—No, we should hurry home.Your father will soon return for lunch.

     “Newspapers should become the leading local Internet ad aggency, which goes against ancient newspaper instinct of not ever helping anyone who is your competitor ， ” says managing director Stephen Gray.“But the fact is that audiences have split in a million directions, so here we are in a local market and our job is to help businesses in our local market succeed.If that means we are placing ads on Google and Facebook for local businesses, so what ？That's what it takes to succeed and ad agencies have been making a living off doing that for some time.”

        It's actually not a bad idea(and I've seen some newspapers do it successfully)．Except it seems to be tantamount to recommending that newspapers get out of the newspaper business.And if they become ad agencies，then newspapers really aren't newspapers anymore, are they？And then there isn't really a need for all that expensive journalism anymore, is there?

       This is the problem with the idea of coming up with a “new business model” for newspapers.If you have a new business model, then you're not in the same business anymore.But you hear it discussed as if newspapers and journalism can remain fundamentally what they are, just with a new “business model” plugged in.Like a toy car that just needs new batteries to Keep running ．

        Look, I'm not saying that media companies shouldn't offer marketing services—they've been doing so for decades(e.g.custom publishing)．And as brands increasingly want to provide content directly to consumers, marketing services may be a big growth area for media companies.

        The problem is that once you cross the line to selling other companies' media because it's more valuable than your own, then you face a fundamental question about why you're going to the expense of producing your own.

Notes：

①instinct n ． 本能　②tantamount adj.相等的　③fundamentally adv.根本地

Wonderful Experiences in Australia

Phillip Island Nature Park

Adult: ￡79. 00

Child: ￡67. 00

Location: Melbourne

Have fun at Phillip Island Nature Park. You will spend half a day there. You can see many animals, such as koalas, kangaroos and penguins at the peak.

Balloon Flight

Adult: ￡209. 00

Child: ￡161. 00

Location: Melbourne

Enjoy an early morning balloon flight over the beautiful city of Melbourne. After the flight you will enjoy a wonderful breakfast at the Hilton Hotel.

Amazing Sailing

Adult: ￡168. 00

Child: ￡126. 00

Location: Sydney

Relax and enjoy the wonderful sights of the heart of Sydney as you sail across the sea in a large boat.

Restaurant Tour—Lunch

Adult: ￡56. 00

Child: ￡50. 00

Location: Melbourne

Having lunch in Melbourne can be a wonderful experience, specially in old trams that have become restaurants.

Taking photos while on holiday is not an uncommon activity. Tourists do it all the time, but if you want to take things further, here are some tips that can help you along the way.

First of all, there is the matter of equipment. Of course, most people believe that the higher end your camera is, the better the photos will turn out. {#blank#}1{#/blank#} The quality of DSLR cameras (数码单反相机) is superior to the one of small cameras and smartphones, but only if you know how to adjust (调整) their settings. However, if you don't know how to do it, an iPhone camera is enough too. {#blank#}2{#/blank#}You can shoot amazing photos without having to travel with a large and heavy camera.

Secondly, you need to do some research in advance and discover the best photo spots. Your photos don't have to look like travel cards. On the contrary, you can catch the beauty of a place by finding its uncommon corners and subjects. For example, if you're going to a crowded city, don't just take photos of high buildings. {#blank#}3{#/blank#}You may see a new face of the city at that time.

Thirdly, you have to be patient. {#blank#}4{#/blank#}For the best picture, come back to the same spot several times or stay at one spot for some time. You might come across something special as you wait: a bird flying across an old temple, a mother and her baby passing by, or just the sun giving beautiful colors on the roofs. {#blank#}5{#/blank#}

Take as many photos as you can and don't be disappointed if your first travel photos are not National Geographic material, because they will get better with time.

A. So this is the most important.

B. But that is only true in a way.

C. Its quality has increased a lot.

D. Don't forget that practice makes perfect.

E. I also enjoy photographing animals.

F. You may have to take several shots until you discover the right one.

G. Try street photography or take pictures at night.