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题型:阅读理解 题类:常考题 难易度:普通

贵州省遵义航天高级中学2019届高三上学期英语第三次月考试卷

阅读理解

    Most advertising in ancient times was word-of-mouth, that is, people liked something and told others about it. But even then, people advertised by putting inscriptions (题字) on walls, for example to display political slogans and to offer household goods for sale. Also, in Rome and Greece, in ancient times, it was common for people to use papyrus, a kind of paper, to advertise things they had lost or found. The tradition of wall or rock painting as a way of advertising goods is even more ancient.

    Painting developed in the 15th and 16th centuries, and this increased the forms of advertising. Handbills — small printed notices and advertisements — became common. Then, by the 17th century, advertisements started appearing in weekly newspapers in England. In the 19th century mail order catalogues appeared, promoting all kinds of goods.

    Finally, advertisements in the 1960s became more creative and more interesting. Also, they began to draw attention to the 'unique selling points', the USPs of products. These are the qualities that make a product different from competitors' products.

    These days, advertisers have come up with new ways of promoting their products. For example, product placement is now common. This is advertising in TV programmes or films by having a character, preferably played by a famous actor, use a particular product. For example, Tom Cruise's character in the movie, Minority Report, had a computer with the Nokia logo (商标) on it, and his watch was clearly made by Bulgari.

    TV commercials are a very effective medium for advertisers, though these are very expensive. If an organization wants to have a 30-second TV advert during the annual Superbowl game in the United States, they have to pay about $2.5 million.

    Perhaps the most interesting development is the use of famous personalities to endorse (代言) a product. The basketball player, Michael Jordan, endorsed Nike products and wore them while playing.

    Getting well-known personalities to endorse a product can be very expensive, but endorsements certainly increase a product's sales, especially if the personality has a positive image in the eyes of the public.

(1)、What is Paragraph 1 mainly about?
A、The influence of advertising. B、The development of advertising. C、Ways of advertising in ancient times. D、Types of product advertising in ancient times.
(2)、Which of the following is TRUE about advertisements in the 1960s?
A、They were complicated and entertaining. B、They contained quite a lot of information. C、They were mainly shown in TV programmes. D、They focused on the special features of products.
(3)、In product placement, advertisers tend to use      .
A、cartoon characters. B、intelligent people. C、fictional characters. D、popular actors or actresses.
(4)、What is the benefit of endorsements?
A、They are not expensive. B、They are fairly interesting. C、They promote product sales. D、They pass on positive messages.
举一反三
根据短文内容,选择最佳答案。

    My daughter Kelly is a cautious person. She needs to warm up to situations, and is hesitant(犹豫的) to try new things. When with close friends, she becomes a leader who laughs loudly and chants. But when that comfort zone is not around her, she is shy and nervous.

    This has been challenging for me at times. “Shy” is not a word that I think has ever been used to describe me. But this has been a year of firsts for my girl that has filled her with a new sense of confidence. This year she moved to lap lane (习泳区) in swimming where she was preparing for a swim team. This year she learned to ride a bike without training wheels. And this year she completed her first kids' triathlon (三项全能).

    On Saturday, with a thunderstorm coming soon and my son's birthday party later in the day, we all went out in the dark of the morning for Kelly to participate in her first triathlon. We practiced transitions from swim to bike to run with her, we got all the equipment she'd need, and we kept talking about the race. But as we waited the two hours for the older kids to finish before her turn, she held my leg a little harder and told me she loved me a few too many times. She was nervous but trying to keep it together.

    And then it was her turn. From the second she jumped into the water, my heart soared. My daughter transformed into the most confident human being I had ever seen. She dominated (主宰) that swim, crushed that bike ride and ran to the finish with the biggest smile on her face.

    I can honestly say that I never felt so proud of someone in my entire life. It wasn't because she did a sport or anything like that. It was because she was afraid of something and conquered that fear with confidence and a fire I hadn't seen before.

