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题型:任务型阅读 题类:常考题 难易度:普通

江苏省启东市启东中学2018届高三上册英语期初考试试卷

任务型阅读

    Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.

    People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.

⑴Parachute Coconut Oil vs. V.V.D. Gold

Sometime back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products were superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.

⑵Tata Salt vs. Captain Cook

Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow' of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.

⑶Pepsi vs. Coca Cola

Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.

⑷Horlicks vs. Complan

Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients compared to Brand H (reference was nothing but to Horlicks).

The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.

    Any marketer should only speak about his products and not about his competitors' products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil, shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.

    Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.

Comparison of the past and the present


In the past

A technique mainly used for offering


At present

A trick used as a means of unfair


Unhealthy trend of the of advertisement


Products

Wrong


V.V.D. Gold

No product of the kind could it.


Captain Cook

Captain Cook stressed on their “free flow” when their product was put into a container.


Tata Salt

Tata salt warned consumers to be.


Pepsi

Too much advertisement on TV seemed to say that Pepsi was the cricketers' .


Complan

Complan claimed that their product was much

in ingredients.


Solutions

●Only products of their own are allowed to be in the advertisement.

●Stricter laws should be made to protect every producer's and consumer's benefits.


举一反三
请认真阅读下列短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意:每个空格只填1个单词。

Celebrating Sleep

    World Sleep Day, observed on 21 March, was created to bring attention to the growing number of sleep problems worldwide. Sleep is a natural part of human life, but many people in the modern world ignore its importance. As a result, sleep problems are increasingly common.In 2002, scientists at the University of Athens in Greece conducted a survey of over 35,000 people in 10 countries around the world, including China, Belgium and South Africa. Of the people that responded to the survey, 24 percent said that they did not sleep well, and based on their responses, 31.6 percent were diagnosed with insomnia(失眠) and another 17.5 percent were diagnosed with borderline(边界线) insomnia. In addition, 30.7 percent of survey respondents reported visiting a doctor for help with sleep problems and 11.6 percent said that they felt very sleepy during the day.

    Overall, the survey found that many people suffer the effects of poor quality sleep, some examples of which are being unable to fall asleep and waking up in the middle of the night. The main factors causing these problems are pressure from school or work and a fast pace of life, but noise pollution and light pollution also interfere with sleep and contribute to poor quality sleep. The survey's findings are particularly troubling because large numbers of people were found to have difficulty sleeping at night. The short-term effects of this are tiredness and trouble concentrating. If this happens for a long time, the risk of gaining weight and having a heart attack may increase.

    There are many things you can do to improve the quality of your sleep. First, you should have regular sleep habits. Try to go to bed and wake up around the same time each day. You also need to make your bedroom a cool, dark, quiet place to sleep so that heat, light and noise do not disturb you. At night, you should also avoid things that contain caffeine, such as chocolate, coffee, tea and many soft drinks, as caffeine may keep you from sleeping.

    Getting a good night's sleep is important for everyone. By following the advice above, you can rest better at night and work better during the day.

Topic

Context

World Sleep Day

Due to ignorance of sleep problems, people observed Mar. 21, World Sleep Day, {#blank#}1{#/blank#} attention to the importance of sleep.

Responses of the survey

◆Of 3, 5000 people in 10 countries in the world, there were 24 percent of the people saying they didn't sleep well.

◆31.6 percent were diagnosed with insomnia and another 17.5 percent were on the {#blank#}2{#/blank#} of sleeplessness.

◆The {#blank#}3{#/blank#} of the people feeling sleepy during the day is 11.6.

◆30.7 percent reported {#blank#}4{#/blank#} to a doctor for sleep problems.

Factors {#blank#}5{#/blank#} sleep problems and their

consequences

◆Under {#blank#}6{#/blank#} from school or work, people may have sleep problems.

◆A fast pace of life causes sleep problem as well.

◆Poor quality sleeps also {#blank#}7{#/blank#} from noise or light pollution.

◆There is much {#blank#}8{#/blank#} that sleepless people easily gain weight and have a heart attack.

◆Feeling tired and sleepy, people find it hard to concentrate.

