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题型:阅读理解 题类:常考题 难易度:普通

2016届山东师大附中高三上第三次模拟英语试卷

阅读理解

    What is the first thing you notice when you walk into a shop? The products displayed(展示) at the entrance? Or the soft background music?

    But have you ever notice the smell? Unless it is bad, the answer is, likely to be no. But while a shop's scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

    A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for fresheningair. One sports goods company once reposed that when it first introduced scent into its stores, customers' intension to purchase increased by 80 percent.

    When it comes to the best shopping streets in Pairs, scent is justas important to a brand's success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.

    Some years ago, the focus forbrand name shopping was on a few people with sales assistants' disproving attitude and don't-touch-what-you-can't afford displays. Now the rise of electronic commerce(e-commerce) has opened up famous brands to a wider audience. But whilee-shops can use sights and sounds, only bricks-and-mortar stores(实体店) can offer afull experience from the minute customers step through the door to the moment they leave. Another brandstore seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

     Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut(椰子) scent in the swimsuit section. A departmentstore has even opened a new lab, inviting customers on a journey into the store's windows to smell books, pots andd rawers, in search of their perfect scent.

(1)、According to the passage, what is an increasingly powerful tool in the success of some brand store?

A、Friendly assistant. B、Unique scents. C、Soft background music. D、attractive window display.
(2)、E-shops are mentioned in the passage to_____.

A、show the advantages of brick-and-mortar stores B、urge shop assistants to change their attitude C、push stores to use sights and sounds D、introduce the rise of e-commerce
(3)、The underlined word“destination”in Paragraph 5 means_____.

A、a platform that exhibits goods B、a spot where travelers like to stay C、a place where customers love to go D、a target that a store expects to meet
(4)、The main purpose of the passage is to________.

A、compare and evaluate B、examine and assess C、argue and discuss D、inform and explain
举一反三
阅读理解

    This year, Facebook, the social media website, announced that it would cooperate with several news organizations —including The New York Times, The Guardian, and the BBC —to place news stories directly into users' personal Facebook webpage. Stories published using Facebook Instant will load more quickly and keep the style of the original publisher, who will keep all the advertising income the stories earn —at least for now. The deal shows how important social media has become to news organizations, and it is a clear sign of how the world of news is changing —and has been for a while.

    Many thought of it as the death of the newspaper, when Google News began in 2002. It had no human editor. Instead, Google used, and still uses, a secret computer program that selects and displays news stories according to the reader's personal interests. More recently, Associated Press and Yahoo have been punishing computer-written articles. Both use special software to automatically produce stories about company financial results and sports reports —areas where the quality of writing is felt to be of secondary importance to the accuracy of the data.

    I think we should be concerned about such developments. One concern is that Facebook, Google and other social media websites see journalism as a sideline(副业), a way of putting people in front of advertisements. It isn't their primary function —so if it stops making them lots of money, they're likely to stop doing it.

    There's another concern that computer-written articles are not actually journalism at all, because what a human news team produces is actually quite complex. A well-written news story puts information in context, offers a voice to each side of an argument and brings the public new knowledge.

    Though economics and speed of delivery mean readers will probably choose a computer-written story over a carefully shaped article — at least for daily news —I don't think the computers will be writing any in-depth articles for a while yet.

阅读理解

    The popular smartphone application Instagram(照片分享)has changed the way we look at photography, even our world. The photo-worthy moments we share serve as an important function in cultivating the photographic artistic eye.

    Instagram has got people to start noticing the art in their everyday life. It has also allowed us to share the artful moments in our lives with others. Clearly, making people focus on beautiful moments in their lives and how to share them is a positive takeaway from Instagram.

    Not only has Instagram changed the way we look at things around us, but it has also changed the way people view professional photography. Instagram has turned everyone with a smartphone into an artist. Opening up art to the general community is a groundbreaking(创新的) aspect of this application. Making artistic attempts accessible for everyone to discover their artistic talents and explore creatively is something that has made people find the beauty in the everyday. However, this accessibility has also created questioning around art and respect deserved by professional photography.

    The art in a professional photograph versus an Instagram can sometimes be hard to notice at a quick glance. But photographs taken by true professional photographers hold something that Instagram's cannot match in terms of photographic quality, or advanced compositional knowledge.

    This is not to say Instagram is a lesser art. Aesthetic qualities of art are a personal matter and how good an artwork is depends on personal preferences. Good is a very arbitrary term in the art world. For example, I may find one photo more pleasing than another, but not everyone has to agree with me.

    The point I am trying to make is that professional photography should not be lost, but instead approached with a new, enhanced level of respect and admiration — despite how accessible, common and fun Instagram now makes the taking and sharing of photos.

阅读下列短文,从每题所给的A、B、C和D四个选项中,选出最佳选项。

    Have you ever heard someone say "You totally look like you're a Jessica" or something similar? People seem to think that they know what kind of person a "Jessica" or a "Michael" looks like. Why is this?

    According to a study published in the Journal of Personality and Social Psychology, humans tend to associate people's names with their appearances, and can even guess someone's name based on how they look.

    Researchers at the Hebrew University of Jerusalem, Israel, collected thousands of photos of people's faces. They labeled (贴标签于) each photo with four names. Then, they asked volunteers to guess which of the four names was correct.

    The volunteers were able to guess the right name 38% of the time. It seems that certain characteristics of faces give them clues about someone's name, Reader's Digest reported.

    However, this only worked when the volunteers looked at names from their own culture. In addition, the volunteers were not as good at guessing the real names of people who used nicknames(昵称)more often than their real names. This may show that a person's appearance is affected by their name only if they use it often.

