题型:任务型阅读 题类:常考题 难易度:普通
江苏省启东市启东中学2018届高三上册英语期初考试试卷
Commercial advertisement was once thought of as a technique of the marketers to inform the potential buyers about the availability of certain products. It was seen more as a medium to inform the buyers rather than persuade them to buy. The present day marketers see advertisement as a medium to damage the image of their competitors and their products. This indeed, is an undesirable and an immoral practice. Instead of speaking about their own products, these marketers speak about the drawbacks (often without any basics) of the competing products.
People watching TV advertisements would notice that there has always been an advertisement war between the marketers of different consumer goods. A few such cases are given below.
⑴Parachute Coconut Oil vs. V.V.D. Gold
Sometime back, the producer of V.V.D Gold Coconut Oil claimed in their TV advertisement that only their products were superior and the one sold in blue colour bottles (the reference was to Parachute coconut oil) was suitable only for un-natural hair.
⑵Tata Salt vs. Captain Cook
Tata salt was first iodised (碘处理) salt marketed by an Indian Company. It has been enjoying a good and steady market. Captain Cook, another producer of iodised salt, who entered the market later, had to adopt some strategy to get control of the market. The TV advertisement of Captain Cook stressed on ‘Free flow' of their salt when transferred to a container. The producer of Tata Salt retaliated (报复) by saying that the claim of Captain Cook was a trick and those who were quality conscious should deal with it with caution.
⑶Pepsi vs. Coca Cola
Coca Cola was selected as the official soft drink for the Wills World Cricket 1996. When the cricket series was on, the marketers of Pepsi constantly advertised on TV. Their advertisement gave the idea that the cricketers preferred only Pepsi and as a matter of fact there was nothing official about it.
⑷Horlicks vs. Complan
Sometime back, the TV advertisement of Complan, a health drink directly attacked Horlicks, which has been in the market for several decades. The claim of Complan was that their brand (which according to them was Brand C) has a higher percentage of ingredients compared to Brand H (reference was nothing but to Horlicks).
The above examples clearly show how the technique of advertisement is misused by some marketers to ruin the image of their competitors. This, certainly, is not a healthy trend.
Any marketer should only speak about his products and not about his competitors' products. The awareness of consumers has certainly increased over the years and they are no longer easily taken in. There are many consumer products like salt, oil, shaving blades etc. But one thing for sure is that offering the same product in a different container will not make the product different.
Mass media like Radio, Television and newspaper should not allow advertisements that tell lies. Legal regulations, in this regard, should also be made stricter.
Comparison of the past and the present | |||
In the past | A technique mainly used for offering | ||
At present | A trick used as a means of unfair | ||
Unhealthy trend of the of advertisement | |||
Products | Wrong | ||
V.V.D. Gold | No product of the kind could it. | ||
Captain Cook | Captain Cook stressed on their “free flow” when their product was put into a container. | ||
Tata Salt | Tata salt warned consumers to be. | ||
Pepsi | Too much advertisement on TV seemed to say that Pepsi was the cricketers' . | ||
Complan | Complan claimed that their product was much in ingredients. | ||
Solutions | ●Only products of their own are allowed to be in the advertisement. ●Stricter laws should be made to protect every producer's and consumer's benefits. |
When was the last time you read a book or a magazine article? Do your everyday reading habits centre around updates on the Internet? In case you are one of countless individuals who don't make a habit of reading you may be passing up a great chance: Reading has a number of advantages and only a couple of advantages of reading are recorded below.
Everything you read fills your head with new bits of information and you never know when it might be useful to you. The more knowledge you have, the better-equipped you are to overcome any challenge you'll ever face. Besides, here's a bit of food for thought:Should you ever find yourself in a terrible situation, remember that although you might lose everything else — your job, your possessions, your money, even your health — knowledge can never be taken from you.
At the same time, the more you read, the more words you gain, and they'll surely make their way into your everyday vocabulary. Being able to express your ideas clearly in words is of great help and knowing that you can speak to higher-ranking people with self-confidence can be a great encouragement to your self-esteem(自尊). Reading books is also important for learning new languages, as non-native speakers gain exposure to words used in context, which will improve their own speaking and writing fluency.
When you read a book, you have to remember a lot of characters, their backgrounds, ambitions, history as well as the various plots(各种各样的情节) through every story. That's a fair bit to remember, but brains are wonderful things and can remember these things with ease. Amazingly enough, whenever you remember something new, new synapses(神经元的突触) are formed and existing ones are strengthened. How cool that is!