{#blank#}9{#/blank#} to take to improve sleep quality

◆Have regular sleep habits

◆Make your bedroom cool, dark and quiet

◆Avoid things {#blank#}10{#/blank#} caffeine

任务型阅读

    Being outspoken is a quality that,when used with skill and wisdom,can set you apart from the crowd.{#blank#}1{#/blank#}The quality of being outspoken is a positive and active skill.Here are some tips.

    Gain self-knowledge(自找认识)through journaling.Knowing who you are,what you believe,and how you feel is the beginning of knowing yourself,and journaling is a great way to gain that knowledge.{#blank#}2{#/blank#}Not only can you know yourself better,journaling is an excellent tool to improve self-confidence.Self-confidence is the foundation of being outspoken.

    {#blank#}3{#/blank#}In order to be outspoken,you have to believe that your voice has worth.You have to believe that your input will make any conversation better.And it probably will!It's different opinions that make conversations or debates interesting.

    Overcome shyness.The fact that you're confident doesn't mean you like hearing your own voice{#blank#}4{#/blank#} Overcoming a natural tendency towards shyness can seem horrible,but doing the opposite of your natural instinct can open up a whole new set of choices: brave choices.

    Back up your opinion with facts.Some people feel uncomfortable having or expressing an opinion because they don't know much about a topic{#blank#}5{#/blank#}.
A.Be confident.

B.Open your mind and speak it out.

C.The next step is overcoming your shyness.

D.Practice journaling for 15 minutes each night before bed.

E.Being outspoken is to speak your mind—to be honest and frank.

F.Allowing the other parties to make their points fully can help you seem more reasonable.

G.You can combat this feeling and have more confidence about your opinion if you learn facts that can support your opinion.

请阅读下面短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。

Unless you're one of the lucky few who already know what their passion is and what they really enjoy, you will be spending a lot of time trying new things and figuring out what you're good' at and what you like. Don't be afraid to try new things and fail in them; failing builds character. You have a lot of growing up to do in your 20s, a lot of self-examination and exploration. Use this time wisely to get to understand yourself as best as you can — not that you won't change as you continue to get older, but it's definitely a time of discovery, getting to know yourself and what you want in this world and what you have to contribute in the world.

    Life is about change; don't go against it and just go with it. Learn from your mistakes and grow. Let go of things you can't change. Sometimes change will be so painful that you will want to tear your heart out, but you'll be okay if you just hang on and know that no matter what happens, you will be alright. Win, lose or draw, life will go on and you'll get another chance to start your life over if things haven't gone according to your plan.

    Nothing lasts forever. Enjoy every moment that you have. Enjoy life and practice being present at the moment because time goes by extremely fast. There will be both good and bad times. The bad thing about ups is that there are always downs. It's important to really enjoy the good moments in life because you'll need those memories to reflect back on when the bad times come. The first 10 years after high school go by at a really high speed and before you know it you're 28 and wondering how the time has escaped you.

    Choosing a life partner is hard. Relationships in general are hard, not just romantic ones but friendships, and family relations as well. Stay in touch with people who you really care about and who really care about you. Make an effort to stay an active person in their life if you really care. You will not have as many close friends as you get older and you will probably lose some friends as well. Remember that it is okay because not everyone who comes into your life is meant to stay forever; let them go and try their best to love the people who are still in your life.

    Happiness, love and confidence come from within. Life is what you make of it and what you put into it. You can create whatever life you want, and if you create that life and it doesn't work for you any more, guess what? You can create a whole new life that does work. You may not have a choice in things that happen to you but you have a choice in how you react—to them. Try to stay positive no matter what life throws at you and get through the tough times by talking to friends, family and an adviser if you need to.

Things nobody tells you while you grow up

You're going to spend a lot of time  {#blank#}1{#/blank#}  things.

• Try new things and fail in them with no {#blank#}2{#/blank#} because failing builds character.

• Use your 20s wisely to know yourself as best as you can.

Assume change will come.

• Don't  {#blank#}3{#/blank#} change.

• Another change will come to  {#blank#}4{#/blank#}  your life if things haven't gone according to your plan.

Time is a  {#blank#}5{#/blank#} resource.

