题型：任务型阅读 题类：常考题 难易度：困难
江苏省南京市2018-2019学年高二上学期英语期末考试试卷（含小段音频）
注意：每个空格只填1个单词。
The 17th-century French tragedian Pierre Corneille wrote: The manner of giving is worth more than the gift”. He had a point, according to Charles Spence, head of Crossmodal Research Laboratory at the University of Oxford.
The professor's work focuses on how our brains sense the world around us. His research has shown that high-frequency sounds and curved shapes seem to increase the sweetness wine tastes better if it is accompanied by the popping sound of a cork and drunk from all these created multisensory experiences.
So, what's his advice if you want to impress this holiday season?
Bulk it up hide
“We've just published research on eating a box of chocolates，” Mr Spence said. “If you are 30-gram weight in a box of chocolates, that weight translates to a significant increase perceived(感知)quality of the chocolate.”
There are exceptions, but the association between weight and the perception of luxury(奢侈)applies to many items including tableware， perfume(香水)and wine， Mr. Spence said. “That's why in a restaurant， a waiter might artfully give you the bottle to weigh in your hand,” he added.
Black is basic
Black is the color most associated with luxury because, Mr. Spence said ，“it seems to be the color that we perceive to be the heaviest.”
Such luxury indications are learned, rather than inborn, so they can change over time. I'm doing a lot of work on transparency(透明) at the moment; high-quality packaged goods should have a transparent window because it suggests freshness or quality,” he said.
But the trend is recent， the professor added, because “traditionally luxury goods used to have nontransparent packaging. I think it has to do with the current desire for originality.”
Layer it on
Unnecessary wrapping(包裹)can be an ecological concern but, when it comes to luxury goods like wine in a presentation case, it does make an impression.
“Tissue layers are really good,” Mr. Spence said， “because the crinkle adds an extra sense to the experience.”
Consider a little perfume in the box or wrapping, and, if you want to involve other senses, work out some way for classical music to be playing when the gift is opened because we associate it with quality.
Engaging several senses at once is beneficial.“ The brain combines the inputs from each sense, both to determine what something is, but also to determine a reward value,”Mr. Spence said. Also, the more stimuli(刺激)to the senses， the more activity is produced in the orbitofrontal cortex, a small part of brain situated just beside the eyes. And the more activity there, the more rewarding something is perceived to be.
You can go too far
“Engaging an extra sense is more effective, but you can potentially have a disagreement if that extra sense doesn't match the others.” the professor said.
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passage outline |
Supporting details |
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Introduction |
a gift is given is more important than the gift itself. |
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Research support |
Involvement of different may give you hotter experiences. |
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·Increase the of a gift: it improves perception of quality and luxury. |
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·your gifts in black: it's considered to be the heaviest. ·Leave a transparent window in the packaging: people to associate it with originality. |
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·Wrap your gifts with tissue: it gives an extra sense which may to the receiver. ·Add perfume or music to the gift: they stimulate the senses of smell and . |
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·Don't go to : there is a risk that different senses don't match. |
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Conclusion |
The thought behind a gift . |
Questions you should ask yourself when you fail
The more new things we try the more failure we are likely to have.{#blank#}1{#/blank#}. Experiencing failure can be a learning experience and an opportunity for a fresh start. A good way to begin this process is by asking yourself some tough questions.
⑴What can I learn from this?
Take responsibility for what went wrong. OK, so it was not all your fault—but some of it was. Successful people don't make excuses or blame others. {#blank#}2{#/blank#} So you should look at the experience objectively(客观地).
⑵Do I need to acquire or improve some skills?
Did the problem reveal some lack of skill on your part? How could you learn or improve those skills? Perhaps there are books or courses or people you could turn to. {#blank#}3{#/blank#}
⑶Who can I learn from?
Is there someone to whom you can turn for advice? Did a boss, colleague or friend see what happened? {#blank#}4{#/blank#}. Most people do not ask for help because they believe it to be a sign of weakness rather than strength. It's not. It shows that you are ready to learn and change.
⑷What will I do next?
Now draw up an action plan. Will you try something similar or something different? Revisit your goals. Failure doesn't mean you have to give up; maybe you just need to change it in another way. {#blank#}5{#/blank#}
A. You can now reset your sights on your destination and plan a new course. B. Make them step stones to future success. C. They take responsibility for the failure. D. In fact the only way to avoid failure is to do nothing new. E. The important thing is how we deal with failure. F. Make a self-development plan to acquire the skills and experience you need. G. If they are constructive and supportive then ask them for some feedback (反馈) and guidance. |
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