    All day I would find myself just looking over at her and smiling. She might be wearing the finalist medal but I felt like I won that day. I won the chance to see my girl shine.

    Shine on, sweet baby.

阅读理解

    We all know what a brain is. A doctor will tell you that the brain is the organ of the body in the head. It controls our body's functions, movements, emotions and thoughts. But a brain can mean so much more.

    A brain can also simply be a smart person. If a person is called brainy, he is smart and intelligent. If a family has many children but one of them is super smart, you could say, “He's the brains in the family.” And if you are the brains behind something, you are responsible for developing or organizing something. For example, Bill Gates is the brains behind Microsoft.

    Brain trust is a group of experts who give advice. Word experts say the phrase “brain trust” became popular when Franklin D. Roosevelt first ran for president in 1932. Several professors gave him advice on social and political issues(问题)facing the U.S. These professors were called his “brain trust”.

    These ways we use the word “brain” all make sense. But other ways we use the word are not so easy to understand. For example, to understand the next brain expression, you first need to know the word “drain”. As a verb, to drain means to remove something by letting it flew away. So a brain drain may sound like a disease where the brain flows out the ears. But, brain drain is when a country's most educated people leave their countries to live in another. The brains are, sort of, draining out of the country.

    However, if people are responsible for a great idea, you could say they brainstormed it. Here, brainstorm is not an act of weather. It is a process of thinking creatively about a complex topic. For example, business leaders may use brainstorming to create new products, and government leaders may brainstorm to solve problems.

    If people are brainwashed, it does not mean their brains are nice and clean. To brainwash means to make some accept new beliefs by using repeated pressure in a forceful or tricky way. Keep in mind that brainwash is never used in a positive way.

阅读理解

    “Most children,” Asher Svidensky says, “are a little afraid of golden eagles. However, Kazakh boys in western Mongolia start learning how to use the huge birds to hunt for foxes and hares at the age of 13.” Svidensky, a photographer and travel writer, shot five boys learning the skill as well as the girl, Ashol Pan. “To see her with the eagle was amazing,” he recalls. “She was a lot more comfortable with it, a lot more powerful with it and a lot more at ease with it.”

    The Kazakhs in western Mongolia are the only people that hunt with golden eagles, and today there are around 400 practising eagle hunters. Ashol Pan, the daughter of a famous hunter, may well be the country's only girl hunter.

    They hunt in winter, when the temperatures can drop to -40℃. A hunt begins with days of traveling on horseback through a snow mountain or ridge (山脉) giving an excellent view of prey for miles around. Hunters generally work in teams. After a fox is discovered, riders rush to frighten it into the open, and an eagle is released (释放). If the eagle fails to make a kill, another is released.

     “The skill of hunting with eagles,” Svidensky says, “lies in bringing an unexpected force of nature under control. You don't really control the eagle. You can try and make her hunt an animal, and then it's a matter of nature. What will the eagle do? Will she make it? How will you get her back afterwards?”

    Svidensky describes Ashol Pan as a smiling, sweet and shy girl. “Ashol Pan stands for something about Mongolia in the 21st century,” says Svidensky. “Everything there is going to change and is going to be redefined (重新定义), and the possibility is amazing.”

阅读下列短文,从每题所给的A、B、C和D四个选项中,选出最佳选项。

    Laughter is part of the universal human vocabulary. All members of the human species understand it. Unlike English or French or Swahili, we don't have to learn to speak it. We re born with the capacity to laugh.

    Very little is known about the specific brain mechanisms responsible for laughter. Contrary to folk wisdom, most laughter is not about humor; it is about relationships. To find out when and why people laugh, I went with several assistants to local malls and recorded what happened just before people laughed. Over a 10-year period, we studied over 2, 000 cases of naturally occurring laughter.

    We found that most laughter does not necessarily follow jokes. People may laugh after a variety of statements, such as, "Here comes Mary," "How did you do on the test?" or "Do you have a rubber band?" These certainly aren't jokes.

