The latest Chinese “god song”(an Internet term to describe pop songs that spread virally through the Internet(像病毒一样传播开来) is still making debates(争论) between those who view it as a milestone for Chinese pop music going global and those who regard it as a bad image of China.

    Last week, Little Apple, written and performed by the Chopsticks Brothers, won the AMA International Song Award and the duo performed the song at the 2014 American Music Awards in Los Angeles. Another Chinese pop singer, Zhang Jie, won the International Artist Award.

    But while fans of these singers are thinking highly of the awards(奖) and the performance by the Chopsticks Brothers at the AMA celebration, there are others who are less excited. They have questioned the value of the awards and what effect it will have on Chinese culture's “going abroad”, saying it may leave foreign audiences with a poor impression(印象) of Chinese pop music, and even Chinese culture.

    The Little Apple phenomenon, both home and abroad, can be more easily understood and judged if we look at it from a business view rather than a cultural view. The professional promoters behind the duo have developed a clear strategy(策略) to promote the duo and their works, not just this particular song. Little Apple was originally released(发行) to promote the duo's film Old Boys: The Way of the Dragon.

    From the very beginning a marketing strategy was used to promote(提升) the song, which immediately went viral on the Internet due to its repetitive rhythm(重复的韵律)，easy-to-remember lyrics(歌词), simple and funny dance and, most importantly, grass roots (草根) nature. The video accumulated(积攒) more than 1 billion bits on China's major video websites.

    Although the song was generally disliked by music professionals who criticized(批评) it as “musical junk food”, Little Apple's popularity nationally paved the way(为…铺平道路) for promoting the duo internationally.

    E-mail has been widely used since its invention for its convenience, efficiency, and high speed. However, it is wise to remember how easily this wonderful technology can be misused, sometimes unintentionally, but can result in serious consequences.

    Now let's look at the case of the Illinois man who left the snow-filled streets of Chicago for a vacation in Florida. His wife was on a business trip and was planning to meet him there the next day. When he reached his hotel , he decided to send his wife a quick E-mail. Unable to find the note with his wife's E-mail address, he did his best to type from his memory. Unfortunately, he missed one letter and his E-mail was directed to an elderly lady whose husband had passed away (去世) only the day before. When the sad widow checked her E-mail, she took one look at the screen, let out a sharp cry, and fell to the floor in a dead faint (昏迷 ). At the sound , her family rushed into the room and saw this note on the screen:

    MY DEAREST WIFE： JUST GOT CHECKED IN. EVERYTHING PREPARED FOR YOUR ARRIVAL TOMORROW.

    P.S. SURE IS HOT DOWN HERE

    The US will have a new president this fall. Voters will decide between the Democratic candidate (候选人), Hillary Clinton, and Donald Trump of the Republicans.

    But the voting is not a must for each person in the US. So quite a lot of people choose not to vote, especially the young generation. According to Fox News, one-in-five young voters between the ages of 18 and 35 said clearly that they wouldn't vote for either of the two candidates. Just 12 percent of voters aged 35-54, and only nine percent of voters aged 55 and older said the same thing.

    This is not only because young people don't like Clinton or Trump, according to the Fortune magazine. The truth is that they are traditionally less likely to vote than their parents.

    “Young people are not at an age in their life when they think politics or government has anything to do with them,” said Rodd Freitag, a political science professor at the University of Wisconsin-Eau Claire, US. “But for the older age groups, they have a home, they pay taxes (税), they care about schools and the community.”

    Many believe that the civic (公民的) education of an American youth is another reason why they don't vote.

    Students usually just do community services like cleaning the neighborhoods. This means they haven't learned how to link real life problems to politics through voting, according to Christopher Beem, a politics professor at the Pennsylvania State University.

    He said the country needs to help young people learn how to take part in politics and get them to see that they can make a difference.