• Make an enjoyment of every moment because time  {#blank#}6{#/blank#} 

• Good memories help you go  {#blank#}7{#/blank#}  bad times.

Relationships don't come easy.

• {#blank#}8{#/blank#}  people who you really care about and who really care about you.

O Let someone go' and love those who {#blank#}9{#/blank#} 

You get what you put in

• Choose the way you react whatever happens to you.

• Stay positive and turn to others if  {#blank#}10{#/blank#} 

请阅读下面短文,并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。

注意:每个空格只填一个单词。

    Social media is all about connecting with others. But a new study suggests that too much social media leads to disconnection and loneliness—basically the opposite of what we are led to believe.

    The study, Social Media Use and Perceived Social Isolation Among Young Adults in the U.S, which was published on March 6, 2017 in the American Journal of Preventive Medicine, found that heavy use of platforms such as Facebook, Snapchat, and Instagram was associated with feelings of social isolation (孤独) among young adults.

    Study co-author Brian Primack and his team from the Center for Research on Media, Technology and Health at the University of Pittsburgh surveyed 1,787 U.S. adults aged 19 to 32 and asked them about their usage of 11 social media platforms (outside of work). They also asked participants questions related to social isolation, such as how often they felt left out. The participants who reported spending the most time on social media—over two hours a day—had twice the possibility of social isolation than those who said they spent a half-hour per day or less on the same sites. Additionally, people who visited social media platforms most frequently (58 visits per week or more) had more than three times the possibility of perceived social isolation than those who visited them fewer than nine times per week.

    According to Tom Kersting, psychotherapist and author of Disconnected, the key to understanding these results lies in our understanding of "connections." "Humans are social-emotional beings, meaning that it is in our DNA to be connected, face-to-face, with other humans," he told Reader's Digest. "Although people think being on social media all the time makes them 'connected' to others, they are actually 'disconnected,' because the more time one spends behind a screen, the less time one spends face-to-face."

    "Part of the issue of loneliness is that the majority of people who use social media aren't just posting, they are also viewing," Kersting continued. "They are spending a lot of time looking at everyone else's posts, where they are, where they are going and what they are doing. Then everyone else's 'perfect' life experiences cause them to have feelings of being left out, of being lonely."

    So what's the answer? It's simple, says Kersting—although it does involve a significant amount of will power. "To solve this, what you should do is resist the temptation (诱惑) to look at everyone else's life. Just focus on your own life, where you're going, what you are grateful for, and what you want to accomplish in this world. Then go out and do it and stop wasting so much time comparing."

How social media use can {#blank#}1{#/blank#} loneliness

{#blank#}2{#/blank#} of the study

Contrary to popular belief, heavy users of social media may feel{#blank#}3{#/blank#} and lonely.

◆ People who spent over two hours are twice more  {#blank#}4{#/blank#} to feel socially isolated than those spending a half-hour per day.

◆ People who visited social media platforms most {#blank#}5{#/blank#} tend to feel left out in comparison with those who visited them fewer than nine times per week.

Reasons behind the problem

◆ Lost in social media, people {#blank#}6{#/blank#} to afford enough time to communicate face-to-face.

◆ People who view others' posts can be {#blank#}7{#/blank#} by others' seemingly perfect life experiences.

{#blank#}8{#/blank#}

◆ It requires a strong {#blank#}9{#/blank#} to resist the temptation of social media.

◆ Focus on your own life and stop{#blank#}10{#/blank#} your life with others'.

Directions: Read the following passage. Fill in each blank with a proper sentence given in the box. Each sentence can be used only once. Note that there are two more sentences than you need.

A problem shared can be a problem doubled

    People discuss their problems with friends in the hope that they'll gain some idea on how to solve them. And even if they don't find a way to solve their problems, it feels good to let off some steam. Indeed, having close friends to trust is a good relief against poor mental health. {#blank#}1{#/blank#}

    The term psychologist's use for negative problem sharing is "co-rumination". Co-rumination is the mutual encouragement to discuss problems too much, repeatedly going over the same problems, expecting future problems and focusing on negative feelings. It is more about keeping talking about problems than solving them. {#blank#}2{#/blank#} In a study involving children aged seven to 15 years of age, researchers found that co-rumination in both boys and girls is associated with "high-quality" and close friendships. However, in girls, it was also associated with anxiety and depression (the same association was not found with the boys).