    We believe laughter evolved from the panting (喘气的) behavior of our ancient ancestors. Today, if we tickle (使发痒) chimps, they don't laugh. But, instead, they produce a panting sound. That's the sound of ape laughter, and it's the root of human laughter.

    Apes laugh in the kinds of situations that lead to human laughter, like games that involve chasing. Other animals produce sounds during play, but they are so different from laughter. Rats, for example, produce high sounds during play and when tickled, but these are very different in sound from human laughter.

    Laughter is often positive, but it can be negative too. There's a difference between "laughing with" and "laughing at". People who laugh at others may be trying to drive them out of the group.

    No one has actually counted how much people of different ages laugh, but young children probably laugh the most. At ages 5 and 6 we probably laugh more than at any other times. Adults laugh less than children, probably because they play less.

    Work now underway will tell us more about the brain mechanisms behind laughter, how it has evolved, and why we're so susceptible to tickling.

阅读理解

    The Japanese have always been at the forefront at deploying (利用) robots to perform jobs that are traditionally done by humans. Over the past year, humanoid robots have been seen helping customers at the Mitsubishi Bank and even filling in for human science communicators at museums. Therefore, it is not surprising to hear that the country has the worlds first hotel that is staffed almost entirely by the Androids!

    The aptly (巧妙地) named Henn-na ("strange" in Japanese) Hotel which opened its doors on July 17 is located at Nagasaki's Huis Ten Bosch theme park. It is the idea of Hideo Sawada, a Japanese businessman who is fascinated by the possibility of replacing humans with robots. His aim is to have this futuristic hotel be run mainly by the intelligent humanoids.

    Guests checking-in are welcomed by a family friendly English-speaking robot wearing a bow tie and bell-hop (侍者) hat. Though experienced at his job, he does request guests not to ask him "a difficult question" since he is after all, "just a robot!" Those seeking a more "regular" experience, can approach the human-like Japanese-speaking robot.

    When ready, visitors can request the robot "porters" to help carry belongings to their room. Those that need to stow away valuables can hand them to a helpful robot who will place them inside an individual safe box in exchange for a small fee. A one-foot-high concierge (管理人) is available to provide information about the hotel's amenities (便利设施), nearby attractions, and even order a taxi if needed.

    So how much does it cost to live in this crazy cool hotel? It depends on when you decide to go. During the low season, guests can get away with paying as little $60 a night for a basic room. However, during the peak season when rates, are determined by an online auction, the price can get as high as $153.

阅读理解

    Can dogs and cats live in perfect harmony in the same home? People who are thinking about adopting a dog as a friend for their cats are worried that they will fight. A recent research has found a new recipe of success. According to the study, if the cat is adopted before the dog, and if they are introduced when still young (less than 6 months for cats, a year for dogs), it is highly probable that the two pets will get along swimmingly. Two-thirds of the homes interviewed reported a positive relationship between their cat and dog.

    However, it wasn't all sweetness and light. There was a reported coldness between the cat and dog in 25% of the homes, while aggression and fighting were observed in 10% of the homes. One reason for this is probably that some of their body signals were just opposite. For example, when a cat turns its head away it signals aggression, while a dog doing the same signals submission.

    In homes with cats and dogs living peacefully, researchers observed a surprising behaviour. They are learning how to talk each other's language. It is a surprise that cats can learn how to talk ‘Dog', and dogs can learn how to talk ‘Cat'.

    What's interesting is that both cats and dogs have appeared to develop their intelligence. They can learn how to read each other's body signals, suggesting that the two may have more in common than we previously suspected. Once familiar with each other's presence and body language, cats and dogs can play together, greet each other nose to nose, and enjoy sleeping together on the sofa. They can easily share the same water bowl and in some cases groom (梳理) each other.

    The significance of the research on cats and dogs may go beyond pets ─ to people who don't get along, including neighbors, colleagues at work, and even world superpowers. If cats and dogs can learn to get along, surely people have a good chance.

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