“Image is everything.” An entire industry has been built upon the concept that image is everything, but an appealing image isn't enough when there's no substance behind it.

    First of all, one should consider how important image is in selling products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. But if the product or service doesn't live up to it, customers will be very dissatisfied. The recent scandal (丑闻) about the Arthur Andersen accounting firm showed that behind that image, it had unfair business practices under the table. Despite the previous positive image, the firm is being accused of criminal actions. Although the image had been nearly perfect, the reality behind the image has led to its downfall.

    Similarly, personal consultants(顾问) can build up a very positive public image for politicians and movie stars in the view of the general commons. But once again, history is filled with examples of both that fell from grace (体面) like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind it, failure is close.

    To conclude, it's clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation(等式). What lies behind that image is every bit as important as the image itself — the person or product must live up to that image or there's little chance for long-term success.

    Twenty-five years ago, most young Britons wanted a career in law, to be a doctor, or, if they were creative enough, to take up singing. But today, things stand differently.

    According to a survey by Tesco Mobile, a UK company, the “dream job” of young people aged between 16 and 25 in the UK is a video blogger, or “vlogger”. The survey, carried out among 1,002 people, found that as much as 40 percent of them put vlogger as their number one choice on a list of ideal careers.

    This change is undoubtedly as a result of the Internet and social media. They have made it so much easier to reach audience of the world, without having to enter a career in show business in the traditional way.

    In the past, the biggest stars were trained by the Hollywood studios; now, anyone with a computer camera can become a star. Vloggers are the big stars of today because they are normal people interacting with their fans about everyday life.”

    However, what people see is only the bright side of being a vlogger and they fail to notice the fact that only those who are successful earn fame(名声) and fortune. For every success there are hundreds of others who never get off the starting line. There are the dreams that come true and the dreams that remain dreams forever.

    Although being vloggers is popular, some young people choose to follow careers that don't necessarily earn them fame, but allow them to make good use of the Internet to share their hobbies. Young Israeli David Leshaw, for example, runs a business called the Finishers Club. It's an online platform for runners to keep a record of their races. His job allows him to express his enthusiasm, and is always a learning experience. And that's enough for him.

    Very few people enjoy going to the dentist, especially for a filling. Often fillings need to be replaced during the patients' lifetime. But is filling the cavity (蛀洞)with a foreign material really the best treatment? What if the tooth could repair itself with its own material–dentine(齿质)? Researchers at King's College London have found a process that may replace the traditional method.

    Paul Sharpe of King's College says a new treatment for cavities is simpler. It uses a drug that causes the tooth to fill in the hole naturally with dentine. "It involves putting a drug in the hole. It excites a natural process, which starts to occur anyway following the damage, so you can actually get the big hole repaired and the repair is a production of the natural material, the dentine."

    Usually a new drug requires repeated testing before it is approved for treatment. However, this drug that produces the re-growth in teeth has already been approved. It is a drug used to treat Alzheimer's disease and other disorders of the nervous system. Researchers explain that they use only a small amount and they use it locally. Usually that means the medicine is put directly on the affected area. It does not travel through the patient's blood.

    Nigel Carter heads Britain's Oral Health Foundation. He describes the new treatment as an exciting possibility for dental care. But Carter also has a warning. "Actually re-growing the tooth that has been lost with a cavity would be really a huge step forward. But, it's also important that we remember that we shouldn't be getting the cavity in the first place. We're talking about a totally preventable disease."

    TED is a non-profit organization devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, and Design. Since then it has stepped into more and more fields. It includes two annual ( 年度的) conferences-the TED Conference on the North American West Coast each spring, and the TED Global Conference in Edinburgh UK each summer, which bring together the world's most excellent thinkers and doers, who are challenged to give the talk of their lives ( in 18 minutes or less).

    On ted.com, we make the best talks and performances from TED and partners available to the world, for free. More than 1, 200 TED talks are now available,' with more added each week, which cover almost all topics from science to business to global issues- in more than 110 languages. They really help share ideas in communities around the world.

    We believe in the power of ideas to change attitudes, lives and eventually, the world. So we' re building here a clearinghouse (信息交流中心 ) that offers free knowledge and inspiration from the world's most inspired thinkers, and also a community of curious souls to engage with ideas and each other. Have an idea? We want to hear from you.

    Today, TED is best thought of as a global community. It's a community welcoming people from every field and culture who seek a deeper understanding of the world.

    Want to follow TED? Here are the ways to connect:

    Get TED news and conference coverage ( 新闻报道) on the TED Blog.

    Follow TED on Twitter:

    @TED News for all TED news and information

    @TED Talks for daily TED Talk release only

    See photos from TED events on Flicker.

    The human-caused rise in CO₂ hasn't yet reached its full warming effect, owing to the considerable delay in its impact on ocean temperature. There is still another 0.5^oC of so of warming to occur over the coming decades based on the current concentrations（浓度）of CO₂ in the atmosphere, and far more warming beyond that if CO₂ concentrations continue to rise greatly with the business-as-usual burning of fossil oil. To improve the situation, the world needs to shift firmly from coal, oil and gas to renewable energy by around 2050 and from cutting down trees to planting trees and restoring degraded lands.

    So why do human begins keep dashing in a stupid way ahead, toward certain tragedy?

    The main reason is that our political institutions and giant corporations intentionally ignore the rising dangers and damage.   ①    Managing a major company is about maximizing shareholder value, not about telling the truth or avoiding great harm to the planet. Profit -seeking investors own the major media, or at least influence them through their advertising purchases. Thus, a small yet very powerful group keeps the fossil-fuel-based energy system at growing dangers to the rest of humanity today and in the future.

    We need a new kind of politics that starts with a clear goal: environmental safety for the planet's people, by fulfilling the Paris agreement, protecting biodiversity, and cutting pollution, which kills millions each years.   ②    The new politics will listen to scientific and technological experts, not self-interested business leaders and politicians.

       ③    Such a politics is possible. In fact, the public longs for it. A large majority of the American people,for example, want to fight global warming, stay in the Paris climate agreement, and support renewable（可更新的）energy. Yet, as long as a narrow and ignorant elite（精英）judges Americans and the rest of human beings to wander aimlessly in the political desert, the more likely it is that we will end up in a wasteland from which there will be no escape.  ④   

The Art Institute of Chicago

    Visiting time

    The museum is open daily 10:30 am-5:00 pm. The museum and its shops are closed on Thanksgiving Day, Christmas Day, and New Year's Day.

    Highlights of the Art Institute

    American Art

    Discover how artists have expressed the many aspects of the American experience through the rich variety of this collection. This tour might include the works of artists like Paul Revere, Winslow Homer, and Georgia O'Keeffe.

    Impressionism: Monet, Degas, Renoir and More

    Learn about the color and excitement of late 19th-century life as you view one of the most admired collections of French Impressionism in the world.

    Hidden Histories

    Hear stories about artists and their artworks that may be overlooked or under-appreciated for one reason or another  These could be very small or out-of-the-way works.

    For families with children

    With free admission for kids under 14 and Chicago teens under 18, the Art Institute is the perfect place for a creative outing with the whole family.

    Visit the Family Room in the Ryan Education Center, and introduce your children to the museum's collections with a variety of activities. Assemble (组装)puzzles based on masterpieces in the museum, build architectural wonders with colorful blocks, and learn about art through stories and games. Food is available at an on-site cafe. (Outside food is not allowed to be brought in.)