Sorry seems to be the hardest word. So sang Elton John on one of his biggest 1970s hits——but not every public figure seems to find it so tough to let out that powerful five-letter word.

    In recent months varieties of public figures, from politicians, to Hollywood actors and You Tube stars have all publicly expressed regrets.

    But with floods of regrets on the airwaves, just how can we tell a forced apology from a heartfelt expression?

    In its purest form, saying sorry should be an “act of regrets, a realization that something you have said or done has hurt someone and you want to repair it”, says psychologist Geraldine Joaquim.

    Made early, a sincere apology can be hugely beneficial and can “relieve the tension and takes the wind out of an accusers sails”, she says.

    A need to say sorry can arise in someone's public life and equally at home with their family and friends but, whatever the environment, how well it is received depends on how personalized it feels.

    From businesses, governments and organizations, a scripted response will fail to resonate (引起共鸣) as it will not convey empathy (同理心) and sympathy.

Whether online or in person, the timing and choice of language in an apology are decisive factors.

    “It is important to show that you understand and sympathize,” says Martin Stone, of PR agency Tank, “It is vital that any business or individual making an apology understands the focus- is it sorry for the way it's acted or is it sorry that the complainant feels the way they do?” Performed apologies always have a sense of being “acted out, and are often accompanied by too many theatrical gestures. If sincere, the person making the apology will be looking for listening clues to see if they are being understood, such as eye contact and facial expressions. They will provide “humbling (谦卑的) signals”, such as a lowered head, to indicate regrets.

    It is also important to avoid irresponsible statements or promises that can't be kept. “Don't say that you'll ensure that this will not happen again if you're not confident it won't. It could come back to bite you,” Stone explains.

    Equally, the use of “but” can hugely change the tone of an apology.

    As Stone points out. 'I'm sorry but... It sounds like you are making excuses and aren't actually taking any form of responsibility. It may be three letters but it can instantly make an apology seem hollow,”

    Tip 1： {#blank#}1{#/blank#}

    Many entrepreneurs agree that creating short-term and long-term goals is the key to success. Write down your goals for the next year or more. {#blank#}2{#/blank#} But by writing them down， you will already be in a better position to achieve them.

    Tip 2：Find your passion quickly but cheaply.

    {#blank#}3{#/blank#} Take part in a variety of activities to discover what you love， such as a free concert，a free class or just a cheap movie； meanwhile， try not to spend too much money in the process.

    Tip 3：Be a master at social media.

    Becoming an expert at social media may be the most important thing to better your entrepreneurial dreams. Using social media，you'll reach a global audience. By growing and managing your online presence， you will enlarge the influence of your brand. {#blank#}4{#/blank#}

    Such additions to your daily life are lifestyle changes that will improve your chances of success. They may seem insignificant now， but when you're success, you'll appreciate the role they played. {#blank#}5{#/blank#} Looking back，you'll be proud of your smart choices.

A. Create manageable goals.

B. Write down short-term goals.

C. And success is likely to follow.

D. Social media is essential to entrepreneurship.

E. It is important to learn what gets you excited.

F. It may take some time to tick off all the points on your list.

G. You'll be glad you took the time to win the game properly.

Yellow Robot deliver snacks to your home

    A robot makes its way back to a supermarket after making a delivery during a demonstration in Beijing.

    Along a street on the outer edges of Beijing, a yellow and black cube about the size of a small washing machine moves leisurely to its destination. This “little yellow horse” is a delivery robot, transporting daily essentials like drinks, fruit and snacks from the local store to the residents. Equipped with GPS system, cameras and radar, the robot is seen by its creator as the future of logistics(物流) in China.

    “The weak point is that it can't deliver directly to the door like a human.” said one customer, who does not live on the ground floor. “But it is still quite practical. The robot delivers relatively quickly.”

    The robot takes off for Chinese customers' love of cashless payments and smartphone shopping. China is the world's biggest online shopping market with more than half of its population making at least one smartphone purchase per month, according to professional services firm PricewaterhouseCoopers. Whether buying electronics, toilet paper or clothes, Chinese customers are used to simply tapping a button on their smartphone and getting a home delivery.

    To get a delivery via the “little yellow horse”, customers select the desired products, tap in the address and pay via their phone. Then, the supermarket staff place the items in the robot.

    Liu Zhiyong, founder and CEO of Zhen Robotics, which manufactures the robot, sees a bright future for his creation. “At the moment, there are 100 million packages delivered every day in China. It will be one billion in the future,” Liu said. “ There will not be enough humans to make the deliveries. We need more and more robots to fill this gap and reduce costs.” These costs are especially high in the last kilometer of a delivery.

