Directions: Read the following passage. Fill in the numbered blanks by using the information from the passage.

Write NO MORE THAN THREE WORDS for each answer.

    Since the earliest civilizations, people have controlled rivers to meet society's demands. Today, rivers are controlled for many reasons, primarily to maintain reliable water supplies for daily, agricultural and industrial needs, for power generation, for navigation (航行), and to prevent flooding.

    River control is achieved by channelization, a term that covers a range of river engineering works, including widening, deepening, straightening and stabilization of banks, and by the construction of dams.

    An important period of channelization took place in Europe during the l9'th century, when many large rivers were straightened and their beds deepened. One of the most dramatically changed was the Tisza River, a branch of the Danube that flows through Hungary. The controlling of the Tisza, designed to reduce flooding and make land for agriculture, included cutting off more than 100 meanders (河曲), shortening the river's length by nearly 400 kilometers.

    One of the most common ways in which people control rivers is by damming them. The past 50 years or so has seen an increase in dam construction worldwide, and at the beginning of the 21^st century, there were about 800,000 dams globally, some towering more than 200 meters in height.

Despite their successes, many dams also cause significant environmental changes that prove harmful. Some particularly deep reservoirs (水库) can bring about earthquakes due to the stress on their bottom rocks caused by huge volumes of water. Downstream of a reservoir, the river is certainly influenced in many ways: water volume, speed and quality are all affected, leading to changes in the landscape and among plants and animals.

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    Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.

    People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.

⑴Parachute Coconut Oil vs. V.V.D. Gold

Sometime back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products were superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.

⑵Tata Salt vs. Captain Cook

Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow' of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.

⑶Pepsi vs. Coca Cola

Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.

⑷Horlicks vs. Complan

Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients compared to Brand H (reference was nothing but to Horlicks).

The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.

    Any marketer should only speak about his products and not about his competitors' products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil, shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.

    Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.

    Goals are the guides all through our life. We all have goals that we are moving towards and making a great effort to achieve. This is a good thing. Or can it be bad? How many of us never reach our goals and yet we have tried so hard and really thought about nothing else? I believe the mistake most of us make is that we do not focus on our present situation.

    Let me explain. Most of us see our present situation as a stepping stone that we use simply as a means of reaching our final destination. We don't take time to truly appreciate where we are today and all the great things we already have in our lives. We should focus our attention on the journey and not on the destination, or we will miss the beautiful scenery along the way.

    Let's use our job as an example. Now most of us want a promotion. We have plans to become the manager or general manager in our companies. Unfortunately, most of us will never reach the goal, but will watch others achieve our goal instead.

    What we should be doing is focusing on the job we are currently in now. Forget where we want to get to and just focus on the present. You see, what we can control is our performance in our current job. We can decide to be the best we possibly can in our current job. Now this may mean further education to have the skills we currently do not have. It may mean working harder to produce better results than our colleagues. It could simply be a change of attitude, such as stopping complaining and becoming a more devoted and supportive employee. By doing our current job to the best of our abilities, we in fact give ourselves the best chance of promotion.

    So the best thing for all of us to do to achieve our goals is to just focus on what we have and where we are now. Do the best and be the best we possibly can in our current situations, and we will give ourselves the very best chance of reaching our goals in the future. We have heard the old sayings and they are true: “Rome wasn't built in a day.”, “Patience is a virtue”, and so on.

Have patience, have appreciation of what we already have, and take time to help ourselves be the very best we can. Do these things and we will all reach our goals, but more importantly, we will enjoy our life every day.

    Kids who are old enough to surf the Internet can get to know the world. But it can also bring problems. For example, some of the websites are not proper for kids, which can lead to kid's growth problems. That's why it's important to know what your kids see and hear on the Internet.

    When it comes to safety problems, it's wise to take advantage of online protection tools. They will control your kids' seeing and using adult material. Many Internet service-providers (ISPs) provide parent-control choices to prevent certain material from coming into a computer. You can also get software (软件) that keeps your child from certain sites based on a “bad site” list that your ISP creates. Besides, keep the computer in a common area, not in their own bedrooms, where you can keep a close eye on their activities.

