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题型:阅读理解 题类:真题 难易度:普通

           In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead,with more tactics(策略).

One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food(垃圾食品)later in their trip. In department stores, section is generally next to the women's cosmetics(化妆品) section:while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

Besides, businesses seek to appeal to customers' senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

           When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

(1)、Why do stores usually display fruits and vegetables in the first section?

A、To save customers times. B、To show they are high quality foods. C、To help sell junk food. D、To sell them at discount prices.
(2)、According to Paragraph 3, which of the following encourages customers to buy?

A、Opening the store early in the morning. B、Displaying British wines next to French ones. C、Inviting customers to play music. D、Filling the store with the smell of fresh bread
(3)、What is the California builder's story intended to prove?

A、The house structure is a key factor customers consider. B、The more costly the house is, the better it sells. C、An ocean view is much to the customers' taste. D、A good first impression increases sales
(4)、What is the main purpose of the passage?

A、To explain how businesses turn people into their customers. B、To introduces how businesses have grown from the past. C、To report researches on customer behavior. D、To show dishonest business practices.
举一反三
阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项。

    Many facts suggest that children are overweight (超重的) and the situation is getting worse, according to the doctors. I feel there are a number of reasons for this.

    Some people blame the fact that we are surrounded by shops selling unhealthy, fatty foods, such as fried chicken and ice cream, at low prices. This has turned out a whole generation of grown-ups who seldom cook a meal for themselves. If there were fewer of these restaurants, then probably children would buy less take-away food.

    There is another argument that blames parents for allowing their children to become overweight. I agree with this, because good eating habits begin early in life, long before children start to visit fast food shops. If children are given fried chicken and chocolate rather than healthy food, or are always allowed to choose what they eat, they will go for sweet and salty foods every time, and this will carry on throughout their lives.

    There is a third reason for this situation. Children these days take very little exercise. They do not walk to school. When they get home, they sit in front of the television or their computers and play computer games. Not only is this an unhealthy pastime (消遣), it also gives them time to eat more unhealthy food. What they need is to go outside and play active games or sports.

    The above are the main reasons for this problem, and therefore we have to encourage young people to be more active, as well as steering them away from fast food shops and bad eating habits.

阅读理解

    The kids in this village wear dirty, ragged clothes. They sleep beside cows and sheep in huts made of sticks and mud. They have no school. Yet they all can chant the English alphabet, and some can make words.

    The key to their success: 20 tablet computers(平板电脑) dropped off in their Ethiopian village in February by a U.S. group called One Laptop Per Child.

    The goal is to find out whether kids using today's new technology can teach themselves to read in places where no schools or teachers exist. The Massachusetts Institute of Technology researchers analyzing the project data say they're already amazed. “What I think has already happened is that the kids have already learned more than they would have in one year of kindergarten,” said Matt Keller, who runs the Ethiopia program.

    The fastest learner—and the first to turn on one of the tablets—is 8-year-old Kelbesa Negusse. The device's camera was disabled to save memory, yet within weeks Kelbesa had figured out its workings and made the camera work. He called himself a lion, a marker of accomplishment in Ethiopia.

With his tablet, Kelbasa rearranged the letters HSROE into one of the many English animal names he knows. Then he spelled words on his own. “Seven months ago he didn't know any English. That's unbelievable,” said Keller.

The project aims to get kids to a stage called “deep reading,” where they can read to learn. It won't be in Amharic, Ethiopia's first language, but in English, which is widely seen as the ticket to higher paying jobs.

阅读理解

    It took place at the Biltmore Hotel. My grandmother, my mother, and I were having lunch after a morning spent shopping. I gladly ordered a Salisbury steak. When brought to the table, it was accompanied by a plate of peas. I do not like peas now. I did not like peas then. I have always hated peas.

    “Eat your peas,” my grandmother said.

    “Mother,” said my mother in her warning voice. “He doesn't like peas. Leave him alone.”

    My grandmother did not reply, but leaned in my direction, looked me in the eye, and spoke out the fateful words that changed my life, “I'll pay you five dollars if you eat those peas.”

