入一个最恰当的单词。注意:每个空格只填1个单词。

    Many of the most memorable ad campaigns nowadays tend to be funny. Advertisers use this strategy to attract customers to their products. Audiences like to be entertained not forced. People will pay more attention to a humorous commercial than a factual serious one opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both the product and customers. The balance between being funny and being obnoxious can often be delicate, and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.

    The best products to sell using humor tend to be those that consumers think the least about. Products that are relatively inexpensive and often consumable can be represented without providing a lot of facts, and that's where there's room for humor. Candy, too, food, and entertainment-related products such as toys have got the most benefits from humor in their campaigns. One of the most important things to keep in mind is relevance to the product.

    Another point to consider when using humor in advertising is that different things are funny to different people. A commercial that may make one person burst into laughter may leave a bad taste in another's mouth. The target market must always be considered, what's funny in a client presentation may not be funny on an airplane, at a country club or in hospital.

    Humor in advertising tends to improve brand recognition but does not improve product recall message credibility, or buying intentions. In other words, consumers may be familiar with a good feeling towards the product, but their purchasing decisions will probably not be affected. One of the major keys to a successful humorous campaign is variety. Once a commercial start to wear out, it's impossible to save ii without some variation on the concept Humorous campaigns are often expensive because they have to be constantly changed. Advertisers must remember that while making customers laugh, they have to keep thing interesting because old jokes die along with their products.

Humor in advertising

Funny advertising

•Humor in advertising can draw consumer's attention, and help them to an advertisement easily.

•Humor in advertising should be well suited to the product and consumers.

•A commercial should find the delicate between being funny and being obnoxious, and make sure its positive effects top its

Products

• Humor best for the products which are often , consumable and common.

• Humor can be in the commercial when it's to represent the products with plenty of facts. •In an ad, humor should be to the products.

Factors

• Humor used in advertising should fit in with the target market.

• Humorous advertising should show its .

Influence

The brand can be by many people but it doesn't necessarily have an effect on consumers purchasing desire.

举一反三
              

           Directions: Read the following passage. Answer the questions according to the information given in the passage.

Walk Out of the Comfort Zone and Try New Things

For most high school students, free periods are useless. From what I have seen, few do homework, instead many are on their phones 

and talking, making it impossible for those who actually want to do work to complete any. As a senior next year, I think extra periods should be used to take optional subjects.

Our school offers many classes. Now is the time to experiment in different fields of study. We will never know if we are interested or 

talented in a subject if we don't try it.

In my 8th grade, I was told that I had to take an art class as a graduation requirement; so in the 9th grade I took Studio and Art. One 

of the projects was to build a clay pot, but I built mine incorrectly, so it broke in the kiln 

(窑). I found out that I have no artistic ability at all, and now I know for sure that I do not want to be an artist. However, the class was

 one of my favorites that year. I was able to try new activities and test my ability.

Walk out of our comfort zone and try new things! College is when we should focus on a specific major, but high school is when we

 have to figure it out.

Half of all college students change their major at some point. By doing that hundreds of dollars are wasted on classes that they would 

have never needed to take. So use our extra periods to find out what we want to do in college. The classes we choose can impact us in

 future. Taking optional subjects will enrich our mind. It will also show colleges we are diverse students.

阅读理解。

    Youth sport has the potential to accomplish three important objectives in children's development. First, sport programs can provide youth with opportunities to be physically active, which can lead to improved physical health. Second, youth sport programs have long been considered important to youth's psychosocial development, providing opportunities to learn important life skills such as cooperation, discipline, leadership, and self-control. Third, youth sport programs are critical for the learning of motor skills; these motor skills serve as a foundation for future national sport stars and recreational adult sport participants. When coachers develop activities for youth practices and when sport organizations design youth-sport programs, they must consider the implication of deliberate play and deliberate practice.