    Recently, in the quest for a selfie (自拍), a woman climbed over the concrete barrier of a Jaguar (美洲虎) enclosure at Wildlife World Zoo, Arizona. The jaguar ripped into her arm. Bystanders pulled her away before the animal could injure her further. She's fine-so is the jaguar.

    This isn't the first time a story of a person acting rudely to get close to a wild animal made headlines. Last year, a man jumped into a lion enclosure at a zoo for a close-up photo. {#blank#}1{#/blank#} Multiple tourists in Yellowstone National Park have been attacked by bison (野牛) when they've gotten too close for a photo.

    It's common sense not to get close to wild animals that can hurt you. It's why zoos have barriers -sometimes multiple walls-to keep people separated from animals. Signs posted everywhere state the obvious warning. Keep your hands off the cage.

    "Yet animals have become less real to us," says an environmentalist. We see exotic animals most frequently in managed settings like zoos. {#blank#}2{#/blank#} People are trying to take advantage of their rarity to show off on social media and ignore their fierceness.

    Media often normalize interaction with dangerous animals. Seeing a man like "Lion Whisperer" Kevin Richardson regularly play-fight with lions on TV, may send the message that these animals aren't so dangerous after all.

    Social media are also perfectly positioned to contribute to the rise of animal selfies. Getting likes and comments provide instant satisfaction. Your self-esteem actually gets a temporary boost. To hold onto that feeling, people may go to more and more extremes to showcase the most exciting versions of themselves. It may not be enough to get a photo of a beautiful, dangerous animal from outside a cage. {#blank#}3{#/blank#}

    People's careless approach can put the animal's safety at risk as well. Zoo animals often must be killed to protect the person who's entered their space. In fact, thrill-seekers actively endanger the lives of animals. {#blank#}4{#/blank#} with the zoo environment, they take it for granted that animals are there for people, ignoring the fact that animals and humans are both equal existents in the nature.

Why the youth sense anger in faces

    We tend to believe that older people are more positive and younger people are more sensitive to social cues (暗示).

    Recently scientists investigated this idea by testing 10,000 men and women. They wanted to see if age affected a person's ability to identify facial emotions, such as fear and anger.

    The researchers from McLean Hospital in the US used a Web-based platform to collect happiness data. It showed the participants two headshots (头部特写)of random people. They were then asked to identify which subject was angrier, happier, or more fearful.

    The research found that younger people were able to better identify angry and fearful facial cues than older people.

    "From studies and anecdotal evidence, we know that the everyday experiences of an adolescent are different from an older person, but we wanted to understand how these experiences might be linked with differences in basic emotion understanding,wrote Laura Germine, the study's senior author.

    But what is it that makes young people more sensitive?

    "This is the exact age when young people are most sensitive to forms of negative social cues, such as bullying," Lauren Rutter, the study's lead author, told Science Daily. "The normal development of anger sensitivity can contribute to some of the challenges that arise during this phase of development.

    On the contrary  across the whole 10,000-person survey, researchers found no decline in the perception (感知)of happiness among older participants.

    "What's remarkable is that we see declines in many visual perceptual abilities as we get older, but here we did not see such declines in the perception of happiness, Germine told Neuro Science News.

    She added that these findings fit well with other researches, showing that older adults tend to have more positive emotions and a positive outlook.

    Following the paper's release, Rutter told Neuro Science News that gathering their primary research online allowed the team to research into a "much larger and more diverse sample set" than previous studies.

    There was a man named Ken Nwadike who wanted desperately to run this year's Boston Marathon. But the Boston Marathon is different from most marathons: you have to qualify in order to enter it. Namely, you have to have completed your previous marathon in a certain amount of time, depending on your age category.

    Well, the man in question was 23 seconds short of the qualifying time he needed in order to enter the marathon. He had a number of options. He could get angry. He could blame someone. He could get depressed. Any of them could easily have led to his turning tail(逃走) and going home, angry or depressed.

    Instead, Ken Nwadike attended the Boston Marathon in his own way. He made a " Free Hugs" sign, and with that had a camera on a tripod (三脚架), he gave out hugs and smiles to the runners that passed him by, his way of encouraging and supporting them. From that humble beginning, Ken began his widely acclaimed Free Hugs Campaign, which states its purpose as follows: "continuing the movement of Dr. Martin Luther King, Jr., the mission of the Free Hugs Project is to spread love, inspire change and raise awareness of social issues." His campaign, which quickly became a huge success, got the widespread compliments.

When things go wrong in our lives, as they do from time to time — sometimes seemingly all the time — we have a choice. We need to take a deep breath, judge the situation, and find a positive direction in which we should go. Whether it's something relatively small, like missing a marathon, or large, like losing a loved one, let Ken's story inspire you to take that breath, re-orient(重新调整)yourself, and move on to doing something worthwhile with the experience.