    I only knew that five dollars was a huge, nearly unimaginable amount of money, and awful as peas were, only one plate of them stood between me and the possession of that five dollars. I began to force them down my throat.

    My mother looked livid (铁青色的). My grandmother had a self-satisfied look and said, “I can do what I want, Ellen, and you can't stop me.” My mother glared at her mother. She glared at me. No one can glare like my mother. If there were a glaring Olympics, she would undoubtedly win the gold medal.

    I, of course, kept shoving peas down my throat, and every single pea made me want to throw up, but the magical image of the five dollars floated before me, and I finally swallowed every last one of them. My grandmother handed me the five dollars with satisfaction. My mother continued to glare in silence.

    That night, at dinner, my mother served two of my all-time favorite foods, meatloaf and mashed potatoes. Along with them came a big, steaming bowl of peas. She offered me some peas, and of course I declined. My mother fixed me with a cold eye as she heaped(堆积) a huge pile of peas onto my plate. Then came the words that were to haunt (萦绕) me for years. “You ate them for money,” she said, “You can eat them for love.”

阅读理解

    You know the feeling—you have left your phone at home and feel anxious, as if you have lost your connection to the world. "Nomophobia(无手机恐惧感)" affects teenagers and adults alike. You can even do an online test to see if you have it. Last week, researchers from Hong Kong warned that nomophobia is infecting everyone. Their study found that people who use their phones to store, share and access personal memories suffer most. When users were asked to describe how they felt about their phones, words such as "hurt" (neck pain was often reported) and "alone" predicted higher levels of nomophobia.

    "The findings of our study suggest that users regard smartphones as their extended selves and get attached to the devices," said Dr Kim Ki Joon. "People experience feelings of anxiety and unpleasantness when separated from their phones." Meanwhile, an American study shows that smartphones separation can lead to an increase in heart rate and blood pressure.

    So can being without your phone really give you separation anxiety? Professor Mark Griffiths, psychologist and director of the International Gaming Research Unit at Nottingham Trent University, says it is what is on the phone that counts—the social networking that creates Fomo (fear of missing out).

    "We are talking about an Internet-connected device that allows people to deal with lots of aspects of their lives," says Griffiths. "You would have to surgically remove a phone from a teenager because their whole life is ingrained in this device."

    Griffiths thinks attachment theory, where we develop emotional dependency on the phone because it holds details of our lives, is a small part of nomophobia. For "screenagers", it is Fomo that creates the most separation anxiety. If they can't see what's happening on Snapchat or Instagram, they become panic-stricken about not knowing what's going on socially. "But they adapt very quickly if you take them on holiday and there's no Internet," says Griffiths.

阅读理解

    Pastime is a bi-monthly magazine for curious young minds. Many of the topics we write about won't be covered in the classroom. All the articles are written in a lively style, and each one is paired with drawings by some of the country's most talented artists.

    History focuses on archaeological (考古的) sites around the world where archaeologists work to unearth important finds.

    World includes stories about daily life, folk tales, and history and traditions of the people and places.

    Sport includes nutrition tips, information about up-and-coming young athletes, and sports events.

    Art stimulates a child's cultural life, from film to theatre through to writing and music.

    On top of all that, Pastime is packed with items to stimulate a youngster's imagination, including pages of puzzles and a step-by-step guide to creating their own impressive-looking drawings.

    In every issue, we review the latest books top authors write for youngsters. There are also short works of fiction written especially for Pastime by some of our best writers.

    We know that children at this age are dealing with many emotions and sometimes difficult feelings, so we have a personal advice page to reply to questions dealing with personal and moral problems.

    Unlike many of today's throwaway comics, Pastime is written and designed to be kept and treasured. We know children love going online — but we also know how much they enjoy holding a printed magazine in their hands, and the excitement they get when each new issue drops through the letterbox personally addressed to them.

    Subscription

    Pastime is published six times a year. An annual subscription costs just £20 and makes a great gift for any child aged eight to twelve.

    To order by phone: Dial 1-800-821-0156 and use Offer Code WEBSAVE86 for print-only subscriptions.

    You can cancel at any time for magazines that haven't shipped yet.

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