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From The Reader to National
Treasure, TV programs seeking to take advantage {#blank#}1{#/blank#}Chinese audience's growing interest in
traditional culture had a great year in 2017.
During a time {#blank#}2{#/blank#} hiring famous pop stars and using silly
gimmicks (噱头) have become major trends in drawing younger Chinese viewers, no
one ever expected that these slow-paced and serious shows focused on Chinese
tradition and culture would {#blank#}3{#/blank#} (accept) so widely. But the fact is that shows
like Chinese Poetry Conference and Letters Alive quickly climbed to {#blank#}4{#/blank#} top of the national TV ratings. The popularity
of this type of program shows that many Chinese {#blank#}5{#/blank#} (be) eager to learn more about traditional
culture.
While Letters Alive and The
Reader invite people from all walks of life {#blank#}6{#/blank#} (read) letters, essays or poems written by
respectable writers and other great people, National Treasure focuses on the {#blank#}7{#/blank#} (attract) stories and history behind
national-level cultural relics (遗物).
One reason for these shows'
being {#blank#}8{#/blank#} (huge) successful might be their human focus.
Literary works {#blank#}9{#/blank#} (share) in these shows talk about real life
and they also appeal to regular viewers rather than just literature lovers.
Though National Treasure focuses on introducing ancient {#blank#}10{#/blank#} (treasure), it focuses more on the human
stories behind them.