    We've all been blamed (责备) wrongly sometimes in our lives. How do we deal with it? Not with anger, hurt and tears, but in a collected way…

    If you are wrongly blamed, let others know of the true state of things at once. Do it calmly and clearly — if you lose your temper, people will stop listening or become defensive.

    If you don't find a sympathetic ear, find a person who will hear you out — a teacher, a parent, a friend, or a brother or sister who believes in you.

    If you've been in trouble before, it may be easy for people to doubt you. So win your respect back in their eyes by behaving with honesty.

    If what you are blamed for is something unimportant, sometimes it's better to smile it off.

    If you've been blamed for something serious, it's important to put your side of the story forward quickly and truthfully.

    Just remember:

    Respect your friends' secret if you don't want to be wrongly blamed for making them known.

    Don't blame others without first getting proof of their wrong doing.

    Putting the blame on someone else for what you have done wrong is weakness. Admit your mistake quickly.

    If someone else is wrongly blamed, stand up for that person.

    Don't pass the responsibility to others.

    In the U.S., speaking more than one language fluently is not very common — except in Los Angeles, California. The city has one of the largest populations in the U.S. of young people between the ages of 18 and 34. More than half of them in Los Angeles are bilingual (会说两种语言的).

    Maria Elena Burgos, a mother of two American-born daughters, is cooking a Mexican breakfast. She says making Mexican food is just one of the many traditions in her home. Another is speaking Spanish to her children. “We want to keep Spanish somewhere in their learning too, not only at home.” Ms. Burgos thinks being bilingual will give them more opportunities in the competitive world. Knowing Spanish also means the children can talk with their relatives in Mexico.

     Ms. Burgos' daughters both want to know their family's culture. “We are doing this in order to go back to our roots because that's part of who we are,” they say.

    The U.S. Census Bureau (人口普查局) says more than half the adults in the Los Angeles area between 18 and 34 years old speak a language other than English at home. For the whole country, the number of bilingual adults is only 25 percent. The number of bilingual speakers has gone up since the 1990s.

    University of California Los Angeles professor Raul Hinojosa says that in the past, the children and grandchildren of immigrants (移民) did not continue to speak the parents' native language. But now the opposite is true.

    In the last ten years, more immigrant parents say they want their children to keep speaking their native language. Mr. Hinojosa calls their choice the “path of pride”. The decision to keep a native language is clear in Los Angeles now. And, as the number of minorities in the U.S. continues to grow, he thinks bilingualism will spread to the rest of the country.

    Rachel Carson (1907-1964) is a writer, biologist, and environmentalist. As a trained scientist and a great writer, Rachel Carson did much to shape people's attitudes toward the natural world. Born in Springdale, Pennsylvania, she shared from childhood her mother's love of books and feeling for the beauty and mystery of nature. At Pennsylvania College for Women, she first majored in English, but later learned biology. The imagination of a creative writer with a scientific lobe for fact made her books successful. After graduating with honors, she won a scholarship to Johns Hopkins University, where she earned an A.M. in zoology.

    When her father died suddenly in 1935, she took a job as an aquatic(水生的) biologist. An article for the Atlantic Monthly led to her first book, Under the Sea Wind (1941). During World War II she wrote a series of booklets on wildlife refuges(收容所). Meanwhile she had been working on a book that would make her known throughout the world. Published in 1951, The Sea Around Us became an immediate best-seller, won many honors and literary awards, and was translated into thirty-two languages. After earning enough money, she could devote full time to writing. Her next book, The Edge of the Sea (1955), was also a success.

    Rachel Carson's last book, Silent Spring (1962), became one of the most famous books of the last half of the twentieth century. Ever since the end of World War II, when the insecticide (杀虫剂) DDT came on the market, she had been worried about the dangers in the uncontrolled use of the poisons: their effect on wildlife, on human life, and on the environment. She decided to speak out. The result was a book showing how modern society has been poisoning the earth on a worldwide scale. "A few thousand words from her," wrote a newspaper editor, "and the world took a new direction."