阅读理解 It's a sadness shared by many business start-ups: why did my company fail, while so many others seem to be profiting from the “golden age of entrepreneurship (创业精神)”?
Some people argue that opportunities and good fortune are the secrets to success. But Innovation Works CEO Kaifu Lee believes that entrepreneurs need to have certain qualities to help them face the difficulties of starting a business. At a recent LinkedIn conference, Lee mentioned some of these qualities.
“Even though we're now in a golden period for innovation and start-ups, not everyone is meant to be an entrepre- neur. Entrepreneurs share the same qualities — they are confident, communicative and focused. They don't fear losing, and they are good at learning,”he said.
Lee explained that he often meets young people who are irresolute about setting up a business.“ If that's the case for you then don't do so,” he said at the conference. The bottom line, he said, is that entrepreneurs should be determined and passionate.
Passion is vital to entrepreneurs since it typically relates to self-motivation, according to Li Jun, 26, founder of Wuhan Lushenglin Plant Wall Co Ltd. “Entrepreneurs often need to work around the clock. It's easier for people to put up with the difficult schedule if they're passionate about what they're doing,” he said.
Entrepreneurs are also generally thought of as risk-takers. But Yu Xiuhong, general secretary of the Bright China foundation, warns that young entrepreneurs should not take too many risks. “Successful entrepreneurs rarely take risks blindly or jump at opportunities others avoid. Before launching a business, it's advisable to do market research, evaluate yourself and your opponents,” she said.
Also she advises that young people thoroughly calculate their expenses in advance. Take Li Dongjin as an example, 35-year-old long-term entrepreneur disappeared a week ago after his O2O car washing company failed disastrously. He had gotten an initial investment of 5 million yuan but wasted it all on allowance and publicity.