    Research from Telama (2006) states that regular participation in deliberate play or deliberate practice activities during childhood and youth (ages nine to eighteen) increases the likelihood of participation in sports during adulthood by six times for both males and females. Côté (2002) defines deliberate play activities in sport as those designed to maximize enjoyment. These activities are regulated by flexible rules adapted from standardized sport rules and are set up by the children or by an involved adult. Children typically change rules to find a point where their game is similar to the actual sport but still allows for play at their level. For example, children may change soccer and basketball rules to suit their needs and environment (e.g. in the street. on a playing field or in someone's backyard). When involved in deliberate play activities, children are less concerned with the outcome of their outcome of their behavior. (whether they win or lose) than with the behavior. (having fun).

    On the other hand, Ericsson (1993) suggests that the most effective learning occurs through involvement in highly structured activities defined as deliberate practice. Deliberate practice activities require effort, produce no immediate rewards, and are motivated by the goal of improving performance rather than the goal of enjoyment. When individuals are involved in deliberate play, they experiment with different combinations of behaviors, but not necessarily in the most effective way to improve performance. In contrast, when individuals are involved in deliberate practice, they exhibit behavior. focused on improving performance by the most effective means available. For example, the backhand skills in tennis could be learned and improved over time by playing matches or by creating fun practice situations. However, players could more effectively improve their backhand performance by practicing drills that might be considered less enjoyable. Although drills are used in most effective means available practice might not be the most enjoyable, they might be the most relevant to improving performance.

    (Note: Answer the questions or complete the statements in NO MORE THAN TEN WORDS)

任务型阅读。

    I was ten when I first sat with my grandmother behind the cashier(收银台)in her general store. {#blank#}1{#/blank#} I quickly learned the importance of treating customers politely and saying “thank you.”

    At first I was paid in candy{#blank#}2{#/blank#} I worked every day after school, and during the summer and on weekends and holidays from 8 a.m. to 7 p.m. My father helped me set up a bank account. {#blank#}3{#/blank#}

    By the time I was 12, My grandmother thought I had done such a good job that she promoted me to selling cosmetics(化妆品). I developed the ability to look customers directly in the eye. Even though I was just a kid, women would ask me such things as “What color do you think I should wear?” I took a real interest in their questions and was able to translate what they wanted into makeup(化妆)ideas. {#blank#}4{#/blank#}

The job taught me a valuable lesson: to be a successful salesperson, you didn't need to be a Rocket scientist—you needed to be a great listener. {#blank#}5{#/blank#} Except they are no longer women purchasing cosmetics from me; instead, they are kids who tell me which toys they would like to see designed and developed.

A.Later I received 50 cents an hour.

B.Before long, she let me sit there by myself.

C.I ended my selling a record amount of cosmetics.

D.Today I still carry that lesson with me: I listen to customers.

E.My grandma's trust taught me how to handle responsibility.

F.Soon I found myself looking more beautiful than ever before.

G.Watching my money grow was more rewarding than anything I could have bought.

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

    It is necessary to be reasonable and flexible enough to avoid conflicts as much as possible and live in peace with others. {#blank#}1{#/blank#} If you have done all your best to avoid conflicts and you are still arguing, then read these effective tips on how to avoid conflicts.

● Don't get in the center of the conflict.

    Sometimes people can get in the center of conflicts due to their enthusiasm for offering help. Frankly speaking, it is very unwise, because it can make you the main figure of the conflict. {#blank#}2{#/blank#} You should focus on your own life issues.

● Be kind.

    {#blank#}3{#/blank#} Life is full of conflicts and disagreements, that's why you should find more conservative ways of dealing with them. For example, kindness can lessen the conflict.

● Try to be a peacekeeper.

    Peacekeepers tend to cooperate with people without bad emotions which usually lead to arguments and even conflicts. “{#blank#}4{#/blank#}” This saying is the life motto of a natural-born peacekeeper. Don't worry if you are not a natural-born peacekeeper; you can gain this skill during life.

● Walk off.