    Discuss the dangers of talking with strangers online and remind your kids that people online don't always tell the truth. Tell your kids never to give strangers their personal information, such as the address, phone number, school name or location. Tell them never to exchange photos with strangers in the chat rooms online, which will put the families at risk. Tell them never to agree to meet anyone from a chat room in person. Tell them never to reply to a dangerous email, message, post or text. Give your kids some encouragement to let them tell you about any communication or conversation that is dangerous. Nothing can make sure that they'll be kept away from 100% of the risks on the Internet. So it's important for you to spend time online together to teach your kids proper online behavior and educate them about online risks so they can surf the Internet safely. Taking an active part in your kids' Internet activities will help ensure that they benefit from the wealth of valuable information it offers.

    If your child spend long hours online, especially at night, with people you don't know, you should take notice of your kids behavior. If your child suddenly turns off the computer when you walk into the room, ask why. Unwillingness to discuss online activities is another sign to watch for.

    English can be a difficult language to learn, but there are certain things you can do to learn the language a lot faster. People can master English as long as they take the time to practice speaking, reading and writing in English. {#blank#}1{#/blank#}

    Start by taking a class that teaches beginning English. These classes are often named as “ESL” classes, or “English as a Second Language.” {#blank#}2{#/blank#}

    Buy an English audio(音频的) course. You can go over these classes in your spare time and learn quite a bit. Buy an audio course and listen to it in the car or while working, if possible. The higher the quality of the course, the quicker you'll learn.

    Practice speaking English with other people, especially with native English speakers. {#blank#}3{#/blank#}And make sure they are willing to help you learn English by having simple conversations with you. You will probably be surprised at how quickly you can start having a conversation in English.

    {#blank#}4{#/blank#} Pay attention to the dialogue and try to figure out what the actors are saying. Congratulate yourself when you are able to pick out certain words and phrases that you understand.

    Read newspapers, books and magazines that are printed in English. At first they maybe very difficult, but as your knowledge grows so will your understanding of written English. {#blank#}5{#/blank#} It will help you a lot in learning to speak the language much faster.

A. Try to understand written English.

B. Watch television shows or movies that are in English.

C. Read and remember as many English words as possible.

D. Here we will show you how to learn to speak English quickly.

E. Every morning you should get up very early and read English.

F. Make friends with people speaking English as their native language.

G. The teachers of these classes have the experience to teach the students.

    Although most parents don't like doing it after a long and exhausting workday, reading bedtime stories does make a positive influence on your child's emotional and mental health. {#blank#}1{#/blank#}

    It helps to develop children's imagination.

Reading bedtime stories can develop your children's ability to form pictures or ideas in their mind. A healthy imagination makes their minds work well and teaches them to think quickly yet effectively. {#blank#}2{#/blank#}

    It improves children's language.

    Reading also improves your children's language. {#blank#}3{#/blank#}They'll most likely use those words in the stories you read right after they hear them. Listening to many stories helps kids to express their opinions better.

    {#blank#}4{#/blank#}

    Reading books makes people more learned. When children hear the stories you tell, they learn grammar and vocabulary, for example. It helps them be successful in school as they already know a lot from your stories. What's more, every story has its moral aspect and tells them what's good and what's bad.

    These reasons leave no chances of doubting whether to read bedtime stories to your children or not. {#blank#}5{#/blank#}They will thank you in future, I promise.

A. It fosters children's affection for reading.

B. It makes children knowledgeable.

C. Take a look at the best benefits of it and you'll never be lazy to do that.

D. So however tired you are, find time to read bedtime stories to your children.

E. Bedtime stories create just unforgettable moments.

F. They remember most words you say and enlarge their vocabulary.

G. They'll be successful in many aspects thanks to a wonderful imagination.