题型:阅读理解 题类:常考题 难易度:普通
四川省邻水实验学校2018-2019学年高一上学期英语第一次月考试卷
Although his 1-year-old smart-phone still works perfectly, Li Jijia already feels the need to replace it.
“There are many better ones available now. It's time to upgrade(更新)my phone.”
Li's impatience is shared by many. Shortly after the season when new products are released(发布,发售), many consumers feel the urge to upgrade their electronic equipment, even though the ones they have still work just fine.
As consumers' minds are occupied by Apple's newly released products and debate whether the Google tablet is better than the new Amazon Kindle, it might be time to take a step back and ask: “Do we really need the latest upgrades?”
According to Donald Norman, an American author, “planned obsolescence (淘汰)” is the trick behind the upgrading culture of today's consumer electronics industry.
Electronics producers strategically release new upgrades periodically, both for hardware and software, so that customers on every level feel the need to buy the newest version.
“This is an old-time trick—they're not inventing anything new,” Norman said. “This is a wasteful system through which companies--many of them producing personal electronics-- release poor-quality products simply because they know that, in six months or a year, they'll put out a new one.”
But the new psychology of consumers is part of this system, as Norman admitted, “We now want something new, something pretty, the next shiny thing.” In its most recent year, Apple's profit margin(利润) was more than 21 percent. At Hewlett-Packard, the world's biggest PC maker, it was only 7 percent.
Apple's annual upgrades of its products create sales of millions of units as owners of one year's MacBook or iPhone line up to buy the newest version, even when the changes are slight.
As to Li Jijia, the need for upgrading his smart-phone comes mainly from friends and classmates. When they are switching to the latest equipment, he worries about feeling left out.
“Some games require better hardware to run,” said Li. “If you don't join in, you lose part of the connection to your friends.”
Shakespeare's Birthplace and Exhibition
Henley Street, Strafford-Upon-Auon Tel: 01789 204016
Shakespeare's Birthplace Was the childhood home of William Shakespeare. Take a step back in time and see what life was like for the young Shakespeare growing up in Stratford-Upon-Avon. The house has been exactly furnished, and includes both original and copy items similar to those which would have been there in the house when Shakespeare was a boy. Beautiful painted cloths hang on the walls, brightly colored fabrics fill the rooms and his father's glove workshop has been recreated. At the back of the house is a beautiful garden containing many plants,herbs and flowers mentioned in Shakespeare's plays.
The neighboring exhibition shows Shakespeare's life and focuses on many rare local items connected with him, as well as a copy of the first edition of his collected plays published in 1623.
Limited disabled access
Many restaurants close to Shakespeare's Birthplace
Town center parking
Gift shop
Allow at least 45 minutes to visit the house and the exhibition
Adult£6.70 Child £2.60 Family£15.00 | ||||||
Summer | Mid | Winter | ||||
Jun--Aug | Apr—May Sep—Oct | Nov—-Mar | ||||
Open | Last Entry | Open | Last Entry | Open | Last Entry | |
Monday--Saturday | 9:00 am | 5:30 pm | 10:00 am | 5:00 pm | 10:00 am | 4:00 pm |
Sunday | 9:30 am | 6:00 pm | 10:00 am | 5:30 pm | 10:30 am | 4:00 pm |
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