Most book reviews start with a headingthat includes all the basic information about the book, like:

Title.

Author.

Place of publication, publisher, date ofpublication.

Number of pages.

    Like most pieces of writing, the review usually begins with an introduction that lets your readers know what the review will say. The first paragraph usually includes the author and title again, so your readers don't have to look up to find this information. You should also include a very brief description of the contents of the book, the purpose or audience for the book, and your reaction and evaluation.

Then you move into a section of background information that helps place the book in context and discuss escriteria (准则）for judging the book. Next, the review gives a summary of the main points of the book, quoting and explaining key phrases from the author. Finally, you get tothe heart of your review – your evaluation of the book. In this section, you might discuss some of the following issues:

how well the book has achieved its goal

what possibilities are suggested by the book

what the book has left out

how the book compares with others on the subject

what specific points are not convincing

what personal experiences you've hadrelated to the subject.

    It is important to use labels to carefully distinguish your views from the author's, so that you don't confuse your reader.

    Then, like other essays, you can endwith a direct comment on the book, and tie together issues raised in the reviewin a conclusion.

    There is, of course, no set form, but ageneral rule is that the first one–half to two–thirds of the review should summarize the author's main ideas and at least one–third should evaluate thebook.

    There are two types of people in the world. Although they have equal degree of health and wealth and other comforts of life, one becomes happy, the other becomes unhappy. This arises from the different ways in which they consider things, persons, events and the resulting effects upon their minds.

    People who are to be happy fix their attention on the convenience of things. The pleasant parts of conversation, the well prepared dishes, the goodness of the wine, the fine weather. They enjoy all the cheerful things. Those who are to be unhappy think and speak only of the opposite things. Therefore, they are continually dissatisfied. By their remarks, they sour the pleasure of society, offend (hurt) many people, and make themselves disagreeable everywhere. If this turn of mind was founded in nature, such unhappy persons would be the more to be pitied. The intention of criticizing and being disliked is perhaps taken up by imitation. It grows into a habit, unknown to its possessors. The habit may be strong, but it may be cured when those who have it realize its bad effects on their interests and tastes. I hope this little warning may be of service to them, and help them change this habit.

    Although in fact it is chiefly an act of the imagination, it has serious results in life since it brings on deep sorrow and bad luck. Those people offend many others; nobody loves them, and no one treats them with more than the most common politeness and respect. This frequently puts them in bad temper and draws them into arguments. If they want to get some advantages in social position or fortune(财), nobody wishes them success. Nor will anyone start a step or speak a word to favor their hopes. If they bring on themselves public objections（反对）, no one will defend or excuse them, and many will join to criticize their wrong doings. These should change this bad habit and be pleased with what is pleasing, without worrying needlessly about themselves and others. If they do not, it will be good for others to avoid any contact(接触) with them. Otherwise, it can be unpleasing and sometimes very inconvenient, especially when one becomes mixed up in their quarrels.

    One night about nine o'clock, Dr. Eyck, a surgeon, had a phone call from Dr. Haydon at the hospital in Clens Falls. The surgeon was asked to go there at once to operate on a very sick boy who shot himself while playing with a gun.

    The doctor was soon on his way to Clens Falls. It was 60 miles away. And it was snowing heavily in the city. The surgeon thought he could get there before 12 o'clock.

    A few minutes later, the doctor was stopped by a man in an old black coat. Gun in hand, the man ordered the doctor to get out. Then the man drove the car down the road, leaving the doctor in the falling snow.

    It was after 2 o'clock in the morning when the doctor arrived at the hospital in Clens Falls. Dr. Haydon told him that the boy had died an hour before. The two doctors walked by the door of the hospital waiting room. There sat the man in the old black coat with his head in his hands“Mr. Cuninghan,”said Dr. Haydon to the man, “This is Dr. Eyck. He is the surgeon who walked all the way from Albany to save your boy.”

    Most advertising in ancient times was word-of-mouth, that is, people liked something and told others about it. But even then, people advertised by putting inscriptions (题字) on walls, for example to display political slogans and to offer household goods for sale. Also, in Rome and Greece, in ancient times, it was common for people to use papyrus, a kind of paper, to advertise things they had lost or found. The tradition of wall or rock painting as a way of advertising goods is even more ancient.

