题型:阅读理解 题类:常考题 难易度:容易
黑龙江省大庆市铁人中学2018届高三上学期英语期中考试试卷
The word advertising refers to any kind of public announcement that brings products and services to the attention of people. Throughout history, advertising has been an effective way to promote(促进)the trading and selling of goods. In the Middle Ages, merchants employed "town criers" to read public messages aloud to promote their goods. When printing was invented in the fifteenth century, pages of advertisements(ads)could be printed easily and were either hung in public places or put in books.
By the end of the seventeenth century, when newspapers were beginning to be read by more people, printed materials became an important way to promote products and services. The London Gazette was the first newspaper to set aside a place just for advertising. This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads for merchants.
Advertising spread quickly throughout the eighteenth century. Ad writers were starting to pay more attention to the design of the ad text. Everything, from clothes to drinks, was promoted with clever methods such as repetition of the firm's name or product, words organized in eyecatching patterns, the use of pretty pictures and expressions easy to remember.
Near the end of the nineteenth century, companies that were devoted to the production of ads came to be known as "advertising agencies(广告商)."The agencies developed new ways to get people to think of themselves as members of a group. Throughout the twentieth century, advertising agencies promoted consumerism(消费主义)as a way of life, spreading the belief that people could be happy only if they bought the "right" products.
Nowadays there seems to be an app for everything. And mobile apps have been a part of our life. The following apps are part of the most popular apps.
Ctrip can be the best helper when you feel it hard to buy the train or airline tickets. You can buy tickets anywhere at anytime. | |
Ximalaya Reading has millions of books including poems, short stories, novels and even fairy tales for children. What's special about it is that you can use it to download book recording that can be listened to. It has more than 1 million valuable resources. | |
Baby Bus is a very good friend for children under three years old. Kids can learn to speak, understand numbers and draw pictures with the help of this app. | |
Word Hero may help learn more English words while you're playing games, so if you have problems remembering the new words when you learn English, use it! | |
World of Tanks Blitz(坦克世界), a free-to-play online: game with over 40 million downloads, bring quick-fire tank fights. “A lot of tanks, a lot of people and a lot of fun.” It will be the best choice to kill your time. |
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