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题型:阅读理解 题类:常考题 难易度:普通

广东省广州市七十五中2016-2017学年高一下学期英语期中考试试卷

阅读理解

    You're in a department store and you see a couple of attractive young women looking at a sweater.You listen to their conversation:

    “I can't believe it-Lorenzo Bertolla! They are almost impossible to find.Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome.”

    They leave and you go over to see this incredible sweater.It's nice and the price is right.You've never heard of Lorenzo Bertolla, but those girls looked really stylish.They must know.So, you buy it.You never realize that those young women are employees of an advertising agency.They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.

    Every day we notice what people are wearing, driving and eating.If the person looks cool, the product seems cool, too.This is the secret of undercover marketing.Companies from Ford to Nike are starting to use it.

    Undercover marketing is important because it reaches people that don't pay attention to traditional advertising.This is particularly true of the MTV generation-consumers between the age of 18 and (3)It's a golden group.They have a lot of money to spend, but they don't trust ads.

    So advertising agencies hire young actors to “perform” in bars and other places where young adults go.Some people might call this practice misleading, but marketing executive Jonathan Ressler calls it creative.“Look at traditional advertising.Its effectiveness is decreasing.”It is true, because everyone knows an ad is trying to persuade you to buy something.However, you don't know when a conversation you overhear is just a performance.

(1)、The two attractive young women were talking so as to ________.
A、get the sweater at a lower price B、be heard by people around C、be admired by other shoppers D、decide on buying the sweater
(2)、Lorenzo Bertolla is ________.
A、a very popular male singer B、an advertising agency C、a clothing company in Rome D、the brand name of clothes
(3)、What can we infer from the passage?
A、Traditional advertising will soon disappear in the market. B、The MTV generation tends to be more easily influenced by all kinds of ads. C、That traditional advertising is too direct may lead to its decreasing effectiveness. D、Undercover marketing will surely be banned soon by the government.
(4)、Which of the following would be the best title for the passage?
A、Two Attractive Shoppers B、Lorenzo Bertolla Sweaters C、Undercover Marketing D、Ways of Advertising
举一反三
阅读理解

    It's summer movie time again. And heroes are ready to try their strength and magic on the silver screen. Check out our list of four films that look most promising to young audience.

    Harry potter and the Prisoner of Azkaban

    Release Date:  June 4

    Story: It's the summer before Harry Potter's third year at Hogwarts School of Witchcraft and Wizardry. A shadow is hanging over Hogwarts. A dangerous murderer, Sirius Black, has escaped the Wizards' Prison. And he broke out to fulfill one task to kill Harry Potter.

    Around the World in 80 Days

    Release Date:  June 16

    Story: This version of the classic novel set in 1872 focuses on Passepartout (Hong Kong actor Jackie Chan), a Chinese thief who seeks refuge with a strange London adventurer, Phileas Fogg. Passepartout uses his martial arts skills to defend Fogg from danger as he travels around the world in 80 days to win a bet.

    Spider- Man 2

    Release Date: June 30

    Story :Peter Parker is still coming to terms with his dual  identity (双重身份)as the crime superhero Spider-Man. He wants to reveal his secret identity to Mary Jane: meanwhile, his aunt May has fallen on hard times. A new bad man, Dr Otto Octavius, has appeared to cause more troubles.

    King Arther

    Release Date: July 7

    Story: King Arthur is presented as a clever ruler who manages to unite all the knights(骑士) in Britain after the fall of the Roman Empire(帝国). Under the guidance of Merlin and the beautiful, brave Guinevere, Arthur will struggle to realize his dreams

阅读理解

    “Why do birds sing?” I asked a group of children. “To attract metes(配偶)!” answered a boy. A 4-year-old girl added shyly, “birds sing because they are happy, and they want to make us happy, too.” I think both answers are probably true in a way. If birds sing happily, it shows all is well in the forest: no predators (捕食者) are present, and the birds can feed, sing and do other bird things. The sound of a relaxed robin(知更鸟) singing is easy to understand because it makes us feel this way too—it's a sound that lifts our own hearts when we hear it.

    What happens when a predator comes into their areas? The nearby birds quickly give an alarm call, a short sound that warns, “Danger is coming!” On hearing the sound, the other birds stop singing and fly for cover, the deer lift their heads and stop moving and the rabbits run into the bushes. Suddenly, the forest becomes silent.

    When humans walk through the woods in a hurry or while talking with a friend, we don't see much wildlife. We may think that there aren't many animals living there, but more likely, they know we are coming and hide minutes before our arrival. But if we learn to avoid setting off alarms, we can see many more wild animals without frightening them. To practice, find a place in a park and sit quietly for an hour. Take note as the birds begin to relax and sing again. When I do this, I am always surprised at the wonderful thing animals will do when humans simply stay still long enough.

