试题

试题 试卷

logo

题型:任务型阅读 题类:常考题 难易度:普通

江苏省启东市启东中学2018届高三上册英语期初考试试卷

任务型阅读

    Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.

    People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.

⑴Parachute Coconut Oil vs. V.V.D. Gold

Sometime back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products were superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.

⑵Tata Salt vs. Captain Cook

Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow' of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.

⑶Pepsi vs. Coca Cola

Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.

⑷Horlicks vs. Complan

Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients compared to Brand H (reference was nothing but to Horlicks).

The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.

    Any marketer should only speak about his products and not about his competitors' products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil, shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.

    Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.

Comparison of the past and the present


In the past

A technique mainly used for offering


At present

A trick used as a means of unfair


Unhealthy trend of the of advertisement


Products

Wrong


V.V.D. Gold

No product of the kind could it.


Captain Cook

Captain Cook stressed on their “free flow” when their product was put into a container.


Tata Salt

Tata salt warned consumers to be.


Pepsi

Too much advertisement on TV seemed to say that Pepsi was the cricketers' .


Complan

Complan claimed that their product was much

in ingredients.


Solutions

●Only products of their own are allowed to be in the advertisement.

●Stricter laws should be made to protect every producer's and consumer's benefits.


举一反三
根据短文内容,从短文后的选项中选出能填入空白处的最佳选项,选项中有两项为多余选项。

Building Trust in a Relationship Again

        Trust is a learned behavior that we gain from past experiences, {#blank#}1{#/blank#} .Trust is a risk. But you can't be successful when there's a lack of trust in a relationship that results from an action where the wrongdoer takes no responsibility to fix the mistake.

Unfortunately, we've all been victims of betrayal. Whether we've been stolen from, lied to , misled, or cheated on, there are different levels of losing trust. Sometimes people simply can't trust anymore, {#blank#}2{#/blank#} . It's understandable, but if you're willing to build trust in a relationship again, we have some steps you can take to get you there.

        {#blank#}3{#/blank#} having confidence in yourself will help you make better choices because you can see what the best outcome would be for your well-being.         

  • {#blank#}4{#/blank#} If you've been betrayed, you are the victim of your circumstance. But there's a difference between being a victim and living with a “victim mentality”. At some point in all of our lives, we'll have our trust tested or violated.
  •             You didn't lose “everything”. Once trust is lost, what is left? Instead of looking at the situation from this hopeless angle, look at everything you still have and be thankful for all of the good in your life. {#blank#}5{#/blank#} instead, it's a healthy way to work through the experience to allow room for positive growth and forgiveness.
  •    A, Learn to really trust yourself.
  •    B, It is putting confidence in someone.
  •    C, Stop regarding yourself as the victim.
  •    D, Remember that you can expect the best in return.
  •    E, They've been too badly hurt and they can't bear to let it happen again.
  •    F, This knowledge carries over in their attitude toward their future relationships.
  •    G, Seeing the positive side of things doesn't mean you're ignoring what happened.

任务型阅读

    Aside from the health benefits of laughter (which are numerous and significant), having a sense of humor about life's difficulties can provide a way to bond with others, look at things in a different way, normalize your experience, and keep things from appearing too overwhelming or scary. Properly developed, a good sense of humor can keep people and relationships strong.

    Studies show that having a smile on your face can make you feel better, and can lead you to actually feeling happier (rather than just looking happier). Even if the smile is fake, the benefits you will experience are real! Also, a fake smile leads readily to a genuine one. If you are able to put a smile on your face, the laughter will come more easily, and the stress will melt more easily.

    If your situation seems ridiculously frustrating, recognize what can develop into humor in just how ridiculously frustrating and annoying it is. In your imagination, take the situation to an extreme that becomes even more ridiculous until you find yourself amused. For example, when you're waiting in a long line at the store, you can imagine that hours pass, then days, visualizing yourself accepting visits from loved ones from your new home in this ultra-long line, holding your children's birthday parties in aisle seven so you can be there to enjoy them...you get the picture.

    Besides, find a friend with whom you can laugh also works! You can each share your frustrations, and laugh about them in the process. Even when your friend isn't there, you can feel less stressed by thinking about the retelling that will come later.

    You can have a “most annoying boss” game with your friends, or try to count how many times the same potentially frustrating event happens in a day.(“I was cut off in traffic 7 times today—I'm almost up to 10!”) This works well for predictable or repetitive annoying situations that you can't control; you can begin to value them in their own special way instead of letting them upset you.

    One of the factors that drive the popularity of shows like Modern Family or movies like the classic Ferris Bueller's Day Off, is that they take somewhat universal situations that many people find frustrating and push them a little further, pointing out the silliness of it all.

What's more, you can try joining Funny Clubs.Years ago, when Oprah had a show rather than a network, she did a part on Laughter Yoga that interested me, and I researched a club on my own, finding it to be a terrific place to enjoy a good laugh. Whether you mean business or laugh at the silliness of it all, taking part in the exercises of laughter yoga with other humor-participants can be a very effective way to get back in the practice of getting some more laughter into your day.

Title

Develop a good sense of humor

{#blank#}1{#/blank#}

Developing a good sense of humor concerning {#blank#}2{#/blank#}in life is an effective coping technique.It leads to better relationship as well as simple stress management.

Suggestions

*Start with a {#blank#}3{#/blank#} It's shown in the studies that wearing a smile can help you feel happier.The more you laugh, the {#blank#}4{#/blank#} the stress is to melt.

*Value the extremes:

Imagine the situations to an extreme so that you can recognize the{#blank#}5{#/blank#}humor.

