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题型:任务型阅读 题类:常考题 难易度:困难

江苏省南通市2020届高三上学期英语教学质量调研(三)

请认真阅读下列短文,并根据所读内容在文章后表格里填入一个最恰当的单词。注意:每个空格只填1个单词。

    Many of the most memorable ad campaigns nowadays tend to be funny. Advertisers use this strategy to attract customers to their products. Audiences like to be entertained not forced. People will pay more attention to a humorous commercial than a factual serious one opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both the product and customers. The balance between being funny and being obnoxious can often be delicate, and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.

    The best products to sell using humor tend to be those that consumers think the least about. Products that are relatively inexpensive and often consumable can be represented without providing a lot of facts, and that's where there's room for humor. Candy, too, food, and entertainment-related products such as toys have got the most benefits from humor in their campaigns. One of the most important things to keep in mind is relevance to the product.

    Another point to consider when using humor in advertising is that different things are funny to different people. A commercial that may make one person burst into laughter may leave a bad taste in another's mouth. The target market must always be considered, what's funny in a client presentation may not be funny on an airplane, at a country club or in hospital.

    Humor in advertising tends to improve brand recognition but does not improve product recall message credibility, or buying intentions. In other words, consumers may be familiar with a good feeling towards the product, but their purchasing decisions will probably not be affected. One of the major keys to a successful humorous campaign is variety. Once a commercial start to wear out, it's impossible to save ii without some variation on the concept Humorous campaigns are often expensive because they have to be constantly changed. Advertisers must remember that while making customers laugh, they have to keep thing interesting because old jokes die along with their products.

Humor in advertising

Funny advertising

•Humor in advertising can draw consumer's attention, and help them to an advertisement easily.

•Humor in advertising should be well suited to the product and consumers.

•A commercial should find the delicate between being funny and being obnoxious, and make sure its positive effects top its

Products

• Humor best for the products which are often , consumable and common.

• Humor can be in the commercial when it's to represent the products with plenty of facts. •In an ad, humor should be to the products.

Factors

• Humor used in advertising should fit in with the target market.

• Humorous advertising should show its .

Influence

The brand can be by many people but it doesn't necessarily have an effect on consumers purchasing desire.

举一反三
任务型阅读

Chopsticks

    ⒈When chopsticks were invented?

    In fact, before the invention of chopsticks, Chinese ancestors actually used hands to eat, but how did they eat soup(汤菜)and porridge? {#blank#}1{#/blank#} Chinese started to use chopsticks about 3,000 years ago in Shang Dynasty.

    ⒉Who invented chopsticks?

    The records of using chopsticks have been found in many written books but lack physical evidence. However many stories are about the invention of chopsticks. One says that Jiang Ziya, an ancient wise man, created chopsticks. {#blank#}2{#/blank#} But there is no exact history record about the invention. We can only say that smart ancient Chinese invented chopsticks.

    ⒊How to use Chinese chopsticks.

    Using two slim sticks to pick up food is actually not difficult. You can do it if you practice it for some time, even if you are a foreigner. The key to managing chopsticks is keeping one chopstick in position while moving the other to pick up food. {#blank#}3{#/blank#}

    ⒋Chopsticks Manners

    Chopsticks are usually held in the right hand, and left-handed chopstick use is considered as improper in China. Playing with chopsticks is thought to be impolite. {#blank#}4{#/blank#}

    ⒌The philosophy of Chinese chopsticks

    Chinese philosopher Confucius advised people to use chopsticks instead of knives because the metal knives remind people of cold weapons, which mean killing and violence.

    ⒍A chopsticks-themed museum can be found in Shanghai

    If you are truly interested in chopsticks, you can pay a visit to the Shanghai Chopsticks Museum. The museum gathered more than 1,200 pairs of chopsticks from China, Korea, Japan and Thailand.{#blank#}5{#/blank#}

A. Chopsticks were introduced to many other neighbor countries due to its lightness and convenience.

B. It is considered to be polite and thoughtful to pick up food for the elderly and children.

C. Bamboo chopsticks are most frequently used in Chinese daily life.

D. The oldest one was from the Tang Dynasty.

E. There also go around some other stories.

F. Remember to practice with patience.

G. They had to use sticks to eat them.

任务型阅读

    It's said that people travel to see the world. {#blank#}1{#/blank#} You walk down different streets, hear different accents, and see different views. All of this is a great way to absorb a new location and learn as much as you can.

