Suppose you become a leader in an organization. It's very likely that you'll want to have volunteers to help 

with the organization's activities. To do so, it should help to understand why people undertake volunteer work and

what keeps their interest in the work.

       Let's begin with the question of why people volunteer. Researchers have identified several factors that 

motivate people to get involved. For example, people volunteer to express personal values related to unselfishness, 

to expand their range of experiences, and to strengthen social relationships. If volunteer positions do not meet these 

needs, people may not wish to participate. To select volunteers, you may need to understand the motivations of the 

people you wish to attract.

         People also volunteer because they are required to do so. To increase levels of community service, some 

schools have launched compulsory volunteer programs. Unfortunately, these programs can shift people's wish of

participation from an internal factor (e.g., “I volunteer because it's important to me”) to an external factor (e.g., “I

volunteer because I'm required to do so”). When that happens, people become less likely to volunteer in the future.

People must be sensitive to this possibility when they make volunteer activities a must.

          Once people begin to volunteer, what leads them to remain in their positions over time? To answer this 

question, researchers have conducted follow-up studies in which they track volunteers over time. For instance, one 

study followed 238 volunteers in Florida over a year. One of the most important factors that influenced their 

satisfaction as volunteers was the amount of suffering they experienced in their volunteer positions. Although this

result may not surprise you, it leads to important practical advice. The researchers note that attention should be 

given to “training methods that would prepare volunteers for troublesome situations or provide them with 

strategies for coping with the problem they do experience”.

         Another study of 302 volunteers at hospitals in Chicago focused on individual differences in the degree to 

which people view “volunteer” as an important social role. It was assumed that those people for whom the role of 

volunteer was most part of their personal identity would also be most likely to continue volunteer work. 

Participants indicated the degree to which the social role mattered by responding to statements such as 

“Volunteering in Hospital is an important part of who I am.” Consistent with the researchers' expectations, they

found a positive correlation (正相关) between the strength of role identity and the length of time people continued 

to volunteer. These results, once again, lead to concrete advice: “Once an individual begins volunteering, 

continued efforts might focus on developing a volunteer role identity.... Items like T-shirts that allow volunteers to 

be recognized publicly for their contributions can help strengthen role identity”.

    Visitors to Britain are sometimes surprised to learn that newspapers there have such a large circulation (发行 ). The “Daily Mirror “ and the “Daily express” both sell about four million copies everyday. British families generally buy a newspaper every morning and two or three on Sundays.

    Besides the national papers, there is, however, another branch of the British press which sells almost as many copies. Local newspapers have a weekly circulation of 13 million. Almost every town and county area has one. Nearly all of them hold their own financially (财政 ) and many of them are very profitable (赚钱的 ) .

    These papers are written almost entirely for readers interested in local events-births, weddings, deaths, council (地方会议 ) meetings and sports. Editors prefer to rely on people who know the district well. A great deal of local news is regularly supplied by clubs and churches in the neighborhood and it does not get out to date as quickly as national news.

    The editors must never forget that the success of any newspaper depends on advertising ( 广告) . He is usually anxious to keep the good will of local businessmen for this reason. But if the newspaper is well written and the news items have been carefully chosen to draw local readers, the business men are grateful for the opportunity (机会 ) to keep their products in the public eyes.

    Chinese audiences seemed not to have been satisfied with the third season of the highly anticipated food documentary A Bite of China.

    Even though the series has maintained high viewership ratings since its comeback last week, much higher than other programs aired at the same time, the ranking on Douban, a social networking website featuring films, literature and events, slipped to 4.2 out of 10, as of Tuesday, compared with 9.3 and 8.4, respectively, for the first two seasons.

    Picky viewers complain that some of the narration is not accurate, while others pinpoint misleading content. At the same time, food blogger @barbara questioned whether it is appropriate to give a close-up shot of the poisonous plant Nandina（南天竺）in a food program.

    A Bite of China, which debuted in 2012, became hugely popular nationwide for its quality introduction of some rarely-known and mouth-watering domestic cuisine. In the new show, however, watchers are not satisfied with “irrelevant” food references, such as lipsticks made of Chinese traditional medicine and martial arts master.

    The first episode introduced a hand-made iron frying pan from east China's Shandong province, which prompted thousands of Chinese Internet users to buy one from China's leading e-commerce website Tmall in the next few days. Sales of the pan at “Zhensanhuan” surged 6,000 times compared with a year ago, according to Beijing Youth Daily.

    In response to overwhelming criticism and questions, A Bite of China production crew responded on Weibo that they seek innovation despite the risks following the first two phenomenal seasons.

    “It is unavoidable to make comparisons with the first two, and some audiences may not accept the changes,” the crew said. “We explore the culture and civilization behind food, and give food a historic touch. That's why we feature culinary（烹饪的）tools, feast and rituals, as well as a healthy diet to show Chinese wisdom and philosophy, which has not been shown in any food programs before.”

    Every man dreams of having agood car. With luxury cars, like Bentley, Lamborghini and Rolls-Royce, going intothe world of SUVs, if you have deep pockets, you will be spoilt for choice.

    ◆Lamborghini Aventador SVJ

    Using a new aerodynamic system allows it toset a car lap record of 6: 44 97 at Nurburgring, one of the longest and most challengingcircuits in the world. Plus, carbon fiber can be seen everywhere, which makes thecar strong and lightweight. There're only 900 being built and you'llneed to coughup $517, 770 to buy one.

    ◆Aston Martin DBX

    The DBX is Aston Martin's maiden SUVproduct. It features a choice of two gas engines—a 4.0-liter V8 from Mercedes anda 5.2-liter V12 from its own. The price is predicted to be around $250, 000.

    ◆Audi E-tron

    Being an eco-friendly motoring, it is an all-electricSUV that makes up for its rather ordinary appearance with design, luxury and technology.At the front and back are electric motors which insure progress is rapid. In additionto plenty of storage space, the Audi E-tron provides side cameras instead of sidemirrors and air suspension that adapts to the terrain (地形). Hand over $74, 800 and it's yours.

    ◆Tesla Roadster

    Tesla Roadster will turn most heads, Zero to60 in 1.9 seconds means it will leave most cars for dust. The top speed is 250 mph,which is also unheard of for most cars—let alone an all-electric one. Having advancedautonomous driving systems and a huge touchscreen for surfing the Internet, it won'tmake you regret for paying $200, 000.

If you're after a quick snap, if you're out and about, here are a few brilliant instant cameras to choose from.

Instax Mini 12

Made by Fujifilm, the Instax Mini series of cameras is ideal for taking quick snaps and getting high-quality credit card sized photos. The Mini also comes with built-in flash, a close-up lens (镜头) and selfie lens for taking those perfect shots.

The camera comes in a range of bright colours, including sky blue and clay white.

Polaroid Go

Famous for their cameras, Polaroid still makes instant cameras in the modern day, with a classic look. The Go comes with autofocus as well as a self-timer for effectively capturing the moment and producing quality Polaroid photographs for you to keep.

It also comes in a range of funky colors, if all black or white isn't your preference.

Instax Mini Evo

The Mini Evo combined camera and printer is a compact device with a 28mm lens that's capable of letting you review and edit photos before printing them.

Also featured is a back 2.7-inch LCD screen for viewing what you're shooting and the ability to print from your phone via Bluetooth.

Instax Mini 40

Coming just in a single but vintage black design, the Instax Mini 40 is a solid option for quick instant snaps, with a one-touch selfie mode and a more traditional looking camera, fixed with a 60mm lens.

It's also small enough to fit comfortably in your bum bag or pocket to take a quick snap if you're out and about.