题型:任务型阅读 题类:常考题 难易度:普通
山东省菏泽市2017-2018学年高一下学期英语期中考试试卷
Scientists say eating less can slow the aging process of cells in the body. The researchers studied mice, not people.
One group was able to eat as much as it wanted. The other animals in the other group are limited to eat. Their diet had 35 percent fewer calories than the first group of mice.
The mice with the diet restrictions(限制) were more energetic and suffered fewer diseases. They were not just living longer, they seemed to stay younger for a longer period of time. When you restrict calories (in mice), there is a direct increase in lifespan - the average age of the animal
But how? The researchers found that fewer calories slow down a natural mechanism in cells called ribosomes (核糖体). Ribosomes are responsible for making important proteins in the cells. But with fewer calories, they slow down.This, in turn, keeps cells and the entire body functioning well.
Earlier studies have suggested a link between calorie restrictions and slowed agingCalorie restriction as a way to slow aging has not been tested in humans. But the main finding for people is the importance of taking care of our bodies And this may help us make better decisions about what we eat.
A. The less we eat, the healthier we are.
B. Researchers studied two groups of mice.
C. This finding is good news if you are a mouse.
D. This gives the cells more time to repair themselves.
E. The findings help to explain how exactly our bodies age.
F. However, this is first to show how the ribosomes can influence aging.
G. Calorie restriction caused real biochemical changes that slowed down the rate of aging.
Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.
People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.
⑴Parachute Coconut Oil vs. V.V.D. Gold
Sometime back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products were superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.
⑵Tata Salt vs. Captain Cook
Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow' of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.
⑶Pepsi vs. Coca Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.
⑷Horlicks vs. Complan
Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients compared to Brand H (reference was nothing but to Horlicks).
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.
Any marketer should only speak about his products and not about his competitors' products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil, shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.
Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.
Comparison of the past and the present | |||
In the past | A technique mainly used for offering{#blank#}1{#/blank#} | ||
At present | A trick used as a means of unfair {#blank#}2{#/blank#} | ||
Unhealthy trend of the {#blank#}3{#/blank#} of advertisement | |||
{#blank#}4{#/blank#} | Products | Wrong {#blank#}5{#/blank#} | |
V.V.D. Gold | No product of the kind could {#blank#}6{#/blank#}it. | ||
Captain Cook | Captain Cook stressed on their “free flow” when their product was put into a container. | ||
Tata Salt | Tata salt warned consumers to be{#blank#}7{#/blank#}. | ||
Pepsi | Too much advertisement on TV seemed to say that Pepsi was the cricketers' {#blank#}8{#/blank#}. | ||
Complan | Complan claimed that their product was much {#blank#}9{#/blank#}in ingredients. | ||
Solutions | ●Only products of their own are allowed to be {#blank#}10{#/blank#} in the advertisement. ●Stricter laws should be made to protect every producer's and consumer's benefits. |
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