题型:任务型阅读 题类:常考题 难易度:普通
江苏省启东市启东中学2018届高三上册英语期初考试试卷
Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.
People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.
⑴Parachute Coconut Oil vs. V.V.D. Gold
Sometime back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products were superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.
⑵Tata Salt vs. Captain Cook
Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow' of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.
⑶Pepsi vs. Coca Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.
⑷Horlicks vs. Complan
Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients compared to Brand H (reference was nothing but to Horlicks).
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.
Any marketer should only speak about his products and not about his competitors' products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil, shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.
Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.
Comparison of the past and the present | |||
In the past | A technique mainly used for offering | ||
At present | A trick used as a means of unfair | ||
Unhealthy trend of the of advertisement | |||
Products | Wrong | ||
V.V.D. Gold | No product of the kind could it. | ||
Captain Cook | Captain Cook stressed on their “free flow” when their product was put into a container. | ||
Tata Salt | Tata salt warned consumers to be. | ||
Pepsi | Too much advertisement on TV seemed to say that Pepsi was the cricketers' . | ||
Complan | Complan claimed that their product was much in ingredients. | ||
Solutions | ●Only products of their own are allowed to be in the advertisement. ●Stricter laws should be made to protect every producer's and consumer's benefits. |
Aside from the health benefits of laughter (which are numerous and significant), having a sense of humor about life's difficulties can provide a way to bond with others, look at things in a different way, normalize your experience, and keep things from appearing too overwhelming or scary. Properly developed, a good sense of humor can keep people and relationships strong.
Studies show that having a smile on your face can make you feel better, and can lead you to actually feeling happier (rather than just looking happier). Even if the smile is fake, the benefits you will experience are real! Also, a fake smile leads readily to a genuine one. If you are able to put a smile on your face, the laughter will come more easily, and the stress will melt more easily.
If your situation seems ridiculously frustrating, recognize what can develop into humor in just how ridiculously frustrating and annoying it is. In your imagination, take the situation to an extreme that becomes even more ridiculous until you find yourself amused. For example, when you're waiting in a long line at the store, you can imagine that hours pass, then days, visualizing yourself accepting visits from loved ones from your new home in this ultra-long line, holding your children's birthday parties in aisle seven so you can be there to enjoy them...you get the picture.
Besides, find a friend with whom you can laugh also works! You can each share your frustrations, and laugh about them in the process. Even when your friend isn't there, you can feel less stressed by thinking about the retelling that will come later.
You can have a “most annoying boss” game with your friends, or try to count how many times the same potentially frustrating event happens in a day.(“I was cut off in traffic 7 times today—I'm almost up to 10!”) This works well for predictable or repetitive annoying situations that you can't control; you can begin to value them in their own special way instead of letting them upset you.
One of the factors that drive the popularity of shows like Modern Family or movies like the classic Ferris Bueller's Day Off, is that they take somewhat universal situations that many people find frustrating and push them a little further, pointing out the silliness of it all.
What's more, you can try joining Funny Clubs.Years ago, when Oprah had a show rather than a network, she did a part on Laughter Yoga that interested me, and I researched a club on my own, finding it to be a terrific place to enjoy a good laugh. Whether you mean business or laugh at the silliness of it all, taking part in the exercises of laughter yoga with other humor-participants can be a very effective way to get back in the practice of getting some more laughter into your day.
Title | Develop a good sense of humor |
{#blank#}1{#/blank#} | Developing a good sense of humor concerning {#blank#}2{#/blank#}in life is an effective coping technique.It leads to better relationship as well as simple stress management. |
Suggestions | *Start with a {#blank#}3{#/blank#} It's shown in the studies that wearing a smile can help you feel happier.The more you laugh, the {#blank#}4{#/blank#} the stress is to melt. |
*Value the extremes: Imagine the situations to an extreme so that you can recognize the{#blank#}5{#/blank#}humor. | |
*Have an interesting friend: Share frustrations with your friends. If your friend isn't with you,{#blank#}6{#/blank#} the retelling to come can help lighten your moods. | |
*Make it a {#blank#}7{#/blank#} Value your frustrations in a “most annoying boss” game or count the times of the same potentially frustrating events in a day. | |
*Watch funny shows and {#blank#}8{#/blank#} Realizing that some{#blank#}9{#/blank#} frustrating situations are actually funny can help you endure them with a smile-even if it's ironic. | |
*Join laughter yoga clubs: Whether you are taking laughing {#blank#}10{#/blank#} or just laughing at the silliness of it all, joining a laughter yoga club is of much help. |
Eyesight plays a very important role in our daily life. Every waking moment, the eyes are working to see the world around us. Over forty percent of Americans worry about losing eyesight, but it's easy to include steps into our daily life to ensure healthy eyes. Here are five suggestions for a lifetime of healthy eyesight:
Schedule yearly exams. {#blank#}1{#/blank#}Experts advise parents to bring babies 6 to 12 months of age to the doctor for a careful check. The good news is that millions of children now can have yearly eye exams and following treatment, including eye- glasses.
Protect against UV rays . Long-term stay in the sun creates risk to your eyes. No matter what the season is, it's extremely important to wear sunglasses. {#blank#}2{#/blank#}
Give your eyes a break. Two-thirds of Americans spend up to seven hours a day using computers or other digital products. {#blank#}3{#/blank#}Experts recommend that people practice the 20/20/20 rule: every 20 minutes, take a 20-second break and look at something 20 feet away.
{#blank#}4{#/blank#}As part of a healthy diet, eat more fruits and vegetables each day. Vitamins C and E help protect eyesight and promote eye health.
Practice safe wear and care of contact lenses (隐形眼镜). Many Americans use contact lenses to improve their eyesight. While some follow the medical guidance for wearing contact lenses, many are breaking the rules and putting their eyesight at risk. {#blank#}5{#/blank#} Otherwise, you may have problems such as red eyes, pain in the eyes, or a more serious condition.
A. Eat your greens. B. Eye care should begin early in life. C. They can properly protect your eyes. D. Stay in good shape by taking more vitamins. E. Parents usually don't care about their own eyesight. F. Always follow the doctor's advice for appropriate wear. G. This frequent eye activity increases the risk for eye tiredness. |
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