题型:阅读理解 题类:常考题 难易度:普通
四川省眉山市2019-2020学年高一下学期英语期末考试试卷
Former Starbucks Chairman and CEO Howard Schultz grew up in a poor family in New York City. As a child, he could hardly dream about starting an international business. In 1961, the whole family was left with no income because his father broke an ankle working as a truck driver. Watching his father lying on the bed, Schultz decided to do something different in life. Schultz played football in high school and managed to get an athletic scholarship to Northern Michigan University. He became the first graduate from university in his family.
Schultz's first job after finishing school was in sales at Xerox, where he sold word processors. Then he took another job in sales at Hammarplast, a housewares (家居用品) business. However, he grew impatient with these two jobs soon. Schultz first came across Starbucks while still working for Hammarplast. He was struck by the passion (热情) and courage of the founders Gerald Baldwin and Gordon Bowker. It took a whole year for Schultz to persuade Baldwin and Bowker to hire him as the head of marketing. The new position meant that Schultz was going to travel around the world and represent Starbucks.
His life changed when the company sent him to an international house wares exhibition in Milan. A new idea occurred to Schultz when he saw the Italian strong coffee tradition. The people in Italy had a personal relationship with coffee. After Schultz came back to America, he wanted to replicate the Italian tradition in Starbucks. The founders felt differently. He then decided to leave Starbucks to start his own coffee company. The new company caught on quickly. Eventually, it managed to buy Starbucks. Schultz became the CEO of Starbucks. Corporation and he is one of the wealthiest people on the planet.
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