The aggressive spread of market economics and communication technologies~often under the control of Western multinational companies—brings new challenges to local cultures and values in non-Western societies. Sometimes it seems as if a tidal wave of the worst Western culture is creeping across the globe like a giant strawberry milkshake spill oat and over the planet, with a flavor that is distinctly sweet, sickly and apparently homogeneous (同质的).

    For some, especially the young, change may mean escape from oppressive traditions. It may also bring new opportunities for cultures to be combined in creative ways. However, there is genuine cause for concern about the rate at which cultures are being worn away in such a globalized world.

    Perhaps by far the most important far-reaching effect of cultural globalization is the commercialization of culture, which has a disturbing impact on local people's existing values. They are increasingly bombarded with new images, new music, new clothes and new values. The familiar and old are to be abandoned. While there was cultural change long before globalization, there is a danger that much will be lost simply because it is not valued by global markets. In West Africa for example, traditional values have been overtaken by Coca-Cola culture which the local people don't yet have the values to deal with successfully.

    Another common aspect of the globalized culture is that it pursues (追求) the same “one size fits all" American ideal. The result of this cultural process of homogenization is that a large section of the world's population dreams of living like Cosby & Co. or like the characters in any other stereotype American soap opera. In addition, the dream of living a better life causes thousands of people to move to already overcrowded cities whose population has boomed by millions within the last decades. The majority of these new immigrants end up in slums leading to poverty, pollution and misery.

    Such gradual aggression against people's existing values and cultures has a destructive impact on their sense of who they are, what they want and what they respect. It attacks spiritual values and faith traditions. The accumulative (累积的)effect in non-Western societies is a crisis of cultural confidence, combined with the increased economic uncertainty and crime which global integration (一体化)may bring. This creates real problems for social stability» whether it is at the level of nation, community or family.

    In conclusion, cultural globalization，or worldwide McDonaldization, destroys diversity and displaces the opportunity to sustain decent life through a mixture of many different cultures. It is more a consequence of power concentration in the global media and manufacturing companies than the people's own wish to abandon their cultural identity and diversity,

    Are you content with the shape of your nose? If not, the climate may be to blame, not your parents.

    This is according to a recent study carried out by scientists from Pennsylvania State University, US. They found that climate played a key role in shaping our noses. The findings were based on an examination of the size and shape of noses of 476 people from four regions — West Africa, East Asia, South Asia and Northern Europe, using 3D facial imaging technology.

     “People have thought for a long time the difference in nose shape among humans across the world may have arisen as a result of natural selection because of climate,” Arslan Zaidi, one of the lead authors of the study, told the Guardian. But while previous studies were based on measurements from human skulls(头骨), Zaidi and his team looked at nose shape itself.

    The result showed that wider noses are more common in warm and humid climates, while narrower noses are more common in cold and dry climates. That, Zaidi said, could be because narrower nasal passages (鼻道) help to increase the wet content of air and warm it, which is easier on our lungs. This, in turn, led to a gradual decrease in nose width in populations living far away from the equator (赤道).

    More study is still needed to test the link between climate and nose shape, but Zaidi believes the current findings are valuable in understanding potential health issue. “As we become more of a global community, we are going to come across climates that we are not adapted to,” he told the Guardian. This means moving to a very different climate might increase the risk of breathing problems.

    However, he added, “This may not be necessarily true for various reasons such as of modem medicine and the fact that our current climate is very different from what it used to be.”

阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。

    If the crust (外壳) of the earth were not pretty solid (坚固的), it would be shaking about and moving up and down frequently. However, there are places in the rocks of the earth's crust where it isn't strongly held together—where faults exist. Along the faults, one rock might push against another with great force. The energy is changed to vibration in the rocks, so they begin to shake and we have an earthquake!

    The most famous one in North America was the San Francisco earthquake of 1906. Seven hundred people died and property (财产) damage amounted to about $425,000,000.The greatest destruction came from the fires that followed the quake.

