The right name is important in the business world. All you have to do is think of the names for some of th...

题型：阅读选择题类：常考题难易度：普通

The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you'll agree that the name and the product are connected in the everyone's mind.
In many countries, successful trade or brand names are protected by law. This is so that other companies cannot make a product and, in fact, be buying something different. Businesses register a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is. In the car industry. Some successful names for cars have powerful associations （联系）.The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image（形象）in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word —which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that specialize in inventing product names. These companies can charge （要价）up to $100,000 a word for their creations. But it's worth it. Successful companies know how important the right brand names are for their development.

（1）、Why are trade names protected by law in many countries?

A、To make companies pay for naming service. B、To help people choose the best products C、To present good images of the products D、To prevent good images from being copied

（2）、What can we learn from the passage?

A、Many companies care about the cost of finding the right names B、Creative trade names can help companies to have a larger sale C、The government often does business with naming companies D、It is considered necessary for cars to be names after animals

（3）、What's the best title for the passage?

A、The Business of Names B、The Development of Names C、The Rules of Naming Business D、The Methods of Choosing Names

举一反三

    More and more people like bicycling and it is no surprise. It is fun, healthy and good for the environment. Maybe that's why there are 1.4 billion bicycles and only 400 million cars on roads worldwide today. Bikes can take you almost anywhere, and there is no oil cost!
    Get on a bicycle and ride around your neighborhood. You may discover something new all around you. Stopping and getting off a bike is easier than stopping and getting out of your car. You can bike to work and benefit (受益) from the enjoyable exercise without polluting the environment. You don't even have to ride all the way.
    Folding (折叠) bikes work well for people who ride the train. Just fold the bike and take it with you. You can do the same on an airplane. A folding bike can be packed in a suitcase. You can also take a common bike with you when you fly. But be sure to look for information by getting on airline websites. Not all airlines are bicycle-friendly to travelers.
Health Benefits of Bicycling:
It helps to prevent heart diseases.

Bicycling helps to control your weight.
A 15-minute bike ride to and from work three times a week burns off five kilos of fat in a year.
Bicycling can improve your mood (心情).
Exercise like bicycling has been shown to make people feel better, more relaxed and self-confident.
Bicycling is healthier than driving.

Every morning, the newspaper chief editor（主编） holds a meeting with the reporters. They discuss the main events（事件） of the day. Reporters are then sent to cover the events.　　
As soon as the reporters know what to write about, they get down to work. They telephone people and fix a time for a face-to-face interview with them. Sometimes they do telephone interviews. Checking information is very important. They go to the newspaper's own library to look up any information that they need. This is called "doing one's homework".
At the same time, the picture editor decides which photographs will be used for the next day's paper. All the people who work on a newspaper must be able to work fast. Reporters have to stop working on one story and start working at once on the important new one. They must find out the new information as quickly as possible. Later in the day, everything is put together at the news desk. Reporters return, type their stories into the computer and hand them to the editor.　　
The chief editor decides which will be the most important story on the front page. Sometimes this will have to be changed if something more important happens late in the day. Other editors read the stories which the reporters have written and make any necessary changes.　　
Finally, there is no more time left for adding new stories, and the time for printing（印刷） the newspaper has come. This is done on fast-moving printing machines. The newspapers are then delivered（发送） by truck, plane or rail. Speed is important. People want to buy the latest newspaper; nobody wants to buy yesterday's.　　

A greeting is a way of saying "Hello" to someone. People in different countries greet each other in different ways. Here are some.

World Greetings

Philippine	The everyday greeting for friends is a handshake for both men and women. Men sometimes pat each other on the back.
Japan	When people meet for the first time, they usually bow. In business, people also shake hands. In formal situations, people often exchange business cards. When you give a business card, give it with two hands. This is polite. Special note: In Japan, a smile can have different meanings. It usually means that the person is happy, or that the person thinks something is funny. But it can also mean that the person is embarrassed.
New Zealand	Usually, both men and women shake hands when they meet someone for the first time. Fun fact: If you see two people pressing their noses together, they are probably Maori. The Maori are the native people of New Zealand. This is their traditional greeting.
Brazil	Men often shake hands when they meet for the first time. When women meet, they kiss each other on the cheek. Women also kiss male friends to say hello. When you shake hands, look at the person in the eyes. This shows interest and friendliness.

根据短文内容，判断下列句子正、误。

British roads are the safest in the world in 2010, only 3.8 people out of 100, 000 died in road accidents. This number is less than in any other country. If you go there, you should try to driving the same way British people do. This is some advice for visitors who plan to go driving in the UK.

Drive on the left side of the road. In most countries, people drive on the right side. Many visitors have problems because they forget about this difference.

If there is a line of cars, don't try to go past other people to get to the called jumping the line. If you do this, other people will get angry with you.

Stop at traffic lights(交通灯). In the UK, drivers always red, even if there aren't any cars or people around.

Don't use your horn(喇叭) too much. If you do, people will think you are not polite, If another driver flashes(闪光)their lights at you, then they are probably trying to tell you that they will wait for you to go first.

If you have an accident. then don't try to bribe(贿赂) the police! If you do, you might finish your visit in prison(监狱).

阅读短文，根据短文内容回答问题。

Why Learning a New Language Is Good for the Whole Family？

Ever thought of making language learning part of your family's activities？Learning a new language together can have unexpected emotional benefits for the whole family.

Combining （兼顾） family time and language learning time is a great way to have more quality time with your family.Learning a new language as a family can be a fun group activity.Everyone loves a game night or movie night.You can play games like Bingo，using vocabulary from the target language.Or maybe you have a particular vacation destination （目的地）（常规） and reconnect with those you love.

Language is all about communication and connection.Learning a new language brings family members closer because they talk to each other all the time when learning.All you have to do is change to your new language and practice with your family members whenever you want — no classroom needed.Telling family stories with what you have recently learned is a good place to start，which could inspire questions and additional conversations，and even create a familect—secret words and phrases shared only among the members of your family.

If your family is big on gardening，make labels （标签） together for your plants and tools.Making fun labels in your target language together can also help you connect with loved family members.It opens up more opportunities like family contests.You could surprise each other with notes on pillows，inside dresser drawers — any place your family will find them.Using these words later recalls these family memories.

Each family is really its own little unique social world，and that world is being built through language.The power of language learning lies in its ability to draw people together.

请阅读短文，从每小题所给的四个选项中选出能回答所提问题的最佳答案。

Wang Fa is from Yunnan Province. In late August,2022, the 14- year- old boy. won the men's singles under 14 years old at a tennis junior tour in Guangzhou, Guangdong Province.

According to him, tennis has changed his life. Wang was among the first group of kids learning to play tennis in Cangyuan. When he was eight, his coach Zhang Xiaohong chose him.

At that time, he didn't know what tennis was. His parents didn't want him to learn tennis at first because they couldn't pay for it. Zhang offered to teach him for free because he thought it would be a waste(浪费) not to train such a talent.

The first time Wang and his friends left the mountains, they were thrilled. However, several days later, some of them wanted to return home. To comfort(安慰) them, Zhang offered them delicious food and toys.

Every day, the children got up at 6:30 am, practised all day and took classes at night. The team travelled to cities such as Beijing, Shanghai, Guangzhou and Chengdu for competitions. Wang's first competition was in Shenzhen, Guangdong Province.

"I was nervous, because the outside world was so different from my home," he said." But tennis helped me make more friends and get a better education."

On camera, Wang looked confident. He said he wanted to be a professional(专业的) tennis player.

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