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题型:阅读表达 题类:模拟题 难易度:普通

阅读短文,根据其内容回答问题。
The British are known for their sense of humour. However, it is often difficult for foreigners to understand their jokes. The main point to remember is that the British often use understatement.
Understatement means saying less than you think or feel. For example, if someone gets very wet in a shower of rain, he might say, ‘It's a little damp (潮湿的) outside.' Or, if someone is very impolite and shouts at another person, someone else might say, ‘She isn't exactly friendly.' Understatement is often used in unpleasant situation or to make another person look silly. Understatement plays an important part in British humour.
Another key to understanding British humour is that the British like to make fun of themselves as well as others. They often laugh about the silly and unpleasant things that happen to our everyday life when someone accidently falls over in the street. They also like to make jokes about people from different classes of society. They like to make jokes about their accents, the way they dress and the way they behave. What's more, the British love to watch comedies (喜剧) about people who do not know how to behave in society. The comedies series Mr Bean is a good example of this kind of humor.
Mr Bean is the character created by British actor Rowan Atkinson in 1990. Mr Bean doesn't talk often, and instead he uses his body movement and facial expressions to make people laugh. Perhaps what makes Mr Bean so funny is that he does things that adults in the real world cannot do. Mr Bean is popular in many countries round the world because you do not have to speak English to understand the humour. Because of this, many people have become familiar with the British sense of humour.

(1)、Is it difficult for foreigners to understand British jokes?

(2)、What does "understatement" mean?

(3)、What do the British love to watch comedies about?

(4)、How does Mr Bean make people laugh?

(5)、What are the key points for people to understand British humour?

举一反三
The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you'll agree that the name and the product are connected in everyone's mind.
In many countries, successful trade or brand(商标) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注册) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(联系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻译) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it's worth it. Successful companies know how important the right brand names are for their development.

阅读理解

    As an English, I can speak three languages—English, German and French, so do you think the British people are very good language learners? The fact is that they aren't.

    Some statistics (数据) from the survey done by the European Commission (欧盟委员会) showed that 62% of the British people only speak English. 38% speak at least one foreign language and 18% speak two or more. Compared with the British people, 56% of the people in other European countries speak at least one foreign language and 28% speak two or more.

    From this you can see that the British people are famous for not speaking foreign languages and that they are not good language learners in Europe.

    And the survey also showed that English is the most widely-spoken foreign language. Many European people can have a conversation in English. That's why my people don't think it is necessary to learn a foreign language.

In Britain, students are not required to learn a foreign language. That means learning a foreign language is only an option at school. In UK schools it is common for children to start learning a foreign language at 11 and many of them give it up at 14. So why don't students continue learning foreign languages at school? Because they think it is more difficult to get good marks in languages than in other subjects such as science or history.

    To solve this situation, the British government is looking for different ways to improve language learning at school. One way is to start learning it at a much younger age. Another one is to give school children more choices.

Changing the British attitude (态度) to learning foreign languages may be a hard task but the government decides to try!

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