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题型:阅读理解 题类:常考题 难易度:普通

2016届山东师大附中高三上第三次模拟英语试卷

阅读理解

    What is the first thing you notice when you walk into a shop? The products displayed(展示) at the entrance? Or the soft background music?

    But have you ever notice the smell? Unless it is bad, the answer is, likely to be no. But while a shop's scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.

    A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive but it may not just be used for fresheningair. One sports goods company once reposed that when it first introduced scent into its stores, customers' intension to purchase increased by 80 percent.

    When it comes to the best shopping streets in Pairs, scent is justas important to a brand's success as the quality of its window displays and goods on sales. That is mainly because shopping is a very different experience to what it used to be.

    Some years ago, the focus forbrand name shopping was on a few people with sales assistants' disproving attitude and don't-touch-what-you-can't afford displays. Now the rise of electronic commerce(e-commerce) has opened up famous brands to a wider audience. But whilee-shops can use sights and sounds, only bricks-and-mortar stores(实体店) can offer afull experience from the minute customers step through the door to the moment they leave. Another brandstore seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.

     Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department, and coconut(椰子) scent in the swimsuit section. A departmentstore has even opened a new lab, inviting customers on a journey into the store's windows to smell books, pots andd rawers, in search of their perfect scent.

(1)、According to the passage, what is an increasingly powerful tool in the success of some brand store?

A、Friendly assistant. B、Unique scents. C、Soft background music. D、attractive window display.
(2)、E-shops are mentioned in the passage to_____.

A、show the advantages of brick-and-mortar stores B、urge shop assistants to change their attitude C、push stores to use sights and sounds D、introduce the rise of e-commerce
(3)、The underlined word“destination”in Paragraph 5 means_____.

A、a platform that exhibits goods B、a spot where travelers like to stay C、a place where customers love to go D、a target that a store expects to meet
(4)、The main purpose of the passage is to________.

A、compare and evaluate B、examine and assess C、argue and discuss D、inform and explain
举一反三
阅读理解

    I was on my school campus the other day, and there was an ice cream truck parked right in front of the main common areas of the school. I had never thought an ice cream truck would circle our campus and come for us, overgrown kids. I was intrigued and wanted to investigate(调查)further.

    I was quite surprised when the man in the truck called out,“ Free ice cream!”

    I questioned him just to make sure of his words, saying," I' m sorry, what did you say?"

    “Free ice cream. You have your choice of these four frozen treats: the rocket pop, the chocolate Eclair, the strawberry shortcake, or the drumstick.”

    After I was certain that the man was just giving away free ice cream, I talked with him for a while. He told me that his dream had always been to travel around giving away ice cream, and that's exactly what he did. And his passion was expressed through using up all his credit cards, sleeping in his truck, and living with his mother in a small flat, so he could continue to follow his dream during hard times .Now, he has sponsorships(赞助)from large companies such as Levi's to do what he loves, and he's gifted 125,000 of his truckload of ice cream treats!

    The man said he wanted to encourage people to do exactly what their hearts tell them to do with their lives. I kept asking him with respect," So your dream was just to drive around and give away ice cream? It seems like a very unusual goal."

    "Yes ,just meeting people and making them smile," he replied.

阅读理解

    Taxi-booking app Uber agreed to sell its business in China to Didi Chuxing. The two firms had been fierce competitors, but Didi Chuxing had controlled the Chinese market with an 87% share.

    Uber China launched in 2014, but it had failed to make any profit for a long time. Cheng Wei, founder and chief executive of Didi Chuxing, said the two companies had learned a great deal from each other over the past two years in China. He added that the deal would set the mobile transportation industry on a healthier path of growth at a higher level. As part of the deal, Mr. Cheng would join the board of Uber, while Uber chief executive Travis Kalanick would also join Didi's board.

    Uber's China business would own its separate branding while US-based Uber Technologies would hold about 17.5% in the combined company. Didi Chuxing is backed by Chinese Internet giants Tencent and Alibaba.

    Uber had been struggling to break into the Chinese market despite having Chinese search engine Baidu as an investor. Last February, the company admitted it was losing more than $1 billion a year in China. “Funding their Chinese dreams was becoming too expensive for Uber,” Duncan Clark, chairman of Beijing-based consultancy BDA, told the BBC. Travis Kalanick said, “As a businessman, I've learned that being successful is about listening to your head as well as following your heart.”

    The fierce competition had led both companies to spend much more on their journeys. The combination is likely to see fewer such subsidies(补贴). “One thing to watch carefully is how quickly consumers feel the impact as subsidies are withdrawn.” Mr. Clark added.

    The deal with Didi Chuxing came just days after China had agreed to provide a legal framework for taxi-ordering apps. Both Uber and Didi welcomed the decision. The new rules took effect last November and could, among other things, forbid such platforms to operate below cost.

阅读理解

    Adding math talk to story time at home is a winning factor for children's math achievement, according to a new research from a university. The study from psychologists Sian Beilock and Susan Levine shows a marked increase in math achievement among children whose families used Bedtime Math, an iPad app that delivers engaging math story problems for parents and children to solve together.

    Even children who used the app with their parents as little as once a week saw gains in math achievement by the end of the school year. The app's effect was especially strong for children whose parents tend to be anxious or uncomfortable with math.

    Previous research from this group has demonstrated the importance of adults' attitudes about math for children's math success. For example, a recent study found that math-anxious parents who help their children with math homework actually weaken their children's math achievement.

    The new findings demonstrate that structured, positive interactions around math at home can cut the link between parents' uneasiness about math and children's low math achievement.

