题型:任务型阅读 题类:常考题 难易度:困难
江苏省泰州市2017-2018学年高二下学期英语期末调研试卷
Guilt, a positive use for a negative emotion
Guilt is one the most painful emotions that humans experience but also one of the most common. Nobody enjoys feeling guilty, but this emotion serves an important purpose: it alerts a person when he or she has done something wrong. This makes it possible for the person to make amends and it can also motivate people to avoid making similar mistakes later.
Nevertheless, guilt can be destructive if not dealt with in the right way. It can cause people to avoid others because they are too embarrassed to apologize for their actions or inaction. Some try to avoid the pain of guilt by turning to other worse habits. Others try to cover up their guilt by blaming others or becoming angry.
What makes it more complicated is that sometimes people feel guilty about things that they can't control. One example of this is survivors' guilt, when people who survived a disaster feel guilty because they escaped death while others didn't. Other people experience false guilt because of too high expectations for themselves.
The proper response to guilt depends on what kind of guilt you're dealing with. For false guilt, it's important to recognize that guilt does not reflect an actual ethical failure. For example, some false guilt focuses on failing to meet expectations you had for yourself. In this case, it's important to remind yourself that you have limits. No one is perfect, and no one can do everything, so admitting your limits is actually a sign of humility.
It's also important to acknowledge what you are feeling. Even when you don't need to feel guilty, these feelings are real and normal. Try to balance them with positive thoughts, but realize that it often takes time for feelings to change.
It's possible that you feel guilty because you actually did something wrong—or didn't do something you should have .If so, don't try to hide it. Apologize and ask for forgiveness, working to heal relationships that were damaged by your actions, which will make your guilty feelings fade.
Guilt is painful, but it can serve a good purpose if you use it well.
Guilt, a positive use for a negative emotion | |
One purpose it serves | To warn people of their mistakes, them to mend their mistakes and motivating them to avoid the same action again. |
Causes of guilt | ● A person did something wrong. ● A person didn't do something he or she should have done. ● Something happened a person's control. ● A person too much of himself or herself. |
Destructive results | If it is not correctly, people may: ● from others because of embarrassment; ● turn to other worse habits to avoid the pain of guilt; ● cover their guilt by the blame or being angry. |
Proper response | ● Recognize guilt is not a reflection of ethical failure. Admit your limits when you to meet your expectation. ● Acknowledge your feelings. Balance them with positive thoughts and be. ● Don't hide your guilt. Apologize and ask for forgiveness and work to up with the people you hurt. |
Conclusion | If made good use of, guilt can be useful though it is painful. |
Life is just like a box. Inside it are happiness and sorrow, failure and success, hope and despair. Life is a learning process. Experiences in it teach us new lessons and make us a better person.
Love
Love plays a key role in our life. Love makes you feel wanted. Without love a person could become cruel and violent. In the early stage of our life, our parents are the ones who show us with unconditional love and care. They tell us what is right or wrong, good or bad. {#blank#}1{#/blank#}.It is only after marriage and having kids that a person understands and becomes sensitive to the feelings of others. Kids make a person responsible and mature and help us to understand life better.
Happiness and Sorrow
Materialistic happiness is shortlived, but happiness achieved by bringing a smile on others gives a certain level of fulfillment. {#blank#}2{#/blank#}.No mind is happy without peace. We realize the true worth of happiness when we are in sorrow. Sorrow is basically due to death of a loved one, failure and despair. But these things are temporary and pass away.
Failure and Success
{#blank#}3{#/blank#}.It helps us to touch the sky, teaches us to survive and shows us a specific way.
Hope and Despair
Hope is what keeps life going. Parents always hope their children will do well. Hope makes us dream. Hope builds in patience. {#blank#}4{#/blank#}, because after every night there is a day. Nothing remains the same. We have only one choice—keep moving on in life and be hopeful.
Life teaches us not to regret over yesterday, for it has passed and is beyond our control. Tomorrow is unknown, for it could either be right or dull. {#blank#}5{#/blank#}, so that we will enjoy a better tomorrow.
A. Life teaches us not to despair even in the darkest hour B. So the only alternative is work hard today C. But we always tend to take this for granted D. Success lies in trusting yourself E. So let's enjoy every day F. Failure is the path to success G. Peace of mind is the main link to happiness |
Many of the most memorable ad campaigns nowadays tend to be funny. Advertisers use this strategy to attract customers to their products. Audiences like to be entertained not forced. People will pay more attention to a humorous commercial than a factual serious one opening themselves up to be influenced. The key to funny advertising is assuring the humor is appropriate to both the product and customers. The balance between being funny and being obnoxious can often be delicate, and a marketer must be certain the positive effects outweigh the negative before an advertisement can be introduced.
The best products to sell using humor tend to be those that consumers think the least about. Products that are relatively inexpensive and often consumable can be represented without providing a lot of facts, and that's where there's room for humor. Candy, too, food, and entertainment-related products such as toys have got the most benefits from humor in their campaigns. One of the most important things to keep in mind is relevance to the product.
Another point to consider when using humor in advertising is that different things are funny to different people. A commercial that may make one person burst into laughter may leave a bad taste in another's mouth. The target market must always be considered, what's funny in a client presentation may not be funny on an airplane, at a country club or in hospital.
Humor in advertising tends to improve brand recognition but does not improve product recall message credibility, or buying intentions. In other words, consumers may be familiar with a good feeling towards the product, but their purchasing decisions will probably not be affected. One of the major keys to a successful humorous campaign is variety. Once a commercial start to wear out, it's impossible to save ii without some variation on the concept Humorous campaigns are often expensive because they have to be constantly changed. Advertisers must remember that while making customers laugh, they have to keep thing interesting because old jokes die along with their products.
Humor in advertising |
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Funny advertising |
•Humor in advertising can draw consumer's attention, and help them to {#blank#}1{#/blank#} an advertisement easily. •Humor in advertising should be well suited to the product and consumers. •A commercial should find the delicate {#blank#}2{#/blank#}between being funny and being obnoxious, and make sure its positive effects top its {#blank#}3{#/blank#} |
Products |
• Humor best {#blank#}4{#/blank#} for the products which are often {#blank#}5{#/blank#}, consumable and common. • Humor can be {#blank#}6{#/blank#} in the commercial when it's {#blank#}7{#/blank#}to represent the products with plenty of facts. •In an ad, humor should be {#blank#}8{#/blank#} to the products. |
Factors |
• Humor used in advertising should fit in with the target market. • Humorous advertising should show its {#blank#}9{#/blank#}. |
Influence |
The brand can be {#blank#}10{#/blank#} by many people but it doesn't necessarily have an effect on consumers purchasing desire. |
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