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    Although people everywhere seem to enjoy drinking coffee, they don't all have the same coffee culture. In Europe, for example, coffee shops are common places for people to meet friends and to talk while they drink coffee. On the other hand, places like this were not as common in North America in the past. Instead, people in North America liked to drink coffee in their homes with friends. The coffee culture in the USA changed when Starbucks (星巴克) coffee shops spread across the country.

    The first Starbucks coffee shop opened in 1971 in downtown Seattle, Washington, in the USA. It was a small coffee shop that cooked its own coffee beans. The coffee shop's business did well, and by 1981 there were three Starbucks stores in Seattle.

    Things really began to change for the company in 1981. That year, Howard Schultz met the three men who ran Starbucks. Schultz worked in New York for a company that made kitchen equipment. He noticed that Starbucks ordered a large number of special coffee makers, which caused his great interest. Schultz went to Seattle to see what Starbucks did. In 1982, the original Starbucks owners hired Schultz as the company's head of marketing (市场营销).

    In 1983, Schultz traveled to Italy. The special environment of the espresso (浓咖啡) bars there caught his eyes. Back in the USA, Schultz created an environment for Starbucks coffee shops that was comfortable and casual, and customers everywhere seemed to like it. Starbucks began opening more stores across the USA. Then the company opened coffee shops in other countries as well. Today, there are more than 16,000 Starbucks coffee shops all over the world.

    However, that does not mean Starbucks has not had problems. In fact, many Starbucks stores have closed over the past few years. On the one hand, this is because there were too many coffee shops competing for business in one small area. On the other hand, stores in some countries closed because the coffee culture there did not match with the "feel the same everywhere" environment offered by Starbucks.

    Amsterdam is the bike capital of the world. Biking is a fun and easy way of getting around Amsterdam.

    Students go to school by bicycle. People ride their bicycles to work. Travelers ride bicycles freely around the city. Even police work on bicycles. You can see these every day in Amsterdam.

    There are many roads and traffic signs（标记）for bicycles. There are also many places for bicycle parking.

    If you travel in Amsterdam, you don't need to take a bus or taxi, just a bicycle. You can ride the bicycle along the roads and the streets enjoying the scenery（风景）. The city has a lot of bicycle shops to choose from. If you do not want to buy a bicycle, you can go to rent（租赁）a bicycle. They are in almost every part of the city. Going for a ride is enjoyable. It's a good idea to find an experienced guide. Because he would take you to some of the city's most beautiful places. Riding bicycles in Amsterdam is of great fun and relaxing; just remember to follow the traffic rules.

    "In my country, men usually go to restaurants on their own. They always take their shoes off before they go in. Then they usually sit on the floor around a small, low table. In the evening they often sing songs."

    "You usually take chocolates or flowers. But you always take an odd number of flowers, and you remove the paper before you give them to the hostess. You can also send flowers before you arrive. You don't usually take wine except when you visit very close friends."

    "We always offer our guests something to drink when they arrive, tea, coffee or perhaps water or soft drinks. We think it is polite to accept a drink even if you're not thirsty. If you visit someone you always stay for a few drinks. When you have had enough to drink, you tap your cup or put your hand over it. If you say no, your host will insist that you have more to drink."

    "People's private lives are very important so they never ask you personal questions about your family or where you live or your job. They never talk about religion or matters of finance, education or politics, but usually stay with safe subjects like the weather, films, plays, books and restaurants."

    "It's difficult to know when to leave, but an evening meal usually lasts about three or four hours. When the host serves coffee, this is sometimes a sign that the evening is nearly over, but you can have as much coffee as you want."

"If the invitation says eight o'clock then we arrive exactly at eight. With friends we know well, we sometimes arrive about fifteen minutes before."

    "Obviously it depends on the occasion, but most dinner parties are informal. The men don't usually wear a suit, but they may wear a jacket and tie. Women are usually smart but casual."