*Have an interesting friend: Share frustrations with your friends. If your friend isn't with you,{#blank#}6{#/blank#} the retelling to come can help lighten your moods.

*Make it a {#blank#}7{#/blank#}

Value your frustrations in a “most annoying boss” game or count the times of the same potentially frustrating events in a day.

*Watch funny shows and {#blank#}8{#/blank#}

Realizing that some{#blank#}9{#/blank#} frustrating situations are actually funny can help you endure them with a smile-even if it's ironic.

*Join laughter yoga clubs:

Whether you are taking laughing {#blank#}10{#/blank#} or just laughing at the silliness of it all, joining a laughter yoga club is of much help.

根据短文内容,从短文后的选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

    Eyesight plays a very important role in our daily life. Every waking moment, the eyes are working to see the world around us. Over forty percent of Americans worry about losing eyesight, but it's easy to include steps into our daily life to ensure healthy eyes. Here are five suggestions for a lifetime of healthy eyesight:

    Schedule yearly exams. {#blank#}1{#/blank#}Experts advise parents to bring babies 6 to 12 months of age to the doctor for a careful check. The good news is that millions of children now can have yearly eye exams and following treatment, including eye- glasses.

    Protect against UV rays . Long-term stay in the sun creates risk to your eyes. No matter what the season is, it's extremely important to wear sunglasses. {#blank#}2{#/blank#}

    Give your eyes a break. Two-thirds of Americans spend up to seven hours a day using computers or other digital products. {#blank#}3{#/blank#}Experts recommend that people practice the 20/20/20 rule: every 20 minutes, take a 20-second break and look at something 20 feet away.

    {#blank#}4{#/blank#}As part of a healthy diet, eat more fruits and vegetables each day. Vitamins C and E help protect eyesight and promote eye health.

    Practice safe wear and care of contact lenses (隐形眼镜). Many Americans use contact lenses to improve their eyesight. While some follow the medical guidance for wearing contact lenses, many are breaking the rules and putting their eyesight at risk. {#blank#}5{#/blank#} Otherwise, you may have problems such as red eyes, pain in the eyes, or a more serious condition.

A. Eat your greens.

B. Eye care should begin early in life.

C. They can properly protect your eyes.

D. Stay in good shape by taking more vitamins.

E. Parents usually don't care about their own eyesight.

F. Always follow the doctor's advice for appropriate wear.

G. This frequent eye activity increases the risk for eye tiredness.

任务型阅读

    English can be a difficult language to learn, but there are certain things you can do to learn the language a lot faster. People can master English as long as they take the time to practice speaking, reading and writing in English. {#blank#}1{#/blank#}

    Start by taking a class that teaches beginning English. These classes are often named as “ESL” classes, or “English as a Second Language.” {#blank#}2{#/blank#}

    Buy an English audio(音频的) course. You can go over these classes in your spare time and learn quite a bit. Buy an audio course and listen to it in the car or while working, if possible. The higher the quality of the course, the quicker you'll learn.

    Practice speaking English with other people, especially with native English speakers. {#blank#}3{#/blank#}And make sure they are willing to help you learn English by having simple conversations with you. You will probably be surprised at how quickly you can start having a conversation in English.

    {#blank#}4{#/blank#} Pay attention to the dialogue and try to figure out what the actors are saying. Congratulate yourself when you are able to pick out certain words and phrases that you understand.

    Read newspapers, books and magazines that are printed in English. At first they maybe very difficult, but as your knowledge grows so will your understanding of written English. {#blank#}5{#/blank#} It will help you a lot in learning to speak the language much faster.

A. Try to understand written English.

B. Watch television shows or movies that are in English.

C. Read and remember as many English words as possible.

D. Here we will show you how to learn to speak English quickly.

E. Every morning you should get up very early and read English.

F. Make friends with people speaking English as their native language.

G. The teachers of these classes have the experience to teach the students.

阅读下面的短文,并用英语回答问题。注意:不能引用文中原句;答案不超过10个单词。

    In my teens, I went far from home to study at TWU in America. Due to limited financial resources from my parents, I worked part-time on campus to pay for my bills. I did cleaning every Friday for an American family. If I was lucky enough, I could occasionally babysit a child for extra money. In addition, like most poor people, I had to be careful with every penny I spent, from food and clothing to rent and transportation. Because of a tight grocery budget, I couldn't afford to buy fish, beef or certain other nutritious food. Due to an imbalanced diet, I would easily feel weak and lacking in energy.

    As soon as Dai Mom realized that I was having financial hardship, she lovingly invited me to her home for dinner every Friday and weekend. What's more, whenever it was time to return home, she would always prepare me with some homemade desserts to take home. Her actions greatly changed my life. In particular, there was one event that I would always remember.

    One early evening, while I was walking out of the library, I felt my blood sugar running low. I started to feel dizzy, and my hands began to shake a little. Searching my pocket, I found that I only had a few dollars left. I was dying for a free and tasty dinner. Without a second thought, I quickly headed for Dai Mom's home, rather than go back to my apartment.

    As I got to the door, Dai Mom immediately noticed my extreme tiredness. She seated me at the dinner table, and before long, a plate of food was set in front of me on the table. "My boy, have dinner. Don't make yourself work so hard." she said to me with a nice smile.

    Staring at the meat, vegetables and fish on my plate, I suddenly felt so carefully taken care of that tears started welling up in my eyes, rolling down on my face, and dripping to the food on the plate. I gobbled up all the food with indescribably bitter-sweet feelings.

返回首页

试题篮