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题型:阅读理解 题类:常考题 难易度:普通

2016届山东师大附中高三上第三次模拟英语试卷

阅读理解

    What is the first thing you notice when you walk into a shop? The products displayed(展示) at the entrance? Or the soft background music?

    But have you ever notice the smell? Unless it is bad, the answer is, likely to be no. But while a shop's scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

    A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for fresheningair. One sports goods company once reposed that when it first introduced scent into its stores, customers' intension to purchase increased by 80 percent.

    When it comes to the best shopping streets in Pairs, scent is justas important to a brand's success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.

    Some years ago, the focus forbrand name shopping was on a few people with sales assistants' disproving attitude and don't-touch-what-you-can't afford displays. Now the rise of electronic commerce(e-commerce) has opened up famous brands to a wider audience. But whilee-shops can use sights and sounds, only bricks-and-mortar stores(实体店) can offer afull experience from the minute customers step through the door to the moment they leave. Another brandstore seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

     Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut(椰子) scent in the swimsuit section. A departmentstore has even opened a new lab, inviting customers on a journey into the store's windows to smell books, pots andd rawers, in search of their perfect scent.

(1)、According to the passage, what is an increasingly powerful tool in the success of some brand store?

A、Friendly assistant. B、Unique scents. C、Soft background music. D、attractive window display.
(2)、E-shops are mentioned in the passage to_____.

A、show the advantages of brick-and-mortar stores B、urge shop assistants to change their attitude C、push stores to use sights and sounds D、introduce the rise of e-commerce
(3)、The underlined word“destination”in Paragraph 5 means_____.

A、a platform that exhibits goods B、a spot where travelers like to stay C、a place where customers love to go D、a target that a store expects to meet
(4)、The main purpose of the passage is to________.

A、compare and evaluate B、examine and assess C、argue and discuss D、inform and explain
举一反三
阅读理解

    NEW YORK-Australian mining enterprise Clive Palmer on Tuesday unveiled(公布)blueprints for TitanicⅡ, a modern copy of the doomed ocean liner, although he didn't call the ship unsinkable any more.

    The ship will largely recreate the design and decoration of the fabled original, with some modifications to keep it in line with current safety rules and shipbuilding practices, and the addition of some modern comforts such as air conditioning, Palmer said at a press conference in New York.

    The three passenger classes, however, will be prevented from mingling(混杂), as in 1912, Palmer said. “I'm not too superstitious(迷信的).”Palmer said when asked whether recreating a ship best­known for sinking was tempting fate.

    White Star Line, the operator of the original ship, had said the Titanic was designed to be unsinkable. About 1, 500 people died on Titanic's maiden voyage in 1912 from Southampton to New York after the ship collided with an iceberg in the North Atlantic.

    Palmer, who created the company Blue Star Line last year, refused to make a similar boast.

    “Anything will sink if you put a hole in it, ” Palmer said. “I think it would be very cavalier to say it.”

    Unlike the original, TitanicⅡwill have more than enough space in its lifeboats for every person on board and will have additional escape staircases. Markku Kanerva, sales director at Deltamarin, the Finnish company designing the ship, said it would be the “safest cruise ship in the world”.

    Palmer refused to answer questions about the project's cost. Although the Titanic was the world's largest ship in her time, she would be smaller than many of today's modern cruise ships.

    “It's not about the money,” Palmer said. “I've got enough money for it. I think that's all that matters.”

    Forbes estimated Palmer's net worth to be $795 million in 2012.He describes himself as a billionaire.

    TitanicⅡwill be built by Chinese state­-owned CSC Jinling Shipyard, which has already built four ore carriers for Palmer's mining business, he said. The contract to build TitanicⅡhas not yet been signed, Palmer said.

阅读理解

    Once when I was facing a decision that involved high risk, I went to a friend. He looked at me for a moment, and then wrote a sentence containing the best advice I've ever had: Be bold and brave — and mighty (强大的) forces will come to your aid.

    Those words made me see clearly that when I had fallen short in the past, it was seldom because I had tried and failed. It was usually because I had let fear of failure stop me from trying at all. On the other hand, whenever I had plunged into deep water, forced by courage or circumstance, I had always been able to swim until I got my feet on the ground again.

    Boldness means a decision to bite off more than you can eat. And there is nothing mysterious about the mighty forces. They are potential powers we possess: energy, skill, sound judgment, creative ideas — even physical strength greater than most of us realize.

    Admittedly, those mighty forces are spiritual ones. But they are more important than physical ones. A college classmate of mine, Tim, was an excellent football player, even though he weighed much less than the average player. “In one game I suddenly found myself confronting a huge player, who had nothing but me between him and our goal line,” said Tim. “I was so frightened that I closed my eyes and desperately threw myself at that guy like a bullet(子弹) — and stopped him cold.”

