- 二一组卷

题型：任务型阅读题类：常考题难易度：困难

江苏省南通市2020届高三上学期英语教学质量调研（三）

请认真阅读下列短文，并根据所读内容在文章后表格里填入一个最恰当的单词。注意：每个空格只填1个单词。

Many of the most memorable ad campaigns nowadays tend to be funny. Advertisers use this strategy to attract customers to their products. Audiences like to be entertained not forced. People will pay more attention to a humorous commercial than a factual serious one opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both the product and customers. The balance between being funny and being obnoxious can often be delicate, and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.

The best products to sell using humor tend to be those that consumers think the least about. Products that are relatively inexpensive and often consumable can be represented without providing a lot of facts, and that's where there's room for humor. Candy, too, food, and entertainment-related products such as toys have got the most benefits from humor in their campaigns. One of the most important things to keep in mind is relevance to the product.

Another point to consider when using humor in advertising is that different things are funny to different people. A commercial that may make one person burst into laughter may leave a bad taste in another's mouth. The target market must always be considered, what's funny in a client presentation may not be funny on an airplane, at a country club or in hospital.

Humor in advertising tends to improve brand recognition but does not improve product recall message credibility, or buying intentions. In other words, consumers may be familiar with a good feeling towards the product, but their purchasing decisions will probably not be affected. One of the major keys to a successful humorous campaign is variety. Once a commercial start to wear out, it's impossible to save ii without some variation on the concept Humorous campaigns are often expensive because they have to be constantly changed. Advertisers must remember that while making customers laugh, they have to keep thing interesting because old jokes die along with their products.

Humor in advertising
Funny advertising	•Humor in advertising can draw consumer's attention, and help them to an advertisement easily. •Humor in advertising should be well suited to the product and consumers. •A commercial should find the delicate between being funny and being obnoxious, and make sure its positive effects top its
Products	• Humor best for the products which are often , consumable and common. • Humor can be in the commercial when it's to represent the products with plenty of facts. •In an ad, humor should be to the products.
Factors	• Humor used in advertising should fit in with the target market. • Humorous advertising should show its .
Influence	The brand can be by many people but it doesn't necessarily have an effect on consumers purchasing desire.

举一反三

Section A (10 marks)

Directions: Read the following passage. Fill in the numbered blanks by using the information from the passage. Write NO MORE THAN THREE WORDS for each answer.

Not all print dictionaries are the same, as you will notice when you select one. To make a wise selection, you should know how to distinguish

among three kinds of print dictionaries: pocket, desk, and unabridged. You should also know the copyright date of your dictionary, and

check is special features.

A pocket dictionary is small. Generally, it contains no more than 75000 entries, making it hardly to carry to class and efficient to use.

However, a pocket dictionary doesn't contain enough entries to be adequate for college reference homework. In addition, the information

about each word in a pocket dictionary is generally limited. A desk dictionary is medium sized, generally containing over 100,000 entries

as well as extra features. For college work, you should own a current desk dictionary. An unabridged dictionary is a complete dictionary.

Abridged dictionaries, such as pocket and desk dictionaries, are shortened. Because unabridged dictionaries contain nearly all English words,

they are large and heavy. They are often used by schools and libraries.

If the copyright date of your current dictionary shows that it was published five or more years ago, consider investing in a more recent

edition. English is a dynamic language that admits new words and recognizes changes in meaning, spelling, and usage of familiar words.

This is reflected in an up-to-date dictionary.

In selecting a dictionary, check the features it offers besides vocabulary definitions. Many editions contain signs, symbols and foreign words.

Some also contain CD-ROMs and access to special online features.

根据内容，在对应的空格写上正确的答案！

1、{#blank#}1{#/blank#}2、 {#blank#}2{#/blank#}3、 {#blank#}3{#/blank#}4、 {#blank#}4{#/blank#}5、 {#blank#}5{#/blank#}

6、{#blank#}6{#/blank#}7、 {#blank#}7{#/blank#}8、{#blank#}8{#/blank#}9、 {#blank#}9{#/blank#}10、 {#blank#}10{#/blank#}

根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

The jobs of the future have not been invented, {#blank#}1{#/blank#} By helping them develop classic skills that will serve them well no matter what the future holds.

