题型:任务型阅读 题类:常考题 难易度:普通
广东省仲元中学2017-2018学年高二上学期英语期中考试试卷
We've all experienced peer pressure (同伴压力). It happens to everybody. However, people have different reactions. Confident people refuse to do things they don't want to do, but shy and anxious people often give in. It may be because they want to be liked. It may be because they worry that their friends will make fun of them, or perhaps they're just curious about trying something new.
It's hard being the only one who says no and the question is:how do you do it? If you think that missing maths, or smoking, or going somewhere you know your parents wouldn't like is a bad idea then the answer is simple:don't do it. It's your decision, nobody else's. You don't need to be aggressive. You don't need to shout and scream, but you must be confident and you must be firm. You need to say, "No thanks. I don't want to do that."
Being on your own against everybody else is very hard, so it can really help to have at least one other peer, or friend, who will say no too. You want friends who will support you when you're in trouble. You don't want people who will always agree with the majority. Remember, the most popular people aren't always the most trustworthy.
You can learn a lot from people your own age. They can teach you great football skills or the best way to do your maths homework. They can recommend music and advise you on fashion. And don't forget you can tell them things too, and that always feels great. So, find friends who have similar interests. And remember, friendship isn't about feeling depressed and guilty.
A. Choose your friends carefully.
B. Firstly, you must decide what you believe.
C. It's about sharing experiences and having fun.
D. Of course, peer pressure isn't completely bad.
E. It may be because they were all born to be stubborn.
F. Depression and guilt will surely give you peer pressure.
G. Whatever the reason, some people end up doing things they really don't want to.
Goals are the guides all through our life. We all have goals that we are moving towards and making a great effort to achieve. This is a good thing. Or can it be bad? How many of us never reach our goals and yet we have tried so hard and really thought about nothing else? I believe the mistake most of us make is that we do not focus on our present situation.
Let me explain. Most of us see our present situation as a stepping stone that we use simply as a means of reaching our final destination. We don't take time to truly appreciate where we are today and all the great things we already have in our lives. We should focus our attention on the journey and not on the destination, or we will miss the beautiful scenery along the way.
Let's use our job as an example. Now most of us want a promotion. We have plans to become the manager or general manager in our companies. Unfortunately, most of us will never reach the goal, but will watch others achieve our goal instead.
What we should be doing is focusing on the job we are currently in now. Forget where we want to get to and just focus on the present. You see, what we can control is our performance in our current job. We can decide to be the best we possibly can in our current job. Now this may mean further education to have the skills we currently do not have. It may mean working harder to produce better results than our colleagues. It could simply be a change of attitude, such as stopping complaining and becoming a more devoted and supportive employee. By doing our current job to the best of our abilities, we in fact give ourselves the best chance of promotion.
So the best thing for all of us to do to achieve our goals is to just focus on what we have and where we are now. Do the best and be the best we possibly can in our current situations, and we will give ourselves the very best chance of reaching our goals in the future. We have heard the old sayings and they are true: “Rome wasn't built in a day.”, “Patience is a virtue”, and so on.
Have patience, have appreciation of what we already have, and take time to help ourselves be the very best we can. Do these things and we will all reach our goals, but more importantly, we will enjoy our life every day.
Title | Focus on the present |
{#blank#}1{#/blank#} | To reach our goals, we should focus on what we have and where we are now. |
Common {#blank#}2{#/blank#} | ◆We do not focus on our present situations. ◆Most of us see our present situations as a stepping stone to our destination. ◆We do not spend the time truly {#blank#}3{#/blank#}where we are today and what we already have in our lives. |
Example—our job | ◆Forget the thought of getting {#blank#}4{#/blank#}What we should do is {#blank#}5{#/blank#}our best to do our current job. ◆To be the best in our current job, we should get further education, work harder than{#blank#}6{#/blank#} stop complaining and {#blank#}7{#/blank#}ourselves to our job. |
{#blank#}8{#/blank#} | If we are {#blank#}9{#/blank#} grateful for what we have, and take time to help ourselves be the very best we can, we can not only{#blank#}10{#/blank#}in the future, but also enjoy our life every day. |
Many of the most memorable ad campaigns nowadays tend to be funny. Advertisers use this strategy to attract customers to their products. Audiences like to be entertained not forced. People will pay more attention to a humorous commercial than a factual serious one opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both the product and customers. The balance between being funny and being obnoxious can often be delicate, and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.
The best products to sell using humor tend to be those that consumers think the least about. Products that are relatively inexpensive and often consumable can be represented without providing a lot of facts, and that's where there's room for humor. Candy, too, food, and entertainment-related products such as toys have got the most benefits from humor in their campaigns. One of the most important things to keep in mind is relevance to the product.
Another point to consider when using humor in advertising is that different things are funny to different people. A commercial that may make one person burst into laughter may leave a bad taste in another's mouth. The target market must always be considered, what's funny in a client presentation may not be funny on an airplane, at a country club or in hospital.
Humor in advertising tends to improve brand recognition but does not improve product recall message credibility, or buying intentions. In other words, consumers may be familiar with a good feeling towards the product, but their purchasing decisions will probably not be affected. One of the major keys to a successful humorous campaign is variety. Once a commercial start to wear out, it's impossible to save ii without some variation on the concept Humorous campaigns are often expensive because they have to be constantly changed. Advertisers must remember that while making customers laugh, they have to keep thing interesting because old jokes die along with their products.
Humor in advertising |
|
Funny advertising |
•Humor in advertising can draw consumer's attention, and help them to {#blank#}1{#/blank#} an advertisement easily. •Humor in advertising should be well suited to the product and consumers. •A commercial should find the delicate {#blank#}2{#/blank#}between being funny and being obnoxious, and make sure its positive effects top its {#blank#}3{#/blank#} |
Products |
• Humor best {#blank#}4{#/blank#} for the products which are often {#blank#}5{#/blank#}, consumable and common. • Humor can be {#blank#}6{#/blank#} in the commercial when it's {#blank#}7{#/blank#}to represent the products with plenty of facts. •In an ad, humor should be {#blank#}8{#/blank#} to the products. |
Factors |
• Humor used in advertising should fit in with the target market. • Humorous advertising should show its {#blank#}9{#/blank#}. |
Influence |
The brand can be {#blank#}10{#/blank#} by many people but it doesn't necessarily have an effect on consumers purchasing desire. |
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