Sometimes I have to admire people's imagination but what I admire most is the businessmen's sense of smell. China's Singles Day, which falls on Nov. 11 every year, has far surpassed its U.S. counterparts of Black Friday and Cyber Monday—combined. Last year, Americans spent a record $12.8 billion online between Thanksgiving Day and Cyber Monday. It's impressive until you compare it to the $17.6 billion in sales made by Chinese consumers in a single 24-hour period during 2016's Singles Day.

    Singles Day is known as “Bare Sticks Day” or “Bare Branches Day” in Chinese—because the date “11/11” looks like bare branches and “one” is the loneliest number. Singles Day began in the early 1990s in the dorm rooms of Nanjing University when a group of single friends were sorry about the lack of significant others and decided to mark the day by organizing activities as a group of singles and reducing their loneliness by buying themselves a gift.

    Then in 2009, sensing s break between the sales period of China's National Day on Oct. 1 and Chinese New Year in late January or early February, Alibaba's Jack Ma saw an opening: sell to comfort lonely hearts.

    The first year did only $7.5 million in sales, but just 8 years later, shoppers spent $25.3 billion, or 168.2 billion yuan, this year—a 40 percent jump from last year's $17.6 billion. Foe comparison, Black Friday and Cyber Monday in the U.S. only netted $6.79 billion in 2016. Amazon doesn't release sales figures for July's Prime Day, but it's pretty safe to believe the not-quite-national-holiday doesn't come close to $25 billion.

    “More than $25 billion in one day is not just a sales figure,” Alibaba Group CEO Daniel Zhang said in a statement. “It represents the desire for quality consumption of the Chinese consumer, and it reflects how merchants and consumers alike have now fully accepted the combination of online and offline sales.”

    It may surprise bookworms, but apparently masterpieces such as Jane Eyre are lacking in something — sound effects. An electronic-book firm is adding background noises and music to the works of Charlotte Bronte, Sir Arthur Conan Doyle and William Shakespeare in the hope of attracting younger readers. In one example, a description of rain lashing against a window in a Sherlock Holmes story will be“enhanced”with matching noises.

    The first multimedia e-books — with sounds to accompany novels — will be available this Friday in the UK. The Booktrack releases are available to iPad users, with other tablet computer versions to follow. The concept is already in use in the U.S., where the classics come with added sound effects. Readers for example can hear the china cups chinking in Mr. Darcy's garden as they read Pride And Prejudice.

    A story by Booker Prize winner Salman Rushdie will be released later in the year with a specially crafted orchestral score. Rushdie's story In The South will be released with a soundtrack provided by the New Zealand Symphony Orchestra.

    The Power Of Six by Pittacus Lore, a novel for young adults, is one of the first to be tested with a soundtrack which builds in suspense in keeping with the plot. It works by timing the speed of each reader and the software measures the “turning” of a page and moves the music or sounds along accordingly. It has been created by Booktrack which synchronizes (使同步) music to each novel. It is funded by Peter Thiel, a co-founder of PayPal.

    Mr. Thiel said, “It's always exciting to witness the creation of a new form of media. The technology promises to captivate readers in a different way.”

    However, they have been greeted with horror by traditionalists, who say the technology takes away the pleasure of having one's imagination stimulated by a story. They also raise the prospect (预期) of having to ask an overly eager reader to turn their book down. David Nicholls, whose bestseller One Day was recently turned into a film starring Anne Hathaway, said, “This sounds like the opposite of reading. It would be a distraction.”

    As my fortieth birthday approaches, inevitable as a new hair-do, I realize how many women friends I've had over the years: Most have come and gone with the changes of life, just like the latest shoe fashions waltz in and out of my closet.

    Some of my friends, like some of my shoes, were silly mistakes. They never did fit properly, and they always felt slightly “off”, no matter how hard I tried to fit my feet into them. Others were my absolute favorite for a while, but they wore out or wore off. All style and no substance; the quality just wasn't there.

    Then there are my true friends—the ones who, like a pair of fine shoes, never go out of style or out of favor, whose appeal and value just increase with wear and time. These are friends who stay in touch and stand by me—as if they and I have never gone off to a new state, or a new job. Physical distance does not separate us; time does not change the fundamental fact of our friendship; the wear and tear of life does not stop us. The sole still support us; the colors and lines still please us; the uppers, still strong but gown son, gently bent around feet. Our connection is securely fastened, unaffected by the whirlwind of changes we've each been through, even when life carries us in different directions.

    If the comparison fits...

    Deborah is the evening shoe, elegant and lovely. She appreciates the finer things, choose only the best, and still looks polished long after the rest of us have drooped. She is a study in elegance and knows the difference between bone, and winter white. From this splendid treasure, I've come recognize my own appreciation for the finer things in life—and to the realization that I deserved them.

