Mr. Parker was born in a small village. His father was so poor that he couldn't send him to school. The boy had to help his parents to do some farming and learned English and maths by himself when he was free. Later on he was made to leave his home village and hoped to find a job in a city. And as soon as war broke out, he joined the army. He couldn't forget his terrible past and fought with the enemies bravely. So he became a general when he was fifty. He was honest and friendly to his soldiers and often punished those who tried to pocket a portion of the soldiers' pay (克扣军饷). And his soldiers liked him very much.

    Once Mr. Parker heard from a soldier. In the letter the young man said the food in their military camp was very bad and he wished the general could go to find out the reasons, the old man went there at once, without telling anybody. He went in the kitchen and examined everything carefully and found it was very dirty. Then he went in the soldiers' bedrooms and found there were a lot of fleas. He became angry and asked the soldiers, “What do you think of your food, young men?”

    The soldiers saw their officer standing by the general and said nothing Only a new soldier said, “Very bad, sir!”

    “What did you have for lunch today?” asked Mr. Parker.

    “A fried chicken, some fish and pork, a cake, six eggs and I had three cups of wine.”

    “Really?” Mr. Parker called out in surprise. “It's the King's lunch, I think!”

    “So do I, general,” said the young man. “But it's my birthday today. I paid three hundred dollars for them all in the restaurant!”

    If you want to convince the boss you deserve a pay rise or promotion, the solution could be simple — eat the same food as they do. Psychologists have discovered managers are much more likely to instantly trust us if we choose the same dishes as them.

    During experiments, discussions over wages and work conditions were much more successful if both sides chose to snack on the same treats. And shoppers were much more likely to buy a product advertised on TV by someone eating a similar food to them at the time.

    The reason is thought to be so-called similarity attraction theory — where people tend to like others who have similar tastes or habits to themselves. But this is believed to be one of the first studies highlighting the role of food in this relationship. Researchers at Chicago University in the US conducted a series of experiments to examine food's role in earning trust.

    In a test, participants were told to watch TV — where someone pretending to be a member of the public praised a certain product. The volunteers were given Kit Kat bars to nibble (咬), while the TV people ate either a Kit Kat or grapes as they talked.

    The results showed viewers were much more likely to express an interest in buying the product if the TV showed the other person eating a Kit Kat too.

    The researchers added, “Although similarity in food consumption is not a sign of whether two people will get along, we find consumers treat this as such. They feel more trusting of those who consume as they do. It means people can immediately begin to feel friendship and develop a bond, leading to smoother transactions (交易) from the start.”

    Harley Street psychologist Dr. Lucy Atcheson said it was already known that wearing similar clothes could instantly create trust. But this was the first report that food had the same effect. She said, “This is really interesting. It makes sense as people feel they have common ground and can trust the other person. That means negotiations are more likely to be successful.”

    Two things changed my life: my mother and a white, plastic, daisy bike basket. I would be a different person if my mom hadn't turned a silly bicycle accessory(配件) into a life lesson I carry with me today.

    It was summer and, one day, my mother drove me to the bike shop to get a tire fixed — and there it was in the window. White, shiny, plastic and decorated with daisies, the basket seemed so appealing and I knew I had to have it.

    "Mom, please can I get it? I'll do extra chores for as long as you say. I'll do anything, but I need that basket. I love that basket. Please, Mom. Please?"

    "You know," she said, gently rubbing my back while we both stared at what I believed was the coolest thing ever, "If you save up, you could buy this yourself."

    "By the time I make enough it'll be gone!"

    "Maybe Roger here could hold it for you," she smiled at Roger, the bike guy.

    "For that long? He can't hold it for that long, Mom. Someone else will buy it. Please, Mom, please?"

    "There might be another choice," she said. My mother bought the beautiful basket and put it safely out of reach in some hiding place I couldn't find. Each week I eagerly counted my growing nest egg earned by extra work here and there (washing the car, helping my mother make dinner, delivering milk around the neighborhood). And then, weeks later maybe, I counted, re-counted and jumped for joy. Oh, I made it! I finally had the exact amount we'd agreed upon.

    Days later, the unthinkable happened. A neighborhood girl I'd played with appeared with the exact same basket fixed to her shiny, new bike. I rode my bike fast home to tell my mother about this disaster, this horrible turn of events.