    But there's another reason why people travel to experience something new. {#blank#}2{#/blank#} So what kind of person are you? To tell the truth, you'll learn about yourself no matter where you go.

    If you're a bookworm: Anyone studying English literature will love being on the soil of where such rich literary tradition was born. {#blank#}3{#/blank#} Maybe you'll run into one of your favorite characters during the trip.

    If you're a Disney princess fan: Head over to Prague and you'll find the setting of every fairy tale you've ever dreamed of. Prague's study abroad programs are in English and are flexible.

    If you're a history lover: {#blank#}4{#/blank#}Sure, that's a lot of places. But you've never felt quite as absorbed in the ancient world as walking around Athens and Rome.

    If you're an adventure seeker: Consider going to Australia.{#blank#}5{#/blank#}

    If you're indecisive: Just choose them all and take a Semester at Sea. You'll have your classes on a ship as it sails around the world, making stops at 15 cities in 11 countries.

A. And we hope to learn about ourselves in this newness.

B. Visiting a new place will change the way of living.

C. There are countryside tours connected to novels.

D. Just a day-long trip is an adventure in itself.

E. Go somewhere where history comes alive.

F. And you do see the world when traveling.

G. History always makes men wise

任务型阅读

    Are you truly happy? Do you ever know what it means to be happy and what it takes to achieve happiness?  {#blank#}1{#/blank#} The following are a few tips that I follow to create happiness in my life.

    Make a plan for attaining goals that you believe will make you happy. Your mood will very likely increase if you are going after something you value.

    Surround yourself with happy people. It is easy to begin to think negatively when you are surrounded by people who think that way. {#blank#}2{#/blank#}

    When something goes wrong, try to figure out a solution instead of being absorbed in self-pity. Truly happy people don't allow setbacks to affect their mood because they know that with a little thought they ran turn the circumstances back to their favor.

     {#blank#}3{#/blank#}These few minutes will give you the opportunity to focus on the positive things in your life and will lead you to continuous happiness.

     {#blank#}4{#/blank#}Whether you treat yourself to lunch, take a long, relaxing hath or simply spend a few extra minutes on your appearance, you will be subconsciously putting yourself in a better mood.

    Keeping healthy is another way to achieve happiness.  {#blank#}5{#/blank#}

A. Cheerfulness doesn't always imply happiness.

B. Find a way to joke about a situation that would otherwise make you happy.

C. Spend a few minutes each day thinking about the things that make you happy.

D. It's also important to take some time each day to do something nice for yourself.

E. These are important questions for anyone who is staking happiness to ask themselves.

F. Being overweight or not eating nutritious foods ran have a negative effect on your mood.

G. On the contrary, if you are around people who are happy, their emotional states will be infectious.

请注意阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。每个空格只填1个单词。

    Most people have some regret that they just can't seem to get rid of. But holding on to regret about the past that can't be changed can have a bad impact on the possibility of a happy future. Regret is a waste of time, emotion and energy. To make sure that your life is a successful one, you need to take action to live in a way that you have no regret holding you back.

    Some people make very big decisions with very little consideration at all, and as a result they often regret their decisions. Before choosing a college major, getting married or accepting a job, you must think about all conditions carefully and make a conscious decision rather than a careless one. Big decisions aren't the only ones that require forethought, though. Before you become angry and say something you will regret later, think about what you're going to say.

    Some of things will be easy to do and some will be hard, but keep your eyes on the prize of living a successful life without regret, and you'll find that achieving your goals might be easier than you think. But don't just daydream about those goals—make an actual list, written down in black and white, and refer to it now and then to see what you have left to do.

    When you're feeling happy and full of energy, taking care of yourself isn't a problem. But in those days when you feel like crawling beneath the bed and never coming out again, you still must take care of yourself. You can do what you want and don't get angry with yourself about your shortcomings. On the contrary, you just admit them and try to change them and move on. Improving your mental health is just as important as taking care of yourself physically.

    Keep those who are important to you very close and be sure to let them know how important they are to you. Family, friends, co-workers and people who are as close as your families are your lifelines that you can depend on whenever you need them to help you remember what's important in life. You should make sure of repairing your relationships with your friends if something bad happens.