    "This kind of face-name matching happens because of a process of self-fulfilling prophecy (预言), as we become what other people expect us to become," Ruth Mayo from tile university told science news website EurekAlert.

    Earlier studies have shown that gender (性别) and race stereotypes (刻板印象) can affect a person's appearance. The researchers believe there are also similar stereotypes about names. For example, people tend to think that men named Bob should have rounder faces because the word itself looks round. People may think that women named Rose are beautiful. They expect them to be "delicate" and "female", just like the flower they are named for.

阅读理解

    Scientists can figure out a movie's emotional tone from the gasps(喘气) of its audience. These gases could point the way to a subtle(微妙的,精细的) form of human communication, a new study suggests.

    "When you see a movie, you can hear the music and see the pictures. However, you don't realize here are chemical signals in the air. And they, too, could be affecting you, says Williams, who led the study. As an atmospheric chemist, he studies the chemical makeup of the air around us.

    Williams started out measuring the air in a soccer stadium. He noticed that levels of carbon dioxide and other gases changed wildly whenever the crowd cheered. That got him wondering -- Could the gases people breathe out be influenced by emotions?

    To find out, he went to the movies.

    Williams and his coworkers measured air samples collected over six weeks in two movie theaters. Overall, 9,500 movie goers watched 16 films. They included a mix of comedy, romance, action and horror films. Among them were The Hunger Games, Catching Fire, Carrie, and Walking with Dinosaurs. The researchers gave scenes from the movies such labels as "suspense(悬疑)", "laughter" and "crying". Then they looked for hundreds of chemicals in the air that showed up as people were watching particular movie scenes.

    And certain scenes had distinct chemical "fingerprints". Scenes that had people laughing or on the edge of their seats were especially distinctive. During screenings of The Hunger Games, levels of carbon dioxide and isoprene got to the highest at two suspenseful moments. Because isoprene is related to muscle movement, the researchers think tense movie moments likely led to its spikes(尖峰). Williams and his colleagues think the increase in carbon dioxide was due to the viewers' increased pulse and breathing rates.

    Scientists need more data to make stronger links between human emotions and what's in their breath. But Williams can see potential practical uses. Companies, for instance, could quickly measure the air during tests to see how people feel about new products. He pictures future studies recording other body variables(变数) as well. These might include heart rate and body temperature, for instance. "It's something to find out."

阅读理解

    Anyone who is afraid of failure and afraid to face challenges will never taste success, so said our professor in marketing. I laughed it off at that time, but got frightened when it actually happened in my life.

    I landed in a small city in the Middle East to set up a firm, a world-class car rental firm. Having decided on the project, I earnestly settled in preparation. With a positive mind, I told myself nothing should stop me now, and was more than keen to make it a success.

    However, the least expected thing happened. Iraq invaded Kuwait. Tension ran high in the region. Eventually the war broke out, and many people fled the country, leaving my firm in deep trouble.

    As usual, "things become difficult, and every effort seems to bring disappointment, it can be tempting to lower your expectations or even water down your goals and ambitions." I was no exception. I thought of running away. I remembered the words of Thomas Edison, "Many of life's failures are people who did not realize how close they were to succeed when they gave up."

    I decided to hang on, telling myself, "I am not afraid of challenges and obstacles." I stayed on through months of uncertainty and insecurity. Finances ran low, and banks could not wait to get their dues. To add to all this, the banks even threatened to take all my vehicles. I felt I made a wrong decision to move there. I was now ready to face failure.

    I was living against all hopes, believing that something good would happen. After 2 months the war ended. My persistence paid off: people started flooding back and the car bookings picked up, five times over.

    Success comes to the one who dares, even after failure, to think positively and look forward confidently. After all, it is only the experience that makes a man tough. Failure does not mean you will never make it. It means that it will take a little longer. It provides us with a learning experience.

阅读理解

On account of the government shutdown, many of the city's best attractions, such as the national museums, are closed. It may affect your social plans. That's especially true if you have out-of-town visitors coming to the District. Don't worry! For every closed museum, we've offered up a suitable substitute that is privately run, thus not subject to the shutdown. Here's where you can go instead.

Anacostia Community Museum and the National Museum of African American History and Culture

Alternatives: Banneker-Douglass Museum or Alexandria Black History Museum

The National Museum of African American History and Culture is one of the hottest draws on the National Mall, with free tickets taken weeks in advance. Its sister museum, the Anacostia Community (社区) Museum, takes a community-focused look at African American history. So does the Banneker- Douglass Museum in Annapolis, which traces (追溯) the African American experience in Maryland, and the Alexandria Black History Museum, where exhibitions honor local activists and explore the influence of slavery in the area. And unlike the African American Museum, neither requires you to plan ahead.

Hirschhorn Museum and Sculpture Garden

Alternative: Glenstone

Wandering through the galleries at Glenstone, you'll come across some of the biggest names in 20th century art — Jackson Pollock, Jean-Michel Basquiat and Robert Rauschenberg. Glenstone sits on a 230-acre estate (土地) that doubles as an outdoor sculpture garden. Free tickets for Glenstone are often reserved weeks in advance, but 72 free tickets are available every day for anyone who takes a Montgomery County Ride-On Bus from Rockville Metro Station to the museum.

National Museum of African Art

Alternative: The African Art Museum of Maryland

Masks, musical instruments and jewelry can be found in Fulton, where the African Art Museum of Maryland houses a collection of traditional and contemporary African artworks and objects. And the best part, for visitors on a budget? Admission is free.

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