⒈Curiosity

Your children need to be deeply curious. {#blank#}2{#/blank#} Ask kids, “What ingredients (配料) can we add to make these pancakes even better next time” and then try them out. Did those ingredients make the pancakes better? What could we try next time?

⒉Creativity

True creativity is the ability to take something existing and create something new from it {#blank#}3{#/blank#}There are a dozen different things you can do with them. Experimenting with materials to create something new can go a long way in helping them develop their Creativity.

⒊Interpersonal Skills

Understanding how others feel can be a challenge for kids. We know what is going on inside our own head, but what about others? Being able to read people helps kids from misreading a situation and jumping to false conclusions. {#blank#}4{#/blank#} “Why do you think she is crying?” “Can you tell how that man is feeling by looking at his face?” “If someone were to do that to you, how would you feel?”

⒋Self Expression

{#blank#}5{#/blank#} There are many ways to express thoughts and ideas ¡ª music, acting, drawing, building, photography. You may find that your child is attracted by one more than another.

A. Encourage kids to cook with you.

B. And we can't forget science education.

C. We can give kids chances to think about materials in new ways.

D. So how can we help our kids prepare for jobs that don't yet exist?

E. Gardening is another great activity for helping kids develop this skill.

F. We can do this in real life or ask questions about characters in stories.

G. Being able to communicate ideas in a meaningful way is a valuable skill.

选择合适的选项完成短文。

Have you ever seen the pictures of those suffering people who struggle every day for just a few drops of water? Water is not a never-ending resource（资源）,but a resource more valuable and limited than anything else on the earth. {#blank#}1{#/blank#}But drinking water is becoming less and less.It is important that people understand this.{#blank#}2{#/blank#}

According to a senior official,China is facing a water crisis（危机）more serious than any other countries in the world.{#blank#}3{#/blank#}Measures must be taken to save water.

{#blank#}4{#/blank#}?By following these simple suggestions,you will save money on your water bill.Vegetables and fruit should be washed in a bowl rather than under a running tap.Never put the water down the drain（下水道）when there may be another use for it such as watering a plant or cleaning.

Avoid washing the toilet unnecessarily.{#blank#}5{#/blank#}Take shorter showers.Do not let water run while shaving,brushing your teeth or washing your hair or face.Recently,Singaporeans were urged to shower a minute less as part of a national water protection effort.

By thinking carefully about your water use in the home and changing some water wasting habits,it is easy to save water.

A.Do not use your toilet as a wastebasket.

B.Saving water is the proper thing to do now.

C.Some other countries are facing water problems.

D.The crisis is caused by widespread drought（大面积的干旱）,pollution,rapid economic growth and waste.

E.Water is the most important thing for life.

F.People can overcome drought by saving water.

G.It is important to use water wisely.

阅读理解请阅读下面短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。
  People select news in expectation of a reward. This reward may be either of two kinds. One is related to what Freud calls the Pleasure Principle, the other to what he calls the Reality Principle. For want of better names, we shall call these two classes immediate reward and delayed reward.
  In general, the kind of news which may be expected to give immediate reward are news of crime and corruption, accidents and disasters, sports, social events, and human interest. Delayed reward may be expected from news of public affairs, economic matters, social problems, science, education, and health.
  News of the first kind pays its rewards at once. A reader can enjoy an indirect experience without any of the dangers or stresses involved. He can tremble wildly at an axe-murder, shake his head sympathetically and safely at a hurricane, identify himself with the winning team, laugh understandingly at a warm little story of children or dogs.
  News of the second kind, however, pays its rewards later. It sometimes requires the reader to tolerate unpleasantness or annoyance — as, for example, when he reads of the threatening foreign situation, the mounting national debt, rising taxes, falling market, scarce housing, and cancer. It has a kind of “threat value.” It is read so that the reader may be informed and prepared. When a reader selects delayed reward news, he pulls himself into the world of surrounding reality to which he can adapt himself only by hard work. When he selects news of the other kind, he usually withdraws from the world of threatening reality toward the dream world.
  For any individual, of course, the boundaries of these two classes are not stable. For example, a sociologist may read news of crime as a social problem, rather than for its immediate reward. A coach may read a sports story for its threat value: he may have to play that team next week. A politician may read an account of his latest successful public meeting, not for its delayed reward, but very much as his wife reads an account of a party. In any given story of corruption or disaster, a thoughtful reader may receive not only the immediate reward of indirect experience, but also the delayed reward of information and preparedness. Therefore, while the division of categories holds in general, an individual's tendency may transfer any story from one kind of reading to another, or divide the experience between the two kinds of reward.