    When the conflict is gathering pace and you can't manage to control yourself, you should choose to handle the situation in another way. By all means, try to keep yourself away from stress. {#blank#}5{#/blank#} You should get away from the situation for a while.

A. The greatest victory is a battle not fought.

B. Conflicts are unavoidable, so try to accept them.

C. Weak people usually desire others to offer help and support.

D. Let other people solve their problems without your presence.

E. It is helpful to put some distance between yourself and the opponent.

F. When someone pushes you to the limit, try to act kindly towards this person.

G. Arguing can either break your friendship or affect your relationship to some degree.

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

    The Silk Road was a historical network of trade routes that connected China and the Mediterranean Sea, allowing cultural and economic interaction between the East and the West. Begun in the 2nd Century B C, the Silk Road carried goods, ideas, and even illness for thousands of miles between great civilizations for more than a thousand years. {#blank#}1{#/blank#} It was the creation of Germany's Ferdinand von Richthofen, who traveled to China several times in the second half of the 19th Century.

    China's powerful Han Dynasty began expanding its trade routes towards the West in the years around 100 B.C. {#blank#}2{#/blank#} Some shipments made it through to Europe and to northern and eastern Africa, through the port of Alexandria.

    As its name suggests, the Silk Road was home to large amount of silk, which made its way from China to the Mediterranean and, to Rome. It wasn't only silk, however, that was carried along the Silk Road  {#blank#}3{#/blank#} Chinese traders brought delicate porcelain plates and thin but durable paper money. Romans brought delicately carved pottery (陶器)and jewelry to China.

    {#blank#}4{#/blank#} Merchants carried shipments from major center, and then others carried the foods farther on the route. Many merchants traveled in groups, called carvans (商队). Many carvans and individual merchants traveled with bodyguards because theft along the routes was not uncommon.

    Several cities along the Silk Road became major trading centers. Some of the more famous of these were Alexandria, Karakorum, Antioch, Constantinople, and Persepolis. Local taxes placed on goods traveling along the route were quite common. {#blank#}5{#/blank#}

A. The name, however, is a modem idea.

B. Diseases also spread along the Silk Road.

C. It sent silk and other goods to other civilizations.

D. Merchants would prepare some supplies in advance.

E. Goods did not travel with the same person all along the route.

F. As a result, many goods traveled only part of the way due to the high cost

G. Many other things made their way from the East to the West, or from the West to the East.

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Overcome Culture Shock in the Classroom

    Culture shock occurs in a classroom when students are exposed to a new situation.{#blank#}1{#/blank#}. However, it can also happen to students moving from a small town to a large city, to home-schooled students starting formal school education or to students progressing from one level of education to another. There are several strategies that teachers can use to help students overcome culture shock.

    Make group rules

    Brainstorm(集体讨论) group rules with the class as a whole to create a safe space and good learning environment.{#blank#}2{#/blank#}. Rules could include respecting differences, listening when someone is speaking and not teasing, for example.

    Provide a partner

    Find a partner for the new student in the adjustment period.{#blank#}3{#/blank#}. A good partner is someone who is friendly, outgoing and patient. The partner should show the new student around the school, spend time with him or her after class and eat lunch with him or her.

    Know the source of a problem

    Identify problems early and work with the student and his or her family to deal with them. {#blank#}4{#/blank#}. It can also be caused by overseas or home school environment. Students and parents need to be aware of all the rules and customs that apply.

    {#blank#}5{#/blank#}

    Create lessons that include information about different countries and traditions. These could include story reading, geography, cultural studies and history. Encourage the student to share some information about himself or herself.

A. Create special lessons

B. Respect other cultures

C. They have lost their own language and culture

D. Explain the rules and require everyone to follow them

E. A partner can help him or her quickly adapt to the new environment

F. Classroom culture shock is often caused by the very different environment of a classroom

G. Typically, this happens when a new immigrant(移民) arrives in a classroom for the first time

返回首页

试题篮