    And then came the lesson I've taken with me through my life: "Honey, your basket is extra-special," Mom said, gently wiping away my hot tears. "Your basket is special because you paid for it yourself."

    Neither style of thinking is better or worse than the other; they're just different, as Professor Ankush Chopra explains. To be a great artist, musician, or big-picture thinker, holistic thinking is important—it's about context, and intuition (直觉) is important. Many careers like those in science or law, reward analytic thinking, which looks at parts and units, and is specific and logical. Of course, the most successful people will be able to do both kinds of thinking, though generally holistic thinking, linked to creativity, is more difficult to teach than analytic thinking.

    So those people who are analytic thinkers will see a price of $1.99 by looking at the single numbers, and will prioritize the first number when it comes to price. "Holistic thinkers tend to view all price numbers as a whole and are  less likely to be affected by the nine-ending price effect," Lingjiang Lora Tu, Ph. D. , professor of marketing at Baylor and  a study's lead author, told Phys. org.

    However, that the type of thinking allows holistic thinkers to see the whole rather than the parts goes out the window when they're stressed or distracted (分心的).

    "Our findings suggest that regardless of consumers' thinking style, nine-ending prices are most likely to be effective in situations that overuse consumers' resources, such as when shoppers are time-pressured at the checkout counter or distracted by background music or occupied with an interactive product demonstration," Tu said.

    This study was done with the idea that marketers should know about these differences in thinking style and keep them in mind when they're pricing things for different types of people. But anyone who buys things can benefit too, by figuring out what kind of thinker you are, and then keeping that in mind when the signs show "sale" with a loud noise!—and reminding yourself that nobody makes the best decisions when they're distracted.

    No. 1 Snapchat

    With this app, the pictures people share with friends will disappear automatically(自动地) after they are seen. Snapchat has become more and more popular since 2012. Over 700 million photos have been shown daily by May 2014, up from 20 million per day in 2012.

    No. 2 Uber

    The on-demand car service app allows users to order a ride and get picked up within minutes. On-demand service means no need to reserve (预订) and no waiting in taxi queues. And the app can be used in more than 40 countries.

    No. 3 WhatsApp

    WhatsApp became the world's most popular chat app in 2014 with over 600 million monthly users in August. It was also bought by Facebook in October for about $ 22 billion (about 136 billion yuan).

    No. 4 Venmo

    The mobile payment service is used to share bills by friends, who get together to have dinner or do something else. It took Millennials' (生于1984-1995年间的"千禧一代") smart-phones by storm in 2014. It is said that among college students the word "Venmo" is now being used as a verb—"just Venmo me".

    Who cares if people think wrongly that the Internet has had more important influences than the washing machine? Why does it matter that people are more impressed by the most recent changes?

    It would not matter if these misjudgments were just a matter of people's opinions. However, they have real impacts, as they result in misguided use of scarce resources.

    The fascination with the ICT (Information and Communication Technology) revolution, represented by the Internet, has made some rich countries wrongly conclude that making things is so "yesterday" that they should try to live on ideas. This belief in "post-industrial society" has led those countries to neglect their manufacturing sector (制造业) with negative consequences for their economies.

    Even more worryingly, the fascination with the Internet by people in rich countries has moved the international community to worry about the "digital divide" between the rich countries and the poor countries. This has led companies and individuals to donate money to developing countries to buy computer equipment and Internet facilities. The question, however, is whether this is what the developing countries need the most. Perhaps giving money for those less fashionable things such as digging wells, extending electricity networks and making more affordable washing machines would have improved people's lives more than giving every child a laptop computer or setting up Internet centres in rural villages, I am not saying that those things are necessarily more important, but many donators have rushed into fancy programmes without carefully assessing the relative long-term costs and benefits of alternative uses of their money.

    In yet another example, a fascination with the new has led people to believe that the recent changes in the technologies of communications and transportation are so revolutionary that now we live in a "borderless world". As a result, in the last twenty years or so, many people have come to believe that whatever change is happening today is the result of great technological progress, going against which will be like trying to turn the clock back. Believing in such a world, many governments have put an end to some of the very necessary regulations on cross-border flows of capital, labour and goods, with poor results.

    Understanding technological trends is very important for correctly designing economic policies, both at the national and the international levels, and for making the right career choices at the individual level. However, our fascination with the latest, and our under valuation of what has already become common, can, and has, led us in all sorts of wrong directions.