What news stories do you read?
Division of news stories	● People expect to get{#blank#}1{#/blank#}from reading news. ● News stories are roughly divided into two classes. ● Some news will excite their readers instantly while others won't.
{#blank#}2{#/blank#}ofthe two classes	● News of immediate reward will seemingly take their readers to the very frightening scene without actual {#blank#}3{#/blank#}. ● Readers will associate themselves closely with what happens in the news stories and{#blank#}4{#/blank#}similar feelings with those involved.
{#blank#}2{#/blank#}ofthe two classes	● News of delayed reward will make readers suffer, or present a {#blank#}5{#/blank#}to them. ● News of delayed reward will induce the reader to {#blank#}6{#/blank#}for the reality while news of immediate reward will lead the reader to {#blank#}7{#/blank#}from the reality.
Unstable boundaries of the two classes	● What readers expect from news stories are largely shaped by their{#blank#}8{#/blank#}. ● Serious readers will both get excited over what happens in some news stories and{#blank#}9{#/blank#} themselves to the reality. ● Thus, the division, on the whole,{#blank#}10{#/blank#}on the reader.

任务型阅读

Have you ever changed your mind, or even given up a dream because you were afraid of what someone else might think of you? If you're often worried about what friends, family, or even strangers in the street might think, then you're using up a huge amount of energy worrying.{#blank#}1{#/blank#} But the steps below should help.

Step 1: Ask yourself what matters to you.

Maybe you can't stand the gym, but your best friend works out every day. It's natural for people around you to have different values from you.{#blank#}2{#/blank#}

Step 2:{#blank#}3{#/blank#}

The truth is that I'm not the centre of the world, and neither are you! Most of the people around you are far too busy going about their own lives to think much about you.

Step 3: Recognize that their opinion can't hurt you.

There are a few cases where opinions will make a difference.{#blank#}4{#/blank#} But the people who really matter are going to love you for who you are.

Step 4:{#blank#}5{#/blank#}

You can't control people's thoughts. You've got no idea what might go through their head, or why. You can't please everyone all of the time, and there's no need to try to.

A. Do whatever you want to do.

B. This is a hard habit to get rid of.

C. You should make everyone around you happy.

D. So just be clear and honest with yourself.

E. Remember that they're not all watching you.

F. Accept that you can't control what people think.

G. For instance, your boss's opinion is usually important to you.

根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

If you are already making the time to exercise, it is good indeed! With such busy lives, it can be hard to try and find the time to work out. {#blank#}1{#/blank#} Working out in the morning provides additional benefits beyond being physically fit.

Your productivity is improved. Exercising makes you more awake and ready to handle whatever is ahead of you for the day. {#blank#}2{#/blank#}

Your metabolism (新陈代谢) gets a head start. {#blank#}3{#/blank#} If you work out in the mornings, then you will be getting the calorie (卡路里) burning benefits for the whole day, not in your sleep.

{#blank#}4{#/blank#} Studies found that people who woke up early for exercise slept better than those who exercised in the evening. Exercise energizes you, so it is more difficult to relax and have a peaceful sleep when you are very excited.

{#blank#}5{#/blank#} If you work out bright and early in the morning, you will be more likely to stick to healthy food choices throughout the day. Who would want to ruin their good workout by eating junk food? You will want to continue to focus on positive choices.

There are a lot of benefits to working out, especially in the mornings. Set your alarm clock an hour early and push yourself to work out! You will feel energized all day long.

A. You will stick to your diet.

B. You prefer healthy food to fast food.

C. Your quality of sleep improves.

D. There is no reason you should exercise in the morning.

E. After you exercise, you continue to burn calories throughout the day.

F. You can keep your head clear for 4-10 hours after exercise.

G. If you are planning to do exercise regularly, or you're doing it now, then listen up!

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