题型:任务型阅读 题类:常考题 难易度:普通
江苏省启东市启东中学2018届高三上册英语期初考试试卷
Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.
People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.
⑴Parachute Coconut Oil vs. V.V.D. Gold
Sometime back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products were superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.
⑵Tata Salt vs. Captain Cook
Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow' of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.
⑶Pepsi vs. Coca Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.
⑷Horlicks vs. Complan
Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients compared to Brand H (reference was nothing but to Horlicks).
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.
Any marketer should only speak about his products and not about his competitors' products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil, shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.
Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.
Comparison of the past and the present | |||
In the past | A technique mainly used for offering | ||
At present | A trick used as a means of unfair | ||
Unhealthy trend of the of advertisement | |||
Products | Wrong | ||
V.V.D. Gold | No product of the kind could it. | ||
Captain Cook | Captain Cook stressed on their “free flow” when their product was put into a container. | ||
Tata Salt | Tata salt warned consumers to be. | ||
Pepsi | Too much advertisement on TV seemed to say that Pepsi was the cricketers' . | ||
Complan | Complan claimed that their product was much in ingredients. | ||
Solutions | ●Only products of their own are allowed to be in the advertisement. ●Stricter laws should be made to protect every producer's and consumer's benefits. |
Unless you're one of the lucky few who already know what their passion is and what they really enjoy, you will be spending a lot of time trying new things and figuring out what you're good' at and what you like. Don't be afraid to try new things and fail in them; failing builds character. You have a lot of growing up to do in your 20s, a lot of self-examination and exploration. Use this time wisely to get to understand yourself as best as you can — not that you won't change as you continue to get older, but it's definitely a time of discovery, getting to know yourself and what you want in this world and what you have to contribute in the world.
Life is about change; don't go against it and just go with it. Learn from your mistakes and grow. Let go of things you can't change. Sometimes change will be so painful that you will want to tear your heart out, but you'll be okay if you just hang on and know that no matter what happens, you will be alright. Win, lose or draw, life will go on and you'll get another chance to start your life over if things haven't gone according to your plan.
Nothing lasts forever. Enjoy every moment that you have. Enjoy life and practice being present at the moment because time goes by extremely fast. There will be both good and bad times. The bad thing about ups is that there are always downs. It's important to really enjoy the good moments in life because you'll need those memories to reflect back on when the bad times come. The first 10 years after high school go by at a really high speed and before you know it you're 28 and wondering how the time has escaped you.
Choosing a life partner is hard. Relationships in general are hard, not just romantic ones but friendships, and family relations as well. Stay in touch with people who you really care about and who really care about you. Make an effort to stay an active person in their life if you really care. You will not have as many close friends as you get older and you will probably lose some friends as well. Remember that it is okay because not everyone who comes into your life is meant to stay forever; let them go and try their best to love the people who are still in your life.
Happiness, love and confidence come from within. Life is what you make of it and what you put into it. You can create whatever life you want, and if you create that life and it doesn't work for you any more, guess what? You can create a whole new life that does work. You may not have a choice in things that happen to you but you have a choice in how you react—to them. Try to stay positive no matter what life throws at you and get through the tough times by talking to friends, family and an adviser if you need to.
Things nobody tells you while you grow up | |
You're going to spend a lot of time {#blank#}1{#/blank#} things. | • Try new things and fail in them with no {#blank#}2{#/blank#} because failing builds character. • Use your 20s wisely to know yourself as best as you can. |
Assume change will come. | • Don't {#blank#}3{#/blank#} change. • Another change will come to {#blank#}4{#/blank#} your life if things haven't gone according to your plan. |
Time is a {#blank#}5{#/blank#} resource. | • Make an enjoyment of every moment because time {#blank#}6{#/blank#} • Good memories help you go {#blank#}7{#/blank#} bad times. |
Relationships don't come easy. | • {#blank#}8{#/blank#} people who you really care about and who really care about you. O Let someone go' and love those who {#blank#}9{#/blank#} |
You get what you put in | • Choose the way you react whatever happens to you. • Stay positive and turn to others if {#blank#}10{#/blank#} |
注意:每个空格只填一个单词。
Social media is all about connecting with others. But a new study suggests that too much social media leads to disconnection and loneliness—basically the opposite of what we are led to believe.
The study, Social Media Use and Perceived Social Isolation Among Young Adults in the U.S, which was published on March 6, 2017 in the American Journal of Preventive Medicine, found that heavy use of platforms such as Facebook, Snapchat, and Instagram was associated with feelings of social isolation (孤独) among young adults.
Study co-author Brian Primack and his team from the Center for Research on Media, Technology and Health at the University of Pittsburgh surveyed 1,787 U.S. adults aged 19 to 32 and asked them about their usage of 11 social media platforms (outside of work). They also asked participants questions related to social isolation, such as how often they felt left out. The participants who reported spending the most time on social media—over two hours a day—had twice the possibility of social isolation than those who said they spent a half-hour per day or less on the same sites. Additionally, people who visited social media platforms most frequently (58 visits per week or more) had more than three times the possibility of perceived social isolation than those who visited them fewer than nine times per week.
According to Tom Kersting, psychotherapist and author of Disconnected, the key to understanding these results lies in our understanding of "connections." "Humans are social-emotional beings, meaning that it is in our DNA to be connected, face-to-face, with other humans," he told Reader's Digest. "Although people think being on social media all the time makes them 'connected' to others, they are actually 'disconnected,' because the more time one spends behind a screen, the less time one spends face-to-face."
"Part of the issue of loneliness is that the majority of people who use social media aren't just posting, they are also viewing," Kersting continued. "They are spending a lot of time looking at everyone else's posts, where they are, where they are going and what they are doing. Then everyone else's 'perfect' life experiences cause them to have feelings of being left out, of being lonely."
So what's the answer? It's simple, says Kersting—although it does involve a significant amount of will power. "To solve this, what you should do is resist the temptation (诱惑) to look at everyone else's life. Just focus on your own life, where you're going, what you are grateful for, and what you want to accomplish in this world. Then go out and do it and stop wasting so much time comparing."
How social media use can {#blank#}1{#/blank#} loneliness | |
{#blank#}2{#/blank#} of the study | Contrary to popular belief, heavy users of social media may feel{#blank#}3{#/blank#} and lonely. ◆ People who spent over two hours are twice more {#blank#}4{#/blank#} to feel socially isolated than those spending a half-hour per day. ◆ People who visited social media platforms most {#blank#}5{#/blank#} tend to feel left out in comparison with those who visited them fewer than nine times per week. |
Reasons behind the problem | ◆ Lost in social media, people {#blank#}6{#/blank#} to afford enough time to communicate face-to-face. ◆ People who view others' posts can be {#blank#}7{#/blank#} by others' seemingly perfect life experiences. |
{#blank#}8{#/blank#} | ◆ It requires a strong {#blank#}9{#/blank#} to resist the temptation of social media. ◆ Focus on your own life and stop{#blank#}10{#/blank#} your life with others'. |
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