题型：阅读理解 题类：常考题 难易度：容易
黑龙江省大庆市铁人中学2018届高三上学期英语期中考试试卷
The word advertising refers to any kind of public announcement that brings products and services to the attention of people. Throughout history, advertising has been an effective way to promote(促进)the trading and selling of goods. In the Middle Ages, merchants employed "town criers" to read public messages aloud to promote their goods. When printing was invented in the fifteenth century, pages of advertisements(ads)could be printed easily and were either hung in public places or put in books.
By the end of the seventeenth century, when newspapers were beginning to be read by more people, printed materials became an important way to promote products and services. The London Gazette was the first newspaper to set aside a place just for advertising. This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads for merchants.
Advertising spread quickly throughout the eighteenth century. Ad writers were starting to pay more attention to the design of the ad text. Everything, from clothes to drinks, was promoted with clever methods such as repetition of the firm's name or product, words organized in eyecatching patterns, the use of pretty pictures and expressions easy to remember.
Near the end of the nineteenth century, companies that were devoted to the production of ads came to be known as "advertising agencies(广告商)．"The agencies developed new ways to get people to think of themselves as members of a group. Throughout the twentieth century, advertising agencies promoted consumerism(消费主义)as a way of life, spreading the belief that people could be happy only if they bought the "right" products.
Welcome to the Electronic Village to explore new ways of language teaching and learning.
Electronic Village Program (Thursday, June 18, 2015) | |
Nearpod ❖9:00 am to 10:00 am ❖Room 501 Nearpod is a software program that creates a rich context (语境) for students to learn vocabulary. The presenter will show how to use it. | TEO ❖ 2:00 pm to 3:00 pm ❖Room 502 Our students come from different backgrounds but have the same desire to learn on-line. The presenter will use examples from his first on-line class to explain how any teacher can begin teaching on-line with TEO. |
Kahoot ❖10:30 am to 11:30 am ❖ Room 601 Kahoot software can be used to create grammar tests which can be graded on a network. It can provide students with instant feedback (反馈), including reports about their strengths and weaknesses. | Prezi ❖3:30 pm to 4:20 pm ❖Room 602 Uses of Prezi in listening and speaking courses draw students' attention to speaking more fluently. The presenter will show how students can use Prezi to confidently present on a variety of topics, including introducing family, friends, and hobbies. |
试题篮