    One of the most famous earthquakes in Europe took place in Lisbon, Portugal, in 1755. The city was destroyed and at least thirty thousand people were killed. In 1908, in Calabria and Sicily, a quake killed about seventy­five thousand people. In 1915, in central Italy, hundreds of towns and villages were damaged and thirty thousand people were killed.

    Two great earthquakes that caused great damage in Asia took place in Tokyo, Japan, and in Gansu Province in China. The Tokyo quake of 1923 killed more than one hundred thousand people and destroyed the city and the city of Yokohama, too. The Chinese quake in 1920 covered more than three hundred square miles and killed about two hundred thousand people.

    Did you ever have to say "no" to somebody? Such as a classmate who asks to go to lunch with you? New research suggests that, at least socially, a rejection (拒绝) should not include an apology. In other words, saying you are sorry does not make the person being rejected feel any better. In fact, it might make the rejected person feel worse. That is surprising. Many people consider it to be good manners to say they are sorry when they turn down a request.

    Gili Freedman is doing some related research at Dartmouth College. For her research, she asked over 1,000 people to respond to different examples of social rejection. In one example, the researchers asked people for their reaction (反应）after a person named Taylor asked to join a co-worker who went out to lunch every Friday. And Taylor was told "no". But in some cases, the person rejecting Taylor offered an apology. In other cases, the people doing the rejection did not say they were sorry. People were asked how they would feel if they were being turned down, just as Taylor was. Most said they would be more hurt by a rejection with an apology than a rejection without an apology.

    Freedman said the reason is that apologies make people feel like they need to say that the rejection was okay— even when they felt like it was not okay. Rejection without an apology lets them express their feelings of disappointment, hurt or anger more easily. Freedman also said that an apology often makes the person doing the rejection feel better—even as it makes the person being rejected feel worse.

    Her research deals only with social communication. A business situation might be very different. "If a manager rejects a job interviewee or a boss must tell an employee that he or she is being fired from a job," Freedman said, "reactions to apologies may be different."

    Did you know that if you attach a weighed stick to the back of a chicken, it walks like a dinosaur?

    No, you did not know(or care to know) such things, but now you do! Thanks to this year's winners of the 12 Noel Prize! Now in is 251h year, the lg Nobel is the goofy younger cousin of the honored Nobel Prize. It applauds achievements in the fields of medicine, biology, physics, economies.literature.etc. Every September at Harvard University, awards are presented in 10 categories that change year to year, depending on - according to the organization - what makes the judges "laugh, then think".

    The ceremony officially begins when audience members launch paper airplanes at an assigned human target on the stage, then speakers only have 60 seconds to present their research. In previous year, the one-minute rule was imposed by a young girl - nicknamed Miss Sweetie Poo -who would go up to the platform and repeat the words: "Please stop, I'm bored." in a sharp tone until the speaker left the stage.

    Fortunately for candidates though, the Ig Informal Lectures are held afterwards on Saturday to give presenters more time to explain the crazy things they're working on.

    The research can seem more like the brainchildren of teenage boys than of respectable adults. Justin Schmidt won the physiology Ig for creating the "Sting(蛰) Pain Index," which rates the pain people fell after getting stung by insects. Smith pressed bees against 25 different parts of his body until they stung him. Five stings a day for 38 days, Smith concluded that the most painful sting locations were the nose and the upper lip. Ouch.

    As silly as they sound, not all of the Ig awards lack scientific applicability, A group of scientists from 12 different counties won in the medicine category for accurately diagnosing patients with appendicitis (阑尾炎) based on an unusual measurement: speed bumps(减速带) . They found that patients are more likely to have appendicitis if they report pain during bumpy car rides.

    All these weird experiments have just one thing in common. They're improbable. It can be tempting to assume that "improbable" implies more than that--implies bad or good, worthless or valuable, trivial or important. Something improbable can be any of those, or none of them, or all of them, in different ways. And what you don't expect can be a powerful force for not only entertaining science, but also for the boundary-pushing science we call innovation.