What is the first thing you notice when you walk into a shop? The products displayed(展示) at the entrance? Or the soft background music?

    But have you ever notice the smell? Unless it is bad, the answer is, likely to be no. But while a shop's scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

    A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for fresheningair. One sports goods company once reposed that when it first introduced scent into its stores, customers' intension to purchase increased by 80 percent.

    When it comes to the best shopping streets in Pairs, scent is justas important to a brand's success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.

    Some years ago, the focus forbrand name shopping was on a few people with sales assistants' disproving attitude and don't-touch-what-you-can't afford displays. Now the rise of electronic commerce(e-commerce) has opened up famous brands to a wider audience. But whilee-shops can use sights and sounds, only bricks-and-mortar stores(实体店) can offer afull experience from the minute customers step through the door to the moment they leave. Another brandstore seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

     Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut(椰子) scent in the swimsuit section. A departmentstore has even opened a new lab, inviting customers on a journey into the store's windows to smell books, pots andd rawers, in search of their perfect scent.

    I receive many letters from children and can't answer them all – there wouldn't be enough time in a day. I'll try to answer some of the questions that are commonly asked.

    Where did I get the idea for Stuart Little and for Charlotte's Web? Well, many years ago, I went to bed one night in a railway sleeping car, and during the night I dreamed about a tiny boy who acted rather like a mouse. That's how the story of Stuart Little got started.

    As for Charlotte's Web, I like animals and my farm is very pleasant place to be – at all hours. One day, when I was on my way to feed the pig, I began feeling sorry for the pig because, like most pigs, he was going to die. This made me sad. So I started thinking of ways to save his life. Three years after I started writing it, it was published. (I am not a fast worker, as you can see.)

    Sometimes I'm asked when I started to write, and what made me want to write. I started early – as soon as I could spell. Children often find pleasure through trying to set their thoughts down on paper, either in words or in pictures. I was not good at drawing, so I used words instead. As I grew older, I found that writing could be a way of earning a living.

    Well, here is the answer to the last question. No, they are imaginary (虚构的) tales. In real life, a family doesn't have a child who looks like a mouse and a spider doesn't write words in her web. Although my stories are imaginary, I like to think that there is some truth in them, too – truth about the way people and animals feel, think and act.

    Two hundred years ago the English poet William Wordsworth wrote "I wander'd Lonely as a Cloud", a poem that expresses a basic spirit of early English Romanticism.

    What makes this poem an example of Romantic thinking? It isn't just that Wordsworth chooses to write about natural scene：it is the way he describes the scene as if it had human emotions. For him, nature is not only a neutral (无感情色彩的) mixture of scenery, colours, plants, rocks, soil, water and air. It is a living force that feels joy and sadness, shares human pain and even tries to educate us human beings by showing us the beauty of life.

    Wordsworth's home, Dove Cottage, is now one of the most popular destinations in the Lake District. You can go on a tour of the garden which William planted with wild flowers and which survived in his backyard even after they disappeared from the area "He always said that if he hadn't been a poet, he would have been a wonderful scenery gardener," says Allan King of the Wordsworth Trust.

    The place near Ullswater, where Wordsworth saw the daffodils(水仙花), is at the southernmost end of the lake. The lake is wide and calm at this turning point. There's a bay where the trees have had their soil eroded(侵蚀)by lake water so that their roots are shockingly exposed. You walk along from tree to tree, hardly daring to breathe, because you are walking in the footprints of William from two centuries ago. The first group of daffodils appear, but they aren't tall yellow trumpets(小号状的花)proudly swinging in the gentle wind. They're tiny wild daffodils, most of them still green and unopened, in groups of six or seven. They're grouped around individual trees rather than collecting together.

    But as you look north, from beside a huge ancient oak, you realize this is what delighted Wordsworth: group after group of the things, spread out to left and right but coming together in your sight so that they form a beautiful, pale-yellow carpet. What you're seeing at last is nature transformed by human sight and imagination.

    "Hey, Bruno! Great to see you again, man!" Zeca shouted. "Come over here and meet the boys." But before Bruno could move he was frisked by two guards. He cringed as the men searched his body for hidden guns, knives or other weapons.

    "He's clean, boss," one of the men shouted out.

    Zeca introduced all the members of his gang, including the man who worked inside the printer's who was going to steal the exams. He then explained all the details of the plan. It seemed foolproof and nothing could go wrong.

    They all shook hands and quickly left.

    Bruno's heart was beating fast. He was anxious to get away from the gang and phone Clara. He raced down the hill. Then he stopped at the bottom and looked behind him. It was clear, no one was following him. He took out his phone and called Clara.

    "Hey, Clara. Listen." He was out of breath, panting heavily. "Everything went according to plan. To my plan, of course, not Zeca's!" he added, laughing excitedly.

……

    "This is amazing!" the police officer said, smiling broadly, as he looked at Bruno and Clara, who were sitting in front of him at the police station. "Well done! How did you manage to come up with such a brilliant idea?"