No matter how much stress you have at work, in your personal relationships, or countless other issues faced in daily life, it all just slips away when you lose yourself in a great story. A well-written novel can transport you to other fields while an interesting article will distract(使分心) you and keep you in the present moment, letting stress away and allowing you to relax.
You Should Read Every Day | |
Knowledge Accumulation (积累) | ◆ The more you read, the more adequately it {#blank#}1{#/blank#}you for different troubles in life. ◆ Knowledge is what will stay with you {#blank#}2{#/blank#}. |
{#blank#}3{#/blank#}expansion | ◆ You can enlarge your vocabulary by reading, which may help you in your job and make you {#blank#}4{#/blank#}when you talk with your leaders. ◆ Words in context will help a foreign language learner use the language {#blank#}5{#/blank#} |
{#blank#}6{#/blank#}improvement | ◆ You will try to {#blank#}7{#/blank#}in mind the contents of a book while reading and that is somewhat {#blank#}8{#/blank#}for your brain. ◆ The more you try to remember, the{#blank#}9{#/blank#}you will be at remembering. |
Stress reduction | ◆ An interesting writing will transfer your attention to its plot so that you feel {#blank#}10{#/blank#}and forget about your worries. |
Have you ever kept your eyes groundward while otherwise presenting yourself well at a job interview? People who do often wonder why they fail to get the job despite having made full preparations and taken into consideration every possible interview question. To a large degree, the problem is not about your verbal preparation but rather your body language at an interview, Preparing your body language for an interview is crucial (至关重要的),because it has various meanings in different cultures.
And how does the language of gestures vary between Chinese and Western society? Instead of examining the theory, let's focus on handshake, the most practical gesture that easily escapes our attention. Patti Wood once said, “Most of the hiring decisions are made in the first 10 seconds of an interview.” The way you shake the interviewer's hand could create the first impression you make. A weak handshake implies lack of confidence. But is it wise to use a powerful handshake? It depends. This would not be a problem if you were shaking hands with a Westerner as they appreciate a firm handshake. But for Asian people a gentler handshake is better, as an over-powerful grip might seem offensive.
Hand gestures are another major difference. Western prospective employers are likely to appreciate interviewees who use their hands expressively, and to assume that those who keep their hands hidden are either distrustful or lacking in confidence. The opposite applies in Asia. Be sure, therefore, to keep your hand gestures to a minimum at interviews with local companies in China.
There are, apart from these two differences, other elements of body language that could ruin your interview wherever you are. You should make eye contact with your interviewer. That doesn't mean you should glare directly into the interviewer's eyes. The best point of focus would be a little lower than the middle point. Secondly, you shouldn't touch your nose, lips or forehead. This tells the interviewer that you are either extremely nervous or lying. Lastly, never jiggle (抖动)your legs or fold your arms. Leg jiggling delivers clearly the message that you feel uneasy and want to escape as quickly as possible. Likewise, crossing your arms implies that you are either defensive or bored.
A research entitled “Non-Verbal Clues in Job Interviews” found that interviewers spotted a high connection between motivation, social skills and employment. Job seekers hence communicate their motivation and social skills through their body language. This crucial factor determines your fate in any job interview, which is why I cannot overemphasize (过分强调)the significance of body language and gestures. If you now recall your last failed interview, perhaps it is easier to understand why you didn't get the job.
Don't let body language {#blank#}1{#/blank#}your job interview |
|
Introduction |
It is getting your body language well {#blank#}2{#/blank#}that matters in an interview. |
Major {#blank#}3{#/blank#} between Chinese and Western society |
Handshake, the most practical gesture, can easily be {#blank#}4{#/blank#}. Westerners appreciate a firm handshake, which might {#blank#}5{#/blank#} Asian people. |
To westerners, expressive hand gestures show you are {#blank#}6{#/blank#}and confident. In China, you'd better {#blank#}7{#/blank#}your hand gestures. |
|
Other elements of body language |
Make {#blank#}8{#/blank#}eye contact with your interviewer. {#blank#}9{#/blank#}touching your nose, lips or forehead. Never jiggle your legs or fold your arms. |
Conclusion |
Your fate in any job interview {#blank#}10{#/blank#}on your body language. |
试题篮