    Last but not least, learn to give yourself some relaxation and not to waste your time regretting things you cannot change. Treat those things properly and move on. Life is hard, but it is precious. Don't waste time regretting the past, or your future will get here before you know it.

Title: Living without regret

Theme

Regret is a {#blank#}1{#/blank#} part of life. What you should do is to take action to make you life a success without regret.

{#blank#}2{#/blank#} for getting rid of regret

▲Regret about the past can greatly {#blank#}3{#/blank#} your possible happy future.

▲Regret wastes time, emotion and energy.

{#blank#}4{#/blank#}

{#blank#}5{#/blank#} twice before you act.

▲ Take everything into careful {#blank#}6{#/blank#} before making decisions or say something.

{#blank#}7{#/blank#} the things you want to do.

▲Focus your eyes on the things which will bring you happiness.

▲Put your goals into {#blank#}8{#/blank#}.

Take care of yourself.

Make sure that you are in good {#blank#}9{#/blank#} both physically and mentally.

Keep close relationships.

Keep close to those who are important to you.

Don't care about small things.

Don't regret things that are {#blank#}10{#/blank#} and treasure the present-day life.

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

    There are some people who seem to always be surrounded by friends, and there are others who always seem to be standing on the outside, looking in at the crowds of friends. If you are one of the outsiders, it is time to break out of your shell and start making new friends. {#blank#}1{#/blank#}

    ⒈Be yourself. Nobody likes a phony(虚伪的人). In fact, if you aren't yourself, others won't become friends with you. When the time comes that you feel comfortable enough to act like yourself again, you may not be well received, because you are a totally different person.{#blank#}2{#/blank#}

    ⒉Use technology. {#blank#}3{#/blank#} For instance, Weibo is a great place to meet new people. It creates experiences and you get to meet like-minded people who share your interests.

    ⒊Start with people you know. Reach out and contact new friends, and reconnect with old friends you haven't seen in a long time. Don't forget about friends of friends. You may connect with some really cool people just by hanging out with your friends and their friends. {#blank#}4{#/blank#} If you stay home, you aren't going to meet people.

    ⒋Keep in touch. {#blank#}5{#/blank#} With the Internet and social media, there is absolutely no need to worry about that these days. Look up old friends and contact them.

A. There are all kinds of online groups that you can join.

B. Knowing others well is very important.

C. Therefore, let people get to know the real you.

D. If you are invited to go out, go.

E. All too often, people lose touch with one another.

F. Here are some tips that will help.

G. You need to trust yourself, whatever happens.

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

    When big news breaks, it's easy to get caught up in following the story online. The Internet can be a place to find useful information. {#blank#}1{#/blank#} Helping kids understand the news and how to separate fact from fiction is an important job for parents and educators.

    Here's some advice that parents can offer kids to help them be quicker to judge as they consume news online.

    {#blank#}2{#/blank#} In the rush to cover stories, reporters make mistakes, officials don't always have correct information and tidbits (八卦新闻) that sound reasonable often get passed around before anyone has checked them for accuracy.

    Use social media wisely. Some say Twitter is a great source of news in the first few minutes of a tragedy. {#blank#}3{#/blank#} On the other hand, Facebook can be a great way to connect with friends affected by events in the news and to spread personal news within a more limited circle.

    Be skeptical. {#blank#}4{#/blank#} After the Boston Marathon bombing, NBC Sports reported that some runners kept running all the way to the hospital to donate blood for the victims. Not true. There are plenty of websites devoted to exposing false news stories. The Washington Post also has a Fact Checker column that delivers claims made by public officials and politicians. Visit them to find out if a story is true.

    Keep it age-appropriate. Kids aren't always ready to digest big, tragic news - especially if the news is about kids, such as school shootings or abuses. The constant repetition of information can be confusing for younger kids, and at the beginning of a news event, parents might not be able to offer any correct answers. {#blank#}5{#/blank#}

A. Remember, breaking news is often wrong.

B. It also can be the source of misinformation.

C. If something sounds too good to be true, it probably is.

D. Make sure you and your kids aren't falling victim to false news.

E. However, after that it just becomes messy and largely inaccurate.

F. With social media at your fingertips, it's convenient to express your opinion.

G. Kids who are eager to learn more about certain events can check kid-guided news sources.

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