    "Thanks. I guess it was kind of clever." Bruno answered, acknowledging the compliment with a polite smile. He felt slightly embarrassed. "Believe it or not, the idea just popped into my head while I was taking a shower. I remembered I saw an advert once on the Internet for special spy-camera sunglasses. They have a tiny, hidden, built-in video recorder. Here they're only used by detectives and law enforcement agencies, but anybody can buy them on the Internet."

    When Bruno talked to Clara before his meeting with Zeca's gang, they both agreed it would be wrong to steal the exams, and help Zeca sell them to other people. But Bruno had worked out an ingenious plan to dounle-cross Zeca and stay out of trouble himself.

    First of all, he had wisely agreed to go along with Zeca's plan, and go to the meeting with the gang of thieves. When he arrived at the hideout, they frisked him for hidden weapons, but no one ever imagined that Bruno was wearing sunglasses with a tiny built-in camera. Bruno had secretly videoed the entire meeting, making sure he had taken close-up shots of all the gang members. Their conversations with all the details of their plan had also been recorded.

    Then, as soon as he was sure that he wasn't being followed, he phoned Clara and together they went to the police with the camera and told them the whole story.

    "Thanks to this evidence we can finally catch Zeca and his entire gang red-handed," the police officer continued. "But we need you and Clara to help us. It's very important that you both continue to act as if nothing has happened. You must play along with whatever Zeca wants. We'll be following your every move from now on. Just do everything Zeca tells you to, OK?"

    The police then went to the printer's and spoke to the owner. He agreed to co-operate and they installed some hidden cameras there, too. The day of the theft they saw the thief copy the exam papers on Closed Circuit Television(闭路电视), but they did not arrest him yet.

    Then they waited until Zeca made the next move.

    On Sept. 19 the Westchase Elementary PTA（Parent-Teacher Association）will hold its Wizard Walk. The Wizard Walk is a locally organized, healthy alternative to traditional product sales that will raise money to support all PTA programs and events for the year. Remaining money will be applied to an on-going capital campaign to build a new playground.

    The Wizard Walk will take place on Wednesday, Sept. 28, from 8 a. m. to noon at the Westchase Recreation Center Field.  Volunteers will be needed throughout the event.  Look for more Wizard Walk information and volunteer sign-up links in your student's folder, or contact（联系）Laura Kohler at president＠ westchasepta. org.

    The PTA is also holding a year-long Spirit Stick fundraiser（资金筹集活动）. Spirit Sticks are small and students can display them on a key ring on their backpacks, which represent a variety of interests and accomplishments. There will be many ways to earn a Spirit Stick （good grades, great behavior, exceptional attendance, etc.）and opportunities to purchase the limited edition sticks for just $1 every Friday in the courtyard. For more information, contact Nikki Pivnichny at fundraising@ westchasepta. org.

    In addition to new fundraising programs, the PTA is partnering with our Guidance Counselor, Mrs. Kiersten Rivenburg, on a new campaign called Kindness Counts. Look for new recognitions and rewards as we continue to promote kindness from our children, staff and parents throughout the year. For more information, contact Laura Smith at kindnesscounts@ westchasepta. org.

    Now in its eighth year, the After-School Enrichment Program（ASE）is bringing back some favorite programs and offering some new ones. Students will have the opportunity to explore and develop a variety of new interests. Class schedules will be available soon. Registration starts on Sept. 7. Fall session begins Sept. 21 -22. For more information, contact Jennifer Newman at ase@ westchasepta. org.

    I drove a taxi for extra money east of Toronto thirty years ago. Each time a taxi drove up to the front of the Greenwood Racetrack, a group of local kids would run along the sidewalk angling for position by the passenger door. One lucky kid, or rather, the most aggressive one, would open the passenger door and say "Good luck, Mister!" The man getting out of the cab would vaguely say thanks and throw the kid a quarter. It was a routine everybody knew.

    Throughout the summer, one kid caught my eye. He was bigger than most of all the other kids but pushed away by even the smallest. He never made it but never gave up. One day, his chance arrived. As I was pulling up to the sidewalk, all the kids were pushing for a cab just ahead of mine. The boy saw me and walked toward my taxi. As I positioned the passenger door right beside him, he never paused and opened the passenger door, warmly saying, "Good luck, Mister!"

    But the man neither said thanks nor flipped him a quarter. He pushed him aside so hard that the boy fell on the sidewalk. I knew it hurt him badly. I got out in less than 10 seconds, but the man was gone in the crowd. So I looked for the kid. I decided to give him $20 for the effort. By the time I spotted him he was far up ahead, walking away in the opposite direction through the crowd and his head hanging down. When I got the cab turned around I lost sight of him. I never saw him again. I'd like to find him one day and tell him that if only he had stuck around a little longer I would have given him a whole $20.

    I learned from this kid that when things seem so hopeless that you are ready to give up, it's the time when things are most likely to turn around for you.