    "Many Americans experience high levels of anxiety when they have to solve a math problem, with a majority of adults feeling at least some worries about math," said Beilock, professor in Psychology and author of Choke, a book about stress and performance. "These math-anxious parents are probably less likely to talk about math at home, which affects how competent their children are in math. Bedtime Math encourages a dialogue between parents and kids about math, and offers a way to engage in high-quality math interactions in a low-effort, high-impact way."

    Study participants included 587 first-grade students and their parents. Families were given an iPad installed with a version of the Bedtime Math app, with which parents and their children read stories and answer questions involving math, including topics like counting, shapes and problem-solving. A control group received a reading app that had similar stories without the math content and questions related to reading comprehension instead. Children's math achievement was assessed at the beginning and end of the school year. Parents completed a questionnaire about their nervousness with math.

    The more times parents and children in the math group used the app, the higher children's achievement on a math assessment at the end of the school year. Indeed, children who frequently used the math app with their parents outperformed similar students in the reading group by almost three months in math achievement at year's end.

阅读理解

    Times are a little tough at our house right now. Neither of us makes a lot of money, but years of experience have taught us how to walk between the raindrops and make it from one month to the next with a fair amount of grace. I cook a lot at home, more when we're facing difficult times. When I know that I have to keep us fed on not much money, I fall back on my grandmother's recipes. She taught me to cook.

    When I was a kid, my twin brother and I spent long summer weeks and Christmas vacations with my mother's parents in the mountains of North Carolina. Rather than go hunting with my grandfather on mornings, I found myself more and more in the kitchen with my grandmother, watching her making a lemon cheese pie with her soft hands.

    My great-grandmother died when my grandmother was 11 years old. As the eldest daughter, she was expected to take on all of the housework while attending school. Throughout the Great Depression, she learned how to make a little food go a long way. Vegetables were cheap, so she cooked a lot of them, mostly only using small amounts of meat for seasoning. Roast beef was a twice-a-month luxury, but there was nothing she couldn't do with a chicken, every part of it. Nothing went to waste.

    Now I understand that her food was sacred (神圣的). I feel connected to my grandmother and to hundreds of years of family when I'm in my kitchen making country food. In the delicious smells is a long tale of victory over hard times, of conquering starvation of not just surviving, but finding joy and pleasure in every meal of every day.

From grandmother I learned to take real satisfaction in feeding people. My grandmother would beam with pleasure over a heavily laden table and say: "Do you know what this would cost at the restaurant?" I never knew what restaurant in particular she had in mind, but I knew that the question was totally not fair, because no restaurant anywhere can cook like a grandmother. But now, thanks to her guidance and years of practice, I can.

阅读短文,从每题所给的A、B、C和D四个选项中,选出最佳选项。

    Bill Gates and the president of General Motors have met for lunch, and Gates is going on and on about computer technology. "If automotive technology had kept pace with computer technology over the past few decades, you would now be driving a V-32 instead of a V-8, and it would have a top speed of 10, 000 miles per hour," says Gates. "Or, you could have an economy car that weighs 30 pounds and gets a thousand miles to a gallon of gas. In either case, the sticker price of a new car would be less than $50.Why haven't you guys kept up?"

    The president of GM smiles and says, "Because the federal government won't let us build cars that crash four times a day."

    Why is that funny (or not funny, as the case may be)? Human beings love to laugh, and the average adult laughs 17 times a day. Humans love to laugh so much that there are actually industries built around laughter. Jokes, sitcoms and comedians are all designed to get us laughing, because laughing feels good. For us it seems so natural, but the funny thing is that humans are one of the only species that laughs. Laughter is actually a complex response that involves many of the same skills used in solving problems.

    Laughter is a great thing—that's why we've all heard the saying, "Laughter is the best medicine." There is strong evidence that laughter can actually improve health and help fight disease. In this article, we'll look at laughter—what it is, what happens in our brains when we laugh, what makes us laugh and how it can make us healthier and happier. You'll also learn that there's a tremendous amount that no one understands yet.

阅读理解

    Anyone who is afraid of failure and afraid to face challenges will never taste success, so said our professor in marketing. I laughed it off at that time, but got frightened when it actually happened in my life.

    I landed in a small city in the Middle East to set up a firm, a world-class car rental firm. Having decided on the project, I earnestly settled in preparation. With a positive mind, I told myself nothing should stop me now, and was more than keen to make it a success.

    However, the least expected thing happened. Iraq invaded Kuwait. Tension ran high in the region. Eventually the war broke out, and many people fled the country, leaving my firm in deep trouble.

    As usual, "things become difficult, and every effort seems to bring disappointment, it can be tempting to lower your expectations or even water down your goals and ambitions." I was no exception. I thought of running away. I remembered the words of Thomas Edison, "Many of life's failures are people who did not realize how close they were to succeed when they gave up."

    I decided to hang on, telling myself, "I am not afraid of challenges and obstacles." I stayed on through months of uncertainty and insecurity. Finances ran low, and banks could not wait to get their dues. To add to all this, the banks even threatened to take all my vehicles. I felt I made a wrong decision to move there. I was now ready to face failure.

    I was living against all hopes, believing that something good would happen. After 2 months the war ended. My persistence paid off: people started flooding back and the car bookings picked up, five times over.

    Success comes to the one who dares, even after failure, to think positively and look forward confidently. After all, it is only the experience that makes a man tough. Failure does not mean you will never make it. It means that it will take a little longer. It provides us with a learning experience.

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