    If we look at the theory behind why individuals ruminate, it may shed some light on why friends co-ruminate. {#blank#}3{#/blank#} So if two people believe rumination is beneficial, then working together to co-ruminate to find answers may seem like a useful thing to do, as two heads may appear better than one. But focusing on problems and negative emotion together can increase negative beliefs and moods — and result in a greater need to co-ruminate.

    Traditionally, therapy has not prioritised handling rumination or co-rumination directly as maintaining factors in psychological problems. Instead, approaches such as cognitive behavioral therapy (CBT) have aimed to challenge only the content of rumination. Humanistic approaches such as counselling have provided conditions to potentially ruminate on the content of problems. And psychodynamic (心理动力的) approaches such as psychoanalysis have aimed to analyze the content of rumination.

    {#blank#}4{#/blank#} But if this occurs in therapy, a strong therapeutic relationship may well be a positive outcome of co-rumination — regardless of whether the client's symptoms improve or not.

    And, on the social side, discussing problems with friends doesn't always have to lead to worsening mental health, as long as the discussion involves finding solutions and the person with the problem acts on those solutions. Then, relationships can be positive and beneficial to both parties, and a problem shared can really be a problem halved.

A. According to a leading theory on rumination, people believe that it will help them find answers and make them feel better.

B. How you co-ruminate matters too.

C. Focusing on the content of rumination runs the risk of fostering co-rumination between client and therapist.

D. How problems are discussed, though, can be the difference between halving a problem or doubling it.

E. Co-rumination with work colleagues can increase the risk of stress and tiredness, one study suggests.

F. Research shows that co-rumination is a double-edged sword.

Read the following passage. Fill in each blank with a proper sentence given in the box. Each sentence can be used only once. Note that there are two more sentences than you need.

Spacewalk!

    Most people don't know that the anniversary of an important event in space exploration occurred last month. On March 18, 1965, spaceman Aleksi Leonov became the first human to complete an Extra Vehicular Activity (EVA) or spacewalk. It marked the first time that a human was able to leave a spacecraft and operate in the emptiness of space. It is a dangerous procedure, but one that is vital for the success of manned space missions.

    {#blank#}1{#/blank#} In space, a spacesuit must protect people from extreme cold and heat, provide air to breathe, and remove extra carbon dioxide. {#blank#}2{#/blank#} Too much of it, and the spacesuit becomes firm and difficult to move in. Too little of it, and astronauts can become dangerously sick after returning to their spacecraft.

    Astronauts now perform complex jobs in the emptiness of space in modern spacesuits. They have logged many hours repairing and upgrading equipment on satellites during EVAs. {#blank#}3{#/blank#} On July 20th, 1969, American astronaut Neil Armstrong set foot on the moon for the first time. There is no atmosphere on the moon, but there is gravity—about 17 percent of Earth's, which means Neil needed a special suit for walking on the moon's surface. Suits for the moon are equipped for exploration far from any vehicles, including tough boots that can resist cuts from the rough surface while walking. But sharp rocks weren't the only danger to astronauts.

    The moon surface is covered with a fine and flour-like dust which consists of small particles (颗粒) left over from the numerous meteorite (陨石) strikes on the moon. {#blank#}4{#/blank#} When astronauts would leave the moon's gravity, the dust on their suits began floating all over. It got into delicate equipment inside the spacecraft and the astronaut's eyes and lungs. As different space agencies plan for returning people to the moon, new EVA suit designs will have to take something else into account. Keeping astronauts safe also means keeping their suits clean.

A. However, EVAs don't just happen in empty space.

B. It sticks to everything, eventually causing joints and seals to fail.

C. Spacesuits also have to maintain ideal air pressure during a spacewalk.

D. Unfortunately, most people have no idea about space exploration or spacesuits.

E. Without the ability to work in space, we are unable to keep our space programs functional.

F. There are a few things that must be taken into account to make an EVA both safe and effective

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