China is a land of bicycles．At least it was back in 1992 when I traveled the country．Back then everyone seemed to be riding a bicycle．Millions of them，all black．Cars were rare．Yet since my arrival in Beijing last year, I've found the opposite is true．There are millions of cars．However, people still use their bicycles to get around．For many, it's the easiest and cheapest way to travel today．Bicycles also come in different colors—silver, green, red, blue，yellow, whatever you want．

    It's fun people biking．They rush quickly through crossroads, move skillfully through traffic，and ride even on sidewalks．Bicycles allow people the freedom to move about that cars just can't provide．

    Eager to be part of this aspect of Chinese culture，I decided to buy a bicycle．Great weather accompanied my great buy．I immediately jumped up on my bicycle seat and started home．

    My first ride home was orderly．To be safe, I stayed with a“pack”of bikers while cars on the streets came running swiftly out of nowhere at times．I didn't want to get hit．So I took the ride carefully．

    Crossing the streets was the biggest problem. It was a lot like crossing a major highway back in the United States．The streets here were wide，so crossing took time，skill and a little bit of luck．

    I finally made it home．The feeling on the bicycle was amazing. The air hitting my face and going through my hair was wonderful．I was sitting on top of the world as I passed by places and people．Biking made me feel alive．

    No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which means that people would specialize, or focus, on doing one specific job.

    Let's take a man we'll call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, he didn't make the bricks for his house, grind the wheat for his flour, or cut his trees into boards. He also did not make the plows(犁), the work boots, or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things.

    Suppose there was another man we shall call Mr. Plowright. Using what he knew about farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good  plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows.

    How did Mr. Plowright let people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the information people needed to find Mr. Plowright and his really good plows.

    Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the products they had for sale.

    A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the human voice and maybe some kind of simple instrument, such as a bell, were used to get people's attention.

    A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeepers might hire such a person to spread the news about their products. Often this primitive form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too different from a TV or radio commercial in today's world.

    Alexis, 17, sat quietly in the passenger seat of her dad's car. She let her eyes lazily scan the landscape for wildlife. Then a deer came into view about 200 yards in front of them. “Dad, there's a deer there!” Alexis said. It was a male deer with sharp antlers (角) on each side of its head.

    As the car moved closer, Alexis saw that the deer's head was bent toward the ground. Then she heard a scream and saw an arm fly up near the deer's head. Alexis realized the deer was attacking a woman. Sue, a 44-year-old mother, had been out for her morning run. The deer followed her and edged closer. “I knew I was in trouble.” Sue says. She went to pick up a stick for self-defense, and the deer charged. It lifted her with its antlers and threw her into the air. Sue could feel blood flew down her leg. Within seconds, the deer had pushed her off the road.

    When Alexis and her father pulled up, the deer was throwing Sue like a doll. Alexis looked into the woman's terrified eyes, and before her father had even stopped the car, the teenager jumped quickly out of the car and ran toward the deer. “I was kicking it to get its attention." she says. Then her father, who had followed his daughter, pushed the deer away from the women.

    Alexis helped Sue into the car and then applied a piece of cloth to Sue's injured leg. “We're going to get you to a hospital.” Alexis said. Then she heard her father shout loudly. He had been knocked to the ground. Alexis took hold of a hammer from the car and ran to where her father lay on his back. She beat the deer's head and neck, but the blows didn't scare it away. “I was losing faith.” she says. “A couple more strikes. Alexis.” said her father. “You can do it.”

    Turning the hammer around, Alexis closed her eyes and beat the deer's neck with all her strength. When she opened her eyes, the deer was running away.

    Alexis got in the driver's seat and sped toward the nearest hospital. After Sue was treated, she tearfully thanked her rescuers. “You expect a teenage girl to get on the phone and call for help,” she says, “not to beat up a deer.”

    Making friends is a skill like most skills. It improves with practice. If you want to meet people and make friends, you must be willing to take some action. You must first go where there are people. You won't make friends staying home alone.

    Joining a club or a group, talking with those who like the same things as you do is much easier. Or join someone in some activity.

    Many people are nervous when talking to new people. After all meeting strangers means facing the unknown. And it's human nature to feel a bit uncomfortable about unknown. Most of our fears about dealing with new people comes from doubts about ourselves. We imagine other people are judging us, finding us too tall or too short, too this or too that. But don't forget that they must be feeling the same way. Try to accept yourself as you are, and try to put the other person at ease. You'll both feel more comfortable.

    Try to act self-confident even if you don't feel that way. When you enter a room full of strangers, such as a new classroom, walk tall and straight, look directly at other people and smile.

    If you see someone you'd like to speak to, say something. Don't wait for the other person to start a conversation.

    Just meeting someone new does not mean that you will make friends with that person—friendship is based on mutual liking and “give and take”. It takes time and effort to develop.

    The Winter Olympics are also called The White Olympics. At this time, many colorful stamps are published to mark the great Games. The first stamps marking the opening came out on January 25th,1932 in the United States for the 3rd White Olympics. From then on, publishing stamps during the White Olympics became a rule. During the 4th Winter Olympics, a group of stamps were published in Germany in November 1936. The five rings of Olympics were drawn on the front of sportswear. It was the first time that the rings appeared on the stamps of the White Olympics.

In the 1950's, stamps of this kind became more colorful. When the White Olympics came, the host countries as well as the non-host(非主办方)countries published stamps to mark those Games. China also published four stamps in February 1980, when the Chinese sportsmen began to take part in the White Olympics.

    Japan is the only Asian country that has ever held the White Olympics. Altogether 14,500 million stamps were sold to raise money for this sports meeting.

    Different kinds of sports were drawn on these small stamps. People can enjoy the beauty of the wonderful movements of some sportsmen.

    College is not just about studying, writing essays and burning the midnight oil in the library. Making friends and enjoying yourself is also necessary for the courses. Parties are social events for students to gather and chat with each other.

    Now let's follow a foreign friend to see what parties in the US are like. Get some inspiration to have fun with your friends in your new life.

    Drinking and music College parties in the US are always lacking in creativity and full of wine and music. The basic form rarely changes — drink until you cannot anymore and play loud music at an earth-shaking volume. There is plenty of beer involved, and some mixed cocktails.

    Creativity in dress

    The creativity comes in how parties are dressed up. Parties often have a specific theme, like a 90s party or a sports party. At a 90s party, guests might show up dressed like once-famous celebrities. At a sports party, guests might wear their favorite team's uniforms.

    Held in apartments

    The party is usually held in the apartment of a particular outgoing friend. Everyone will be invited, which means strangers will wander in and out of the apartment where you can get to know and make some new friends.

    Ugly sweater party

    On holidays, parties frequently take on a proper theme. A popular theme around Christmas is the ugly sweater party. The goal is to wear the ugliest sweater you can find, creating an atmosphere of fun.

    Whatever the occasion is, there will be no shortage of booze. If you are smart enough, you won't have so much as to lose your consciousness. Parties are always better when you can remember them the next day.