阅读理解

    Wanted, Someone for a Kiss

    We're looking for producers to join us on the sound of London Kiss 100 FM. You'll work on the station's music programmes. Music production experience in radio is necessary, along with rich knowledge of modern dance music. Please apply in writing to Producer Vacancies, Kiss 100.

    Father Christmas

    We're looking for a very special person, preferably over 40, to fill our Father Christmas suit.

Working days: Every Saturday from November 24 to December 15 and every day from December 17 to December 24 except Sundays, 10:30-16:00.

    Excellent pay.

    Please contact (联系) the Enterprise Shopping Centre, Station Parade, Eastbourne.

    Accountants Assistant

    When you join the team in our Revenue Administration Unit, you will be providing assistance within all parts of the Revenue Division, dealing with post and other general duties. If you are educated to GCSE grade C level we would like to talk to you. This position is equally suitable for a school leaver or for somebody who has office experience.

    Wealden District Council

    Software Trainer

    If you are aged 24-45 and have experience in teaching and training, you could be the person we are looking for. You should be good at the computer and have some experience in programme writing. You will be allowed to make your own decisions, and to design courses as well as present them. Pay upwards of £15,000 for the right person. Please apply by sending your CV (简历) to Mrs R. Oglivie, Palmlace Limited.

阅读理解

    Our most important institutions, our schools and our workplaces, are designed mostly for extroverts (性格外向者).

In the typical classroom, students are often divided into groups—four or five or more kids all facing each other. And kids are working on countless group assignments. Even in subjects like math and creative writing, which you think would depend on unaccompanied flights of thought, kids are now expected to act as committee members. As for the kids who prefer to go off by themselves or just to work alone, those kids are seen as outliers (局外人) often or, worse, as problem cases. And the vast majority of teachers believe that the ideal student is an extrovert as opposed to an introvert (性格内向者), even though introverts actually get better grades and are more knowledgeable, according to research.

The same thing is true in our workplaces. Now, most of us work in open plan offices, without walls, where we are subject to the constant noise and stare of our coworkers. And when it comes to leadership, introverts are routinely passed over for leadership positions, even though introverts tend to be very careful, much less likely to take outsize risks —which is something we might all favor nowadays. And interesting research by Adam Grant at the Wharton School has found that introverted leaders often deliver better outcomes than extroverts do, because when they are managing thoughtful employees, they're much more likely to let those employees run with their ideas.

    In fact, some of our great leaders in history have been introverts. I'll give you some examples. Eleanor Roosevelt, Rosa Parks, Gandhi -- all these people described themselves as quiet and soft-spoken and even shy. However, they all took the spotlight, even though every bone in their bodies was telling them not to. And this turns out to have a special power, because people could feel that these leaders were in control, not because they enjoyed directing others and not out of the pleasure of being looked at; they were there because they had no choice, because they were driven to do what they thought was right.

阅读短文,从每题所给的A、B、C和D四个选项中,选出最佳选项。

    Nola is a 41-year-old northern white rhino (犀牛) that lives at the San Diego Zoo Safari Park in Escondido, California. She is one of only four remaining northern white rhinos in the world, and the only one in the western part of the earth. The other three live in Kenya (肯尼亚).

    Rhinos have lived on earth for more than 40 million years, but they are now at the risk of dying out. Hunters illegally hunt rhinos for their horns (角), which are used for art, jewelry, and decorations. They sell the horns for thousands of dollars per pound, though it is not allowed by law. Rhino horns are also prized as a key part in traditional medicine, even though scientific tests have proven that the horns cannot cure illnesses. Experts say that every eight hours, one rhino will be hunted.

    Scientists are trying to find ways to prevent rhinos from dying out. In 1975, the San Diego Zoo Institute for Conservation Research started the Frozen Zoo, a program through which researchers have collected cell samples (细胞样品) from more than 8, 000 different animal species until now, including the northern white rhino. Scientists hope that by studying the rhino cells, they will gain greater understanding of the species, and will find ways to increase its number.

    Jeanne Loring works with the Frozen Zoo. Loring's research focuses on pluripotent stem cells, which are cells that can renew and become any cell type. Coloring's lab at TSRI is working together with scientist Oliver Ryder of the San Diego Zoo to use plenipotentiary stem cells to try to increase the number of the northern white rhino. Loring said the goal is to start producing new rhinos through this method over the next couple of years.

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