In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead,with more tactics（策略）.

One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food（垃圾食品）later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

           When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

    Many years ago, I made a living by driving a car. One night I went to pick up a passenger at 2:30 am. When I arrived to collect, I found the building was dark except for a single light in a ground floor window.

    I walked to the door and knocked.“Just a minute,” answered a weak, elderly voice.

    After a long pause, the door opened. A small woman in her eighties stood before me. By her side was a small suitcase.

    I took the suitcase to the car, and then returned to help the woman. She took my arm and we walked slowly towards the car.

    She kept thanking me for my kindness.“It's nothing,” I told her, “I just try to treat my passengers in the way I would want my mother treated.”

    “Oh, you're such a good man,” she said. When we got into the taxi, she gave me an address, and then asked, “Could you drive through downtown?”

    “It's not the shortest way,” I answered quickly.

    “Oh, I'm in no hurry,” she said.“I'm on my way to a hospice(临终医院). I don't have any family left. The doctor says I don't have very long time.”

    I quietly reached over and shut off the meter(计价器).

    For the next two hours, we drove through the city. She showed me the building where she had once worked, the neighborhood where she had lived, and the furniture shop that had once been a ballroom where she had gone dancing as a girl.

    Sometimes she'd ask me to slow down in front of a particular building and would sit staring into the darkness, saying nothing.

    At dawn, she suddenly said, “I'm tired. Let's go now.”

    We drove in silence to the address she had given me.

    “How much do I owe you?”she asked.

    “Nothing,” I said.

    “You have to make a living,” she answered.“Oh, there are other passengers, ”I answered.

    Almost without thinking, I bent and gave her a hug. She held onto me tightly. Our hug ended with her remark, “You gave an old woman a little moment of joy.”

    Denali National Park, Alaska

    History

    Within Denali National Park, the Toklat River will always have a special significance, as it was the location where naturalist Charles Sheldon built a cabin and was so moved that he fought to preserve the land. He moved back east and spent nine years lobbying (游说）to create Alaska's first national park.

    When to Visit

    To avoid the crowds, visit in June, but keep in mind that there are up to 21 hours of sunlight in Alaska in summer. If it seems like a bit much for your taste, try visiting in late August or September.

    If you visit to climb Mount McKinley, May and early June are the best times to climb.

    Major Attractions

    It is difficult not to see Denali's largest attraction towering 20,320 feet high. Mount McKinley can even be seen up to 70 miles away on a clear day. If you brave the climb to the top, you will be rewarded with charming views of the Alaska Range.

    Sable Pass is a prime spot to view grizzly bears. Closed to off-road foot traffic, the area is popular for bears feeding on berries, roots, and even occasionally on other mammals.

    Beginning at just below the summit of Mount McKinley, Muldrow Glacier flows 35 miles through a gorge and across the tundra. Twice in the last hundred years, the Muldrow has surged (涌动）, most recently in the winter of 1956-1957.

Accommodation

    Five campgrounds are located within the park, and many are open from late spring to early fall.Note: reservations are strongly recommended during summer. Riley Creek campground is open all year round, and all but two (Sanctuary and Wonder Lake) offer RV (可供居住的大篷车）sites.

    Also within the park are a few lodges (旅馆）—North Face Lodge, Denali Backcountry Lodge and Kentishna Roadhouse.

    How do the world's only flying mammals communicate? Researchers have observed young bats adopting new “dialects” simply by hearing them repeatedly, making them one of the few animals known to have a capacity for vocal (声音的) learning. “These bats may help us clarify the evolution of speech acquisition (习得) skills,” says Yosef Prat, a PhD at Tel Aviv University (TAU).

    For one year, researchers raised 14 Egyptian fruit bat pups with their mothers in controlled area, exposing each young bat to two different vocalizations: the natural call of its mother and a separate recording that varied in pitch (音高) or frequency. They found that the pups in each group developed a dialect like the recording. “The general assumption in this field is that most animals develop their born vocalizations regardless of what they hear, and that human vocal learning abilities have developed during evolution,” says Mr Prat. “The finding that bats learn the common dialect in their rest place was unusual.”

    Scientists know little about the origin of spoken language, which is believed to have appeared in humans within the past 500,000 years. Dozens of theories attempt to explain the complexity of this skill, but none have done so conclusively.

    “Studying vocal communication and vocal learning in animal models is a very useful way to approach the problem,” says Olga Feher, an assistant professor at the University of Warwick in England.

    But animal vocalizations and human speech are very different things, says Jamin Pelkey, a professor at Ryerson University. “All species communicate. Unlike other animals, though, human beings are able to use sound patterns for functions that are far stranger—functions that are imaginative, theoretical, and critical. When speech is involved in these stranger functions, that is what we mean by spoken ‘language'.”

    Everyday Food—--by Martha Stewart

    No matter how busy you are, at the end of the day you want meals that are easy to prepare. And you want lots of choices and variations. You'll find all of that in this book: 250 simple recipes for delicious meals that bring freshness and nutrition.

    Paperback, published by Random House, $ 16.79

    Zeroes —--by Scott Westerfeld, Margo Lanagan and Deborah Biancotti

    New York Times bestselling author Scott Westerfeld teams up with Margo Lanagan and Deborah Biancotti in the book about six teenagers with amazing abilities. These teenagers have powers that set them apart. They can do things ordinary people can't.

    Paperback, published by Simon & Schuster, $12.99

    Mighty Jack —--by Ben Hatke

Jack dislikes summer. But he's got a good reason: summer is when his single mom takes a second job and leaves him at home to wa tch his sister, Maddy. It's lots of responsibility, and it's boring, too, because Maddy doesn't talk. But one day, at the market, Maddy does talk—to tell Jack to trade their mom's car for a box of mysterious seeds. It's the best mistake Jack has ever made.

    Hardcover, published by First Second, $ 14.15

    Only Daughter —--by Anna Snoekstra

    She's caught stealing. She's homeless and on the run. But she happens to look the same as a girl who went missing a decade ago, Rebecca Winter. She assumes (冒充) Rebacca's identity, using it as a way out.  She doesn't know anything about her new life as Rebecca is itself a prison and it looks like a killer might be after her.

    Kindle edition, published by Harlequin Enterprises, $8.88

    I have learned something about myself since I moved from Long Island to Florida three years ago. Even though I own a home in Port St. Lucie just minutes from the ocean, an uncontrollable urge wells up to return to Long Island even as others make their way south. I guess I am a snowbird stuck in reverse. Instead of enjoying Florida's mild winters, I willingly endure the severe weather on Long Island, the place I called home for 65 years.

    I'm like a migratory bird that has lost its sense of timing and direction, my wings flapping against season.

    So what makes me fly against the tide of snowbirds? The answer has a lot to do with my reluctance to give up the things that define who I am. Once I hear that the temperature on Long Island has dipped into the range of 40 to 50 degrees, I begin to long for the sight and crackling sound of a wood fire. I also long for the bright display o£ colors — first in the fall trees, and then in the limits around homes and at Rockefeller Center. Floridians decorate too, but can't create the special feel of a New England winter.

    I suppose the biggest reason why I return is to celebrate the holidays with people I haven't seen in months. What could be better than sitting with family and friends for a Thanksgiving turkey dinner, or watching neighbors' children excitedly open gifts on Christmas? Even the first snowfall seems special. I especially enjoy seeing a bright red bird settling on a snow-covered branch (My wife and I spend winters at a retirement community in Ridge, and I'm grateful that I don't have to shovel.）

    While these simple pleasures are not unique to Long Island, they are some of the reasons why I come back. Who says you can't go home?