    Jane is pair essential, timeless pumps that I wear often and would be lost without. With this classic, my basic needs and comfort level are assured—leaving me time and energy for fun. I can move gracefully from day to night, from work to play, from jokes to discussion. My step is light; laughter comes easily and I am ready for adventure.

    Georgiana is my pair of standard white Keds—familiar, comfortable and good for all seasons. I've had them since long before. They are part of my childhood. They take me home, and I am a kid again diving into the ocean on a hot summer day. They have been up the hill and through the mud with me. They keep me moving forward, even when putting one foot in front of the other feels like the hardest thing I've ever done. I know I can slip them tomorrow and after. I am indebted to these lovely worn sneakers.

    In the shoe rack of life, these are the friends I cherish. They are the base upon which I stand. They accompany me on my chosen path, regardless of where it leads or how bumpy or how humpy or winding it gets.

    Unbelievable Stories of Animals Acting Just Like Humans

    Horses are picky eaters

    Horses have an even better sense of smell than humans do. When horses raise their noses and open their nostrils (鼻孔) , their nervous system allows them to sense smells we can't sense. This might explain why they refuse dirty water and carefully mover around meadows, eating only the tastiest grasses, experts say.

    Whale says thanks

    In 2011, a whale expert spotted a humpback whale trapped in a fishing net and spent an hour freeing it. Afterward, in an hour-long display of thanks, the whale swam near their boat and leaped into the air about 40 times.

    Pandas like to be naughty

    Is there anything more lovely than a baby panda, except maybe a human baby? In fact, baby pandas sometimes behave like human babies. They sleep in the same positions and value their thumbs. Pandas are shy by nature for its shy behaviors such as covering its face with a paw of ducking its head when confronted by a stranger.

    A cat honors its owner

    Paper towels, and a plastic cup are just a few of the gifts that Toldo, a devoted three-year-old gray-and-white cat, has placed on his former owner Iozzelli Renzo's grave every day since the man died in September 2011. Renzo adopted Toldo from a shelter when the cat was three months old, and the two formed an inseparable bond. After Renzo passed away. Toldo followed the coffin to the cemetery, and now “stands guard” at the grave for hours at a time.

    Festivals are a great way to experience a destination in a different way. This article will fuel your wanderlust（漫游癖）and guide you to the best festivals.

    St Patrick's Day

    Where: Dublin, Ireland & New York, USA

    When: 17 March

    St Patrick's Day has taken place in New York city on March 17th since 1762. On this day, the whole city turns green. Many Irish make traditional bread on this day. It is one of the most fun days the of the year in New York City every year, when the whole city turns into a big green party.

    SXSW

    Where: Austin, USA

    When: 10-19 March

    Like free things? Yeah me too! Free food, drink and music sound good? Welcome to Austin, Texas. SXSW is a festival for those who work in the music and film industries. There are "free" shows. You di have to pay but not by handing over cash; you have to give some time to queue but it is worth it to see some popular stars.

    King's Day

    Where: Amsterdam, Netherlands

    When: 27 April

    Every year on April 27 Amsterdam turns a very bright color of orange for King's Day, which is the birthday of King Willem-Alexander. It is a crazy fun celebration when the center of the city is car, bus, and bike-free. It is a market day, when anyone can sell pretty much anything. Tips: Take a jacket with you, wear orange, and bring cash.

    Just for Laughs

    Where: Montreal, Canada

    When: 14-30 July

    For comedy lovers there is no other festival in the world better than Montreal's Just for Laughs. The festival concentrates most of its shows in the Latin Quarter. During the day street performers delight the crowds and at night the city comes alive with comedy all over the city.

It's normal to long for the taste of potato chips or a cheese-covered pizza. Even though they're full of calories, eating them occasionally won't do much harm. However, according to the new numbers, young people are becoming more gluttonous. The BBC's Good Food Nation Survey showed that on average, 16 to 20-year-olds ate fast food at least twice a day in the UK. So what's behind this fast food binge (狂热)?

WebMD, an online publisher of news and information of human health and well-being, surveyed nearly 600 teenagers and adults in the United States. They found that the most common reason was our busy lifestyle. More than 92.3 percent of respondents said they were too busy to cook. Many find it challenging to balance work and life, and the convenience of fast food meets their needs. Fast food is readily available in corner stores and vending machines (自动售货机). Remember those instant noodle cups from the supermarket? They're ready in minutes, and you can store them at home for a long time.

But many people think this trend does no good. Sarah Toule, head of health information at World Cancer Research Fund, told the BBC: "It's frightening that people, especially younger generations, are eating so much fast food loaded with fat, sugar and salt, but offers little nutritional value."

She added, "Especially high in calories, fast food leads to unhealthy weight gain — which in turn increases the risk of 11 cancers later in life."

So what is the right thing to do? Toule suggested that young people should prepare meals in advance and learn to include the different food groups in their diets.