    Boldness — a willingness to extend yourself to the extreme—is not one that can be acquired overnight. But it can be taught to children and developed in adults. Confidence builds up. Surely, there will be setbacks (挫折) and disappointments in life; boldness in itself is no guarantee of success. But the person who tries to do something and fails is a lot better off than the person who tries to do nothing and succeeds.

    So, always try to live a little bit beyond your abilities—and you'll find your abilities are greater than you ever dreamed.

阅读理解

    Scientists are using robots to study the health of waters in and around Venice, Italy. The robots are designed to act like fish, other underwater creatures and plants. The scientists are working with several universities and research centers as part of a group called subCULTron. The European Union gives money to the project as part of its Horizon 2020 program whose aim is to take great ideas from the lab to the market and support science and innovation (创新) in Europe. The scientists want to use the artificial intelligence of the robots to help humans understand what is happening under the water of the Venice lagoon (潟湖).

    SubCULTron, a collective artificial intelligence project, plans to create the biggest shoal (鱼群) of robot fish in the world. The project's aim is to improve knowledge of the seabed and try to turn human abilities into hi-tech items.

    Alexandre Campo, a computer scientist, says the scientists have looked at the way animals learn to work in groups to understand how robots can learn to work together. The subCULTron project wants its robots to learn to work together so they can watch out for changes and new problems in the water.

    One problem the researchers had in the beginning was how the robots would communicate with each other. Wi-Fi and GPS equipment don't work underwater. Instead,the robots can use sonar (声呐) and an electric field.

    Another problem was charging batteries. The robots come up to the water's surface and stay near a boat or a power station to charge without any electrical cables. Besides, how to be water- proof, especially for some key pads of the robots, was really tough. Fortunately, a special mixture has been created to be pinned on the robot, which successfully stands the test of water.

    The health state of the lagoon is pretty good. There are no industrial polluters, and the city now has a modem sewer (污水管) system. It's not like before when all the waste flushed directly into the water. The robots in Venice will continue their work until 2019. The subCULTron project hopes they develop into “an artificial society underneath the water surface” that serves “a human society above the water”.

阅读理解

    For centuries, mankind and dogs have suffered from a communication failure. We can tell dogs what we want them to do and sometimes they comply, but we've always struggled when it comes to understanding the true meaning of their barks and whimpers. There is exciting news now – a dog translator has been invented to help you communicate with your furry friend.

    Researchers at North Carolina State University have fashioned some kind of miracle dog translator body harness(束腰带). What's special about it is that it doesn't just rely on the dog's vocalizations to interpret what Fido is banging on about.

    Oh no – this miracle harness reads and interprets the ordinary dogs' body language as well, giving us a full two-way dog communication experience.

    Researcher David Roberts says: "Dogs communicate primarily through body language, and one of our challenges was to develop sensors that tell us about their behavior by observing their posture remotely."

    Sensors on the harness monitor the dog's heart rate and body temperature and software builds up a vocabulary, letting the human know what the dog is feeling.

    What would dogs say if they could talk to us? The human can even communicate back through the harness thanks to vibration motors, supposedly by tapping into the dog's senses so that it can understand what you're trying to say to it.

    The dog harness is designed for dogs involved in search and rescue and other front-line work, but it's got us dreaming of a beautiful future, one where humans and dogs can co-exist as equals, with the dog able to fully express itself at all times.

阅读理解

    My sister Alice and I have been trying to get people to stop dropping cigarette (香烟)butts(烟头)for seven years. One day, we were walking in our hometown and saw hundreds of cigarette butts on the ground. They made the town look so ugly that we decided to start a group to make people dropping butts. We called it "No Butts About It".

    At first, we drew pictures with "The Earth is not your ashtray(烟灰缸)"written on them. We put the pictures around our hometown—in parks, by beaches, and along roads. We wanted to make people understand that dropping butts hurts the environment. Most smokers don't think that dropping butts hurts the Earth. But it does, and all rubbish does!

    Later, we wrote to companies and asked them for money to help us. We used the money to buy ashtrays to give to smokers. We wanted smokers to carry the ashtrays with them so they didn't have to drop butts.

    At the moment, we are trying to get cigarette companies to put an ashtray in each pack of cigarettes. Some companies want to do it. Many people have started to join our group since it began. Today there are 45 other "No Butts About It" groups in America.

    Now there even groups in England, Australia, and India! Many newspapers have written about my sister and me over the last seven years. And we have won many prizes for what we do. But we are not interested in prizes. We just want to make the Earth a better and cleaner place for animals, plants and people.

    One day, it will be.

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