    Painting developed in the 15th and 16th centuries, and this increased the forms of advertising. Handbills — small printed notices and advertisements — became common. Then, by the 17th century, advertisements started appearing in weekly newspapers in England. In the 19th century mail order catalogues appeared, promoting all kinds of goods.

    Finally, advertisements in the 1960s became more creative and more interesting. Also, they began to draw attention to the 'unique selling points', the USPs of products. These are the qualities that make a product different from competitors' products.

    These days, advertisers have come up with new ways of promoting their products. For example, product placement is now common. This is advertising in TV programmes or films by having a character, preferably played by a famous actor, use a particular product. For example, Tom Cruise's character in the movie, Minority Report, had a computer with the Nokia logo (商标) on it, and his watch was clearly made by Bulgari.

    TV commercials are a very effective medium for advertisers, though these are very expensive. If an organization wants to have a 30-second TV advert during the annual Superbowl game in the United States, they have to pay about $2.5 million.

    Perhaps the most interesting development is the use of famous personalities to endorse (代言) a product. The basketball player, Michael Jordan, endorsed Nike products and wore them while playing.

    Getting well-known personalities to endorse a product can be very expensive, but endorsements certainly increase a product's sales, especially if the personality has a positive image in the eyes of the public.

    Andrew Jackson has been sitting pretty on the $20 bill for 87 years. Is it time to bring some new blood to the banknote?

    The non-profit organization called Women on 20s is campaigning to put a woman's face on American money. Barbara Ortiz Howard, the company's founder, would like to see a woman on the $20 bill by 2020.That year marks the 100-year anniversary of the 19th Amendment to the United States Constitution, which gave women the right to vote.

    Howard got the idea when she realized that her daughter had no everyday reminders of famous women in history. She asked her friend Susan Ades Stone, a journalist, to join her cause. “Part of the aim is to educate as many people as possible about as many women as possible,” Ades says. “We want to see how many people we can reach.”

    American money values the successes of former presidents and founding fathers. Currently, there are only two women on money: Susan B. Anthony is the face of the rare dollar coin, and Sacagawea can be seen on the gold dollar coin. There are no women on paper bills.

    With help from writers and historians, Howard and Stone came up with a voting list featuring 15 important women. Ades says there is a standard for choosing candidates. They look at the women's contributions to our world, and at what challenges they faced.

    More than 72,000 people have voted so far in the poll. Ades says the competition has narrowed to a “very close race”, but won't say who's in the lead. After two rounds of voting, Women on 20s will send their campaign to the White House for consideration. The final decision is up to the Treasury Secretary, Jack Lew. Lew is unlikely to make a change without the president's approval. But last year, when a little girl asked the president why there aren't any women on US currency, he said that adding a woman is a “pretty good idea”.

Once a blind man fell flat on his face, which was awful but finally harmless. His service dog, however, was trained lo tum to an adult if the owner had an epileptic seizure (癫瘤发作). While the dog did what it was taught, the first person it found was merely annoyed but not alarmed. Thankfully, the dog's owner was not in the situation of medical emergency. But the experience inspired him to share this information on social media, "If a service dog without a person approaches you, it means the person is down and in need of help," the owner explained. "Don't get scared, don't get annoyed, and follow the dog! If the first person doesn't cooperate, it moves on.

Referring to the accident, a TV presenter asked a dog trainer, Olivia, some basic questions about service dogs, including how humans should react if an unaccompanied service dog approaches them.

"What they're going to do is sniff and gently push your leg," the trainer explained, specifically noting that service dogs are not usually trained to jump or bark. "If you see a dog in a vest without a person around it, follow it." When asked if one should say something to indicate they're prepared to follow the dog, Olivia said," there's no clear command. Just start walking wherever the dog leads."

Olivia concluded the TV show by adding that those who rely on service dogs could train their companions to move along to someone else, if the first person the dog came upon reacted negatively to its request. Doing so could finally save the owner's life.